Ari Network Services Inactive 10-Q17 Mar 142014 Q2 Quarterly reportFinancial data

Company Profile

Document_And_Entity_Informatio

Document And Entity Information	6 Months Ended
Document And Entity Information	Jan. 31, 2014	Mar. 09, 2014
Document And Entity Information [Abstract]	'	'
Document Type	'10-Q	'
Amendment Flag	'false	'
Document Period End Date	31-Jan-14	'
Document Fiscal Year Focus	'2014	'
Document Fiscal Period Focus	'Q2	'
Entity Registrant Name	'ARI NETWORK SERVICES INC /WI	'
Entity Central Index Key	'0000879796	'
Current Fiscal Year End Date	'--07-31	'
Entity Filer Category	'Smaller Reporting Company	'
Trading Symbol	'aris	'
Entity Common Stock, Shares Outstanding	'	13,369,867

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Jan. 31, 2014	Jul. 31, 2013
ASSETS	'	'
Cash and cash equivalents	$581,000	$2,195,000
Trade receivables, less allowance for doubtful accounts of $377and $220 at January 31, 2014 and July 31, 2013, respectively	1,691,000	945,000
Work in process	180,000	154,000
Prepaid expenses and other	1,033,000	934,000
Deferred income taxes	2,912,000	2,938,000
Total current assets	6,397,000	7,166,000
Equipment and leasehold improvements:	'	'
Computer equipment and software for internal use	2,848,000	2,641,000
Leasehold improvements	612,000	609,000
Furniture and equipment	2,903,000	2,561,000
Total equipment and leasehold improvements	6,363,000	5,811,000
Less accumulated depreciation and amortization	-4,301,000	-3,948,000
Net equipment and leasehold improvements	2,062,000	1,863,000
Capitalized software product costs:	'	'
Amounts capitalized for software product costs	21,891,000	20,814,000
Less accumulated amortization	-17,566,000	-16,604,000
Net capitalized software product costs	4,325,000	4,210,000
Deferred income taxes	3,621,000	3,451,000
Other long term assets	95,000	141,000
Other intangible assets	3,901,000	4,099,000
Goodwill	12,326,000	12,198,000
Total assets	32,727,000	33,128,000
LIABILITIES	'	'
Current borrowings on line of credit	400,000	'
Current portion of long-term debt	562,000	450,000
Current portion of contingent liabilities	286,000	303,000
Accounts payable	866,000	710,000
Deferred revenue	7,523,000	8,571,000
Accrued payroll and related liabilities	1,365,000	1,434,000
Accrued sales, use and income taxes	134,000	147,000
Other accrued liabilities	614,000	316,000
Current portion of capital lease obligations	30,000	24,000
Total current liabilities	11,780,000	11,955,000
Long-term debt	3,714,000	4,050,000
Common stock warrants at fair value	286,000	254,000
Long-term portion of earn-out payable	169,000	418,000
Capital lease obligations	158,000	169,000
Other long term liabilities	223,000	233,000
Total non-current liabilities	4,550,000	5,124,000
Total liabilities	16,330,000	17,079,000
SHAREHOLDERS' EQUITY	'	'
Common stock, par value $.001 per share, 25,000,000 shares authorized; 13,367,992 and 12,976,588 shares issued and outstanding at January 31, 2014 and July 31, 2013, respectively	13,000	13,000
Additional paid-in capital	105,607,000	104,816,000
Accumulated deficit	-89,198,000	-88,762,000
Other accumulated comprehensive loss	-25,000	-18,000
Total shareholders' equity	16,397,000	16,049,000
Total liabilities and shareholders' equity	32,727,000	33,128,000
Cumulative Preferred Stock [Member]	'	'
SHAREHOLDERS' EQUITY	'	'
Preferred stock, value	'	'
Junior Preferred Stock [Member]	'	'
SHAREHOLDERS' EQUITY	'	'
Preferred stock, value	'	'

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Jan. 31, 2014	Jul. 31, 2013
In Millions, except Share data, unless otherwise specified	Jan. 31, 2014	Jul. 31, 2013
Trade receivables, allowance for doubtful accounts	$377	$220
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	25,000,000	25,000,000
Common stock, shares issued	13,367,992	12,976,588
Common stock, shares outstanding	13,367,992	12,976,588
Cumulative Preferred Stock [Member]	'	'
Preferred stock, par value	$0.00	$0.00
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Junior Preferred Stock [Member]	'	'
Preferred stock, par value	$0.00	$0.00
Preferred stock, shares authorized	100,000	100,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0

Consolidated_Statements_Of_Inc

Consolidated Statements Of Income (USD $)	3 Months Ended		6 Months Ended
Consolidated Statements Of Income (USD $)	Jan. 31, 2014	Jan. 31, 2013	Jan. 31, 2014	Jan. 31, 2013
Consolidated Statements Of Income [Abstract]	'	'	'	'
Net revenue	$8,135,000	$7,478,000	$16,295,000	$13,420,000
Cost of revenue	1,686,000	1,721,000	3,246,000	3,129,000
Gross profit	6,449,000	5,757,000	13,049,000	10,291,000
Operating expenses:	'	'	'	'
Sales and marketing	2,442,000	1,913,000	4,899,000	3,135,000
Customer operations and support	1,780,000	1,515,000	3,391,000	2,561,000
Software development and technical support (net of capitalized software product costs)	781,000	710,000	1,337,000	1,323,000
General and administrative	1,713,000	1,846,000	3,201,000	2,917,000
Depreciation and amortization (exclusive of amortization of software product costs included in cost of revenue)	339,000	339,000	660,000	619,000
Net operating expenses	7,055,000	6,323,000	13,488,000	10,554,000
Operating income	-606,000	-566,000	-439,000	-263,000
Other income (expense):	'	'	'	'
Interest expense	-78,000	-269,000	-148,000	-337,000
Loss on change in fair value of stock warrants	-10,000	'	-32,000	'
Gain on change in fair value of estimated contingent liabilities	'	'	26,000	'
Other, net	7,000	4,000	15,000	8,000
Total other expense	-81,000	-265,000	-139,000	-329,000
Income before provision for income tax	-687,000	-831,000	-578,000	-592,000
Income tax expense	226,000	835,000	142,000	709,000
Net income	-461,000	4,000	-436,000	117,000
Net income per common share:	'	'	'	'
Basic	($0.03)	$0	($0.03)	$0.01
Diluted	($0.03)	$0	($0.03)	$0.01
Other comprehensive income (loss), net of tax:	'	'	'	'
Net income (loss)	-461,000	4,000	-436,000	117,000
Foreign currency translation adjustments	-2,000	-16,000	-7,000	-26,000
Total other comprehensive income	-2,000	-16,000	-7,000	-26,000
Comprehensive Income	($463,000)	($12,000)	($443,000)	$91,000

Consolidated_Statements_Of_Cas

Consolidated Statements Of Cash Flows (USD $)	6 Months Ended
Consolidated Statements Of Cash Flows (USD $)	Jan. 31, 2014	Jan. 31, 2013
Operating activities:	'	'
Net loss	($436,000)	$117,000
Adjustments to reconcile net income to net cash provided by operating activities:	'	'
Amortization of software products	962,000	860,000
Amortization of discount related to present value of earnout	-8,000	-16,000
Amortization of bank loan fees	65,000	165,000
Depreciation and other amortization	656,000	619,000
Loss on change in fair value of stock warrants	32,000	'
Provision for bad debt allowance	92,000	50,000
Deferred income taxes	-144,000	-766,000
Stock based compensation related to stock options	161,000	334,000
Net change in assets and liabilities:	'	'
Trade receivables	-835,000	-83,000
Work in process	-26,000	-57,000
Prepaid expenses and other	218,000	260,000
Other long term assets	-5,000	-178,000
Accounts payable	156,000	681,000
Deferred revenue	-1,048,000	-710,000
Accrued payroll and related liabilities	-62,000	31,000
Accrued sales, use and income taxes	-13,000	-92,000
Other accrued liabilities	288,000	124,000
Net cash provided by (used in) operating activities	27,000	1,377,000
Investing activities:	'	'
Purchase of equipment, software and leasehold improvements	-523,000	-435,000
Cash received from disposition of a component of the business	37,000	102,000
Cash paid for contingent liabilities related to acquisitions	-250,000	'
Net cash paid for net assets related to acquisitions	-200,000	-2,478,000
Software developed for internal use	-29,000	'
Software development costs capitalized	-984,000	-818,000
Net cash used in investing activities	-1,949,000	-3,629,000
Financing activities:	'	'
Borrowings (repayments) under line of credit	400,000	180,000
Payments on long-term debt	-224,000	-501,000
Borrowings under long-term debt	'	1,500,000
Payments of capital lease obligations	-5,000	-84,000
Proceeds from issuance of common stock	141,000	9,000
Net cash provided by (used in) financing activities	312,000	1,104,000
Effect of foreign currency exchange rate changes on cash	-4,000	-12,000
Net change in cash and cash equivalents	-1,614,000	-1,160,000
Cash and cash equivalents at beginning of period	2,195,000	1,350,000
Cash and cash equivalents at end of period	581,000	190,000
Cash paid for interest	150,000	270,000
Cash paid for income taxes	70,000	29,000
Noncash investing and financing activities	'	'
Issuance of common stock in connection with acquisitions	164,000	101,000
Debt issued in connection with acquisitions	'	3,000,000
Accrued liabilities assumed in connection with acquisitions	'	4,728,000
Issuance of common stock in connection with debt issuance and loan fees	'	623,000
Issuance of common stock related to payment of director compensation	234,000	140,000
Issuance of common stock related to payment of executive compensation	91,000	108,000
Contingent liabilities incurred in connection with acquisition	'	$749,000

Description_Of_The_Business_An

Description Of The Business And Significant Accounting Policies	6 Months Ended
	Jan. 31, 2014
Description Of The Business And Significant Accounting Policies [Abstract]	'
Description Of The Business And Significant Accounting Policies	'

	1. Description of the Business and Significant Accounting Policies

	Description of the Business

	ARI Network Services, Inc. (“ARI” or “the Company”) creates software-as-a-service (“SaaS”) and data-as-a-service (“DaaS”) solutions that help equipment manufacturers, distributors and dealers in selected vertical markets to Sell More Stuff!™ – online and in-store. We remove the complexity of selling and servicing new and used inventory, parts, garments, and accessories (”PG&A”) for customers in the outdoor power equipment (“OPE”), powersports, automotive tire and wheel (“ATW”), home medical equipment (“HME”), marine, recreational vehicle (“RV”) and white goods industries. Our innovative products are powered by a proprietary library of enriched original equipment and aftermarket content that spans more than 469,000 models from over 1,400 manufacturers. More than 22,000 equipment dealers, 195 distributors and 140 manufacturers worldwide leverage our web and eCatalog platforms to Sell More Stuff!™

	We were incorporated in Wisconsin in 1981. Our principal executive office and headquarters is located in Milwaukee, Wisconsin. The office address is 10850 West Park Place, Suite 1200, Milwaukee, WI 53224, and our telephone number at that location is (414) 973-4300. Our principal website address is www.arinet.com. ARI also maintains operations in Duluth, Minnesota; Cypress, California; Virginia Beach, Virginia; Floyds Knobs, Indiana; and Leiden, The Netherlands.

	Basis of Presentation

	These consolidated financial statements include the financial statements of ARI and its wholly-owned subsidiary, ARI Europe B.V. We eliminated all significant intercompany balances and transactions in consolidation. Certain reclassifications were made to amounts previously reported in our financial statements in order to conform to the current presentation related to certain shared corporate overhead expenses which were reclassified between sales and marketing, customer operations and support, software development and technical support and general and administrative expenses. This had no impact on gross profit, total operating expenses or net income. All adjustments that, in the opinion of management, are necessary for a fair presentation for the periods presented have been reflected as required by Regulation S-X, Rule 10-01.

	Significant Accounting Policies

	Our accounting policies are fully described in the footnotes to our Consolidated Financial Statements for the fiscal year ended July 31, 2013, which appear in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on October 29, 2013. There were no changes to our accounting policies during the six months ended January 31, 2014.

	Revenue Recognition

	Revenue from software licenses, annual or periodic maintenance fees and catalog subscription fees, which are included in multiple element arrangements, are all recognized ratably over the contractual term of the arrangement, as vendor specific objective evidence does not exist for these elements. ARI considers all arrangements with payment terms extending beyond 12 months not to be fixed or determinable and evaluates other arrangements with payment terms longer than normal to determine whether the arrangement is fixed or determinable. If the fee is not fixed or determinable, revenue is recognized as payments become due from the customer. Arrangements that include acceptance terms beyond the standard terms are not recognized until acceptance has occurred. If collectability is not considered probable, revenue is recognized when the fee is collected.

	Revenue for use of the network and for information services is recognized on a straight-line basis over the term of the contract.

	Arrangements that include professional services are evaluated to determine whether those services are essential to the functionality of other elements of the arrangement. Types of services that are considered essential to software license arrangements include customizing complex features and functionality in a product’s base software code or developing complex interfaces within a customer’s environment. When professional services are considered essential to software license arrangements, the professional service revenue is recognized pursuant to contract accounting using the percentage-of-completion method with progress-to-completion measured based upon labor hours incurred. Professional services revenue for set-up and integration of hosted websites, or other services considered essential to the functionality of other elements of this type of arrangement, is amortized over the term of the contract. When professional services are not considered essential, the revenue allocable to the professional services is recognized as the services are performed. When the current estimates of total contract revenue and contract cost indicate a loss, a provision for the entire loss on the contract is made in the period the amount is determined.

	Revenue for variable transaction fees, primarily for use of the shopping cart feature of our websites, is recognized as it is earned.

	Amounts invoiced to customers prior to recognition as revenue, as discussed above, are reflected in the accompanying balance sheets as deferred revenue.

	Amounts received for shipping and handling fees are reflected in revenue. Costs incurred for shipping and handling are reported in cost of revenue.

	Trade Receivables, Credit Policy and Allowance for Doubtful Accounts

	Trade receivables are uncollateralized customer obligations due on normal trade terms, most of which require payment within thirty (30) days from the invoice date. Payments of trade receivables are allocated to the specific invoices identified on the customer’s remittance advice or, if unspecified, are applied to the earliest unpaid invoices.

	The carrying amount of trade receivables is reduced by an allowance that reflects management’s best estimate of the amounts that will not be collected. Management individually reviews receivable balances that exceed ninety (90) days from the invoice date and, based on an assessment of current creditworthiness, estimates the portion of the balance that will not be collected. The allowance for potential doubtful accounts is reflected as an offset to trade receivables in the accompanying balance sheets.

	Capitalized and Purchased Software Product Costs

	Certain software development and acquisition costs are capitalized when incurred. Capitalization of these costs begins upon the establishment of technological feasibility. The establishment of technological feasibility and the on-going assessment of recoverability of software costs require considerable judgment by management with respect to certain external factors, including, but not limited to, the determination of technological feasibility, anticipated future gross revenue, estimated economic life and changes in software and hardware technologies.

	The annual amortization of software products is the greater of the amount computed using: (a) the ratio that current gross revenue for the network or a software product bear to the total of current and anticipated future gross revenue for the network or a software product, or (b) the straight-line method over the estimated economic life of the product which currently runs from two to nine years. Amortization starts when the product is available for general release to customers. The Company capitalizes costs of developing specific software enhancements on an on-going basis; all other software development and support expenditures are charged to expense in the period incurred.

	Fair Value Assets and Liabilities

	ARI uses the three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value. These tiers include Level 1, defined as observable inputs such as quoted market prices in active markets; Level 2, defined as inputs other than quoted market prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions. The asset’s or liability’s fair value measurement level within the hierarchy is based on the lowest level of any input that is significant to the fair value measurement.

	Common Stock Warrants

	ARI has periodically issued common stock warrants in connection with debt and equity financing arrangements. The terms of the agreements are assessed to determine whether the instrument qualifies as an equity arrangement or a debt arrangement. Arrangements determined to be derivatives are recorded at fair value as liabilities on the balance sheet, with periodic gains and losses related to the change in fair value recorded to earnings on the Statements of Operations. The Company recorded losses related to the change in fair value of common stock warrants of $10,000 and $32,000 for the three and six months ended January 31, 2014.

	Legal Provisions

	ARI may be periodically involved in legal proceedings arising from contracts, patents or other matters in the normal course of business. We reserve for any material estimated losses if the outcome is probable and can be reasonably estimated. We had no legal provisions for the three and six months ended January 31, 2014 and 2013, respectively.

	Deferred Loan Fees and Debt Discounts

	Fees associated with securing debt are capitalized and included in prepaid and other and other long term assets on the balance sheets. Stock issued as consideration for debt financing is recorded to debt discount, reducing the carrying amount of the debt on the balance sheets. Deferred loan fees and debt discounts are amortized to interest expense over the life of the debt using the effective interest method.

	Deferred Income Taxes

	The tax effect of the temporary differences between the book and tax bases of assets and liabilities and the estimated future tax benefit from tax net operating loss carryforwards is reported as deferred tax assets and liabilities in the balance sheet. An assessment of the likelihood that net deferred tax assets will be realized from future taxable income is performed at each reporting date or when events or changes in circumstances indicate that there may be a change in the valuation allowance. Because the ultimate realizability of deferred tax assets is highly subject to the outcome of future events, the amount established as a valuation allowance is considered to be a significant estimate that is subject to change in the near term. To the extent a valuation allowance is established or there is a change in the allowance during a period, the change is reflected with a corresponding increase or decrease in the income tax provision in the Statements of Operations.

Basic_And_Diluted_Net_Income_P

Basic And Diluted Net Income Per Share	6 Months Ended
	Jan. 31, 2014
Basic And Diluted Net Income Per Share [Abstract]	'
Basic And Diluted Net Income Per Common Share	'
	2. Basic and Diluted Net Income per Share

	Basic net income per common share is computed by dividing net income by the basic weighted average number of common shares outstanding during the period. Diluted net income per common share is computed by dividing net income by the weighted average number of common shares outstanding during the period and reflects the potential dilution using the treasury stock method, which calculates the number of common shares that could be purchased at market price with the proceeds that would occur if all of the Company’s outstanding stock options and warrants that have a strike price below the market price were exercised.

	The following table is a reconciliation of basic and diluted net income per common share for the periods indicated (in thousands, except per share data):






			Three months ended January 31				Six months ended
							31-Jan
			2014		2013			2014		2013

		Net income (loss)	$	-461	$	4		$	-436	$	117

		Weighted-average common shares outstanding		13,184		8,528			13,154		8,325
		Effect of dilutive stock options and warrants		-		231			-		173
		Diluted weighted-average common shares outstanding		13,184		8,759			13,154		8,498

		Earnings per share
		Basic	$	-0.03	$	0.00		$	-0.03	$	0.01
		Diluted	$	-0.03	$	0.00		$	-0.03	$	0.01

		Options and warrants that could potentially dilute net income per share in the future that are not included in the computation of diluted net income per share, as their impact is anti-dilutive		1,462		280			1,462		735

StockBased_Compensation_Plans

Stock-Based Compensation Plans	6 Months Ended
Stock-Based Compensation Plans	Jan. 31, 2014
Stock-Based Compensation Plans [Abstract]	'
Stock-Based Compensation Plans	'
	3. Stock-based Compensation Plans
	Stock Option Plans

	We used the Black-Scholes model to value stock options granted. Expected volatility is based on historical volatility of the Company’s stock. The expected life of options granted represents the period of time that options granted are expected to be outstanding. The risk-free rate for periods within the contractual term of the options is based on the United States Treasury yields in effect at the time of grant.

	As recognizing stock-based compensation expense is based on awards ultimately expected to vest, the amount of recognized expense has been reduced for estimated forfeitures based on the Company’s historical experience. Total stock compensation expense recognized by the Company was approximately $12,000 and $48,000 for the three and six month periods ended January 31, 2014, respectively, and $48,000 and $85,000 for the same periods last year. There was approximately $326,000 and $232,000 of total unrecognized compensation costs related to non-vested options granted under the Company’s stock option plans as of January 31, 2014 and 2013, respectively. There were no capitalized stock-based compensation costs at January 31, 2014 or July 31, 2013.

	The fair value of each option granted was estimated in the period of issuance using the assumptions in the following table for the three and six months ended January 31, 2014 and 2013:



			Three months ended January 31								Six months ended January 31
			2014				2013				2014			2013
		Expected life (years)	10 years					10 years				10 years			10 years
		Risk-free interest rate		2.8	%			1.7	%			2.8	%		1.7	%
		Expected volatility		73.4	%			130.6	%			73.4	%		130.5	%
		Expected forfeiture rate		28.7	%			11.7	%			16.8	%		13.5	%
		Expected dividend yield		-	%			-	%			-	%		-	%
		Weighted-average estimated
		fair value of options granted
		during the year	$	2.56			$	1.29			$	2.56		$	1.25
		Cash received from the exercise
		of stock options	$	125,000			$	1,000			$	141,000		$	9,000


	2000 Stock Option Plan

	The Company’s 2000 Stock Option Plan (the “2000 Plan”) had 1,950,000 shares of common stock authorized for issuance. Each incentive stock option that was granted under the 2000 Plan is exercisable for a period of not more than 10 years from the date of grant (five years in the case of a participant who is a 10% shareholder of the Company, unless the stock options are nonqualified), or such shorter period as determined by the Compensation Committee, and shall lapse upon the expiration of said period, or earlier upon termination of the participant’s employment with the Company. The 2000 Plan expired on December 13, 2010, at which time it was terminated except for outstanding options. As a result, no new options may be granted under the 2000 Plan.



	Changes in option shares under the 2000 Plan during the three and six months ended January 31, 2014 and 2013 were as follows:

				Number of		Wtd. Avg.			Wtd. Avg.		Aggregate
				Options		Exercise			Remaining		Instrinsic
						Price			Contractual		Value
									Period
									(Years)
		Outstanding at 10/31/12		1,002,461		$	1.40		4.97		$	114,006
		Granted		-			n/a		n/a			n/a
		Exercised		-2,000			0.35		n/a			2,908
		Forfeited		-2,500			0.73		n/a			n/a
		Outstanding at 1/31/13		997,961		$	1.41		4.72		$	459,617
		Exercisable at 1/31/13		922,374		$	1.47		4.72		$	375,251

		Outstanding at 10/31/13		963,661		$	1.43		3.93		$	1,773,485
		Granted		-			n/a		n/a			n/a
		Exercised		-127,500			0.74		n/a			338,468
		Forfeited		-14,087			0.70		n/a			n/a
		Outstanding at 1/31/14		822,074		$	1.55		3.21		$	1,514,709
		Exercisable at 1/31/14		820,700		$	1.55		3.20		$	1,510,836

				Number of		Wtd. Avg.			Wtd. Avg.		Aggregate
				Options		Exercise			Remaining		Instrinsic
						Price			Contractual		Value
									Period
									(Years)
		Outstanding at 7/31/12		1,099,769		$	1.41		5.06		$	105,849
		Granted		-			n/a		n/a			n/a
		Exercised		-12,800			0.54		n/a			16,122
		Forfeited		-89,008			1.56		n/a			n/a
		Outstanding at 1/31/13		997,961		$	1.41		4.72		$	459,617
		Exercisable at 1/31/13		922,374		$	1.47		4.72		$	375,251

	Outstanding at 7/31/13		986,786		$	1.41		4.22		$	1,564,296
	Granted		-			n/a		n/a			n/a
	Exercised		-147,500			0.74		n/a			390,908
	Forfeited		-17,212			0.75		n/a			n/a
	Outstanding at 1/31/14		822,074		$	1.55		3.21		$	1,514,709
	Exercisable at 1/31/14		820,700		$	1.55		3.20		$	1,510,836


The range of exercise prices for options outstanding under the 2000 Plan was $0.49 to $2.74 at January 31, 2014 and 2013.




Changes in the 2000 Plan's non-vested option shares included in the outstanding shares above during the three and six months ended January 31, 2014 and 2013 were as follows:




			Number of		Wtd. Avg.
			Options		Exercise Price
	Non-vested at 10/31/12		75,587		$	0.68
	Granted		-			n/a
	Vested		-			n/a
	Forfeited		-			n/a
	Non-vested at 1/31/13		75,587		$	0.68

	Non-vested at 10/31/13		14,961		$	0.62
	Granted		-			n/a
	Vested		-			n/a
	Forfeited		-13,587			0.63
	Non-vested at 1/31/14		1,374		$	0.57

			Number of		Wtd. Avg.
			Options		Exercise Price
	Non-vested at 7/31/12		78,087		$	0.69
	Granted		-			n/a
	Vested		-			n/a
	Forfeited		-2,500			0.73
	Non-vested at 1/31/13		75,587		$	0.68

	Non-vested at 7/31/13		27,461		$	0.64
	Granted		-			n/a
	Vested		-12,500			0.67
	Forfeited		-13,587			0.63
	Non-vested at 1/31/14		1,374		$	0.57

The weighted average remaining vesting period was .5 and .87 years at January 31, 2014 and 2013, respectively.

2010 Equity Incentive Plan

The Board of Directors adopted the ARI Network Services, Inc. 2010 Equity Incentive Plan (the “2010 Plan”) on November 9, 2010, and the plan was approved by the Company's shareholders in December 2010. The as amended 2010 Plan is the successor to the Company’s 2000 Plan. In January 2014, the Company’s shareholders approved the following amendments to the 2010 Plan:

	·		increase the aggregate number of shares of common stock from 650,000 to 1,850,000;
	·		expand the potential awards under the 2010 Plan to include incentive stock options (“ISOs’’) and non-statutory stock options (“NSOs”), shares of restricted stock or restricted stock units, stock appreciation rights (“SARs), and shares of common stock; and
	·		increase the maximum number of shares available for issuance under the 2010 Plan in the form of shares of common stock, restricted shares or restricted stock units from 325,000 to 1,525,000.

The 2010 Plan includes the following additional provisions:

	·		the exercise price for options and stock appreciation rights cannot be less than 100% of the fair market value, as defined, of the Company’s Common Stock on the date of grant;
	·		the exercise prices for options and stock appreciation rights cannot be repriced without shareholder approval, except to reflect changes to the capital structure of the Company as described in the 2010 Plan;
	·		a maximum term of ten (10) years for options and stock appreciation rights;
	·		the 2010 Plan does not have liberal share counting provisions (such as provisions that would permit shares withheld for payment of taxes or the exercise price of stock options to be re-granted under the plan); and
	·		awards cannot be transferred to third parties, with the exception of certain estate planning transfers, which can be made if the committee that administers the 2010 Plan approves such transfers.

Changes in option shares under the 2010 Plan during the three and six months ended January 31, 2014 and 2013 were as follows:



			Number of		Wtd. Avg.			Wtd. Avg.		Aggregate
			Options		Exercise			Remaining		Instrinsic
					Price			Contractual		Value
								Period
								(Years)
	Outstanding at 10/31/12		324,167		$	1.10		9.09		$	57,070
	Granted		125,668			1.34		n/a			n/a
	Exercised		-			n/a		n/a			n/a
	Forfeited		-500			0.65		n/a			n/a
	Outstanding at 1/31/13		449,335		$	1.17		9.11		$	284,393
	Exercisable at 1/31/13		111,460		$	1.09		9.11		$	79,585

	Outstanding at 10/31/13		385,585		$	1.24		8.45		$	781,652
	Granted		100,000			3.25		n/a			n/a
	Exercised		-45,000			0.88		n/a			113,015
	Forfeited		-14,500			0.89		n/a			n/a
	Outstanding at 1/31/14		426,085		$	1.76		8.67		$	693,641
	Exercisable at 1/31/14		178,440		$	1.29		8.07		$	374,908

			Number of		Wtd. Avg.			Wtd. Avg.		Aggregate
			Options		Exercise			Remaining		Instrinsic
					Price			Contractual		Value
								Period
								(Years)
	Outstanding at 7/31/12		310,667		$	1.10		9.28		$	41,962
	Granted		145,668			1.29		n/a			n/a
	Exercised		-3,000			0.66		n/a			3,435
	Forfeited		-4,000			0.66		n/a			n/a
	Outstanding at 1/31/13		449,335		$	1.17		9.11		$	284,393
	Exercisable at 1/31/13		111,460		$	1.09		9.11		$	79,585

	Outstanding at 7/31/13		394,460		$	1.25		8.70		$	691,485
	Granted		100,000			3.25		n/a			n/a
	Exercised		-45,000			0.88		n/a			113,015
	Forfeited		-23,375			1.10		n/a			n/a
	Outstanding at 1/31/14		426,085		$	1.76		8.67		$	693,641
	Exercisable at 1/31/14		178,440		$	1.29		8.07		$	374,908


The range of exercise prices for options outstanding under the 2010 Plan was $.58 to $3.25 and $0.58 to $1.75 at January 31, 2014 and 2013, respectively.




Changes in the 2010 Plan's non-vested option shares included in the outstanding shares above during the three and six months ended January 31, 2014 and 2013 were as follows:


			Number of		Wtd. Avg.
			Options		Exercise Price
	Non-vested at 10/31/12		212,457		$	1.11
	Granted		125,668			1.34
	Vested		-			n/a
	Forfeited		-250			0.65
	Non-vested at 1/31/13		337,875		$	1.19

	Non-vested at 10/31/13		161,145		$	1.29
	Granted		100,000			3.25
	Vested		-			1.00
	Forfeited		-13,500			0.90
	Non-vested at 1/31/14		247,645		$	2.10

			Number of		Wtd. Avg.
			Options		Exercise Price
	Non-vested at 7/31/12		192,707		$	1.12
	Granted		145,668			1.29
	Vested		-			n/a
	Forfeited		-500			0.65
	Non-vested at 1/31/13		337,875		$	1.19

	Non-vested at 7/31/13		177,145		$	1.25
	Granted		100,000			3.25
	Vested		-15,000			0.84
	Forfeited		-14,500			0.98
	Non-vested at 1/31/14		247,645		$	2.10


The weighted average remaining vesting period was 1.55 years at January 31, 2014 and 2013.

Employee Stock Purchase Plan

The Company’s 2000 Employee Stock Purchase Plan, as amended, (“ESPP”) has 575,000 shares of common stock reserved for issuance, of which 224,955 and 200,311 of the shares have been issued as of January 31, 2014 and July 31, 2013, respectively. All employees with at least six months of service are eligible to participate. Shares may be purchased at the end of a specified period at the lower of 85% of the market value at the beginning or end of the specified period through accumulation of payroll deductions, not to exceed 5,000 shares per employee per year.

Long-Term Executive Bonus Plan

The Compensation Committee adopted the Long-Term Executive Bonus Plan (“LTEB”) for eligible executive officers of the Company effective beginning in fiscal 2013. The amount of the awards will be determined after the close of the fiscal year based on subjective and performance criteria. Except as otherwise provided by the Compensation Committee, awards will consist of (i) restricted stock based on a percentage of base salary and the number of shares granted will be based upon the closing price of the shares at the time the Committee determines the amount of the Award, which will be the same as the grant date of the restricted stock and (ii) cash, to cover the minimum withholding taxes on the Award. The restricted stock is granted under the 2010 Plan and vests in four installments, beginning on the date of grant and the next three anniversaries of the date of grant. Awards under the LTEB are expensed over the requisite service period plus the vesting period. The Company expensed approximately $70,000 and $100,000 for the three and six months ended January 31, 2014 and $0 for the three and six months ended January 31, 2013 related to the LTEB. A portion of this expense relates to the amortization of restricted shares issued and expensed over their vesting period (described below) and a portion relates to bonus expense accrued, but unissued, recognized over the requisite service period.

The Compensation Committee has the ability, at its discretion, to grant restricted stock based on subjective factors as the Compensation Committee may deem appropriate and granted 18,000 of restricted shares with a market price of $1.25 on the date of grant, valued at $22,000, in October 2012 as a discretionary bonus. 9,000 shares were vested as of October 2013 and the remaining 9,000 shares vest equally in October 2014 and October 2015. In connection with this grant, the Company expensed $2,000 and $4,000 during the three and six months ended January 31, 2014 and $2,000 during the three and six months ended January 31, 2013. The remaining balance, included in prepaid and other on the balance sheet, was $12,000 and $16,000 at January 31, 2014 and July 31, 2013, respectively.

Restricted Stock

Pursuant to the 2010 Plan, there are 1,525,000 shares authorized for issuance in the form of shares of common stock, restricted shares or restricted stock units. The Company grants restricted stock to its directors as an annual retainer, its officers under the LTEB and from time to time to directors, officers or employees as discretionary compensation in place of cash. The Company recognized compensation expense of $58,000 and $113,000 for the three and six months ended January 31, 2014 and $146,000 and $249,000 for the three and six months ended January 31, 2013 related to restricted stock expensed over the vesting period.

Changes in restricted shares of common stock under the 2010 Plan were as follows:


		Three months ended January 31				Six months ended January 31
		2014		2013		2014		2013
	Beginning balance	81,000		13,500		85,500		-
	Granted	124,260		161,084		124,260		179,084
	Vested	-72,000		-89,084		-76,500		-93,584
	Forfeited	-		-		-		-
	Ending balance	133,260		85,500		133,260		85,500

Business_Combinations

Business Combinations	3 Months Ended
Business Combinations	Jan. 31, 2014
Business Combinations [Abstract]	'
Business Combinations	'
	4. Business Combinations

	On November 1, 2013, the Company acquired substantially all of the assets of DUO Web Solutions (“DUO”) pursuant to an Asset Purchase Agreement dated November 1, 2013. DUO was a leading provider of social media and online marketing services for the powersports industry, which is in line with the Company’s strategy to grow the digital marketing services side of the business. The Company determined that the DUO assets acquired did not constitute a business that is “significant” as defined in the applicable SEC regulations, nor did it have a material impact on the Company’s financial statements.

	On November 28, 2012, the Company, through a wholly-owned subsidiary, completed the acquisition of the assets of the Retail Services Division of Fifty Below Sales & Marketing, Inc. (“50 Below”), a leading provider of eCommerce websites in the powersports, ATW and HME industries for a purchase price of $5,000,000 and the assumption of contracts having deferred revenue (ongoing service requirements for which ARI will not receive payment) valued in the amount of $4,601,000.

	The following tables show the allocation of the purchase price (in thousands):



					Purchase
					Price
			Cash		$	1,500
			Financed by note payable			3,500
			Assumed liabilities			4,601
			Purchase Price		$	9,601


					Purchase
					Allocation
			Prepaid expenses		$	9
			Furniture and equipment			106
			Developed technology			950
			Tradenames			130
			Customer Relationships			2,180
			Goodwill			6,226
			Purchase Price Allocation		$	9,601


	Intangible assets include the fair value of tradenames with a useful life of 2 years and customer relationships with a useful life of 15 years. Goodwill of $6,226,000 represents the additional benefits provided to the Company by the acquisition of 50 Below through operational synergies. The acquisition increased the Company’s portfolio of equipment dealer websites by 230% and is expected to accelerate ARI’s opportunity to drive organic growth through the cross‐selling of new products. It also provided entry into new, potentially high growth markets, including ATW and DME. The combined customer benefits and operational efficiencies are expected to result in a stronger organization that can create more value for its customers, employees and shareholders than the sum of the stand‐alone business units. The Company acquired approximately $7 million of tax deductible goodwill related to the 50 Below acquisition.

	The following unaudited results of operation for the three and six months ended January 31, 2014 reflect actual results of the Company, which include the results of the 50 Below operation for the entire period. The unaudited pro forma information for the three and six months ended January 31, 2013 reflects the historical results of operations of both companies, with pro forma adjustments as if the acquisition had occurred on August 1, 2012. The unaudited pro forma combined financial information does not reflect any cost savings, operating synergies, revenue enhancements or implementation costs that the combined company has achieved as a result of the acquisition. The unaudited pro forma financial information presented is for information purposes only and does not purport to represent what the Company's and 50 Below's financial position or results of operations would have been had the acquisition in fact occurred on such date or at the beginning of the period indicated, nor does it project the Company's and 50 Below's financial position or results of operations for any future date or period.



			Three months ended January 31					Six months ended January 31
			2014			2013		2014		2013
		Revenue	$	8,135		$	8,279	$	16,295	$	16,622
		Net income (loss)	$	-461		$	630	$	-436	$	250

		Net income (loss) per common share:
		Basic	$	-0.03		$	0.07	$	-0.03	$	0.03
		Diluted	$	-0.03		$	0.07	$	-0.03	$	0.03


	Pro forma adjustments to net income include amortization costs related to internally developed technology and intangible assets, acquisition-related professional fees, interest expense on the debt incurred to acquire the assets of 50 Below and the related debt discount, and the tax effect of the historical 50 Below results of operations and the pro forma adjustments at an estimated tax rate of 40% as follows:


			Three months ended January 31					Six months ended January 31
			2014			2013		2014		2013
		Amortization of internally developed technology	$	-		$	9	$	-	$	35
		Amortization of intangible assets		-			17		-		67
		Acquisition-related professional fees		-			-790		-		-790
		Interest expense		-			43		-		172
		Income tax benefit		-			-110		-		-438

	On August 17, 2012, the Company acquired substantially all of the assets of Ready2Ride, Incorporated (“Ready2Ride”) pursuant to an Asset Purchase Agreement dated August 17, 2012. Ready2Ride was a marketer of aftermarket fitment data to the powersports industry, which furthers ARI’s differentiated content strategy and expands ARI’s product offerings into aftermarket PG&A.

	Consideration for the acquisition included $500,000 in cash, 100,000 shares of the Company’s common stock, assumed liabilities totaling approximately $419,000, a contingent hold-back purchase price of up to $250,000 and a contingent earn-out purchase price ranging from, in aggregate, $0 to $1,500,000.

	On October 22, 2013, the Company amended the Asset Purchase Agreement in relation to the earn-out payments as follows: (i) the first earn-out payment is composed of $125,000 paid in October 2013 and 10,000 shares of common stock issued in November 2013; (ii) the second earn-out payment is composed of $125,000 and 15,000 shares of common stock payable in September 2014; and (iii) the third earn-out payment is composed of $125,000 and 15,000 shares of common stock payable in September 2015.

	The contingent earn-out payable was initially measured at fair value on a recurring basis calculated using the present value of future estimated revenue over the next three years, which was originally estimated at $500,000. Prior to the amendment, because the contingent earn-out payable had no comparable market data or significant observable inputs to determine fair value, it was classified as a Level 3 measurement. Because the amended Asset Purchase Agreement defines the future payments based on cash and Company stock actively traded, and the payments are no longer contingent on future events, the earn-out is now classified as a Level 1 fair value measurement. Unrealized gains and losses for changes in fair value are recognized in earnings.

The following table shows changes in the estimated holdback and earn-out payable (in thousands):


			Three months ended January 31					Six months ended January 31
			2014			2013		2014		2013
	Beginning balance		$	469		$	749	$	721	$	-
	Original fair value of holdback and earn-out payable			-			-		-		749
	Payments made			-33			-		-283		-
	Imputed interest recognized			19			76		43		76
	Gain on change in fair market value			-			-		-26		-
	Ending Balance		$	455		$	825	$	455	$	825

The balance of the holdback and the earn-out payable includes $286,000 and $303,000 in current portion of earn-out payable and $169,000 and $418,000 in long-term portion of earn-out payable on the unaudited balance sheet at January 31, 2014 and July 31, 2013, respectively, with estimated payments as follows (in thousands):


			Holdback and
			Earn-out
	Year Ending July 31,		Payable

	2014		$	-
	2015			315
	2016			190
	Total estimated payments			505
	Less imputed interest			-50
	Present value of holdback and earn-out payable		$	455


The following tables show the estimated fair value and the allocation of the purchase price (in thousands):



		Purchase
		Price
	Cash- net	$	478
	Assumed liabilities		419
	Holdback		250
	Earnout		500
	Common Stock		101
	Purchase Price	$	1,748


		Purchase
		Price
		Allocation
	Accounts receivable	$	43
	Furniture and equipment		12
	Unearned revenue		-86
	Developed technology		366
	Customer Relationships		880
	Goodwill		533
	Purchase Price Allocation	$	1,748



Intangible assets consist primarily of customer contracts and relationships with an estimated useful life of 16 years. Goodwill consists of operating synergies, vendor relationships, new sales territories and industries. The Company determined that the Ready2Ride assets acquired as described above did not constitute a business that is “significant” as defined in the applicable SEC regulations.

The results of operations related to the 50 Below, Ready2Ride and DUO acquisitions since the date of acquisition are included in the consolidated statements of income for the periods presented. It is impracticable to segregate this information as the acquired businesses have been integrated into the operations of ARI and are no longer readily identifiable.

Disposition_Of_A_Component_Of_

Disposition Of A Component Of An Entity	3 Months Ended
Disposition Of A Component Of An Entity	Jan. 31, 2014
Disposition Of A Component Of An Entity [Abstract]	'
Disposition Of A Component Of An Entity	'
	5. Disposition of a Component of an Entity

	On March 1, 2011, the Company entered into an Asset Purchase Agreement (the “Agreement”) with Globalrange Corporation (“Globalrange”). Under the terms of the Agreement, the Company sold to Globalrange certain rights and assets relating to our electronic data interchange business for the agricultural chemicals industry (the “AgChem EDI Business”). Because the AgChem EDI Business was not a separate entity or reportable segment, the transaction was recorded as a disposition of a component of an entity.

	As part of the purchase price for the AgChem EDI Business, Globalrange agreed to assume certain liabilities of ARI relating to the AgChem EDI Business, primarily consisting of unearned revenue (as defined in the Agreement). Globalrange will make earn-out payments to ARI annually over a four-year period following the closing date, with an initial pre-payment of $80,000. The amounts of such earn-out payments are determined based on collections received by Globalrange relating to the AgChem EDI Business during such period, and will be subject to a floor and cap, in accordance with the terms of the Agreement.

	The contingent earn-out receivable is measured at fair value on a recurring basis calculated using the present value of future estimated revenue over the next three years. Unrealized gains and losses for changes in fair value are recognized in earnings. Because the contingent earn-out receivable has no comparable market data or significant observable inputs to determine fair value, it is classified as a Level 3 measurement. The primary factors used to determine the fair value include: (i) the estimated future revenue related to the business recognized by the buyer over the next three years; and (ii) the estimated risk free interest rate of a market participant. Increases in the estimated future revenue related to the business sold, which has the most impact on the fair value of the contingent earn-out receivable, would cause the fair value of the earn-out to increase.

	The amount of the earn-out receivable was originally estimated at $580,000 less an imputed discount of $97,000, based on the present value of the estimated earn-out payments, discounted at 14%, which was the prevailing rate of interest charged on the Company’s debt at the time of the sale. The discount is amortized to interest income, which is included in other income on the consolidated statements of income, over the life of the earn-out.

	An assessment of the expected future cash flows of the earn-out receivable is performed annually in the third fiscal quarter based on historical receipts over the previous twelve-month period. Changes in estimate and cash received in excess of expected cash receipts are recorded as a gain or loss in other expense (income).

	The remaining earn-out receivable is composed of $122,000 included in prepaid expenses and other and $9,000 included in other long term assets on the unaudited balance sheet at January 31, 2014, with estimated receivables as follows (in thousands):




		Year Ending July 31,

		2014	$	91
		2015		51
		Total estimated payments		142
		Less imputed interest		-11
		Present value of earn-out receivable	$	131





	The following table shows changes in the earn-out receivable during the three and six months ended January 31, 2014 and 2013 respectively (in thousands):


			Three months ended January 31				Six months ended January 31
			2014		2013		2014		2013
		Beginning balance	$	127	$	177	$	160	$	218
		Net receipts		-		-53		-37		-102
		Imputed interest recognized		4		8		8		16
		Ending balance	$	131	$	132	$	131	$	132

Other_Intangible_Assets

Other Intangible Assets	3 Months Ended
Other Intangible Assets	Jan. 31, 2014
Other Intangible Assets [Abstract]	'
Other Intangible Assets	'
	6. Other Intangible Assets
	Amortizable intangible assets include customer relationships, trade names and employee non-compete agreements associated with the Company’s acquisitions.

	Amortizable intangible assets are composed of the following at January 31, 2014 and 2013 (in thousands):



			Customer Relationships							Wgtd avg
			Cost		Accumulated			Net		remaining
			Basis		Amortization			Value		life
		Balance 7/31/12	$	4,004	$	-2,654		$	1,350
		Activity		880		-84			796
		Balance 10/31/12	$	4,884	$	-2,738		$	2,146
		Activity		2,180		-115			2,065
		Balance 1/31/13	$	7,064	$	-2,853		$	4,211

		Balance 7/31/13	$	7,064	$	-3,090		$	3,974
		Activity		-		-121			-121
		Balance 10/31/13	$	7,064	$	-3,211		$	3,853
		Activity		110		-129			-19
		Balance 1/31/14	$	7,174	$	-3,340		$	3,834	11.29

			Trade Names
			Cost		Accumulated			Net
			Basis		Amortization			Value
		Balance 7/31/12	$	253	$	-164		$	89
		Activity		-		-11			-11
		Balance 10/31/12	$	253	$	-175		$	78
		Activity		130		-25			105
		Balance 1/31/13	$	383	$	-200		$	183

		Balance 7/31/13	$	383	$	-258		$	125
		Activity		-		-29			-29
		Balance 10/31/13	$	383	$	-287		$	96
		Activity		-		-29			-29
		Balance 1/31/14	$	383	$	-316		$	67	0.72

			Total Intangibles
			Cost		Accumulated			Net
			Basis		Amortization			Value
		Balance 7/31/12	$	4,257	$	-2,818		$	1,439
		Activity		880		-95			785
		Balance 10/31/12	$	5,137	$	-2,913		$	2,224
		Activity		2,310		-140			2,170
		Balance 1/31/13	$	7,447	$	-3,053		$	4,394

		Balance 7/31/13	$	7,447	$	-3,348		$	4,099
		Activity		-		-150			-150
		Balance 10/31/13	$	7,447	$	-3,498		$	3,949
		Activity		110		-158			-48
		Balance 1/31/14	$	7,557	$	-3,656		$	3,901	11.11
	The estimated amortization expense related to intangible assets by fiscal year at January 31, 2014 is as follows (in thousands):



			2014				$	289
			2015					518
			2016					497
			2017					426
			2018					213
			Thereafter					1,958
							$	3,901

Debt

Debt	6 Months Ended
Debt	Jan. 31, 2014
Debt [Abstract]	'
Debt	'
	7. Debt
	Silicon Valley Bank
	On April 26, 2013, the Company entered into a Loan and Security Agreement (the “Agreement”) with Silicon Valley Bank (“SVB”), pursuant to which SVB extended to the Company credit facilities consisting of a $3,000,000 revolving credit facility with a maturity date of April 26, 2015 and a $4,500,000 term loan with a maturity date of April 26, 2018. The Agreement replaced the Company’s Loan and Security Agreement with Fifth Third Bank, which is described below.
	The term loan and any loans made under the SVB revolving credit facility accrue interest at a per annum rate equal to one or more of the following as may be selected by the Company: (a) the one, two or three-month LIBOR Rate (as defined in the Agreement, subject to a floor of 1.00%), plus the Applicable Margin for LIBOR Loans set forth in the chart below, determined based on the most recent Senior Leverage Ratio, defined as total senior indebtedness to earnings before interest, taxes, depreciation and amortization (“EBITDA”), calculated by SVB on a quarterly basis (the “Senior Leverage Ratio”); or (b) the Prime rate plus the Applicable Margin for Prime Rate Loans set forth in the chart below determined based on the Senior Leverage Ratio (effective rate of 3.75% at January 31, 2014).


		Senior Leverage		Applicable Margin			Applicable Margin
		Ratio		for Libor Loans			for Prime Rate Loans

		>=/font>1.75 to 1.0:		3.25	%		1.00	%
		> 1.25 to 1.00 but <1.75 to 1.00:		3.00	%		0.75	%
		<=/font>1.25 to 1.00:		2.75	%		0.50	%
	Principal in respect of any loans made under the revolving facility is required to be paid in its entirety on or before April 26, 2015. Principal in respect of the term loan is required to be paid in quarterly installments on the first day of each fiscal quarter of the Company as follows: $112,500 commencing on August 1, 2013 through May 1, 2014; $168,750 commencing on August 1, 2014 through May 1, 2015; and $281,250 commencing on August 1, 2015 through February 1, 2018. All remaining principal in respect of the term loan is due and payable on April 26, 2018. The Company is permitted to prepay all of, but not less than all of, the outstanding principal amount of the term loan upon certain notice to SVB and, in certain circumstances, the payment of a prepayment penalty of up to $90,000.
	The Agreement contains covenants that restrict, among other things and subject to certain conditions, the ability of the Company to permit a change of control, incur debt, create liens on its assets, make certain investments, enter into merger or acquisition transactions and make distributions to its shareholders. Financial covenants include the maintenance of a minimum Senior Leverage Ratio equal to or less than 2.00 to 1.00, and the maintenance of a Fixed Charge Coverage Ratio (as defined in the Agreement) equal to or greater than 1.25 to 1.00. The Agreement also contains customary events of default that, if triggered, could result in an acceleration of the Company’s obligations under the Agreement. The loans are secured by a first priority security interest in substantially all assets of the Company. The Company was in compliance with its debt covenants at January 31, 2014.
	Fifth Third Bank
	On July 27, 2011, the Company entered into a Loan and Security Agreement (the “Loan and Security Agreement”) with Fifth Third Bank (“Fifth Third”). Pursuant to the terms of the Loan and Security Agreement, Fifth Third extended to the Company credit facilities consisting of a $1,500,000 revolving credit facility (the “Revolving Loan”) and a $5,000,000 term loan facility (the “Term Loan” and, together with the Revolving Loan, the “Credit Facilities”).
	On August 17, 2012, the Credit Facilities were amended to increase the principal amount of the Term Loan by $1,000,000, and extend the maturity date to December 15, 2014. Each of the Credit Facilities bore interest at a rate based on the one, two, three or six month LIBOR (as selected by the Company on the last business day of each month) plus 4.0%
	On November 28, 2012 the Credit Facilities were further amended to waive the provisions of the Agreement that would prohibit ARI’s acquisition of 50 Below and the financing of $3,500,000 of the acquisition with a secured subordinated promissory note in the same amount. Under the amendment, Fifth Third consented to the acquisition of the 50 Below assets and the related transactions and provided waivers of certain provisions of the Credit Facilities, subject to certain terms and conditions. Such terms and conditions included, among others: (i) amendments to the fixed charge coverage ratio and senior leverage (maximum senior funded debt to EBITDA) ratio financial covenants; (ii) the addition of a maximum total funded debt to EBITDA ratio financial covenant; (iii) amendment of the revolving loan and term loan maturity dates from July 27, 2014 to December 15, 2013; and (iv) other customary terms and conditions.
	On March 8, 2013, the Company entered into the Third Amendment to the Loan and Security Agreement. The Third Amendment was intended for the following purposes: (i) to amend the definition of EBITDA to permit adjustments for certain non-recurring transaction expenses and certain other non-cash expenses; (ii) to amend the required fixed charge coverage ratio for the rolling four fiscal quarter periods ending January 31, 2013 and April 30, 2013 to 0.90 x and 1.00 x, respectively; (iii) to restrict the Company’s ability to enter into certain transactions without the prior written consent of Fifth Third, including, without limitation, certain change in control transactions, reclassifications, reorganizations and recapitalizations of the Company’s Common Stock; and (iv) to permit the Company to use the net cash proceeds from an equity raise transaction in excess of $1,500,000 for working capital or to prepay the outstanding principal balance under other debt obligations described below. The Loan Agreement Amendment also contained Fifth Third Bank’s consent to the Company raising additional capital by selling and issuing additional equity securities, and waivers by Fifth Third of the provisions of the Loan and Security Agreement that would otherwise have prohibited such a transaction, subject to certain terms and conditions. All amounts owed under the Loan and Security Agreement were paid in full as of April 26, 2013 in connection with the Company’s entry into the Agreement with SVB, as described above.
	Sifen Note
	On November 28, 2012, the Company issued a Secured Non-Negotiable Subordinated Promissory Note (the “Sifen Note”) to Michael D. Sifen, Inc. (the “Holder”), an affiliate of an existing shareholder of the Company, in aggregate principal amount of $3,500,000, the proceeds of which were used to partially fund the 50 Below acquisition. Interest accrued on the outstanding unpaid principal under the Sifen Note at a rate of 10.0% per annum. Accrued interest only was payable quarterly commencing on February 28, 2013 and continuing until May 28, 2016, at which time all accrued interest and outstanding principal would be due and payable in full. As partial consideration for the Sifen Note, the Company issued 440,000 shares of the Company’s common stock to the Holder valued at approximately $585,000, which was recorded as a reduction to long-term debt and was being amortized to interest expense over the life of the note. A portion of the outstanding balance on the Sifen Note was retired in March 2013 in connection with the Holder’s acquisition of Company common stock under the Securities Purchase Agreement, described in Note 9, and the remaining balance on the Sifen Note was paid in full as of April 26, 2013.
	In the third quarter of fiscal 2013, the Company recognized a loss on the early extinguishment of primarily the Sifen Note and Fifth Third Bank debt totaling $682,000 related to unamortized deferred loan fees and debt discount.
	The following table sets forth certain information related to the Company’s long-term debt, derived from our unaudited balance sheet as of January 31, 2014 and audited balance sheet as of July 31, 2013 (in thousands):


			31-Jan			31-Jul
			2014			2013
		Long-term debt	$	4,276		$	4,500
		Less current maturities		-562			-450
		Long-term debt, non-current	$	3,714		$	4,050






	Minimum principal payments due on the Term Loan are as follows for the fiscal years ending (in thousands):





				2014		$	226
				2015			675
				2016			1,125
				2017			1,125
				2018			1,125
						$	4,276

Income_Taxes

Income Taxes	6 Months Ended
Income Taxes	Jan. 31, 2014
Income Taxes [Abstract]	'
Income Taxes	'

	8. Income Taxes

	The unaudited provision for income taxes for the three and six months ended January 31, 2014 and 2013 is composed of the following (in thousands):


			Three months ended January 31						Six months ended January 31
			2014			2013			2014			2013
		Current:
		Federal	$	-		$	-22		$	-		$	-22
		State		-			-15			-6			-36
		Change in valuation allowance		32			941			32			941
		Deferred, net		194			-69			116			-174
		Income tax benefit (expense)	$	226		$	835		$	142		$	709



	The provision for income taxes is based on taxes payable under currently enacted tax laws and an analysis of temporary differences between the book and tax bases of the Company’s assets and liabilities, including various accruals, allowances, depreciation and amortization, and does not represent current taxes due. The tax effect of these temporary differences and the estimated future benefit from tax net operating loss carryforwards are reported as deferred tax assets and liabilities in the balance sheet. We have unused net operating loss carry forwards ("NOLs") for federal income tax purposes, and as a result, we generally only incur alternative minimum taxes at the federal level.

	As of January 31, 2014, the Company had accumulated net operating loss carryforwards for federal and state tax purposes of approximately $7,526,000 and $3,856,000, respectively, which expire as follows (in thousands):


					Year ended July 31, *		Federal			State
					2014		$	-		$	482
					2015			-			3,258
					2019			182			4
					2020			6,043			-
					2024			4			-
					2025			-			75
					2030			946			-
					2034			351			37
							$	7,526		$	3,856


	* Years not shown have no amounts that expire and the year ended July 31, 2034 includes
	current year to date estimated tax loss carryforwards .

	A detailed assessment is performed semi-annually or when events occur that would warrant an assessment of the likelihood that the Company’s net deferred tax assets will be realized from future taxable income. To the extent management believes it is more likely than not that some portion, or all, of the deferred tax assets will not be realized, a valuation allowance is established. This assessment is based on all available evidence, both positive and negative, in evaluating the likelihood of realizability. Issues considered in the assessment include future reversals of existing taxable temporary differences, estimates of future taxable income (exclusive of reversing temporary differences and carryforwards) and prudent tax planning strategies available in future periods. Because the ultimate realizability of deferred tax assets is highly subject to the outcome of future events, the amount established as a valuation allowance is considered to be a significant estimate that is subject to change in the near term. To the extent a valuation allowance is established or there is a change in the allowance during a period, the change is reflected with a corresponding increase or decrease in the tax provision in the Consolidated Statements of Operations.

	The Company recorded a benefit related to a net change in estimate on our valuation allowance of approximately $32,000 or $0.00 per basic and diluted share, and $941,000 or $0.11 per basic and diluted share, during the three months ended January 31, 2014 and 2013, respectively, as a result of our evaluation of the likelihood that our net deferred tax assets will be realized from future taxable income. Our remaining valuation allowance against deferred tax assets was approximately $184,000 at January 31, 2014, which primarily relates to state NOLs expected to expire in fiscal 2014 through 2015.

	A reconciliation between income tax expense and income taxes computed by applying the statutory federal income tax rate of 34% and a state rate of approximately 3% to U.S. based income before income taxes is as follows (in thousands):



				Three months ended January 31						Six months ended January 31
				2014			2013			2014			2013
		Computed income taxes at 37%		$	218		$	278		$	154		$	157
		Permanent items			-9			-17			-32			-21
		Change in estimated valuation allowance			32			941			32			941
		Other			-15			-366			-12			-367
		Income tax (expense) benefit		$	226		$	835		$	142		$	709


	We perform an evaluation of uncertain tax positions as a component of income tax expense on an annual basis. We determined that ARI did not have any significant risk related to income tax expense and therefore no amounts were reserved for uncertain tax positions as of January 31, 2014 and 2013. We will accrue and recognize interest and penalties related to uncertain tax positions as a component of income tax expense if it becomes necessary. Fiscal years subsequent to 2009 remain open and subject to examination by state tax jurisdictions and the United States federal tax authorities.

Stockholders_Equity

Stockholders' Equity	6 Months Ended
Stockholders' Equity	Jan. 31, 2014
Stockholders' Equity [Abstract]	'
Stockholders' equity	'
	9. Stockholders’ Equity

	During the six months ended January 31, 2014, the Company issued 148,904 shares of common stock with a fair market value of $438,000 related to director and employee compensation, 50,000 shares with a fair market value of $164,000 related to acquisitions and 192,500 shares related to the exercise of stock options with exercise proceeds of $141,000.

	During the six months ended January 31, 2013, the Company issued 464,967 shares of common stock with a fair market value of $623,000 related to debt financing, 169,272 shares of common stock with a fair market value of $260,000 related to director and employee compensation, 100,000 shares with a fair market value of $101,000 related to acquisitions and 15,800 shares related to the exercise of stock options with exercise proceeds of $10,000.

	On March 12, 2013, the Company entered into a Securities Purchase Agreement (the “Purchase Agreement”) with certain institutional and accredited investors (the “Purchasers”) whereby the Company agreed to sell and the Purchasers agreed to purchase (1) an aggregate of 3,200,000 shares (the “Shares”) of the Company’s common stock for an amount equal to a per share purchase price of $1.50, and (2) warrants (the “Warrants”) to purchase an aggregate of 1,066,667 shares of common stock (the “Warrant Shares”). The Warrants, which were issued pursuant to Common Stock Purchase Warrant agreements dated March 15, 2013 (the “Warrant Agreements”), were exercisable immediately upon issuance (with certain exceptions) at an exercise price of $2.00 per share. Outstanding Warrants will expire on March 15, 2018. In addition to such issuances, on March 15, 2013, the Company issued a warrant to purchase in the aggregate 64,000 shares of common stock to Ascendiant Capital Partners, LLC and an Ascendiant Affiliate (“Ascendiant”) on the same terms as the Warrant Agreements described above pursuant to the terms of the Company’s placement agency arrangement with Ascendiant.

	In connection with the transaction, the Company received gross cash proceeds of $4,500,000 and retirement of $300,000 of indebtedness under the Sifen Note. The transactions contemplated by the Purchase Agreement, including the issuance of the Shares and the Warrants, were completed on March 15, 2013.

	On July 26, 2013 and July 29, 2013, the Warrant Agreements between the Company and the holders of 916,667 of the Warrants were amended to temporarily reduce the exercise price of the Warrants from $2.00 per share to $1.80 per share through the close of business on July 30, 2013. All 916,667 of the amended Warrants were exercised at $1.80 per share on July 30, 2013. There were 214,000 Warrants outstanding at January 31, 2014 with a strike price of $2.00 per share and a fair value of $286,000 and $254,000 classified as common stock warrants at fair value on the balance sheet at January 31, 2014 and July 31, 2013, respectively.

	Fair Value of Warrants

	The Warrant Agreements include a down-round protection feature which reduces the strike price of the Warrants from $2.00 to $1.50 if there is a private placement for less than the $2.00 strike price, which resulted in the Warrants being treated as a derivative instrument. The Warrants are recorded as a liability on the balance sheet at fair value. Changes in fair value are recorded to gain or loss on change in fair value of stock warrants on the statements of operations. The down-round protection feature expires on March 12, 2014, at which time any remaining balance of Warrants outstanding would no longer have a derivative feature and would be reclassified to equity.

	Because the Warrants have no comparable market data to determine fair value, the Company hired an independent valuation firm to do an initial valuation of the Warrants at the estimated price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date using an open form simulation model. The primary factors used to determine the fair value include: (i) the fair value of the Company’s common stock; (ii) the volatility of the Company’s common stock; (iii) the risk free interest rate; (iv) the estimated likelihood and timing of exercise; and (v) the estimated likelihood and timing of a future financing arrangement. Increases in the market value of the Company’s common stock and volatility, which have the most impact on the fair value of the Warrants, would cause the fair value of the Warrants to increase. Because of the significant unobservable inputs used to calculate fair value, the Warrants are classified as Level 3 measurements.

	The Warrants are measured at fair value on a recurring basis. Unrealized gains and losses on items measured at fair value are recognized in earnings. We incurred a loss of $10,000 and $32,000 for the three and six months ended January 31, 2014 related to the Warrants primarily as a result of an increase in the market value of the Company’s common stock. The following table shows changes to the Warrants during the three months ended January 31, 2014 (in thousands):



		Fair value measurements using:	Level 1 inputs: quoted prices in active markets for identical assets		Level 2 inputs: significant other observable inputs		Level 3 inputs: significant unobservable inputs
		Balance 7/31/13	$	-	$	-	$	254
		Unrealized loss		-		-		22
		Balance 10/31/13	$	-	$	-	$	276
		Unrealized loss						10
		Balance 1/31/14	$	-	$	-	$	286

Description_Of_The_Business_An1

Description Of The Business And Significant Accounting Policies (Policy)	3 Months Ended
	Jan. 31, 2014
Description Of The Business And Significant Accounting Policies [Abstract]	'
Description Of the Business	'
	Description of the Business

	ARI Network Services, Inc. (“ARI” or “the Company”) creates software-as-a-service (“SaaS”) and data-as-a-service (“DaaS”) solutions that help equipment manufacturers, distributors and dealers in selected vertical markets to Sell More Stuff!™ – online and in-store. We remove the complexity of selling and servicing new and used inventory, parts, garments, and accessories (”PG&A”) for customers in the outdoor power equipment (“OPE”), powersports, automotive tire and wheel (“ATW”), home medical equipment (“HME”), marine, recreational vehicle (“RV”) and white goods industries. Our innovative products are powered by a proprietary library of enriched original equipment and aftermarket content that spans more than 469,000 models from over 1,400 manufacturers. More than 22,000 equipment dealers, 195 distributors and 140 manufacturers worldwide leverage our web and eCatalog platforms to Sell More Stuff!™

	We were incorporated in Wisconsin in 1981. Our principal executive office and headquarters is located in Milwaukee, Wisconsin. The office address is 10850 West Park Place, Suite 1200, Milwaukee, WI 53224, and our telephone number at that location is (414) 973-4300. Our principal website address is www.arinet.com. ARI also maintains operations in Duluth, Minnesota; Cypress, California; Virginia Beach, Virginia; Floyds Knobs, Indiana; and Leiden, The Netherlands.

Basis Of Presentation	'
	Basis of Presentation

	These consolidated financial statements include the financial statements of ARI and its wholly-owned subsidiary, ARI Europe B.V. We eliminated all significant intercompany balances and transactions in consolidation. Certain reclassifications were made to amounts previously reported in our financial statements in order to conform to the current presentation related to certain shared corporate overhead expenses which were reclassified between sales and marketing, customer operations and support, software development and technical support and general and administrative expenses. This had no impact on gross profit, total operating expenses or net income. All adjustments that, in the opinion of management, are necessary for a fair presentation for the periods presented have been reflected as required by Regulation S-X, Rule 10-01.

Significant Accounting Policies	'
	Significant Accounting Policies

	Our accounting policies are fully described in the footnotes to our Consolidated Financial Statements for the fiscal year ended July 31, 2013, which appear in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on October 29, 2013. There were no changes to our accounting policies during the six months ended January 31, 2014.

Revenue Recognition	'
	Revenue Recognition

	Revenue from software licenses, annual or periodic maintenance fees and catalog subscription fees, which are included in multiple element arrangements, are all recognized ratably over the contractual term of the arrangement, as vendor specific objective evidence does not exist for these elements. ARI considers all arrangements with payment terms extending beyond 12 months not to be fixed or determinable and evaluates other arrangements with payment terms longer than normal to determine whether the arrangement is fixed or determinable. If the fee is not fixed or determinable, revenue is recognized as payments become due from the customer. Arrangements that include acceptance terms beyond the standard terms are not recognized until acceptance has occurred. If collectability is not considered probable, revenue is recognized when the fee is collected.

	Revenue for use of the network and for information services is recognized on a straight-line basis over the term of the contract.

	Arrangements that include professional services are evaluated to determine whether those services are essential to the functionality of other elements of the arrangement. Types of services that are considered essential to software license arrangements include customizing complex features and functionality in a product’s base software code or developing complex interfaces within a customer’s environment. When professional services are considered essential to software license arrangements, the professional service revenue is recognized pursuant to contract accounting using the percentage-of-completion method with progress-to-completion measured based upon labor hours incurred. Professional services revenue for set-up and integration of hosted websites, or other services considered essential to the functionality of other elements of this type of arrangement, is amortized over the term of the contract. When professional services are not considered essential, the revenue allocable to the professional services is recognized as the services are performed. When the current estimates of total contract revenue and contract cost indicate a loss, a provision for the entire loss on the contract is made in the period the amount is determined.

	Revenue for variable transaction fees, primarily for use of the shopping cart feature of our websites, is recognized as it is earned.

	Amounts invoiced to customers prior to recognition as revenue, as discussed above, are reflected in the accompanying balance sheets as deferred revenue.

	Amounts received for shipping and handling fees are reflected in revenue. Costs incurred for shipping and handling are reported in cost of revenue.

Trade Receivables, Credit Policy And Allowance For Doubtful Accounts	'
	Trade Receivables, Credit Policy and Allowance for Doubtful Accounts

	Trade receivables are uncollateralized customer obligations due on normal trade terms, most of which require payment within thirty (30) days from the invoice date. Payments of trade receivables are allocated to the specific invoices identified on the customer’s remittance advice or, if unspecified, are applied to the earliest unpaid invoices.

	The carrying amount of trade receivables is reduced by an allowance that reflects management’s best estimate of the amounts that will not be collected. Management individually reviews receivable balances that exceed ninety (90) days from the invoice date and, based on an assessment of current creditworthiness, estimates the portion of the balance that will not be collected. The allowance for potential doubtful accounts is reflected as an offset to trade receivables in the accompanying balance sheets.


Capitalized And Purchased Software Product Costs	'
	Capitalized and Purchased Software Product Costs

	Certain software development and acquisition costs are capitalized when incurred. Capitalization of these costs begins upon the establishment of technological feasibility. The establishment of technological feasibility and the on-going assessment of recoverability of software costs require considerable judgment by management with respect to certain external factors, including, but not limited to, the determination of technological feasibility, anticipated future gross revenue, estimated economic life and changes in software and hardware technologies.

	The annual amortization of software products is the greater of the amount computed using: (a) the ratio that current gross revenue for the network or a software product bear to the total of current and anticipated future gross revenue for the network or a software product, or (b) the straight-line method over the estimated economic life of the product which currently runs from two to nine years. Amortization starts when the product is available for general release to customers. The Company capitalizes costs of developing specific software enhancements on an on-going basis; all other software development and support expenditures are charged to expense in the period incurred.

Fair Value Assets and Liabilities	'
	Fair Value Assets and Liabilities

	ARI uses the three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value. These tiers include Level 1, defined as observable inputs such as quoted market prices in active markets; Level 2, defined as inputs other than quoted market prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions. The asset’s or liability’s fair value measurement level within the hierarchy is based on the lowest level of any input that is significant to the fair value measurement.

Common Stock Warrants	'
	Common Stock Warrants

	ARI has periodically issued common stock warrants in connection with debt and equity financing arrangements. The terms of the agreements are assessed to determine whether the instrument qualifies as an equity arrangement or a debt arrangement. Arrangements determined to be derivatives are recorded at fair value as liabilities on the balance sheet, with periodic gains and losses related to the change in fair value recorded to earnings on the Statements of Operations. The Company recorded losses related to the change in fair value of common stock warrants of $10,000 and $32,000 for the three and six months ended January 31, 2014.

Deferred Income Taxes	'
	Deferred Income Taxes

	The tax effect of the temporary differences between the book and tax bases of assets and liabilities and the estimated future tax benefit from tax net operating loss carryforwards is reported as deferred tax assets and liabilities in the balance sheet. An assessment of the likelihood that net deferred tax assets will be realized from future taxable income is performed at each reporting date or when events or changes in circumstances indicate that there may be a change in the valuation allowance. Because the ultimate realizability of deferred tax assets is highly subject to the outcome of future events, the amount established as a valuation allowance is considered to be a significant estimate that is subject to change in the near term. To the extent a valuation allowance is established or there is a change in the allowance during a period, the change is reflected with a corresponding increase or decrease in the income tax provision in the Statements of Operations.

Legal Provisions	'
	Legal Provisions

	ARI may be periodically involved in legal proceedings arising from contracts, patents or other matters in the normal course of business. We reserve for any material estimated losses if the outcome is probable and can be reasonably estimated. We had no legal provisions for the three and six months ended January 31, 2014 and 2013, respectively.

Deferred Loan Fees And Debt Discounts	'
	Deferred Loan Fees and Debt Discounts

	Fees associated with securing debt are capitalized and included in prepaid and other and other long term assets on the balance sheets. Stock issued as consideration for debt financing is recorded to debt discount, reducing the carrying amount of the debt on the balance sheets. Deferred loan fees and debt discounts are amortized to interest expense over the life of the debt using the effective interest method.

Basic_And_Diluted_Net_Income_P1

Basic And Diluted Net Income Per Share (Tables)	6 Months Ended
	Jan. 31, 2014
Basic And Diluted Net Income Per Share [Abstract]	'
Basic And Diluted Net Income Per Common Share	'


			Three months ended January 31				Six months ended
							31-Jan
			2014		2013			2014		2013

		Net income (loss)	$	-461	$	4		$	-436	$	117

		Weighted-average common shares outstanding		13,184		8,528			13,154		8,325
		Effect of dilutive stock options and warrants		-		231			-		173
		Diluted weighted-average common shares outstanding		13,184		8,759			13,154		8,498

		Earnings per share
		Basic	$	-0.03	$	0.00		$	-0.03	$	0.01
		Diluted	$	-0.03	$	0.00		$	-0.03	$	0.01

		Options and warrants that could potentially dilute net income per share in the future that are not included in the computation of diluted net income per share, as their impact is anti-dilutive		1,462		280			1,462		735

StockBased_Compensation_Plans_

Stock-Based Compensation Plans (Tables)	3 Months Ended					6 Months Ended
Stock-Based Compensation Plans (Tables)	Jan. 31, 2014					Jan. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'					'
Schedule Of Fair Value Assumptions Of Options	'					'

								Three months ended January 31							Six months ended January 31
								2014				2013			2014			2013
							Expected life (years)	10 years					10 years			10 years			10 years
							Risk-free interest rate		2.8	%			1.7	%		2.8	%		1.7	%
							Expected volatility		73.4	%			130.6	%		73.4	%		130.5	%
							Expected forfeiture rate		28.7	%			11.7	%		16.8	%		13.5	%
							Expected dividend yield		-	%			-	%		-	%		-	%
							Weighted-average estimated
							fair value of options granted
							during the year	$	2.56			$	1.29		$	2.56		$	1.25
							Cash received from the exercise
							of stock options	$	125,000			$	1,000		$	141,000		$	9,000


2000 Stock Option Plan [Member]	'					'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'					'
Schedule Of Stock Options, Activity	'					'

									Number of		Wtd. Avg.			Wtd. Avg.	Aggregate
									Options		Exercise			Remaining	Instrinsic
											Price			Contractual	Value
														Period
														(Years)
							Outstanding at 10/31/12		1,002,461		$	1.40		4.97	$	114,006
							Granted		-			n/a		n/a		n/a
							Exercised		-2,000			0.35		n/a		2,908
							Forfeited		-2,500			0.73		n/a		n/a
							Outstanding at 1/31/13		997,961		$	1.41		4.72	$	459,617
							Exercisable at 1/31/13		922,374		$	1.47		4.72	$	375,251

							Outstanding at 10/31/13		963,661		$	1.43		3.93	$	1,773,485
							Granted		-			n/a		n/a		n/a
							Exercised		-127,500			0.74		n/a		338,468
							Forfeited		-14,087			0.70		n/a		n/a
							Outstanding at 1/31/14		822,074		$	1.55		3.21	$	1,514,709
							Exercisable at 1/31/14		820,700		$	1.55		3.20	$	1,510,836

									Number of		Wtd. Avg.			Wtd. Avg.	Aggregate
									Options		Exercise			Remaining	Instrinsic
											Price			Contractual	Value
														Period
														(Years)
							Outstanding at 7/31/12		1,099,769		$	1.41		5.06	$	105,849
							Granted		-			n/a		n/a		n/a
							Exercised		-12,800			0.54		n/a		16,122
							Forfeited		-89,008			1.56		n/a		n/a
							Outstanding at 1/31/13		997,961		$	1.41		4.72	$	459,617
							Exercisable at 1/31/13		922,374		$	1.47		4.72	$	375,251

							Outstanding at 7/31/13		986,786		$	1.41		4.22	$	1,564,296
							Granted		-			n/a		n/a		n/a
							Exercised		-147,500			0.74		n/a		390,908
							Forfeited		-17,212			0.75		n/a		n/a
							Outstanding at 1/31/14		822,074		$	1.55		3.21	$	1,514,709
							Exercisable at 1/31/14		820,700		$	1.55		3.20	$	1,510,836



Schedule of Non-Vested Options	'					'

									Number of		Wtd. Avg.
									Options		Exercise Price
							Non-vested at 10/31/12		75,587		$	0.68
							Granted		-			n/a
							Vested		-			n/a
							Forfeited		-			n/a
							Non-vested at 1/31/13		75,587		$	0.68

							Non-vested at 10/31/13		14,961		$	0.62
							Granted		-			n/a
							Vested		-			n/a
							Forfeited		-13,587			0.63
							Non-vested at 1/31/14		1,374		$	0.57

									Number of		Wtd. Avg.
									Options		Exercise Price
							Non-vested at 7/31/12		78,087		$	0.69
							Granted		-			n/a
							Vested		-			n/a
							Forfeited		-2,500			0.73
							Non-vested at 1/31/13		75,587		$	0.68

							Non-vested at 7/31/13		27,461		$	0.64
							Granted		-			n/a
							Vested		-12,500			0.67
							Forfeited		-13,587			0.63
							Non-vested at 1/31/14		1,374		$	0.57



2010 Stock Option Plan [Member]	'					'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'					'
Schedule Of Stock Options, Activity	'					'

									Number of		Wtd. Avg.			Wtd. Avg.	Aggregate
									Options		Exercise			Remaining	Instrinsic
											Price			Contractual	Value
														Period
														(Years)
							Outstanding at 10/31/12		324,167		$	1.10		9.09	$	57,070
							Granted		125,668			1.34		n/a		n/a
							Exercised		-			n/a		n/a		n/a
							Forfeited		-500			0.65		n/a		n/a
							Outstanding at 1/31/13		449,335		$	1.17		9.11	$	284,393
							Exercisable at 1/31/13		111,460		$	1.09		9.11	$	79,585

							Outstanding at 10/31/13		385,585		$	1.24		8.45	$	781,652
							Granted		100,000			3.25		n/a		n/a
							Exercised		-45,000			0.88		n/a		113,015
							Forfeited		-14,500			0.89		n/a		n/a
							Outstanding at 1/31/14		426,085		$	1.76		8.67	$	693,641
							Exercisable at 1/31/14		178,440		$	1.29		8.07	$	374,908

									Number of		Wtd. Avg.			Wtd. Avg.	Aggregate
									Options		Exercise			Remaining	Instrinsic
											Price			Contractual	Value
														Period
														(Years)
							Outstanding at 7/31/12		310,667		$	1.10		9.28	$	41,962
							Granted		145,668			1.29		n/a		n/a
							Exercised		-3,000			0.66		n/a		3,435
							Forfeited		-4,000			0.66		n/a		n/a
							Outstanding at 1/31/13		449,335		$	1.17		9.11	$	284,393
							Exercisable at 1/31/13		111,460		$	1.09		9.11	$	79,585

							Outstanding at 7/31/13		394,460		$	1.25		8.70	$	691,485
							Granted		100,000			3.25		n/a		n/a
							Exercised		-45,000			0.88		n/a		113,015
							Forfeited		-23,375			1.10		n/a		n/a
							Outstanding at 1/31/14		426,085		$	1.76		8.67	$	693,641
							Exercisable at 1/31/14		178,440		$	1.29		8.07	$	374,908



Schedule of Non-Vested Options	'					'

			Number of	Wtd. Avg.
			Options	Exercise Price
		Non-vested at 10/31/12	212,457	$	1.11
		Granted	125,668		1.34
		Vested	-		n/a
		Forfeited	-250		0.65
		Non-vested at 1/31/13	337,875	$	1.19

		Non-vested at 10/31/13	161,145	$	1.29
		Granted	100,000		3.25
		Vested	-		1.00
		Forfeited	-13,500		0.90
		Non-vested at 1/31/14	247,645	$	2.10

			Number of	Wtd. Avg.
			Options	Exercise Price
		Non-vested at 7/31/12	192,707	$	1.12
		Granted	145,668		1.29
		Vested	-		n/a
		Forfeited	-500		0.65
		Non-vested at 1/31/13	337,875	$	1.19

		Non-vested at 7/31/13	177,145	$	1.25
		Granted	100,000		3.25
		Vested	-15,000		0.84
		Forfeited	-14,500		0.98
		Non-vested at 1/31/14	247,645	$	2.10

Business_Combinations_Tables

Business Combinations (Tables)	3 Months Ended										6 Months Ended
Business Combinations (Tables)	Jan. 31, 2014										Jan. 31, 2014
Business Acquisition [Line Items]	'										'
Schedule Of Unaudited Pro Forma Information	'										'

			Three months ended January 31				Six months ended January 31
			2014		2013		2014		2013
		Revenue	$	8,135	$	8,279	$	16,295	$	16,622
		Net income (loss)	$	-461	$	630	$	-436	$	250

		Net income (loss) per common share:
		Basic	$	-0.03	$	0.07	$	-0.03	$	0.03
		Diluted	$	-0.03	$	0.07	$	-0.03	$	0.03



Schedule Of Pro Forma Adjustments	'										'

													Three months ended January 31						Six months ended January 31
													2014			2013			2014			2013
												Amortization of internally developed technology	$	-		$	9		$	-		$	35
												Amortization of intangible assets		-			17			-			67
												Acquisition-related professional fees		-			-790			-			-790
												Interest expense		-			43			-			172
												Income tax benefit		-			-110			-			-438


Schedule Of Contigent Earn-Outs	'										'

														Three months ended January 31						Six months ended January 31
														2014			2013			2014			2013
												Beginning balance		$	469		$	749		$	721		$	-
												Original fair value of holdback and earn-out payable			-			-			-			749
												Payments made			-33			-			-283			-
												Imputed interest recognized			19			76			43			76
												Gain on change in fair market value			-			-			-26			-
												Ending Balance		$	455		$	825		$	455		$	825



Schedule Of Estimated Earnout Payable	'										'

														Holdback and
														Earn-out
												Year Ending July 31,		Payable

												2014		$	-
												2015			315
												2016			190
												Total estimated payments			505
												Less imputed interest			-50
												Present value of holdback and earn-out payable		$	455



50 Below [Member]	'										'
Business Acquisition [Line Items]	'										'
Schedule Of Purchase Price Allocation	'										'

															Purchase
															Price
													Cash		$	1,500
													Financed by note payable			3,500
													Assumed liabilities			4,601
													Purchase Price		$	9,601


															Purchase
															Allocation
													Prepaid expenses		$	9
													Furniture and equipment			106
													Developed technology			950
													Tradenames			130
													Customer Relationships			2,180
													Goodwill			6,226
													Purchase Price Allocation		$	9,601



Ready2Ride [Member]	'										'
Business Acquisition [Line Items]	'										'
Schedule Of Purchase Price Allocation	'										'

													Purchase
													Price
												Cash- net	$	478
												Assumed liabilities		419
												Holdback		250
												Earnout		500
												Common Stock		101
												Purchase Price	$	1,748


													Purchase
													Price
													Allocation
												Accounts receivable	$	43
												Furniture and equipment		12
												Unearned revenue		-86
												Developed technology		366
												Customer Relationships		880
												Goodwill		533
												Purchase Price Allocation	$	1,748

Disposition_Of_A_Component_Of_1

Disposition Of A Component Of An Entity (Tables)	3 Months Ended										6 Months Ended
Disposition Of A Component Of An Entity (Tables)	Jan. 31, 2014										Jan. 31, 2014
Disposition Of A Component Of An Entity [Abstract]	'										'
Schedule Of Estimated Earn Out Receivables	'										'

												Year Ending July 31,

												2014	$	91
												2015		51
												Total estimated payments		142
												Less imputed interest		-11
												Present value of earn-out receivable	$	131



Schedule Of Changes In Earn Out Receivables	'										'

			Three months ended January 31				Six months ended January 31
			2014		2013		2014		2013
		Beginning balance	$	127	$	177	$	160	$	218
		Net receipts		-		-53		-37		-102
		Imputed interest recognized		4		8		8		16
		Ending balance	$	131	$	132	$	131	$	132

Other_Intangible_Assets_Tables

Other Intangible Assets (Tables)	3 Months Ended				6 Months Ended
Other Intangible Assets (Tables)	Jan. 31, 2014				Jan. 31, 2014
Other Intangible Assets [Abstract]	'				'
Schedule Of Amortizable Intangible Assets	'				'


							Customer Relationships						Wgtd avg
							Cost		Accumulated		Net		remaining
							Basis		Amortization		Value		life
						Balance 7/31/12	$	4,004	$	-2,654	$	1,350
						Activity		880		-84		796
						Balance 10/31/12	$	4,884	$	-2,738	$	2,146
						Activity		2,180		-115		2,065
						Balance 1/31/13	$	7,064	$	-2,853	$	4,211

						Balance 7/31/13	$	7,064	$	-3,090	$	3,974
						Activity		-		-121		-121
						Balance 10/31/13	$	7,064	$	-3,211	$	3,853
						Activity		110		-129		-19
						Balance 1/31/14	$	7,174	$	-3,340	$	3,834	11.29

							Trade Names
							Cost		Accumulated		Net
							Basis		Amortization		Value
						Balance 7/31/12	$	253	$	-164	$	89
						Activity		-		-11		-11
						Balance 10/31/12	$	253	$	-175	$	78
						Activity		130		-25		105
						Balance 1/31/13	$	383	$	-200	$	183

						Balance 7/31/13	$	383	$	-258	$	125
						Activity		-		-29		-29
						Balance 10/31/13	$	383	$	-287	$	96
						Activity		-		-29		-29
						Balance 1/31/14	$	383	$	-316	$	67	0.72

							Total Intangibles
							Cost		Accumulated		Net
							Basis		Amortization		Value
						Balance 7/31/12	$	4,257	$	-2,818	$	1,439
						Activity		880		-95		785
						Balance 10/31/12	$	5,137	$	-2,913	$	2,224
						Activity		2,310		-140		2,170
						Balance 1/31/13	$	7,447	$	-3,053	$	4,394

						Balance 7/31/13	$	7,447	$	-3,348	$	4,099
						Activity		-		-150		-150
						Balance 10/31/13	$	7,447	$	-3,498	$	3,949
						Activity		110		-158		-48
						Balance 1/31/14	$	7,557	$	-3,656	$	3,901	11.11


Schedule Of Estimated Future Amortization Expense	'				'


		2014	$	289
		2015		518
		2016		497
		2017		426
		2018		213
		Thereafter		1,958
			$	3,901

Debt_Tables

Debt (Tables)	6 Months Ended
Debt (Tables)	Jan. 31, 2014
Debt [Abstract]	'
Schedule Of Leverage Ratios And Applicable Margins	'

		Senior Leverage		Applicable Margin			Applicable Margin
		Ratio		for Libor Loans			for Prime Rate Loans

		>=/font>1.75 to 1.0:		3.25	%		1.00	%
		> 1.25 to 1.00 but <1.75 to 1.00:		3.00	%		0.75	%
		<=/font>1.25 to 1.00:		2.75	%		0.50	%


Schedule Of Long-term Debt	'

			31-Jan			31-Jul
			2014			2013
		Long-term debt	$	4,276		$	4,500
		Less current maturities		-562			-450
		Long-term debt, non-current	$	3,714		$	4,050



Schedule Of Minimum Principal Payments	'


				2014		$	226
				2015			675
				2016			1,125
				2017			1,125
				2018			1,125
						$	4,276

Income_Taxes_Tables

Income Taxes (Tables)	3 Months Ended													6 Months Ended
Income Taxes (Tables)	Jan. 31, 2014													Jan. 31, 2014
Income Taxes [Abstract]	'													'
Provision For Income Taxes	'													'

			Three months ended January 31						Six months ended January 31
			2014			2013			2014			2013
		Current:
		Federal	$	-		$	-22		$	-		$	-22
		State		-			-15			-6			-36
		Change in valuation allowance		32			941			32			941
		Deferred, net		194			-69			116			-174
		Income tax benefit (expense)	$	226		$	835		$	142		$	709



Summary Of Accumulated NOLs Expiration	'													'
	respectively, which expire as follows (in thousands):


					Year ended July 31, *		Federal			State
					2014		$	-		$	482
					2015			-			3,258
					2019			182			4
					2020			6,043			-
					2024			4			-
					2025			-			75
					2030			946			-
					2034			351			37
							$	7,526		$	3,856


	* Years not shown have no amounts that expire and the year ended July 31, 2034 includes
	current year to date estimated tax loss carryforwards .


Schedule of Effective Income Tax Reconciliation	'													'

																Three months ended January 31				Six months ended January 31
																2014		2013		2014		2013
															Computed income taxes at 37%	$	218	$	278	$	154	$	157
															Permanent items		-9		-17		-32		-21
															Change in estimated valuation allowance		32		941		32		941
															Other		-15		-366		-12		-367
															Income tax (expense) benefit	$	226	$	835	$	142	$	709

Stockholders_Equity_Tables

Stockholders' Equity (Tables)	3 Months Ended
Stockholders' Equity (Tables)	Jan. 31, 2014
Stockholders' Equity [Abstract]	'
Schedule Of Fair Value Assumptions For Warrants	'

		Fair value measurements using:	Level 1 inputs: quoted prices in active markets for identical assets		Level 2 inputs: significant other observable inputs		Level 3 inputs: significant unobservable inputs
		Balance 7/31/13	$	-	$	-	$	254
		Unrealized loss		-		-		22
		Balance 10/31/13	$	-	$	-	$	276
		Unrealized loss						10
		Balance 1/31/14	$	-	$	-	$	286

Description_Of_The_Business_An2

Description Of The Business And Significant Accounting Policies (Narrative) (Details) (USD $)	3 Months Ended		6 Months Ended
	Jan. 31, 2014	Jan. 31, 2013	Jan. 31, 2014	Jan. 31, 2013	Jul. 31, 2013
	item	Jan. 31, 2013	item	Jan. 31, 2013	Jul. 31, 2013
Models	469,000	'	469,000	'	'
Period receivables are deemed collectible	'30 days	'	'	'	'
Management individually reviews receivable balances period	'90 days	'	'	'	'
Prepaid Expense and Other Assets, Current	$1,033,000	'	$1,033,000	'	$934,000
General and Administrative Expense	1,713,000	1,846,000	3,201,000	2,917,000	'
Interest Expense	78,000	269,000	148,000	337,000	'
Change in estimated valuation allowance	$32,000	$941,000	'	'	'
Dealers [Member]	'	'	'	'	'
Number of customers that leverage our technology	22,000	'	22,000	'	'
Distributors [Member]	'	'	'	'	'
Number of customers that leverage our technology	195	'	195	'	'
Manufacturers [Member]	'	'	'	'	'
Number of customers that leverage our technology	1,400	'	1,400	'	'
Manufacturers Worldwide [Member]	'	'	'	'	'
Number of customers that leverage our technology	140	'	140	'	'
Software [Member] \| Maximum [Member]	'	'	'	'	'
Property, plant and equipment, useful life	'9 years	'	'	'	'
Software [Member] \| Minimum [Member]	'	'	'	'	'
Property, plant and equipment, useful life	'2 years	'	'	'	'

Basic_And_Diluted_Net_Income_P2

Basic And Diluted Net Income Per Share (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Jan. 31, 2014	Jan. 31, 2013	Jan. 31, 2014	Jan. 31, 2013
Basic And Diluted Net Income Per Share [Abstract]	'	'	'	'
Net loss	($461)	$4	($436)	$117
Weighted - average common shares outstanding	13,184	8,528	13,154	8,325
Effect of dilutive stock options and warrants	'	231	'	173
Diluted weighted - average common shares outstanding	13,184	8,759	13,154	8,498
Earnings per share, basic	($0.03)	$0	($0.03)	$0.01
Earnings per share, diluted	($0.03)	$0	($0.03)	$0.01
Options and warrants that could potentially dilute net income per share in the future that are not included in the computation of diluted net income per share, as their impact is anti-dilutive	1,462	280	1,462	735

StockBased_Compensation_Plans_1

Stock-Based Compensation Plans (Narrative) (Details) (USD $)

3 Months Ended

6 Months Ended

3 Months Ended

6 Months Ended

3 Months Ended

1 Months Ended

3 Months Ended

6 Months Ended

Jan. 31, 2014

Jan. 31, 2013

Jan. 31, 2014

Jan. 31, 2013

Jul. 31, 2013

Jan. 31, 2014

Jan. 31, 2013

Jan. 31, 2014

Jan. 31, 2013

Jan. 31, 2014

Oct. 31, 2013

Jul. 31, 2013

Jan. 31, 2013

Oct. 31, 2012

Jul. 31, 2012

Jan. 31, 2014

Jan. 31, 2013

Jan. 31, 2014

Jan. 31, 2013

Jan. 31, 2014

Oct. 31, 2013

Jul. 31, 2013

Jan. 31, 2013

Oct. 31, 2012

Jul. 31, 2012

Jan. 31, 2014

Oct. 31, 2012

Jan. 31, 2014

Oct. 31, 2012

Jan. 31, 2014

Oct. 31, 2012

Jan. 31, 2014

Jan. 31, 2013

Oct. 31, 2012

Jan. 31, 2014

Jan. 31, 2013

Oct. 31, 2015

Oct. 31, 2014

Restricted Stock [Member]

2000 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2000 ESPP [Member]

Executive Bonus Plan [Member]

Scenario Forecast [Member]

Maximum [Member]

Minimum [Member]

Maximum [Member]

Minimum [Member]

Executive Bonus Plan [Member]

Restricted Stock [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Stock-based compensation

$12,000

$48,000

$85,000

Unrecognized compensation costs

326,000

232,000

326,000

232,000

Number of outstanding options expired

822,074

963,661

986,786

997,961

1,002,461

1,099,769

426,085

385,585

394,460

449,335

324,167

310,667

Weighted average exercise price, options, outstanding

$1.55

$1.43

$1.41

$1.40

$1.41

$2.74

$0.49

$1.76

$1.24

$1.25

$1.17

$1.10

$3.25

$1.75

$0.58

$1.25

Common stock authorized for issuance

1,525,000

1,950,000

Stock option grants exercisable period

'10 years

'5 years

Shareholder percent ownership of the company

10.00%

Employee stock purchase plan shares reserved for issuance

575,000

Purchase price as percent of fair market value

85.00%

Minimum aggregate number of shares of common stock

650,000

Maximum aggregate number of shares of common stock

1,850,000

maximum number of shares available for issuance

1,525,000

325,000

Shares vest

9,000

13,500

9,000

Maximum number of shares per employee per year

5,000

Maximum term of options and stock appreciation rights

'10 years

Minimum stock appreciation rights percent of market value

100.00%

Stock Issued During Period, Shares, Restricted Stock Award, Gross

18,000

Stock Issued During Period, Value, Restricted Stock Award, Gross

22,000

Expense

58,000

146,000

113,000

249,000

2,000

4,000

2,000

Prepaid expenses and other

$1,033,000

$934,000

$12,000

$16,000

$12,000

$16,000

StockBased_Compensation_Plans_2

Stock-Based Compensation Plans (Schedule Of Fair Value Assumptions Of Options) (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Jan. 31, 2014	Jan. 31, 2013	Jan. 31, 2014	Jan. 31, 2013
Stock-Based Compensation Plans [Abstract]	'	'	'	'
Expected life (years)	'10 years	'10 years	'10 years	'10 years
Risk-free interest rate	2.80%	1.70%	2.80%	1.70%
Expected volatility	73.40%	130.60%	73.40%	130.50%
Expected forfeiture rate	28.70%	11.70%	16.80%	13.50%
Weighted-average estimated fair value of options granted during the year	$2.56	$1.29	$2.56	$1.25
Cash received from the exercise of stock options	$125,000	$1,000	$141,000	$9,000

StockBased_Compensation_Plans_3

Stock-Based Compensation Plans (Schedule Of Stock Options, Activity) (Details) (USD $)	3 Months Ended						6 Months Ended
	Jan. 31, 2014	Oct. 31, 2013	Jul. 31, 2013	Jan. 31, 2013	Oct. 31, 2012	Jul. 31, 2012	Jan. 31, 2014	Jan. 31, 2013
2000 Stock Option Plan [Member]	'	'	'	'	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'
Number of options, outstanding, beginning balance	963,661	986,786	'	1,002,461	1,099,769	'	986,786	1,099,769
Number of options, exercised	-127,500	'	'	-2,000	'	'	-147,500	-12,800
Number of options, forfeited	-14,087	'	'	-2,500	'	'	-17,212	-89,008
Number of options, outstanding, ending balance	822,074	963,661	986,786	997,961	1,002,461	1,099,769	822,074	997,961
Number of options, exercisable	820,700	'	'	922,374	'	'	820,700	922,374
Weighted average exercise price, options, outstanding, beginning balance	$1.43	$1.41	'	$1.40	$1.41	'	$1.41	$1.41
Weighted average exercise price, options, exercised	$0.74	'	'	$0.35	'	'	$0.74	$0.54
Weighted average exercise price, options, forfeited	$0.70	'	'	$0.73	'	'	$0.75	$1.56
Weighted average exercise price, options, outstanding, ending balance	$1.55	$1.43	$1.41	$1.41	$1.40	$1.41	$1.55	$1.41
Weighted average exercise price, options, exercisable	$1.55	'	'	$1.47	'	'	$1.55	$1.47
Weighted average remaining contractual period, options outstanding, beginning balance	'3 years 2 months 16 days	'3 years 11 months 5 days	'4 years 2 months 19 days	'4 years 8 months 19 days	'4 years 11 months 19 days	'5 years 22 days	'3 years 2 months 16 days	'4 years 8 months 19 days
Weighted average remaining contractual period, options outstanding, ending balance	'3 years 2 months 16 days	'3 years 11 months 5 days	'4 years 2 months 19 days	'4 years 8 months 19 days	'4 years 11 months 19 days	'5 years 22 days	'3 years 2 months 16 days	'4 years 8 months 19 days
Weighted average remaining contractual period. in years, options, exercisable	'3 years 2 months 12 days	'	'	'4 years 8 months 19 days	'	'	'3 years 2 months 12 days	'4 years 8 months 19 days
Aggregate intrinsic value, options outstanding, beginning balance	$1,773,485	$1,564,296	'	$114,006	$105,849	'	$1,564,296	$105,849
Aggregate intrinsic value, options excercised	338,468	'	'	2,908	'	'	390,908	16,122
Aggregate instrinsic value, options outstanding, ending balance	1,514,709	1,773,485	1,564,296	459,617	114,006	105,849	1,514,709	459,617
Aggregate intrinsic value, options, exercisable	1,510,836	'	'	375,251	'	'	1,510,836	375,251
2010 Stock Option Plan [Member]	'	'	'	'	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'
Number of options, outstanding, beginning balance	385,585	394,460	'	324,167	310,667	'	394,460	310,667
Number of options, granted	100,000	'	'	125,668	'	'	100,000	145,668
Number of options, exercised	-45,000	'	'	'	'	'	-45,000	-3,000
Number of options, forfeited	-14,500	'	'	-500	'	'	-23,375	-4,000
Number of options, outstanding, ending balance	426,085	385,585	394,460	449,335	324,167	310,667	426,085	449,335
Number of options, exercisable	178,440	'	'	111,460	'	'	178,440	111,460
Weighted average exercise price, options, outstanding, beginning balance	$1.24	$1.25	'	$1.10	$1.10	'	$1.25	$1.10
Weighted average exercise price, options, granted	$3.25	'	'	$1.34	'	'	$3.25	$1.29
Weighted average exercise price, options, exercised	$0.88	'	'	'	'	'	$0.88	$0.66
Weighted average exercise price, options, forfeited	$0.89	'	'	$0.65	'	'	$1.10	$0.66
Weighted average exercise price, options, outstanding, ending balance	$1.76	$1.24	$1.25	$1.17	$1.10	$1.10	$1.76	$1.17
Weighted average exercise price, options, exercisable	$1.29	'	'	$1.09	'	'	$1.29	$1.09
Weighted average remaining contractual period, options outstanding, beginning balance	'8 years 8 months 1 day	'8 years 5 months 12 days	'8 years 8 months 12 days	'9 years 1 month 10 days	'9 years 1 month 2 days	'9 years 3 months 11 days	'8 years 8 months 1 day	'9 years 1 month 10 days
Weighted average remaining contractual period, options outstanding, ending balance	'8 years 8 months 1 day	'8 years 5 months 12 days	'8 years 8 months 12 days	'9 years 1 month 10 days	'9 years 1 month 2 days	'9 years 3 months 11 days	'8 years 8 months 1 day	'9 years 1 month 10 days
Weighted average remaining contractual period. in years, options, exercisable	'8 years 26 days	'	'	'9 years 1 month 10 days	'	'	'8 years 26 days	'9 years 1 month 10 days
Aggregate intrinsic value, options outstanding, beginning balance	781,652	691,485	'	57,070	41,962	'	691,485	41,962
Aggregate intrinsic value, options excercised	113,015	'	'	'	'	'	113,015	3,435
Aggregate instrinsic value, options outstanding, ending balance	693,641	781,652	691,485	284,393	57,070	41,962	693,641	284,393
Aggregate intrinsic value, options, exercisable	$374,908	'	'	$79,585	'	'	$374,908	$79,585
Maximum [Member] \| 2000 Stock Option Plan [Member]	'	'	'	'	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'
Weighted average exercise price, options, outstanding, ending balance	'	'	'	$2.74	'	'	'	$2.74
Maximum [Member] \| 2010 Stock Option Plan [Member]	'	'	'	'	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'
Weighted average exercise price, options, outstanding, ending balance	$3.25	'	'	'	$1.75	'	$3.25	'
Minimum [Member] \| 2000 Stock Option Plan [Member]	'	'	'	'	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'
Weighted average exercise price, options, outstanding, ending balance	$0.49	'	'	$0.49	'	'	$0.49	$0.49
Minimum [Member] \| 2010 Stock Option Plan [Member]	'	'	'	'	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'
Weighted average exercise price, options, outstanding, ending balance	$0.58	'	'	'	$0.58	'	$0.58	'

StockBased_Compensation_Plans_4

Stock-Based Compensation Plans (Schedule Of Non-Vested Options) (Details) (USD $)

Jul. 31, 2012

Jan. 31, 2013

Jan. 31, 2014

Jan. 31, 2013

Jan. 31, 2014

Oct. 31, 2012

Jan. 31, 2014

Jan. 31, 2013

Jan. 31, 2014

Jan. 31, 2013

Oct. 31, 2012

Jan. 31, 2014

Jan. 31, 2013

Parent Company [Member]

2000 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Non- vested, number of options outstanding, Beginning Balance

78,087

13,500,000

85,500,000

14,961

27,461

161,145

212,457

192,707

177,145

192,707

Non- vested, number of options outstanding, granted

161,084,000

124,260,000

179,084,000

100,000

125,668

100,000

145,668

Non- vested, number of options outstanding, vested

89,084,000

76,500,000

93,584,000

-12,500

-15,000

Non- vested, number of options outstanding, forfeited

-13,587

-2,500

-13,500

-250

-14,500

-500

Non- vested, number of options outstanding, ending balance

78,087

85,500,000

133,260,000

85,500,000

1,374

75,587

1,374

75,587

247,645

337,875

212,457

247,645

337,875

Non- vested, weighted average exercise price, beginning balance

$0.69

$0.62

$0.64

$1.29

$1.11

$1.12

$1.25

$1.12

Non- vested, weighted average exercise price, granted

$3.25

$1.34

$3.25

$1.29

Non- vested, weighted average exercise price, vested

$0.67

$0.84

Non- vested, weighted average exercise price, forfeited

$0.63

$0.73

$0.90

$0.65

$0.98

$0.65

Nonvested, weighted average exercise price, ending balance

$0.69

$0.57

$0.68

$0.57

$0.68

$2.10

$1.19

$1.11

$2.10

$1.19

Non-vested weighted average remaining vesting period

'6 months

'10 months 13 days

'1 year 6 months

'55 years

StockBased_Compensation_Plans_5

Stock-Based Compensation Plans (Schedule Of Stock Options, Activity) (Details)	Jul. 31, 2012	Jan. 31, 2013	Jan. 31, 2014	Jan. 31, 2013	Jan. 31, 2014
	Jul. 31, 2012	Parent Company [Member]	Parent Company [Member]	Parent Company [Member]	Restricted Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'
Non- vested, number of options outstanding, Beginning Balance	78,087	13,500,000	85,500,000	'	81,000,000
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period	'	161,084,000	124,260,000	179,084,000	124,260,000
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period	'	-89,084,000	-76,500,000	-93,584,000	-72,000,000
Non- vested, number of options outstanding, ending balance	78,087	85,500,000	133,260,000	85,500,000	133,260,000

Business_Combinations_Narrativ

Business Combinations (Narratives) (Details) (USD $)

3 Months Ended

6 Months Ended

3 Months Ended

1 Months Ended

3 Months Ended

Jan. 31, 2014

Jan. 31, 2013

Jan. 31, 2014

Jan. 31, 2013

Jul. 31, 2013

Jan. 31, 2014

Nov. 28, 2012

Jan. 31, 2014

Nov. 30, 2013

Jan. 31, 2014

Aug. 17, 2013

Sep. 30, 2015

Sep. 30, 2014

Jan. 31, 2014

Trade Names [Member]

Customer Relationships [Member]

50 Below [Member]

Ready2Ride [Member]

Maximum [Member]

Minimum [Member]

Trade Names [Member]

Customer Relationships [Member]

Scenario Forecast [Member]

Customer Contracts And Relationships {member]

Ready2Ride [Member]

Purchase price

$5,000,000

Assumed liabilities

4,601,000

419,000

Notes payable in connection with acquisition

3,500,000

Goodwill

7,000,000

6,226,000

533,000

Percentage increase in equipment dealer websites portfolio

230.00%

Expected future tax benefits

Revenue

8,135,000

7,478,000

16,295,000

13,420,000

Net loss before taxes

687,000

831,000

578,000

592,000

Estimated tax rate

40.00%

Common stock, shares issued

13,367,992

12,976,588

100,000

Change in Unrealized Gain (Loss) on Fair Value Hedging Instruments

26,000

Business Acquisition, Purchase Price Allocation, Liabilities Assumed

419,000

Business Acquisition, Preacquisition Contingency, Amount

125,000

250,000

Contingent earn-out purchase price ranging from, in aggregate

1,500,000

Business Acquisition, estimate payments

125,000

Shares of common stock issued concurrent with earn-out payments

10,000

15,000

Business Acquisition, present value of future estimated revenue over the next three years

500,000

Business Combination Contingent Consideration Liability - LT

418,000

169,000

Useful life

'8 months 19 days

'11 years 3 months 15 days

'2 years

'15 years

'16 years

Business Acquisition, Cost of Acquired Entity, Cash Paid

$1,500,000

$500,000

Business_Combinations_Schedule

Business Combinations (Schedule Of Purchase Price Allocation) (Details) (USD $)	Jan. 31, 2014	Nov. 28, 2012
Business Acquisition [Line Items]	'	'
Goodwill	$7,000,000	'
50 Below [Member]	'	'
Business Acquisition [Line Items]	'	'
Cash	'	1,500,000
Financed by note payable	'	3,500,000
Assumed liabilities	'	4,601,000
Purchase price	'	9,601,000
Prepaid expenses	'	9,000
Furniture and equipment	'	106,000
Developed technology	'	950,000
Tradenames	'	130,000
Customer relationships	'	2,180,000
Goodwill	6,226,000	6,226,000
Purchase Price Allocation	'	9,601,000
Ready2Ride [Member]	'	'
Business Acquisition [Line Items]	'	'
Cash	500,000	'
Cash- net	478,000	'
Assumed liabilities	419,000	'
Holdback	250,000	'
Earnout	500,000	'
Common Stock	101,000	'
Purchase price	1,748,000	'
Accounts receivable	43,000	'
Furniture and equipment	12,000	'
Unearned revenue	-86,000	'
Developed technology	366,000	'
Customer relationships	880,000	'
Goodwill	533,000	'
Purchase Price Allocation	$1,748,000	'

Business_Combinations_Schedule1

Business Combinations (Schedule Of Unaudited Pro Forma Information) (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Jan. 31, 2014	Jan. 31, 2013	Jan. 31, 2014	Jan. 31, 2013
Business Combinations [Abstract]	'	'	'	'
Revenue	$8,135	$8,279	$16,295	$16,622
Net income (loss)	($461)	$630	($436)	$250
Basic	($0.03)	$0.07	($0.03)	$0.03
Diluted	($0.03)	$0.07	($0.03)	$0.03

Business_Combinations_Schedule2

Business Combinations (Schedule Of Pro Forma Adjustments) (Details) (USD $)	3 Months Ended	6 Months Ended
In Thousands, unless otherwise specified	Jan. 31, 2013	Jan. 31, 2013
Business Combinations [Abstract]	'	'
Amortization of internally developed technology	$9	$35
Amortization of intangible assets	17	67
Acquisition-related professional fees	'	-790
Interest expense	43	172
Income tax benefit	($110)	($438)

Business_Combinations_Schedule3

Business Combinations (Schedule Of Contigent Earn-Outs) (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, unless otherwise specified	Jan. 31, 2014	Jan. 31, 2013	Jan. 31, 2014	Jan. 31, 2013
Business Combinations [Abstract]	'	'	'	'
Beginning Balance	$469	$749	$721	'
Original fair value of holdback and earnout	'	'	'	749
Payments made	-33	'	-283	'
Imputed interest recognized	19	76	43	76
Gain on change in fair market value	'	'	-26	'
Ending Balance	$455	$825	$455	$825

Business_Combinations_Schedule4

Business Combinations (Schedule Of Estimated Earnout Payable) (Details) (USD $)	Jan. 31, 2014	Oct. 31, 2013	Jul. 31, 2013	Jan. 31, 2013	Oct. 31, 2012
In Thousands, unless otherwise specified	Jan. 31, 2014	Oct. 31, 2013	Jul. 31, 2013	Jan. 31, 2013	Oct. 31, 2012
Business Combinations [Abstract]	'	'	'	'	'
2015	$315	'	'	'	'
2016	190	'	'	'	'
Total Estimated Payments	505	'	'	'	'
Less imputed interest	-50	'	'	'	'
Present value of Contingent Liabilities	$455	$469	$721	$825	$749

Disposition_Of_A_Component_Of_2

Disposition Of A Component Of An Entity (Narrative) (Details) (USD $)	3 Months Ended
	Jan. 31, 2014
Disposition Of A Component Of An Entity [Abstract]	'
Earn out prepayment amount	$80,000
Estimated fair value of earn out	580,000
Earn out imputed discount	97,000
Earn out discounted percentage	14.00%
Earn out receivable prepaid expenses	122,000
Earn out receivable long term assets	$9,000

Disposition_Of_A_Component_Of_3

Disposition Of A Component Of An Entity (Schedule Of Estimated Earn Out Receivables) (Details) (USD $)	Jan. 31, 2014
In Thousands, unless otherwise specified	Jan. 31, 2014
Disposition Of A Component Of An Entity [Abstract]	'
2014	$91
2015	51
Total estimated payments	142
Less imputed interest	-11
Present value of Earnout Receivable	$131

Disposition_Of_A_Component_Of_4

Disposition Of A Component Of An Entity (Schedule Of Changes In Earn-Out Receivables) (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, unless otherwise specified	Jan. 31, 2014	Jan. 31, 2013	Jan. 31, 2014	Jan. 31, 2013
Business Combinations [Abstract]	'	'	'	'
Beginning Balance	$127	$177	$160	$218
Net receipts	'	-53	-37	-102
Imputed interest recognized	4	8	8	16
Ending Balance	$131	$132	$131	$132

Other_Intangible_Assets_Schedu

Other Intangible Assets (Schedule Of Amortizable Intangible Assets) (Details) (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Jan. 31, 2014	Oct. 31, 2013	Jan. 31, 2013	Oct. 31, 2012	Jul. 31, 2013	Jul. 31, 2012
Finite-Lived Intangible Assets [Line Items]	'	'	'	'	'	'
Finite-Lived Intangible Assets, Net	$3,901	'	'	'	'	'
Intangible assets, net	3,901	'	'	'	'	'
Customer Relationships [Member]	'	'	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'	'	'
Finite-Lived Intangible Assets, Gross	7,174	7,064	7,064	4,884	7,064	4,004
Finite-Lived Intangible Assets, Accumulated Amortization	-3,340	-3,211	-2,853	-2,738	-3,090	-2,654
Amortization	-129	-121	-115	-84	'	'
Finite-Lived Intangible Assets, Net	3,834	3,853	4,211	2,146	3,974	1,350
Useful life	'11 years 3 months 15 days	'	'	'	'	'
Intangible assets, net	3,834	3,853	4,211	2,146	3,974	1,350
Intangible assets activity cost basis	110	'	2,180	880	'	'
Intangible assets activity net	-19	-121	2,065	796	'	'
Trade Names [Member]	'	'	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'	'	'
Finite-Lived Intangible Assets, Gross	383	383	383	253	383	253
Finite-Lived Intangible Assets, Accumulated Amortization	-316	-287	-200	-175	-258	-164
Amortization	-29	-29	-25	-11	'	'
Finite-Lived Intangible Assets, Net	67	96	183	78	125	89
Useful life	'8 months 19 days	'	'	'	'	'
Intangible assets, net	67	96	183	78	125	89
Intangible assets activity cost basis	'	'	130	'	'	'
Intangible assets activity net	-29	-29	105	-11	'	'
Total Intangibles [Member]	'	'	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'	'	'
Finite-Lived Intangible Assets, Gross	7,557	7,447	7,447	5,137	7,447	4,257
Finite-Lived Intangible Assets, Accumulated Amortization	-3,656	-3,498	-3,053	-2,913	-3,348	-2,818
Amortization	-158	-150	-140	-95	'	'
Finite-Lived Intangible Assets, Net	3,901	3,949	4,394	2,224	4,099	1,439
Useful life	'11 years 1 month 10 days	'	'	'	'	'
Intangible assets, net	3,901	3,949	4,394	2,224	4,099	1,439
Intangible assets activity cost basis	110	'	2,310	880	'	'
Intangible assets activity net	($48)	($150)	$2,170	$785	'	'

Other_Intangible_Assets_Schedu1

Other Intangible Assets (Schedule Of Estimated Future Amortization Expense) (Details) (USD $)	Jan. 31, 2014
In Thousands, unless otherwise specified	Jan. 31, 2014
Other Intangible Assets [Abstract]	'
2014	$289
2015	518
2016	497
2017	426
2018	213
Thereafter	1,958
Total amortization expense	$3,901

Debt_Narratives_Details

Debt (Narratives) (Details) (USD $)

0 Months Ended

3 Months Ended

0 Months Ended

3 Months Ended

12 Months Ended

0 Months Ended

3 Months Ended

Nov. 28, 2012

Jan. 31, 2014

Apr. 30, 2013

1-May-14

Jan. 31, 2014

Jul. 31, 2014

Apr. 26, 2015

Apr. 26, 2013

Aug. 17, 2012

Jan. 31, 2014

Nov. 28, 2012

Jul. 27, 2011

Jan. 31, 2014

Apr. 30, 2013

Jan. 31, 2013

Jan. 31, 2014

SVB [Member]

Fifth Third Bank [Member]

Term 1 [Member]

Term 2 [Member]

Term 3 [Member]

Term 4 [Member]

Fixed Charge Coverage Ratio [Member]

Minimum [Member]

Maximum [Member]

SVB [Member]

Fifth Third Bank [Member]

SVB [Member]

Fifth Third Bank [Member]

SVB [Member]

Fifth Third Bank [Member]

Fixed Charge Coverage Ratio [Member]

Line of Credit Facility [Line Items]

Line of Credit Facility, Maximum Borrowing Capacity

$3,000,000

Credit facilities

1,500,000

Line of Credit Facility, Increase (Decrease), Other, Net

1,000,000

Term of Libor rate

'1 month

'2 months

'3 months

'6 months

Libor rate

1.00%

4.00%

Effective rate

3.75%

Credit facility, amount used to finance acquisition

3,500,000

Debt coverage ratio

0.9

Leverage ratio

1.25

Fixed monthly principal installments

168,750

281,250

112,500

Note payable

3,500,000

4,500,000

5,000,000

Gains (Losses) on Extinguishment of Debt

682,000

Payments of Debt Extinguishment Costs

90,000

Note payable, interest rate after November 7, 2012 until November 28, 2013

10.00%

Limit for equity raised transaction for working capital

1,500,000

Shares issued in connection with acquisition, shares

440,000

Shares issued in connection with acquisition, value

$585,000

Debt_Schedule_Of_Leverage_Rati

Debt (Schedule Of Leverage Ratios And Applicable Margins) (Details)	3 Months Ended
	Jan. 31, 2014
Range 1 [Member] \| Senior Leverage Ratio [Member]	'
Leverage ratio	1.75
Range 1 [Member] \| LIBOR Loans [Member]	'
Libor rate	3.25%
Range 1 [Member] \| Prime Rate Loans [Member]	'
Libor rate	1.00%
Range 2 [Member] \| Senior Leverage Ratio [Member]	'
Leverage ratio	1.25
Range 2 [Member] \| LIBOR Loans [Member]	'
Libor rate	3.00%
Range 2 [Member] \| Prime Rate Loans [Member]	'
Libor rate	0.75%
Range 3 [Member] \| Senior Leverage Ratio [Member]	'
Leverage ratio	1.25
Range 3 [Member] \| LIBOR Loans [Member]	'
Libor rate	2.75%
Range 3 [Member] \| Prime Rate Loans [Member]	'
Libor rate	0.50%

Debt_Schedule_Of_LongTerm_Debt

Debt (Schedule Of Long-Term Debt) (Details) (USD $)	Jan. 31, 2014	Jul. 31, 2013
In Thousands, unless otherwise specified	Jan. 31, 2014	Jul. 31, 2013
Debt [Abstract]	'	'
Total long term debt	$4,276	$4,500
Less current maturities	-562	-450
Notes payable - non-current	$3,714	$4,050

Debt_Schedule_Of_Minimum_Princ

Debt (Schedule Of Minimum Principal Payments) (Details) (USD $)	Jan. 31, 2014	Jul. 31, 2013
In Thousands, unless otherwise specified	Jan. 31, 2014	Jul. 31, 2013
Debt [Abstract]	'	'
2014	$226	'
2015	675	'
2016	1,125	'
2017	1,125	'
2018	1,125	'
Total long term debt	$4,276	$4,500

Income_Taxes_Narrative_Details

Income Taxes (Narrative) (Details) (USD $)	3 Months Ended
Income Taxes (Narrative) (Details) (USD $)	Jan. 31, 2014	Jan. 31, 2013
Operating Loss Carryforwards [Line Items]	'	'
Valuation allowance against deferred tax assets	$184,000	'
Valuation allowance per basic and diluted share	$0	$0.11
Change in estimated valuation allowance	32,000	941,000
Federal statutory tax rate	34.00%	'
State statutory tax rate	3.00%	'
Combined federal and state statutory tax rate	37.00%	'
Federal [Member]	'	'
Operating Loss Carryforwards [Line Items]	'	'
Operating loss carryforwards expirations	7,526,000	'
State [Member]	'	'
Operating Loss Carryforwards [Line Items]	'	'
Operating loss carryforwards expirations	$3,856,000	'

Income_Taxes_Provision_For_Inc

Income Taxes (Provision For Income Taxes) (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, unless otherwise specified	Jan. 31, 2014	Jan. 31, 2013	Jan. 31, 2014	Jan. 31, 2013
Income Taxes [Abstract]	'	'	'	'
Federal, current	'	$22	'	$22
State, current	'	15	6	36
Change in valuation allowance	32	941	32	941
Deferred, net	-194	69	-116	174
Income tax benefit (expense)	($226)	($835)	($142)	($709)

Income_Taxes_Summary_Of_Accumu

Income Taxes (Summary Of Accumulated NOLs Expiration) (Details) (USD $)	Jan. 31, 2014
In Thousands, unless otherwise specified	Jan. 31, 2014
Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	$7,526	[1]
State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	3,856
2014 [Member] \| State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	482
2015 [Member] \| State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	3,258
2019 [Member] \| Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	182	[1]
2019 [Member] \| State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	4
2020 [Member] \| Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	6,043	[1]
2024 [Member] \| Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	4	[1]
2025 [Member] \| State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	75
2030 [Member] \| Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	946	[1]
2034 [Member] \| Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	351	[1]
2034 [Member] \| State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	$37

[1]	Years not shown have no amounts that expire and the year ended July 31, 2034 includes current year to date estimated tax loss carryforwards .

Income_Taxes_Schedule_Of_Effec

Income Taxes (Schedule Of Effective Income Tax Reconciliation) (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, unless otherwise specified	Jan. 31, 2014	Jan. 31, 2013	Jan. 31, 2014	Jan. 31, 2013
Income Taxes [Abstract]	'	'	'	'
Computed income taxes at 37%	$218	$278	$154	$157
Permanent items	-9	-17	-32	-21
Valuation Allowance, Deferred Tax Asset, Change in Amount	32	941	32	941
Other	-15	-366	-12	-367
Income tax (benefit) expense from continuing operations	$226	$835	$142	$709

Stockholders_Equity_Narrative_

Stockholders' Equity (Narrative) (Details) (USD $)	0 Months Ended				3 Months Ended	6 Months Ended
Stockholders' Equity (Narrative) (Details) (USD $)	Jul. 29, 2013	Jul. 25, 2013	Mar. 15, 2013	Mar. 12, 2013	Jan. 31, 2014	Jan. 31, 2014	Jan. 31, 2013	Jul. 31, 2013	Jul. 30, 2013
Deferred Compensation Arrangement with Individual, Shares Issued	'	'	'	'	'	148,904	464,967	'	'
Proceeds from Stock Options Exercised	'	'	'	'	'	$141,000	$10,000	'	'
Sale price per share	'	'	'	$1.50	'	'	'	'	'
Class of warrant or right, exercise price per warrant or right	$1.80	$2	$2	'	$2	'	'	'	'
Common stock sold	'	'	'	3,200,000	'	'	'	'	'
Common stock, par value	'	'	'	'	$0.00	$0.00	'	$0.00	'
Warrants	'	'	'	1,066,667	214,000	214,000	'	'	916,667
Loss on change in fair value of stock warrants	'	'	'	'	-10,000	-32,000	'	'	'
Warrants issued	'	'	64,000	'	'	'	'	'	'
Proceeds from Issuance of Common Stock	'	'	4,500,000	'	'	141,000	9,000	'	'
Debt retired	'	'	300,000	'	'	'	'	'	'
Down-Round Protection Feature [Member]	'	'	'	'	'	'	'	'	'
Class of warrant or right, exercise price per warrant or right	'	'	'	'	$1.50	'	'	'	'
Debt Financing [Member]	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Fair Value of Shares Issued	'	'	'	'	'	'	623,000	'	'
Common Stock [Member]	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Fair Value of Shares Issued	'	'	'	'	'	'	169,272	'	'
Director [Member]	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Fair Value of Shares Issued	'	'	'	'	'	438,000	260,000	'	'
Employee Compensation [Member]	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Fair Value of Shares Issued	'	'	'	'	'	50,000	100,000	'	'
Acquisitions [Member]	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Fair Value of Shares Issued	'	'	'	'	'	164,000	101,000	'	'
Exercise of Stock Options [Member]	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Fair Value of Shares Issued	'	'	'	'	'	$192,500	$15,800	'	'

Stockholders_Equity_Schedule_O

Stockholders' Equity (Schedule Of Fair Value Assumptions For Warrants) (Details) (USD $)	3 Months Ended	6 Months Ended
	Jan. 31, 2014	Jan. 31, 2014	Jan. 31, 2013	Jan. 31, 2014	Oct. 31, 2013
	Jan. 31, 2014	Jan. 31, 2014	Jan. 31, 2013	Fair Value, Inputs, Level 3 [Member]	Fair Value, Inputs, Level 3 [Member]
Balance 7/31/13	'	'	'	$254,000	$276,000
Change in fair value	-10,000	-32,000	'	22,000	'
Balance 10/31/13	'	'	'	$286,000	$276,000