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CONSENT OF INDEPENDENT AUDITORS
We consent to the reference to our firm under the caption "Experts" and to the use of our report dated January 31, 2002, included and incorporated by reference in the Registration Statement (Form S-3) and related Prospectus of American Medical Security Group, Inc. for the registration of 4,025,000 shares of its common stock.
/s/ ERNST & YOUNG LLP
Milwaukee, Wisconsin
May 22, 2002