Ari Network Services 10-Q 16 Jun 14 2014 Q3 Quarterly report Financial data

Document_And_Entity_Informatio

Document And Entity Information	9 Months Ended
	Apr. 30, 2014	Jun. 09, 2014
Document And Entity Information [Abstract]	'	'
Document Type	'10-Q	'
Amendment Flag	'false	'
Document Period End Date	30-Apr-14	'
Document Fiscal Year Focus	'2014	'
Document Fiscal Period Focus	'Q3	'
Entity Registrant Name	'ARI NETWORK SERVICES INC /WI	'
Entity Central Index Key	'0000879796	'
Current Fiscal Year End Date	'--07-31	'
Entity Filer Category	'Smaller Reporting Company	'
Trading Symbol	'aris	'
Entity Common Stock, Shares Outstanding	'	13,455,203

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Apr. 30, 2014	Jul. 31, 2013
In Thousands, unless otherwise specified
ASSETS	'	'
Cash and cash equivalents	$1,034	$2,195
Trade receivables, less allowance for doubtful accounts of $427 and $220 at April 30, 2014 and July 31, 2013, respectively	1,840	945
Work in process	161	154
Prepaid expenses and other	1,080	934
Deferred income taxes	2,896	2,938
Total current assets	7,011	7,166
Equipment and leasehold improvements:	'	'
Computer equipment and software for internal use	2,523	2,641
Leasehold improvements	671	609
Furniture and equipment	3,256	2,561
Total equipment and leasehold improvements	6,450	5,811
Less accumulated depreciation and amortization	-4,502	-3,948
Net equipment and leasehold improvements	1,948	1,863
Capitalized software product costs:	'	'
Amounts capitalized for software product costs	22,298	20,814
Less accumulated amortization	-18,098	-16,604
Net capitalized software product costs	4,200	4,210
Deferred income taxes	3,496	3,451
Other long term assets	78	141
Other intangible assets	3,744	4,099
Goodwill	12,326	12,198
Total assets	32,803	33,128
LIABILITIES	'	'
Current borrowings on line of credit	'	'
Current portion of long-term debt	619	450
Current portion of earn-out payable	301	303
Accounts payable	554	710
Deferred revenue	7,849	8,571
Accrued payroll and related liabilities	1,425	1,434
Accrued sales, use and income taxes	132	147
Other accrued liabilities	504	316
Current portion of capital lease obligations	200	24
Total current liabilities	11,584	11,955
Long-term debt	3,544	4,050
Common stock warrants at fair value	282	254
Long-term portion of earn-out payable	171	418
Capital lease obligations	279	169
Other long term liabilities	217	233
Total non-current liabilities	4,493	5,124
Total liabilities	16,077	17,079
SHAREHOLDERS' EQUITY	'	'
Common stock, par value $.001 per share, 25,000,000 shares authorized; 13,440,141 and 12,976,588 shares issued and outstanding at April 30, 2014 and July 31, 2013, respectively	13	13
Additional paid-in capital	105,784	104,816
Accumulated deficit	-89,038	-88,762
Other accumulated comprehensive loss	-33	-18
Total shareholders' equity	16,726	16,049
Total liabilities and shareholders' equity	32,803	33,128
Cumulative Preferred Stock [Member]	'	'
SHAREHOLDERS' EQUITY	'	'
Preferred stock, value	'	'
Junior Preferred Stock [Member]	'	'
SHAREHOLDERS' EQUITY	'	'
Preferred stock, value	'	'

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Apr. 30, 2014	Jul. 31, 2013
In Thousands, except Share data, unless otherwise specified
Trade receivables, allowance for doubtful accounts	$427	$220
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	25,000,000	25,000,000
Common stock, shares issued	13,440,141	12,976,588
Common stock, shares outstanding	13,440,141	12,976,588
Cumulative Preferred Stock [Member]	'	'
Preferred stock, par value	$0.00	$0.00
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Junior Preferred Stock [Member]	'	'
Preferred stock, par value	$0.00	$0.00
Preferred stock, shares authorized	100,000	100,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0

Consolidated_Statements_Of_Ope

Consolidated Statements Of Operations (USD $)	3 Months Ended		9 Months Ended
In Thousands, except Share data, unless otherwise specified	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013
Consolidated Statements Of Operations [Abstract]	'	'	'	'
Net revenue	$8,176	$8,228	$24,471	$21,648
Cost of revenue	1,560	1,885	4,806	5,014
Gross profit	6,616	6,343	19,665	16,634
Operating expenses:	'	'	'	'
Sales and marketing	2,291	2,324	7,190	5,459
Customer operations and support	1,638	1,545	5,029	4,106
Software development and technical support (net of capitalized software product costs)	679	672	2,016	1,995
General and administrative	1,289	1,541	4,490	4,457
Depreciation and amortization (exclusive of software product costs included in cost of revenue)	354	334	1,014	953
Loss on impairment of long-lived assets	'	420	'	420
Net operating expenses	6,251	6,836	19,739	17,390
Operating income (loss)	365	-493	-74	-756
Other income (expense):	'	'	'	'
Interest expense	-68	-197	-216	-534
Loss on debt extinguishment	'	-682	'	-682
(Gain) loss on change in fair value of stock warrants	4	'	-28	'
Gain on change in fair value of earn-out payable	'	'	26	'
Gain on change in fair value of contingent assets	'	64	'	64
Other income (expense), net	12	-1	27	7
Total other income (expense)	-52	-816	-191	-1,145
Income (loss) before provision for income tax	313	-1,309	-265	-1,901
Income tax benefit (expense)	-153	738	-11	1,447
Net income (loss)	160	-571	-276	-454
Weighted average common shares outstanding:	'	'	'	'
Weighted Average Number of Shares Outstanding, Basic	13,394,000	10,548,000	13,235,000	9,055,000
Weighted Average Number of Shares Outstanding, Diluted	13,790,000	10,548,000	13,235,000	9,055,000
Net income (loss) per common share:	'	'	'	'
Basic	$0.01	($0.05)	($0.02)	($0.05)
Diluted	$0.01	($0.05)	($0.02)	($0.05)
Other comprehensive income (loss), net of tax:	'	'	'	'
Net income (loss)	160	-571	-276	-454
Foreign currency translation adjustments	-8	-10	-15	-15
Total other comprehensive income	-8	-10	-15	-15
Comprehensive income (loss)	$152	($581)	($291)	($469)

Consolidated_Statements_Of_Cas

Consolidated Statements Of Cash Flows (USD $)	9 Months Ended
	Apr. 30, 2014	Apr. 30, 2013
Operating activities:	'	'
Net income (loss)	($276,000)	($454,000)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:	'	'
Amortization of software products	1,494,000	1,312,000
Amortization of discount related to present value of earnout	-12,000	-21,000
Amortization of bank loan fees	90,000	265,000
Stock based interest expense	'	38,000
Depreciation and other amortization	1,014,000	953,000
Loss on impairment of long-lived assets	'	420,000
Gain on change in fair value of contingent assets	'	-64,000
Gain on liquidation of split dollar life insurance policy	'	682,000
Loss on change in fair value of stock warrants	28,000	0
Gain on change in fair value of contingent liabilities	-26,000	'
Provision for bad debt allowance	176,000	106,000
Deferred income taxes	-3,000	-1,537,000
Stock based compensation related to stock options and restricted stock	329,000	620,000
Net change in assets and liabilities:	'	'
Trade receivables	-1,068,000	-310,000
Work in process	-7,000	-7,000
Prepaid expenses and other	-29,000	-72,000
Other long term assets	-56,000	-207,000
Accounts payable	-157,000	66,000
Deferred revenue	-722,000	-426,000
Accrued payroll and related liabilities	110,000	284,000
Accrued sales, use and income taxes	-15,000	-99,000
Other accrued liabilities	172,000	-45,000
Net cash provided by operating activities	1,042,000	1,504,000
Investing activities:	'	'
Purchase of equipment, software and leasehold improvements	-592,000	-493,000
Cash received on earnout from disposition of a component of the business	101,000	147,000
Cash paid related to earn-out	-250,000	'
Cash paid for assets related to acquisition	-200,000	-2,479,000
Software developed for internal use	-29,000	-9,000
Software development costs capitalized	-1,391,000	-1,279,000
Net cash used in investing activities	-2,361,000	-4,113,000
Financing activities:	'	'
Net borrowings under line of credit	'	750,000
Payments on long-term debt	-337,000	-8,172,000
Borrowings under long-term debt	'	6,000,000
Proceeds from capital lease obligations incurred	312,000	'
Payments of capital lease obligations	-44,000	-208,000
Payment of stock issuance fees	'	-451,000
Proceeds from issuance of common stock	237,000	4,511,000
Net cash provided by financing activities	168,000	2,430,000
Effect of foreign currency exchange rate changes on cash	-10,000	-7,000
Net change in cash and cash equivalents	-1,161,000	-186,000
Cash and cash equivalents at beginning of period	2,195,000	1,350,000
Cash and cash equivalents at end of period	1,034,000	1,164,000
Cash paid for interest	222,000	544,000
Cash paid for income taxes	70,000	50,000
Noncash investing and financing activities	'	'
Issuance of common stock in connection with acquisitions	164,000	101,000
Debt issued in connection with acquisitions	'	3,000,000
Accrued liabilities assumed in connection with acquisitions	'	4,728,000
Issuance of common stock in connection with debt retirement	'	300,000
Issuance of common stock warrants in connection with a securities purchase agreement	'	2,333,000
Issuance of common stock in connection with debt issuance and loan fees	'	585,000
Issuance of common stock related to payment of director compensation	251,000	176,000
Issuance of common stock related to payment of employee compensation	172,000	199,000
Contingent liabilities incurred in connection with acquisition	'	$749,000

Description_Of_The_Business_An

Description Of The Business And Significant Accounting Policies	9 Months Ended
	Apr. 30, 2014
Description Of The Business And Significant Accounting Policies [Abstract]	'
Description Of The Business And Significant Accounting Policies	'
	1. Description of the Business and Significant Accounting Policies
	Description of the Business
	ARI Network Services, Inc. (“ARI” or “the Company”) creates software-as-a-service (“SaaS”) and data-as-a-service (“DaaS”) solutions that help equipment manufacturers, distributors and dealers in selected vertical markets to Sell More Stuff!™ – online and in-store. We remove the complexity of selling and servicing new and used inventory, parts, garments, and accessories (”PG&A”) for customers in the outdoor power equipment (“OPE”), powersports, automotive tire and wheel (“ATW”), home medical equipment (“HME”), marine, recreational vehicle (“RV”) and appliances industries.  Our innovative products are powered by a proprietary library of enriched original equipment and aftermarket content that spans more than 469,000 models from over 1,400 manufacturers.  More than 22,000 equipment dealers, 195 distributors and 140 manufacturers worldwide leverage our web and eCatalog platforms to Sell More Stuff!™
	We were incorporated in Wisconsin in 1981.  Our principal executive office and headquarters is located in Milwaukee, Wisconsin.  The office address is 10850 West Park Place, Suite 1200, Milwaukee, WI 53224, and our telephone number at that location is (414) 973-4300. Our principal website address is www.arinet.com.  ARI also maintains operations in Duluth, Minnesota; Cypress, California; Floyds Knobs, Indiana; and Leiden, The Netherlands.
	Basis of Presentation
	These consolidated financial statements include the financial statements of ARI and its wholly-owned subsidiary, ARI Europe B.V.  We eliminated all significant intercompany balances and transactions in consolidation.  Certain reclassifications were made to amounts previously reported in our financial statements in order to conform to the current presentation related to certain shared corporate overhead expenses which were reclassified between sales and marketing, customer operations and support, software development and technical support and general and administrative expenses. This had no impact on gross profit, total operating expenses or net income (loss). All adjustments that, in the opinion of management, are necessary for a fair presentation for the periods presented have been reflected as required by Regulation S-X, Rule 10-01.
	Significant Accounting Policies
	Our accounting policies are fully described in the footnotes to our Consolidated Financial Statements for the fiscal year ended July 31, 2013, which appear in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on October 29, 2013.  There were no material changes to our accounting policies during the nine months ended April 30, 2014.
	Revenue Recognition
	In accordance with Financial Accounting Standard 605-25 “Revenue from Multiple Element Arrangements”, revenues from subscription fees for use of our software, access to our catalog content, and software maintenance and support fees are all recognized ratably over the contractual term of the arrangement, as vendor specific objective evidence does not exist for these elements. ARI considers all arrangements with payment terms extending beyond 12 months not to be fixed or determinable and evaluates other arrangements with payment terms longer than normal to determine whether the arrangement is fixed or determinable. If the fee is not fixed or determinable, revenue is recognized as payments become due from the customer. Arrangements that include acceptance terms beyond the standard terms are not recognized until acceptance has occurred. If collectability is not considered probable, revenue is recognized when the fee is collected.
	Arrangements that include professional services are evaluated to determine whether those services are essential to the functionality of other elements of the arrangement. Types of services that are considered essential to software subscription arrangements include customizing complex features and functionality in a product’s base software code or developing complex interfaces within a customer’s environment. When professional services are considered essential to software license arrangements, the professional service revenue is recognized pursuant to contract accounting using the percentage-of-completion method with progress-to-completion measured based upon labor hours incurred. Professional services revenue for set-up and integration of hosted websites, or other services considered essential to the functionality of other elements of this type of arrangement, is amortized over the term of the contract. When professional services are not considered essential, the revenue allocable to the professional services is recognized as the services are performed.  When the current estimates of total contract revenue and contract cost indicate a loss, a provision for the entire loss on the contract is made in the period the amount is determined.
	Revenue for variable transaction fees, primarily for use of the shopping cart feature of our websites, is recognized as it is earned. Amounts received for shipping and handling fees are reflected in revenue.  Costs incurred for shipping and handling are reported in cost of revenue.
	Amounts invoiced to customers prior to recognition as revenue, as discussed above, are reflected in the accompanying balance sheets as deferred revenue.
	Trade Receivables, Credit Policy and Allowance for Doubtful Accounts
	Trade receivables are uncollateralized customer obligations due on normal trade terms, most of which require payment within thirty (30) days from the invoice date.  Payments of trade receivables are allocated to the specific invoices identified on the customer’s remittance advice or, if unspecified, are applied to the earliest unpaid invoices.
	The carrying amount of trade receivables is reduced by an allowance that reflects management’s best estimate of the amounts that will not be collected.  Management individually reviews receivable balances that exceed ninety (90) days from the invoice date and, based on an assessment of current creditworthiness, estimates the portion of the balance that will not be collected.  The allowance for potential doubtful accounts is reflected as an offset to trade receivables in the accompanying balance sheets.
	Capitalized and Purchased Software Product Costs
	Certain software development and acquisition costs are capitalized when incurred. Capitalization of these costs begins upon the establishment of technological feasibility. The establishment of technological feasibility and the on-going assessment of recoverability of software costs require considerable judgment by management with respect to certain external factors, including, but not limited to, the determination of technological feasibility, anticipated future gross revenue, estimated economic life and changes in software and hardware technologies.
	The annual amortization of software products is the greater of the amount computed using: (a) the ratio that current gross revenue for the network or a software product bear to the total of current and anticipated future gross revenue for the network or a software product, or (b) the straight-line method over the estimated economic life of the product which currently runs from two to nine years. Amortization starts when the product is available for general release to customers.  The Company capitalizes costs of developing specific software enhancements on an on-going basis; all other software development and support expenditures are charged to expense in the period incurred.
	Fair Value Assets and Liabilities
	ARI uses the three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value.  These tiers include Level 1, defined as observable inputs such as quoted market prices in active markets; Level 2, defined as inputs other than quoted market prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions.  The asset’s or liability’s fair value measurement level within the hierarchy is based on the lowest level of any input that is significant to the fair value measurement.
	Common Stock Warrants
	ARI has periodically issued common stock warrants in connection with debt and equity financing arrangements.  The terms of the agreements are assessed to determine whether the instrument qualifies as an equity arrangement or a debt arrangement.  Arrangements determined to be derivatives are recorded at fair value as liabilities on the balance sheet, with periodic gains and losses related to the change in fair value recorded to earnings on the Statements of Operations.  The Company recorded a gain related to the change in fair value of common stock warrants of $4,000 for the three months ended April 30, 2014 and a loss of $28,000 for the nine months ended April 30, 2014, compared to $0 for the three and nine months ended April 30, 2013.
	Legal Provisions
	ARI may be periodically involved in legal proceedings arising from contracts, patents or other matters in the normal course of business. We reserve for any material estimated losses if the outcome is probable and can be reasonably estimated.   We had no legal provisions for the three or nine months ended April 30, 2014 or 2013, respectively.
	Deferred Loan Fees and Debt Discounts
	Fees associated with securing debt are capitalized and included in prepaid and other and other long term assets on the balance sheets.  Stock issued as consideration for debt financing is recorded to debt discount, reducing the carrying amount of the debt on the balance sheets.  Deferred loan fees and debt discounts are amortized to interest expense over the life of the debt using the effective interest method.
	Deferred Income Taxes
	The tax effect of the temporary differences between the book and tax bases of assets and liabilities and the estimated future tax benefit from tax net operating loss carryforwards is reported as deferred tax assets and liabilities in the balance sheet. An assessment of the likelihood that net deferred tax assets will be realized from future taxable income is performed at each reporting date or when events or changes in circumstances indicate that there may be a change in the valuation allowance. Because the ultimate realizability of deferred tax assets is highly subject to the outcome of future events, the amount established as a valuation allowance is considered to be a significant estimate that is subject to change in the near term. To the extent a valuation allowance is established or there is a change in the allowance during a period, the change is reflected with a corresponding increase or decrease in the income tax provision in the Statements of Operations.

Basic_And_Diluted_Net_Income_P

Basic And Diluted Net Income Per Share	9 Months Ended
	Apr. 30, 2014
Basic And Diluted Net Income Per Share [Abstract]	'
Basic And Diluted Net Income Per Common Share	'
	2. Basic and Diluted Net Income per Share
	Basic net income per common share is computed by dividing net income by the basic weighted average number of common shares outstanding during the period.  Diluted net income per common share is computed by dividing net income by the weighted average number of common shares outstanding during the period and reflects the potential dilution using the treasury stock method, which calculates the number of common shares that could be purchased at market price with the proceeds that would occur if all of the Company’s outstanding stock options and warrants that have a strike price below the market price were exercised.
	The following table is a reconciliation of basic and diluted net income per common share for the periods indicated (in thousands, except per share data):
			Three months ended April 30				Nine months ended April 30
			2014		2013		2014		2013
		Net income (loss)	$	160	$	-571	$	-276	$	-454
		Weighted-average common shares outstanding		13,394		10,548		13,235		9,055
		Effect of dilutive stock options and warrants		396		-		-		-
		Diluted weighted-average common shares outstanding		13,790		10,548		13,235		9,055
		Earnings per share
		Basic	$	0.01	$	-0.05	$	-0.02	$	-0.05
		Diluted	$	0.01	$	-0.05	$	-0.02	$	-0.05
		Options and warrants that could potentially dilute net income per share in the future that are not included in the computation of diluted net income per share, as their impact is anti-dilutive		200		2,531		1,520		2,531

StockBased_Compensation_Plans

Stock-Based Compensation Plans	9 Months Ended
	Apr. 30, 2014
Stock-Based Compensation Plans [Abstract]	'
Stock-Based Compensation Plans	'
	3. Stock-based Compensation Plans
	Stock Option Plans
	We used the Black-Scholes model to value stock options granted. Expected volatility is based on historical volatility of the Company’s stock. The expected life of options granted represents the period of time that options granted are expected to be outstanding. The risk-free rate for periods within the contractual term of the options is based on the United States Treasury yields in effect at the time of grant.
	As recognizing stock-based compensation expense is based on awards ultimately expected to vest, the amount of recognized expense has been reduced for estimated forfeitures based on the Company’s historical experience. Total stock compensation expense recognized by the Company was approximately $63,000 and $112,000 for the three and nine month periods ended April 30, 2014, respectively, and $42,000 and $127,000 for the same periods last year.  There was approximately $389,000 and $194,000 of total unrecognized compensation costs related to non-vested options granted under the Company’s stock option plans as of April 30, 2014 and 2013, respectively.  There were no capitalized stock-based compensation costs at April 30, 2014 or July 31, 2013.
	The fair value of each option granted was estimated in the period of issuance using the assumptions in the following table for the three and nine months ended April 30, 2014 and 2013:
			Three months ended April 30							Nine months ended April 30
			2014				2013			2014			2013
		Expected life (years)		5.07 years				n/a			5.07 years			10 years
		Risk-free interest rate		1.5	%			n/a			1.4	%		1.7	%
		Expected volatility		70.6	%			n/a			72.0	%		130.5	%
		Expected forfeiture rate		27.2	%			n/a			14.2	%		-	%
		Expected dividend yield		-	%			n/a			-	%		-	%
		Weighted-average estimated
		fair value of options granted
		during the period	$	1.94			$	n/a		$	1.96		$	1.25
		Cash received from the exercise
		of stock options	$	95,755			$	570		$	244,792		$	9,453
	2000 Stock Option Plan
	The Company’s 2000 Stock Option Plan (the “2000 Plan”) had 1,950,000 shares of common stock authorized for issuance.  Each incentive stock option that was granted under the 2000 Plan is exercisable for a period of not more than 10 years from the date of grant (five years in the case of a participant who is a 10% shareholder of the Company, unless the stock options are nonqualified), or such shorter period as determined by the Compensation Committee, and shall lapse upon the expiration of said period, or earlier upon termination of the participant’s employment with the Company. The 2000 Plan expired on December 13, 2010, at which time it was terminated except for outstanding options.  As a result, no new options may be granted under the 2000 Plan.
	Changes in option shares under the 2000 Plan during the three and nine months ended April 30, 2014 and 2013 were as follows:
				Number of		Wtd. Avg.			Wtd. Avg.	Aggregate
				Options		Exercise			Remaining	Intrinsic
						Price			Contractual	Value
									Period
									(Years)
		Outstanding at 1/31/13		997,961		$	1.41		4.72	$	459,617
		Granted		-			n/a		n/a		n/a
		Exercised		-3,800			0.15		n/a		n/a
		Forfeited		-687			0.92		n/a		n/a
		Outstanding at 4/30/13		993,474		$	1.41		4.49	$	1,074,015
		Exercisable at 4/30/13		918,074		$	1.47		4.49	$	937,800
		Outstanding at 1/31/14		822,074		$	1.55		3.21	$	1,514,709
		Granted		-			n/a		n/a		n/a
		Exercised		-65,111			1.44		n/a		n/a
		Forfeited		-1,313			1.40		n/a		n/a
		Outstanding at 4/30/14		755,650		$	1.56		3.12	$	1,148,668
		Exercisable at 4/30/14		754,276		$	1.56		3.12	$	1,145,224
				Number of		Wtd. Avg.			Wtd. Avg.	Aggregate
				Options		Exercise			Remaining	Intrinsic
						Price			Contractual	Value
									Period
									(Years)
		Outstanding at 7/31/12		1,099,769		$	1.41		5.06	$	105,849
		Granted		-			n/a		n/a		n/a
		Exercised		-16,600			0.45		n/a		n/a
		Forfeited		-89,695			1.55		n/a		n/a
		Outstanding at 4/30/13		993,474		$	1.41		4.49	$	1,074,015
		Exercisable at 4/30/13		918,074		$	1.47		4.49	$	937,800
		Outstanding at 7/31/13		986,786		$	1.41		4.22	$	1,564,296
		Granted		-			n/a		n/a		n/a
		Exercised		-212,611			0.96		n/a		n/a
		Forfeited		-18,525			0.79		n/a		n/a
		Outstanding at 4/30/14		755,650		$	1.56		3.12	$	1,148,668
		Exercisable at 4/30/14		754,276		$	1.56		3.12	$	1,145,224
	The range of exercise prices for options outstanding under the 2000 Plan was $0.49 to $2.74 at April 30, 2014 and 2013.
	Changes in the 2000 Plan's non-vested option shares included in the outstanding shares above during the three and nine months ended April 30, 2014 and 2013 were as follows:
				Number of		Wtd. Avg.
				Options		Exercise Price
		Non-vested at 1/31/13		75,587		$	0.68
		Granted		-			n/a
		Vested		-			n/a
		Forfeited		-187			0.92
		Non-vested at 4/30/13		75,400		$	0.68
	Non-vested at 1/31/14		1,374		$	0.57
	Granted		-			n/a
	Vested		-			n/a
	Forfeited		-			n/a
	Non-vested at 4/30/14		1,374		$	0.57
			Number of		Wtd. Avg.
			Options		Exercise Price
	Non-vested at 7/31/12		78,087		$	0.69
	Granted		-			n/a
	Vested		-			n/a
	Forfeited		-2,687			0.73
	Non-vested at 4/30/13		75,400		$	0.68
	Non-vested at 7/31/13		27,461		$	0.64
	Granted		-			n/a
	Vested		-12,500			0.67
	Forfeited		-13,587			0.63
	Non-vested at 4/30/14		1,374		$	0.57
The weighted average remaining vesting period was .25 and .63 years at April 30, 2014 and 2013, respectively.
2010 Equity Incentive Plan
The Board of Directors adopted the ARI Network Services, Inc. 2010 Equity Incentive Plan (as amended, the “2010 Plan”) on November 9, 2010, and the plan was approved by the Company's shareholders in December 2010, and amendments to the 2010 Plan were approved by the Company’s shareholders in January 2014.  The 2010 Plan is the successor to the Company’s 2000 Plan.  There are 1,850,000 shares of Company common stock authorized for issuance under the 2010 Plan.  Potential awards under the 2010 Plan include incentive stock options (“ISOs’’) and non-statutory stock options (“NSOs”), shares of restricted stock or restricted stock units, stock appreciation rights (“SARs), and shares of common stock.  Up to 1,525,000 of the shares authorized for issuance under the 2010 Plan may be used for common stock restricted stock or restricted stock unit awards.
The exercise price for options and stock appreciation rights under the 2010 Plan cannot be less than 100% of the fair market value of the Company’s common stock on the date of grant, and the exercise prices for options and stock appreciation rights cannot be repriced without shareholder approval, except to reflect changes to the capital structure of the Company as described in the 2010 Plan.  The maximum term of options and stock appreciation rights under the 2010 Plan is ten (10) years.   The 2010 Plan does not have liberal share counting provisions (such as provisions that would permit shares withheld for payment of taxes or the exercise price of stock options to be re-granted under the plan.
Changes in option shares under the 2010 Plan during the three and nine months ended April 30, 2014 and 2013 were as follows:
			Number of		Wtd. Avg.			Wtd. Avg.	Aggregate
			Options		Exercise			Remaining	Intrinsic
					Price			Contractual	Value
								Period
								(Years)
	Outstanding at 1/31/13		449,335		$	1.17		9.11	$	284,393
	Granted		-			n/a		n/a		n/a
	Exercised		-			n/a		n/a		n/a
	Forfeited		-42,000			0.80		n/a		n/a
	Outstanding at 4/30/13		407,335		$	1.20		8.91	$	523,647
	Exercisable at 4/30/13		111,210		$	1.09		8.91	$	156,031
	Outstanding at 1/31/14		426,085		$	1.76		8.67	$	693,641
	Granted		106,666			3.29		n/a		n/a
	Exercised		-1,750			1.11		n/a		n/a
	Forfeited		-375			0.66		n/a		n/a
	Outstanding at 4/30/14		530,626		$	2.07		8.72	$	573,095
	Exercisable at 4/30/14		176,690		$	1.29		7.83	$	315,654
			Number of		Wtd. Avg.			Wtd. Avg.	Aggregate
			Options		Exercise			Remaining	Intrinsic
					Price			Contractual	Value
								Period
								(Years)
	Outstanding at 7/31/12		310,667		$	1.10		9.28	$	41,962
	Granted		145,668			1.29		n/a		n/a
	Exercised		-3,000			0.66		n/a		n/a
	Forfeited		-46,000			0.79		n/a		n/a
	Outstanding at 4/30/13		407,335		$	1.20		8.91	$	523,647
	Exercisable at 4/30/13		111,210		$	1.09		8.91	$	156,031
	Outstanding at 7/31/13		394,460		$	1.25		8.70	$	691,485
	Granted		206,666			3.27		n/a		n/a
	Exercised		-46,750			0.89		n/a		n/a
	Forfeited		-23,750			1.09		n/a		n/a
	Outstanding at 4/30/14		530,626		$	2.07		8.72	$	573,095
	Exercisable at 4/30/14		176,690		$	1.29		7.83	$	315,654
The range of exercise prices for options outstanding under the 2010 Plan was $.58 to $3.30 and $0.58 to $1.75 at April 30, 2014 and 2013, respectively.
Changes in the 2010 Plan's non-vested option shares included in the outstanding shares above during the three and nine months ended April 30, 2014 and 2013 were as follows:
			Number of		Wtd. Avg.
			Options		Exercise Price
	Non-vested at 1/31/13		337,875		$	1.19
	Granted		-			n/a
	Vested		-			n/a
	Forfeited		-41,750			0.81
	Non-vested at 4/30/13		296,125		$	1.25
	Non-vested at 1/31/14		247,645		$	2.10
	Granted		106,666			3.29
	Vested		-			n/a
	Forfeited		-375			0.66
	Non-vested at 4/30/14		353,936		$	2.46
			Number of		Wtd. Avg.
			Options		Exercise Price
	Non-vested at 7/31/12		192,707		$	1.12
	Granted		145,668			1.29
	Vested		-			-
	Forfeited		-42,250			0.80
	Non-vested at 4/30/13		296,125		$	1.25
	Non-vested at 7/31/13		177,145		$	1.25
	Granted		206,666			3.27
	Vested		-15,000			0.84
	Forfeited		-14,875			0.84
	Non-vested at 4/30/14		353,936		$	2.46
The weighted average remaining vesting period was 1.43 and 1.31 years at April 30, 2014 and 2013, respectively.
Employee Stock Purchase Plan
The Company’s 2000 Employee Stock Purchase Plan, as amended, (“ESPP”) has 575,000 shares of common stock reserved for issuance, of which 224,955 and 200,311 of the shares have been issued as of April 30, 2014 and July 31, 2013, respectively.  All employees with at least six months of service are eligible to participate. Shares may be purchased at the end of a specified period at the lower of 85% of the market value at the beginning or end of the specified period through accumulation of payroll deductions, not to exceed 5,000 shares per employee per year.
Long-Term Executive Bonus Plan
The Compensation Committee adopted the Long-Term Executive Bonus Plan (“LTEB”) for eligible executive officers of the Company effective beginning in fiscal 2013.  The amount of the awards will be determined after the close of the fiscal year based on subjective and performance criteria. Except as otherwise provided by the Compensation Committee, awards will consist of (i) restricted stock based on a percentage of base salary and the number of shares granted will be based upon the closing price of the shares at the time the Committee determines the amount of the Award, which will be the same as the grant date of the restricted stock and (ii) cash, to cover the minimum withholding taxes on the Award. The restricted stock is granted under the 2010 Plan and vests in four installments, beginning on the date of grant and the next three anniversaries of the date of grant.  Awards under the LTEB are expensed over the requisite service period plus the vesting period.  The Company expensed approximately $23,000 and $123,000 for the three and nine months, respectively, ended April 30, 2014 and $0 for the three and nine months ended April 30, 2013 related to the LTEB.  A portion of this expense relates to the amortization of restricted shares issued and expensed over their vesting period (described below) and a portion relates to bonus expense accrued, but unissued, recognized over the requisite service period.
Restricted Stock
Pursuant to the 2010 Plan, there are 1,525,000 shares authorized for issuance in the form of shares of common stock, restricted stock or restricted stock units.  The Company grants restricted stock to its directors as an annual retainer, its officers under the LTEB and from time to time to directors, officers or employees as discretionary compensation in place of cash.  The Company recognized compensation expense of $104,000 and $217,000 for the three and nine months ended April 30, 2014 and $67,000 and $316,000 for the three and nine months ended April 30, 2013, respectively, related to restricted stock expensed over the vesting period.
The Compensation Committee has the ability, at its discretion, to grant restricted stock based on subjective factors as the Compensation Committee may deem appropriate, and granted 18,000 of restricted shares with a market price of $1.25 on the date of grant, valued at $22,000, in October 2012 as a discretionary bonus. 9,000 shares vested in October 2013 and the remaining 9,000 shares vest equally in October 2014 and October 2015.  In connection with this grant, the Company expensed $2,000 and $6,000 during the three and nine months ended April 30, 2014 and $2,000 and $6,000 during the three and nine months ended April 30, 2013.
Changes in restricted shares of common stock under the 2010 Plan were as follows:
		Three months ended April 30				Nine months ended April 30
		2014		2013		2014		2013
	Beginning balance	133,260		85,500		85,500		-
	Granted	5,288		50,525		129,548		229,609
	Vested	-		-50,525		-76,500		-144,109
	Forfeited	-		-		-		-
	Ending balance	138,548		85,500		138,548		85,500

Business_Combinations

Business Combinations	9 Months Ended
	Apr. 30, 2014
Business Combinations [Abstract]	'
Business Combinations	'
	4. Business Combinations
	On November 1, 2013, the Company acquired substantially all of the assets of DUO Web Solutions (“DUO”) pursuant to an Asset Purchase Agreement dated November 1, 2013.  DUO was a leading provider of social media and online marketing services for the powersports industry, which is in line with the Company’s strategy to grow the digital marketing services side of the business.    The Company determined that the DUO assets acquired did not constitute a business that is “significant” as defined in the applicable SEC regulations, nor did it have a material impact on the Company’s financial statements.
	On November 28, 2012, the Company, through a wholly-owned subsidiary, completed the acquisition of the assets of the Retail Services Division of Fifty Below Sales & Marketing, Inc. (“50 Below”), a leading provider of eCommerce websites in the powersports, ATW and HME industries for a purchase price of $5,000,000 and the assumption of contracts having deferred revenue (ongoing service requirements for which ARI will not receive payment) valued in the amount of $4,601,000.
	The following tables show the allocation of the purchase price (in thousands):
					Purchase
					Price
			Cash		$	1,500
			Financed by note payable			3,500
			Assumed liabilities			4,601
			Purchase Price		$	9,601
					Purchase
					Allocation
			Prepaid expenses		$	9
			Furniture and equipment			106
			Developed technology			950
			Tradenames			130
			Customer Relationships			2,180
			Goodwill			6,226
			Purchase Price Allocation		$	9,601
	Intangible assets include the fair value of tradenames with a useful life of 2 years and customer relationships with a useful life of 15 years.  Goodwill of $6,226,000 represents the additional benefits provided to the Company by the acquisition of 50 Below through operational synergies.  The acquisition of 50 Below increased the Company’s portfolio of equipment dealer websites by 230% and is expected to accelerate ARI’s opportunity to drive organic growth through the cross‐selling of new products.  It also provided entry into new, potentially high growth markets, including ATW and HME.  The combined customer benefits and operational efficiencies are expected to result in a stronger organization that can create more value for its customers, employees and shareholders than the sum of the stand‐alone business units.  The Company acquired approximately $7 million of tax deductible goodwill related to the 50 Below acquisition.
	The following unaudited results of operations for the three and nine months ended April 30, 2014 and the three months ended April 30, 2013 reflect the actual results of the Company, which include the results of the 50 Below operation for the entire period. The unaudited pro forma information for the nine months ended April 30, 2013 reflects the historical results of operations of both companies, with pro forma adjustments as if the acquisition had occurred on August 1, 2012.  The unaudited pro forma financial information presented is for information purposes only and does not purport to represent what the Company's and 50 Below's financial position or results of operations would have been had the acquisition in fact occurred on such date or at the beginning of the period indicated, nor does it project the Company's and 50 Below's financial position or results of operations for any future date or period.
				Three months ended April 30						Nine months ended April 30
				2014			2013			2014			2013
		Revenue		$	8,176		$	8,228		$	24,471		$	24,850
		Net income (loss)		$	160		$	-571		$	-276		$	-323
		Net income (loss) per common share:
		Basic		$	0.01		$	-0.05		$	-0.02		$	-0.04
		Diluted		$	0.01		$	-0.05		$	-0.02		$	-0.04
	Pro forma adjustments to net income include amortization costs related to internally developed technology and intangible assets, acquisition-related professional fees, interest expense on the debt incurred to acquire the assets of 50 Below and the related debt discount, and the tax effect of the historical 50 Below results of operations and the pro forma adjustments at an estimated tax rate of 40% as follows:
			Three months ended April 30						Nine months ended April 30
			2014			2013			2014			2013
		Amortization of internally developed technology	$	-		$	-		$	-		$	35
		Amortization of intangible assets		-			-			-			68
		Acquisition-related professional fees		-			-			-			-790
		Interest expense		-			-			-			172
		Income tax benefit		-			-			-			-439
	On August 17, 2012, the Company acquired substantially all of the assets of Ready2Ride, Incorporated (“Ready2Ride”) pursuant to an Asset Purchase Agreement dated August 17, 2012.  Ready2Ride was a marketer of aftermarket fitment data to the powersports industry, which furthered ARI’s differentiated content strategy and expanded ARI’s product offerings into aftermarket PG&A.
	Consideration for the acquisition included $500,000 in cash, 100,000 shares of the Company’s common stock, assumed liabilities totaling approximately $419,000,  a contingent hold-back purchase price of up to  $250,000 and a contingent earn-out purchase price ranging from, in aggregate, $0 to $1,500,000.
	On October 22, 2013, the Company amended the Asset Purchase Agreement in relation to the earn-out payments as follows: (i) the first earn-out payment was composed of $125,000 paid in October 2013 and 10,000 shares of common stock issued in November 2013; (ii) the second earn-out payment is composed of $125,000 and 15,000 shares of common stock payable in September 2014; and (iii) the third earn-out payment is composed of  $125,000 and 15,000 shares of common stock payable in September 2015.
	The contingent earn-out payable was initially measured at fair value on a recurring basis calculated using the present value of future estimated revenue over the next three years, which was originally estimated at $500,000.  Prior to the amendment, because the contingent earn-out payable had no comparable market data or significant observable inputs to determine fair value, it was classified as a Level 3 measurement.  Because the amended Asset Purchase Agreement defines the future payments based on cash and Company stock actively traded, and the payments are no longer contingent on future events, the earn-out is now classified as a Level 1 fair value measurement.  Unrealized gains and losses for changes in fair value are recognized in earnings.
	The following table shows changes in the estimated holdback and earn-out payable (in thousands):
				Three months ended April 30						Nine months ended April 30
				2014			2013			2014			2013
		Beginning balance		$	455		$	825		$	721		$	-
		Original fair value of holdback and earn-out payable			-			-			-			749
		Payments made			-			-			-283			-
		Imputed interest recognized			17			37			60			113
		Gain on change in fair market value			-			-			-26			-
		Ending Balance		$	472		$	862		$	472		$	862
	The balance of the holdback and the earn-out payable includes $301,000 and $303,000 in current portion of earn-out payable and $171,000 and $418,000 in long-term portion of earn-out payable on the unaudited balance sheet at April 30, 2014 and July 31, 2013, respectively, with estimated payments as follows (in thousands):
					Holdback and
					Earn-out
		Year Ending July 31,			Payable
		2014			$	-
		2015				315
		2016				190
		Total estimated payments				505
		Less imputed interest				-33
		Present value of holdback and earn-out payable			$	472
	The following tables show the estimated fair value and the allocation of the purchase price (in thousands):
				Purchase
				Price
		Cash- net		$	478
	Assumed liabilities			419
	Holdback			250
	Earnout			500
	Common Stock			101
	Purchase Price		$	1,748
			Purchase
			Price
			Allocation
	Accounts receivable		$	43
	Furniture and equipment			12
	Unearned revenue			-86
	Developed technology			366
	Customer Relationships			880
	Goodwill			533
	Purchase Price Allocation		$	1,748
Intangible assets consist primarily of customer contracts and relationships with an estimated useful life of 16 years.  Goodwill consists of operating synergies, vendor relationships, new sales territories and industries.   The Company determined that the Ready2Ride assets acquired as described above did not constitute a business that is “significant” as defined in the applicable SEC regulations.
The results of operations related to the 50 Below, Ready2Ride and DUO acquisitions since the date of acquisition are included in the consolidated statements of income for the periods presented.  It is impracticable to segregate this information as the acquired businesses have been integrated into the operations of ARI and are no longer readily identifiable.

Disposition_Of_A_Component_Of_

Disposition Of A Component Of An Entity	9 Months Ended
	Apr. 30, 2014
Disposition Of A Component Of An Entity [Abstract]	'
Disposition Of A Component Of An Entity	'
	5. Disposition of a Component of an Entity
	On March 1, 2011, the Company entered into an Asset Purchase Agreement (the “Agreement”) with Globalrange Corporation (“Globalrange”).  Under the terms of the Agreement, the Company sold to Globalrange certain rights and assets relating to our electronic data interchange business for the agricultural chemicals industry (the “AgChem EDI Business”).  Because the AgChem EDI Business was not a separate entity or reportable segment, the transaction was recorded as a disposition of a component of an entity.
	As part of the purchase price for the AgChem EDI Business, Globalrange agreed to assume certain liabilities of ARI relating to the AgChem EDI Business, primarily consisting of unearned revenue (as defined in the Agreement).  Globalrange will make earn-out payments to ARI annually over a four-year period following the closing date, with an initial pre-payment of $80,000.  The amounts of such earn-out payments are determined based on collections received by Globalrange relating to the AgChem EDI Business during such period, and will be subject to a floor and cap, in accordance with the terms of the Agreement.
	The contingent earn-out receivable is measured at fair value on a recurring basis calculated using the present value of future estimated revenue over the next three years. Unrealized gains and losses for changes in fair value are recognized in earnings. Because the contingent earn-out receivable has no comparable market data or significant observable inputs to determine fair value, it is classified as a Level 3 measurement.  The primary factors used to determine the fair value include: (i) the estimated future revenue related to the business recognized by the buyer over the next three years; and (ii) the estimated risk free interest rate of a market participant.  Increases in the estimated future revenue related to the business sold, which has the most impact on the fair value of the contingent earn-out receivable, would cause the fair value of the earn-out to increase.
	The amount of the earn-out receivable was originally estimated at $580,000 less an imputed discount of $97,000, based on the present value of the estimated earn-out payments, discounted at 14%, which was the prevailing rate of interest charged on the Company’s debt at the time of the sale.  The discount is amortized to interest income, which is included in other income on the consolidated statements of income, over the life of the earn-out.
	An assessment of the expected future cash flows of the earn-out receivable is performed annually in the third fiscal quarter based on historical receipts over the previous twelve-month period.  Changes in estimate and cash received in excess of expected cash receipts are recorded as a gain or loss in other expense (income).  The Company assessed the fair value of the expected future cash flows of the earn-out receivable and had no change in estimated fair value for the three and nine months ended April 30, 2014, and recorded a gain related to the change in estimated fair value of the earn-out receivable of $26,000 for the three and nine months ended April 30, 2013.
	The remaining earn-out receivable is composed of  $70,000 included in prepaid expenses and other on the unaudited balance sheet at April 30, 2014, with estimated receivables as follows (in thousands):
		Year Ending July 31,
		2014		$	26
		2015			51
		Total estimated payments			77
		Less imputed interest			-7
		Present value of earn-out receivable		$	70
	The following table shows changes in the earn-out receivable during the three and nine months ended April 30, 2014 and 2013 respectively (in thousands):
			Three months ended April 30					Nine months ended April 30
			2014			2013		2014		2013
		Beginning balance	$	131		$	132	$	160	$	218
		Net receipts		-65			-45		-102		-147
		Imputed interest recognized		4			5		12		21
		Change in estimate		-			64		-		64
		Ending balance	$	70		$	156	$	70	$	156

Other_Intangible_Assets

Other Intangible Assets	9 Months Ended
	Apr. 30, 2014
Other Intangible Assets [Abstract]	'
Other Intangible Assets	'
	6.  Other Intangible Assets
	Amortizable intangible assets include customer relationships, trade names and employee non-compete agreements associated with the Company’s acquisitions.
	Amortizable intangible assets are composed of the following at April 30, 2014 and 2013 (in thousands):
			Three months ended April 30, 2013							Nine months ended April 30, 2013						Wgtd avg
			Cost		Accumulated			Net		Cost		Accumulated		Net		remaining
		Customer Relationships	Basis		Amortization			Value		Basis		Amortization		Value		life
		Beginning Balance	$	7,064	$	-2,853		$	4,211	$	4,004	$	-2,654	$	1,350
		Activity		-		-115			-115		3,060		-314		2,746
		Ending Balance	$	7,064	$	-2,968		$	4,096	$	7,064	$	-2,968	$	4,096	11.79
		Trade Names
		Beginning Balance	$	383	$	-200		$	183	$	253	$	-164	$	89
		Activity		-		-30			-30		130		-66		64
		Ending Balance	$	383	$	-230		$	153	$	383	$	-230	$	153	1.4
		Total Intangibles
		Beginning Balance	$	7,447	$	-3,053		$	4,394	$	4,257	$	-2,818	$	1,439
		Activity		-		-145			-145		3,190		-380		2,810
		Ending Balance	$	7,447	$	-3,198		$	4,249	$	7,447	$	-3,198	$	4,249	11.42
			Three months ended April 30, 2014							Nine months ended April 30, 2014						Wgtd avg
			Cost		Accumulated			Net		Cost		Accumulated		Net		remaining
		Customer Relationships	Basis		Amortization			Value		Basis		Amortization		Value		life
		Beginning Balance	$	7,174	$	-3,340		$	3,834	$	7,064	$	-3,090	$	3,974
		Activity		-		-128			-128		110		-378		-268
		Ending Balance	$	7,174	$	-3,468		$	3,706	$	7,174	$	-3,468	$	3,706	11.05
		Trade Names
		Beginning Balance	$	383	$	-316		$	67	$	383	$	-258	$	125
		Activity		-		-29			-29		-		-87		-87
		Ending Balance	$	383	$	-345		$	38	$	383	$	-345	$	38	0.48
		Total Intangibles
		Beginning Balance	$	7,557	$	-3,656		$	3,901	$	7,447	$	-3,348	$	4,099
		Activity		-		-157			-157		110		-465		-355
		Ending Balance	$	7,557	$	-3,813		$	3,744	$	7,557	$	-3,813	$	3,744	10.87
	The estimated amortization expense related to intangible assets by fiscal year at April 30, 2014 is as follows (in thousands):
			2014				$	132
			2015					518
			2016					497
			2017					426
			2018					213
			Thereafter					1,958
							$	3,744

Debt

Debt	9 Months Ended
	Apr. 30, 2014
Debt [Abstract]	'
Debt	'
	7. Debt
	Silicon Valley Bank
	On April 26, 2013, the Company entered into a Loan and Security Agreement (the “Agreement”) with Silicon Valley Bank (“SVB”), pursuant to which SVB extended to the Company credit facilities consisting of a $3,000,000 revolving credit facility with a maturity date of April 26, 2015 and a $4,500,000 term loan with a maturity date of April 26, 2018.  The Agreement replaced the Company’s Loan and Security Agreement with Fifth Third Bank, which is described below.
	The term loan and any loans made under the SVB revolving credit facility accrue interest at a per annum rate equal to one or more of the following as may be selected by SVB:  (a) the one,  two or three-month LIBOR Rate (as defined in the Agreement, subject to a floor of 1.00%), plus the Applicable Margin for LIBOR Loans set forth in the chart below, determined based on the most recent Senior Leverage Ratio, defined as total senior indebtedness to earnings before interest, taxes, depreciation and amortization (“EBITDA”), calculated by SVB on a quarterly basis (the “Senior Leverage Ratio”); or (b) the Prime rate plus the Applicable Margin for Prime Rate Loans set forth in the chart below determined based on the Senior Leverage Ratio (effective rate of 3.75% at April 30, 2014).
		Senior Leverage		Applicable Margin			Applicable Margin
		Ratio		for LIBOR Loans			for Prime Rate Loans
		>=/font>1.75 to 1.0:		3.25	%		1.00	%
		>  1.25 to 1.00 but <1.75 to 1.00:		3.00	%		0.75	%
		<=/font>1.25 to 1.00:		2.75	%		0.50	%
	Principal in respect of any loans made under the revolving facility is required to be paid in its entirety on or before April 26, 2015.  Principal in respect of the term loan is required to be paid in quarterly installments on the first day of each fiscal quarter of the Company as follows:  $112,500 commencing on August 1, 2013 through May 1, 2014; $168,750 commencing on August 1, 2014 through May 1, 2015; and $281,250 commencing on August 1, 2015 through February 1, 2018.  All remaining principal in respect of the term loan is due and payable on April 26, 2018.  The Company is permitted to prepay all of, but not less than all of, the outstanding principal amount of the term loan upon certain notice to SVB and, in certain circumstances, the payment of a prepayment penalty of up to $90,000.
	The Agreement contains covenants that restrict, among other things and subject to certain conditions, the ability of the Company to permit a change of control, incur debt, create liens on its assets, make certain investments, enter into merger or acquisition transactions and make distributions to its shareholders. Financial covenants include the maintenance of a minimum Senior Leverage Ratio equal to or less than 2.00 to 1.00, and the maintenance of a Fixed Charge Coverage Ratio (as defined in the Agreement) equal to or greater than 1.25 to 1.00. The Agreement also contains customary events of default that, if triggered, could result in an acceleration of the Company’s obligations under the Agreement.  The loans are secured by a first priority security interest in substantially all assets of the Company. The Company was in compliance with its debt covenants at April 30, 2014.
	Fifth Third Bank
	On July 27, 2011, the Company entered into a Loan and Security Agreement (the “Loan and Security Agreement”) with Fifth Third Bank (“Fifth Third”).  Pursuant to the terms of the Loan and Security Agreement, Fifth Third extended to the Company credit facilities consisting of a $1,500,000 revolving credit facility (the “Revolving Loan”) and a $5,000,000 term loan facility (the “Term Loan” and, together with the Revolving Loan, the “Credit Facilities”).
	On August 17, 2012, the Credit Facilities were amended to increase the principal amount of the Term Loan by $1,000,000, and extend the maturity date to December 15, 2014. Each of the Credit Facilities bore interest at a rate based on the one,  two,  three or six month LIBOR (as selected by the Company on the last business day of each month) plus 4.0%
	On November 28, 2012 the Credit Facilities were further amended to waive the provisions of the Agreement that would prohibit ARI’s acquisition of 50 Below and the financing of $3,500,000 of the acquisition with a secured subordinated promissory note in the same amount.  Under the amendment, Fifth Third consented to the acquisition of the 50 Below assets and the related transactions and provided waivers of certain provisions of the Credit Facilities, subject to certain terms and conditions.  Such terms and conditions included, among others:  (i) amendments to the fixed charge coverage ratio and senior leverage (maximum senior funded debt to EBITDA) ratio financial covenants; (ii) the addition of a maximum total funded debt to EBITDA ratio financial covenant; (iii) amendment of the revolving loan and term loan maturity dates from July 27, 2014 to December 15, 2013; and (iv) other customary terms and conditions.
	On March 8, 2013, the Company entered into the Third Amendment to the Loan and Security Agreement.  The Third Amendment was intended for the following purposes:  (i) to amend the definition of EBITDA to permit adjustments for certain non-recurring transaction expenses and certain other non-cash expenses; (ii) to amend the required fixed charge coverage ratio for the rolling four fiscal quarter period ending April 30, 2013 to 0.90 x and 1.00 x, respectively; (iii) to restrict the Company’s ability to enter into certain transactions without the prior written consent of Fifth Third, including, without limitation, certain change in control transactions, reclassifications, reorganizations and recapitalizations of the Company’s Common Stock; and (iv) to permit the Company to use the net cash proceeds from an equity raise transaction in excess of $1,500,000 for working capital or to prepay the outstanding principal balance under other debt obligations described below.  The Loan Agreement Amendment also contained Fifth Third Bank’s consent to the Company raising additional capital by selling and issuing additional equity securities, and waivers by Fifth Third of the provisions of the Loan and Security Agreement that would otherwise have prohibited such a transaction, subject to certain terms and conditions.  All amounts owed under the Loan and Security Agreement were paid in full as of April 26, 2013 in connection with the Company’s entry into the Agreement with SVB, as described above.
	Sifen Note
	On November 28, 2012, the Company issued a Secured Non-Negotiable Subordinated Promissory Note (the “Sifen Note”) to Michael D. Sifen, Inc. (the “Holder”), an affiliate of an existing shareholder of the Company, in aggregate principal amount of $3,500,000, the proceeds of which were used to partially fund the 50 Below acquisition.  Interest accrued on the outstanding unpaid principal under the Sifen Note at a rate of 10.0% per annum.  Accrued interest only was payable quarterly commencing on February 28, 2013 and continuing until May 28, 2016, at which time all accrued interest and outstanding principal would be due and payable in full.  As partial consideration for the Sifen Note, the Company issued 440,000 shares of the Company’s common stock to the Holder valued at approximately $585,000,  which was recorded as a reduction to long-term debt and was being amortized to interest expense over the life of the note.  A portion of the outstanding balance on the Sifen Note was retired in March 2013 in connection with the Holder’s acquisition of Company common stock under the Securities Purchase Agreement, described in Note 9, and the remaining balance on the Sifen Note was paid in full as of April 26, 2013.
	In the third quarter of fiscal 2013, the Company recognized a loss on the early extinguishment of primarily the Sifen Note and Fifth Third Bank debt totaling $682,000 related to unamortized deferred loan fees and debt discount.
	The following table sets forth certain information related to the Company’s long-term debt, derived from our unaudited balance sheet as of April 30, 2014 and audited balance sheet as of July 31, 2013 (in thousands):
			30-Apr			31-Jul
			2014			2013
		Long-term debt	$	4,163		$	4,500
		Less current maturities		-619			-450
		Long-term debt, non-current	$	3,544		$	4,050
	Minimum principal payments due on the Term Loan are as follows for the fiscal years ending (in thousands):
				2014		$	113
				2015			675
				2016			1,125
				2017			1,125
				2018			1,125
						$	4,163

Income_Taxes

Income Taxes	9 Months Ended
	Apr. 30, 2014
Income Taxes [Abstract]	'
Income Taxes	'
	8. Income Taxes
	The unaudited provision for income taxes for the three and nine months ended April 30, 2014 and 2013 is composed of the following (in thousands):
				Three months ended April 30						Nine months ended April 30
				2014			2013			2014			2013
		Current:
		Federal		$	-		$	-28		$	-		$	-49
		State			-8			-6			-14			-42
		Change in valuation allowance			-			387			32			1,328
		Deferred, net			-145			385			-29			210
		Income tax benefit (expense)		$	-153		$	738		$	-11		$	1,447
	The provision for income taxes is based on taxes payable under currently enacted tax laws and an analysis of temporary differences between the book and tax bases of the Company’s assets and liabilities, including various accruals, allowances, depreciation and amortization, and does not represent current taxes due.  The tax effect of these temporary differences and the estimated future benefit from tax net operating loss carryforwards are reported as deferred tax assets and liabilities in the balance sheet.  We have unused net operating loss carry forwards ("NOLs") for federal income tax purposes, and as a result, we generally only incur alternative minimum taxes at the federal level.
	As of April 30, 2014, the Company had accumulated net operating loss carryforwards for federal and state tax purposes of approximately $6,828,000 and $3,772,000,  respectively, which expire as follows (in thousands):
					Year ended July 31, *		Federal			State
					2014		$	-		$	435
					2015			-			3,258
					2019			-			4
					2020			5,878			-
					2024			4			-
					2025			-			75
					2030			946			-
							$	6,828		$	3,772
	*  Years not shown have no amounts that expire
	.
	A detailed assessment is performed semi-annually or when events occur that would warrant an assessment of the likelihood that the Company’s net deferred tax assets will be realized from future taxable income.  To the extent management believes it is more likely than not that some portion, or all, of the deferred tax assets will not be realized, a valuation allowance is established.  This assessment is based on all available evidence, both positive and negative, in evaluating the likelihood of realizability.  Issues considered in the assessment include future reversals of existing taxable temporary differences, estimates of future taxable income (exclusive of reversing temporary differences and carryforwards) and prudent tax planning strategies available in future periods.  Because the ultimate realizability of deferred tax assets is highly subject to the outcome of future events, the amount established as a valuation allowance is considered to be a significant estimate that is subject to change in the near term.  To the extent a valuation allowance is established or there is a change in the allowance during a period, the change is reflected with a corresponding increase or decrease in the tax provision in the Consolidated Statements of Operations.
	The Company recorded a benefit related to a net change in estimate on our valuation allowance of approximately $0 and $32,000 or $0.00 per basic and diluted share during the three and nine months ended April 30, 2014, respectively, and a benefit of $387,000 and $1,328,000 or $0.04 and $0.15 per basic and diluted share, during the three month and nine months ended April 30, 2013, respectively, as a result of our evaluation of the likelihood that our net deferred tax assets will be realized from future taxable income.  Our remaining valuation allowance against deferred tax assets was approximately $184,000 at April 30, 2014, which primarily relates to state NOLs expected to expire in fiscal 2014 through 2015.
	A reconciliation between income tax expense and income taxes computed by applying the statutory federal income tax rate of 34% and a state rate of approximately 3% to U.S. based income before income taxes is as follows (in thousands):
			Three months ended April 30						Nine months ended April 30
			2014			2013			2014			2013
		Computed income taxes at 37%	$	-143		$	454		$	11		$	611
		Permanent items		-24			-12			-56			-33
		Change in estimated valuation allowance		-			388			32			1,328
		Other		14			-92			2			-459
		Income tax (expense) benefit	$	-153		$	738		$	-11		$	1,447
	We perform an evaluation of uncertain tax positions as a component of income tax expense on an annual basis.  We determined that ARI did not have any significant risk related to income tax expense and therefore no amounts were reserved for uncertain tax positions as of April 30, 2014 and 2013.  We will accrue and recognize interest and penalties related to uncertain tax positions as a component of income tax expense if it becomes necessary.  Fiscal years subsequent to 2009 remain open and subject to examination by state tax jurisdictions and the United States federal tax authorities.

Stockholders_Equity

Stockholders' Equity	9 Months Ended
	Apr. 30, 2014
Stockholders' Equity [Abstract]	'
Stockholders' equity	'
	9.   Stockholders’ Equity
	During the nine months ended April 30, 2014, the Company issued 154,192 shares of common stock with a fair market value of $455,000 related to director and employee compensation, 50,000 shares with a fair market value of $164,000 related to acquisitions and 259,361 shares related to the exercise of stock options with exercise proceeds of $237,000.
	During the nine months ended April 30, 2013, the Company issued 464,967 shares of common stock with a fair market value of $623,000 related to debt financing, 3,200,000 shares of common stock with a fair market value of $4,349,000 related to a PIPE offering, 233,604 shares of common stock with a fair market value of $392,000 related to director and employee compensation, 100,000 shares with a fair market value of $101,000 related to acquisitions and 19,600 shares related to the exercise of stock options with exercise proceeds of $11,000.
	On March 12, 2013, the Company entered into a Securities Purchase Agreement (the “Purchase Agreement”) with certain institutional and accredited investors (the “Purchasers”) whereby the Company agreed to sell and the Purchasers agreed to purchase (1) an aggregate of 3,200,000 shares (the “Shares”) of the Company’s common stock for an amount equal to a per share purchase price of $1.50, and (2) warrants (the “Warrants”) to purchase an aggregate of 1,066,667 shares of common stock (the “Warrant Shares”).  The Warrants, which were issued pursuant to Common Stock Purchase Warrant agreements dated March 15, 2013 (the “Warrant Agreements”), were exercisable immediately upon issuance (with certain exceptions) at an exercise price of $2.00 per share.  Outstanding Warrants will expire on March 15, 2018.  In addition to such issuances, on March 15, 2013, the Company issued a warrant to purchase in the aggregate 64,000 shares of common stock to Ascendiant Capital Partners, LLC and an Ascendiant Affiliate (“Ascendiant”) on the same terms as the Warrant Agreements described above pursuant to the terms of the Company’s placement agency arrangement with Ascendiant.
	In connection with the transaction, the Company received gross cash proceeds of $4,500,000 and retirement of $300,000 of indebtedness under the Sifen Note.  The transactions contemplated by the Purchase Agreement, including the issuance of the Shares and the Warrants, were completed on March 15, 2013.
	On July 26, 2013 and July 29, 2013, the Warrant Agreements between the Company and the holders of 916,667 of the Warrants were amended to temporarily reduce the exercise price of the Warrants from $2.00 per share to $1.80 per share through the close of business on July 30, 2013.  All 916,667 of the amended Warrants were exercised at $1.80 per share on July 30, 2013. There were 214,000 Warrants outstanding with a strike price of $2.00 per share and a fair value of $282,000 and $254,000, classified as common stock warrants at fair value on the balance sheet at April 30, 2014 and July 31, 2013, respectively.
	Fair Value of Warrants
	The Warrant Agreements include a down-round protection feature which reduces the strike price of the Warrants from $2.00 to $1.50 if there is a private placement for less than the $2.00 strike price, which resulted in the Warrants being treated as a derivative instrument. The Warrants are recorded as a liability on the balance sheet at fair value.  Changes in fair value are recorded to gain or loss on change in fair value of stock warrants on the statements of operations.  The down-round protection feature expires on June 20, 2014, at which time the remaining balance of Warrants outstanding will no longer have a derivative feature and will be reclassified to equity.
	Because the Warrants had no comparable market data to determine fair value, the Company hired an independent valuation firm to do an initial valuation of the Warrants at the estimated price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date using an open form simulation model.  The primary factors used to determine the fair value include: (i) the fair value of the Company’s common stock; (ii) the volatility of the Company’s common stock; (iii) the risk free interest rate; (iv) the estimated likelihood and timing of exercise; and (v) the estimated likelihood and timing of a future financing arrangement.  Increases in the market value of the Company’s common stock and volatility, which had the most impact on the fair value of the Warrants, caused the fair value of the Warrants to increase.  Because of the significant unobservable inputs used to calculate fair value, the Warrants were classified as Level 3 measurements.
	The Warrants were measured at fair value on a recurring basis. Unrealized gains and losses on items measured at fair value were recognized in earnings.  We incurred a gain of $4,000 and a loss of $28,000 for the three and nine months ended April 30, 2014 related to the Warrants primarily as a result of fluctuations in the market value of the Company’s common stock.  The following table shows changes to the Warrants during the three months ended April 30, 2014 (in thousands):
		Fair value measurements using:	Level 1 inputs: quoted prices in active markets for identical assets		Level 2 inputs: significant other observable inputs		Level 3 inputs: significant unobservable inputs
		Balance 7/31/13	$	-	$	-	$	254
		Unrealized loss		-		-		22
		Balance 10/31/13	$	-	$	-	$	276
		Unrealized loss		-		-		10
		Balance 1/31/14	$	-	$	-	$	286
		Unrealized loss						-4
		Balance 4/30/14	$	-	$	-	$	282

Description_Of_The_Business_An1

Description Of The Business And Significant Accounting Policies (Policy)	9 Months Ended
	Apr. 30, 2014
Description Of The Business And Significant Accounting Policies [Abstract]	'
Description Of the Business	'
	Description of the Business
	ARI Network Services, Inc. (“ARI” or “the Company”) creates software-as-a-service (“SaaS”) and data-as-a-service (“DaaS”) solutions that help equipment manufacturers, distributors and dealers in selected vertical markets to Sell More Stuff!™ – online and in-store. We remove the complexity of selling and servicing new and used inventory, parts, garments, and accessories (”PG&A”) for customers in the outdoor power equipment (“OPE”), powersports, automotive tire and wheel (“ATW”), home medical equipment (“HME”), marine, recreational vehicle (“RV”) and appliances industries.  Our innovative products are powered by a proprietary library of enriched original equipment and aftermarket content that spans more than 469,000 models from over 1,400 manufacturers.  More than 22,000 equipment dealers, 195 distributors and 140 manufacturers worldwide leverage our web and eCatalog platforms to Sell More Stuff!™
	We were incorporated in Wisconsin in 1981.  Our principal executive office and headquarters is located in Milwaukee, Wisconsin.  The office address is 10850 West Park Place, Suite 1200, Milwaukee, WI 53224, and our telephone number at that location is (414) 973-4300. Our principal website address is www.arinet.com.  ARI also maintains operations in Duluth, Minnesota; Cypress, California; Floyds Knobs, Indiana; and Leiden, The Netherlands.
Basis Of Presentation	'
	Basis of Presentation
	These consolidated financial statements include the financial statements of ARI and its wholly-owned subsidiary, ARI Europe B.V.  We eliminated all significant intercompany balances and transactions in consolidation.  Certain reclassifications were made to amounts previously reported in our financial statements in order to conform to the current presentation related to certain shared corporate overhead expenses which were reclassified between sales and marketing, customer operations and support, software development and technical support and general and administrative expenses. This had no impact on gross profit, total operating expenses or net income (loss). All adjustments that, in the opinion of management, are necessary for a fair presentation for the periods presented have been reflected as required by Regulation S-X, Rule 10-01.
Significant Accounting Policies	'
	Significant Accounting Policies
	Our accounting policies are fully described in the footnotes to our Consolidated Financial Statements for the fiscal year ended July 31, 2013, which appear in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on October 29, 2013.  There were no material changes to our accounting policies during the nine months ended April 30, 2014.
Revenue Recognition	'
	Revenue Recognition
	In accordance with Financial Accounting Standard 605-25 “Revenue from Multiple Element Arrangements”, revenues from subscription fees for use of our software, access to our catalog content, and software maintenance and support fees are all recognized ratably over the contractual term of the arrangement, as vendor specific objective evidence does not exist for these elements. ARI considers all arrangements with payment terms extending beyond 12 months not to be fixed or determinable and evaluates other arrangements with payment terms longer than normal to determine whether the arrangement is fixed or determinable. If the fee is not fixed or determinable, revenue is recognized as payments become due from the customer. Arrangements that include acceptance terms beyond the standard terms are not recognized until acceptance has occurred. If collectability is not considered probable, revenue is recognized when the fee is collected.
	Arrangements that include professional services are evaluated to determine whether those services are essential to the functionality of other elements of the arrangement. Types of services that are considered essential to software subscription arrangements include customizing complex features and functionality in a product’s base software code or developing complex interfaces within a customer’s environment. When professional services are considered essential to software license arrangements, the professional service revenue is recognized pursuant to contract accounting using the percentage-of-completion method with progress-to-completion measured based upon labor hours incurred. Professional services revenue for set-up and integration of hosted websites, or other services considered essential to the functionality of other elements of this type of arrangement, is amortized over the term of the contract. When professional services are not considered essential, the revenue allocable to the professional services is recognized as the services are performed.  When the current estimates of total contract revenue and contract cost indicate a loss, a provision for the entire loss on the contract is made in the period the amount is determined.
	Revenue for variable transaction fees, primarily for use of the shopping cart feature of our websites, is recognized as it is earned. Amounts received for shipping and handling fees are reflected in revenue.  Costs incurred for shipping and handling are reported in cost of revenue.
	Amounts invoiced to customers prior to recognition as revenue, as discussed above, are reflected in the accompanying balance sheets as deferred revenue.
Trade Receivables, Credit Policy And Allowance For Doubtful Accounts	'
	Trade Receivables, Credit Policy and Allowance for Doubtful Accounts
	Trade receivables are uncollateralized customer obligations due on normal trade terms, most of which require payment within thirty (30) days from the invoice date.  Payments of trade receivables are allocated to the specific invoices identified on the customer’s remittance advice or, if unspecified, are applied to the earliest unpaid invoices.
	The carrying amount of trade receivables is reduced by an allowance that reflects management’s best estimate of the amounts that will not be collected.  Management individually reviews receivable balances that exceed ninety (90) days from the invoice date and, based on an assessment of current creditworthiness, estimates the portion of the balance that will not be collected.  The allowance for potential doubtful accounts is reflected as an offset to trade receivables in the accompanying balance sheets.
Capitalized And Purchased Software Product Costs	'
	Capitalized and Purchased Software Product Costs
	Certain software development and acquisition costs are capitalized when incurred. Capitalization of these costs begins upon the establishment of technological feasibility. The establishment of technological feasibility and the on-going assessment of recoverability of software costs require considerable judgment by management with respect to certain external factors, including, but not limited to, the determination of technological feasibility, anticipated future gross revenue, estimated economic life and changes in software and hardware technologies.
	The annual amortization of software products is the greater of the amount computed using: (a) the ratio that current gross revenue for the network or a software product bear to the total of current and anticipated future gross revenue for the network or a software product, or (b) the straight-line method over the estimated economic life of the product which currently runs from two to nine years. Amortization starts when the product is available for general release to customers.  The Company capitalizes costs of developing specific software enhancements on an on-going basis; all other software development and support expenditures are charged to expense in the period incurred.
Fair Value Assets and Liabilities	'
	Fair Value Assets and Liabilities
	ARI uses the three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value.  These tiers include Level 1, defined as observable inputs such as quoted market prices in active markets; Level 2, defined as inputs other than quoted market prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions.  The asset’s or liability’s fair value measurement level within the hierarchy is based on the lowest level of any input that is significant to the fair value measurement.
Common Stock Warrants	'
	Common Stock Warrants
	ARI has periodically issued common stock warrants in connection with debt and equity financing arrangements.  The terms of the agreements are assessed to determine whether the instrument qualifies as an equity arrangement or a debt arrangement.  Arrangements determined to be derivatives are recorded at fair value as liabilities on the balance sheet, with periodic gains and losses related to the change in fair value recorded to earnings on the Statements of Operations.  The Company recorded a gain related to the change in fair value of common stock warrants of $4,000 for the three months ended April 30, 2014 and a loss of $28,000 for the nine months ended April 30, 2014, compared to $0 for the three and nine months ended April 30, 2013.
Deferred Income Taxes	'
	Deferred Income Taxes
	The tax effect of the temporary differences between the book and tax bases of assets and liabilities and the estimated future tax benefit from tax net operating loss carryforwards is reported as deferred tax assets and liabilities in the balance sheet. An assessment of the likelihood that net deferred tax assets will be realized from future taxable income is performed at each reporting date or when events or changes in circumstances indicate that there may be a change in the valuation allowance. Because the ultimate realizability of deferred tax assets is highly subject to the outcome of future events, the amount established as a valuation allowance is considered to be a significant estimate that is subject to change in the near term. To the extent a valuation allowance is established or there is a change in the allowance during a period, the change is reflected with a corresponding increase or decrease in the income tax provision in the Statements of Operations.
Legal Provisions	'
	Legal Provisions
	ARI may be periodically involved in legal proceedings arising from contracts, patents or other matters in the normal course of business. We reserve for any material estimated losses if the outcome is probable and can be reasonably estimated.   We had no legal provisions for the three or nine months ended April 30, 2014 or 2013, respectively.
Deferred Loan Fees And Debt Discounts	'
	Deferred Loan Fees and Debt Discounts
	Fees associated with securing debt are capitalized and included in prepaid and other and other long term assets on the balance sheets.  Stock issued as consideration for debt financing is recorded to debt discount, reducing the carrying amount of the debt on the balance sheets.  Deferred loan fees and debt discounts are amortized to interest expense over the life of the debt using the effective interest method.

Basic_And_Diluted_Net_Income_P1

Basic And Diluted Net Income Per Share (Tables)	9 Months Ended
	Apr. 30, 2014
Basic And Diluted Net Income Per Share [Abstract]	'
Basic And Diluted Net Income Per Common Share	'
			Three months ended April 30				Nine months ended April 30
			2014		2013		2014		2013
		Net income (loss)	$	160	$	-571	$	-276	$	-454
		Weighted-average common shares outstanding		13,394		10,548		13,235		9,055
		Effect of dilutive stock options and warrants		396		-		-		-
		Diluted weighted-average common shares outstanding		13,790		10,548		13,235		9,055
		Earnings per share
		Basic	$	0.01	$	-0.05	$	-0.02	$	-0.05
		Diluted	$	0.01	$	-0.05	$	-0.02	$	-0.05
		Options and warrants that could potentially dilute net income per share in the future that are not included in the computation of diluted net income per share, as their impact is anti-dilutive		200		2,531		1,520		2,531

StockBased_Compensation_Plans_

Stock-Based Compensation Plans (Tables)	9 Months Ended
	Apr. 30, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Schedule Of Fair Value Assumptions Of Options	'
			Three months ended April 30							Nine months ended April 30
			2014				2013			2014			2013
		Expected life (years)		5.07 years				n/a			5.07 years			10 years
		Risk-free interest rate		1.5	%			n/a			1.4	%		1.7	%
		Expected volatility		70.6	%			n/a			72.0	%		130.5	%
		Expected forfeiture rate		27.2	%			n/a			14.2	%		-	%
		Expected dividend yield		-	%			n/a			-	%		-	%
		Weighted-average estimated
		fair value of options granted
		during the period	$	1.94			$	n/a		$	1.96		$	1.25
		Cash received from the exercise
		of stock options	$	95,755			$	570		$	244,792		$	9,453
2000 Stock Option Plan [Member]	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Schedule Of Stock Options, Activity	'
				Number of		Wtd. Avg.			Wtd. Avg.	Aggregate
				Options		Exercise			Remaining	Intrinsic
						Price			Contractual	Value
									Period
									(Years)
		Outstanding at 1/31/13		997,961		$	1.41		4.72	$	459,617
		Granted		-			n/a		n/a		n/a
		Exercised		-3,800			0.15		n/a		n/a
		Forfeited		-687			0.92		n/a		n/a
		Outstanding at 4/30/13		993,474		$	1.41		4.49	$	1,074,015
		Exercisable at 4/30/13		918,074		$	1.47		4.49	$	937,800
		Outstanding at 1/31/14		822,074		$	1.55		3.21	$	1,514,709
		Granted		-			n/a		n/a		n/a
		Exercised		-65,111			1.44		n/a		n/a
		Forfeited		-1,313			1.40		n/a		n/a
		Outstanding at 4/30/14		755,650		$	1.56		3.12	$	1,148,668
		Exercisable at 4/30/14		754,276		$	1.56		3.12	$	1,145,224
				Number of		Wtd. Avg.			Wtd. Avg.	Aggregate
				Options		Exercise			Remaining	Intrinsic
						Price			Contractual	Value
									Period
									(Years)
		Outstanding at 7/31/12		1,099,769		$	1.41		5.06	$	105,849
		Granted		-			n/a		n/a		n/a
		Exercised		-16,600			0.45		n/a		n/a
		Forfeited		-89,695			1.55		n/a		n/a
		Outstanding at 4/30/13		993,474		$	1.41		4.49	$	1,074,015
		Exercisable at 4/30/13		918,074		$	1.47		4.49	$	937,800
		Outstanding at 7/31/13		986,786		$	1.41		4.22	$	1,564,296
		Granted		-			n/a		n/a		n/a
		Exercised		-212,611			0.96		n/a		n/a
		Forfeited		-18,525			0.79		n/a		n/a
		Outstanding at 4/30/14		755,650		$	1.56		3.12	$	1,148,668
		Exercisable at 4/30/14		754,276		$	1.56		3.12	$	1,145,224
Schedule of Non-Vested Options	'
				Number of		Wtd. Avg.
				Options		Exercise Price
		Non-vested at 1/31/13		75,587		$	0.68
		Granted		-			n/a
		Vested		-			n/a
		Forfeited		-187			0.92
		Non-vested at 4/30/13		75,400		$	0.68
		Non-vested at 1/31/14		1,374		$	0.57
		Granted		-			n/a
		Vested		-			n/a
		Forfeited		-			n/a
		Non-vested at 4/30/14		1,374		$	0.57
				Number of		Wtd. Avg.
				Options		Exercise Price
		Non-vested at 7/31/12		78,087		$	0.69
		Granted		-			n/a
		Vested		-			n/a
		Forfeited		-2,687			0.73
		Non-vested at 4/30/13		75,400		$	0.68
		Non-vested at 7/31/13		27,461		$	0.64
		Granted		-			n/a
		Vested		-12,500			0.67
		Forfeited		-13,587			0.63
		Non-vested at 4/30/14		1,374		$	0.57
2010 Stock Option Plan [Member]	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Schedule Of Stock Options, Activity	'
				Number of		Wtd. Avg.			Wtd. Avg.	Aggregate
				Options		Exercise			Remaining	Intrinsic
						Price			Contractual	Value
									Period
									(Years)
		Outstanding at 1/31/13		449,335		$	1.17		9.11	$	284,393
		Granted		-			n/a		n/a		n/a
		Exercised		-			n/a		n/a		n/a
		Forfeited		-42,000			0.80		n/a		n/a
		Outstanding at 4/30/13		407,335		$	1.20		8.91	$	523,647
		Exercisable at 4/30/13		111,210		$	1.09		8.91	$	156,031
		Outstanding at 1/31/14		426,085		$	1.76		8.67	$	693,641
		Granted		106,666			3.29		n/a		n/a
		Exercised		-1,750			1.11		n/a		n/a
		Forfeited		-375			0.66		n/a		n/a
		Outstanding at 4/30/14		530,626		$	2.07		8.72	$	573,095
		Exercisable at 4/30/14		176,690		$	1.29		7.83	$	315,654
				Number of		Wtd. Avg.			Wtd. Avg.	Aggregate
				Options		Exercise			Remaining	Intrinsic
						Price			Contractual	Value
									Period
									(Years)
		Outstanding at 7/31/12		310,667		$	1.10		9.28	$	41,962
		Granted		145,668			1.29		n/a		n/a
		Exercised		-3,000			0.66		n/a		n/a
		Forfeited		-46,000			0.79		n/a		n/a
		Outstanding at 4/30/13		407,335		$	1.20		8.91	$	523,647
		Exercisable at 4/30/13		111,210		$	1.09		8.91	$	156,031
		Outstanding at 7/31/13		394,460		$	1.25		8.70	$	691,485
		Granted		206,666			3.27		n/a		n/a
		Exercised		-46,750			0.89		n/a		n/a
		Forfeited		-23,750			1.09		n/a		n/a
		Outstanding at 4/30/14		530,626		$	2.07		8.72	$	573,095
		Exercisable at 4/30/14		176,690		$	1.29		7.83	$	315,654
Schedule of Non-Vested Options	'
				Number of		Wtd. Avg.
				Options		Exercise Price
		Non-vested at 1/31/13		337,875		$	1.19
		Granted		-			n/a
		Vested		-			n/a
		Forfeited		-41,750			0.81
		Non-vested at 4/30/13		296,125		$	1.25
		Non-vested at 1/31/14		247,645		$	2.10
		Granted		106,666			3.29
		Vested		-			n/a
		Forfeited		-375			0.66
		Non-vested at 4/30/14		353,936		$	2.46
				Number of		Wtd. Avg.
				Options		Exercise Price
		Non-vested at 7/31/12		192,707		$	1.12
		Granted		145,668			1.29
		Vested		-			-
		Forfeited		-42,250			0.80
		Non-vested at 4/30/13		296,125		$	1.25
		Non-vested at 7/31/13		177,145		$	1.25
		Granted		206,666			3.27
		Vested		-15,000			0.84
		Forfeited		-14,875			0.84
		Non-vested at 4/30/14		353,936		$	2.46
Schedule Of Change In Restricted Shares	'
			Three months ended April 30				Nine months ended April 30
			2014		2013		2014		2013
		Beginning balance	133,260		85,500		85,500		-
		Granted	5,288		50,525		129,548		229,609
		Vested	-		-50,525		-76,500		-144,109
		Forfeited	-		-		-		-
		Ending balance	138,548		85,500		138,548		85,500

Business_Combinations_Tables

Business Combinations (Tables)	9 Months Ended
	Apr. 30, 2014
Business Acquisition [Line Items]	'
Schedule Of Unaudited Pro Forma Information	'
				Three months ended April 30						Nine months ended April 30
				2014			2013			2014			2013
		Revenue		$	8,176		$	8,228		$	24,471		$	24,850
		Net income (loss)		$	160		$	-571		$	-276		$	-323
		Net income (loss) per common share:
		Basic		$	0.01		$	-0.05		$	-0.02		$	-0.04
		Diluted		$	0.01		$	-0.05		$	-0.02		$	-0.04
Schedule Of Pro Forma Adjustments	'
			Three months ended April 30						Nine months ended April 30
			2014			2013			2014			2013
		Amortization of internally developed technology	$	-		$	-		$	-		$	35
		Amortization of intangible assets		-			-			-			68
		Acquisition-related professional fees		-			-			-			-790
		Interest expense		-			-			-			172
		Income tax benefit		-			-			-			-439
Schedule Of Contigent Earn-Outs	'
				Three months ended April 30						Nine months ended April 30
				2014			2013			2014			2013
		Beginning balance		$	455		$	825		$	721		$	-
		Original fair value of holdback and earn-out payable			-			-			-			749
		Payments made			-			-			-283			-
		Imputed interest recognized			17			37			60			113
		Gain on change in fair market value			-			-			-26			-
		Ending Balance		$	472		$	862		$	472		$	862
Schedule Of Estimated Earnout Payable	'
					Holdback and
					Earn-out
		Year Ending July 31,			Payable
		2014			$	-
		2015				315
		2016				190
		Total estimated payments				505
		Less imputed interest				-33
		Present value of holdback and earn-out payable			$	472
50 Below [Member]	'
Business Acquisition [Line Items]	'
Schedule Of Purchase Price Allocation	'
					Purchase
					Price
			Cash		$	1,500
			Financed by note payable			3,500
			Assumed liabilities			4,601
			Purchase Price		$	9,601
					Purchase
					Allocation
			Prepaid expenses		$	9
			Furniture and equipment			106
			Developed technology			950
			Tradenames			130
			Customer Relationships			2,180
			Goodwill			6,226
			Purchase Price Allocation		$	9,601
Ready2Ride [Member]	'
Business Acquisition [Line Items]	'
Schedule Of Purchase Price Allocation	'
				Purchase
				Price
		Cash- net		$	478
		Assumed liabilities			419
		Holdback			250
		Earnout			500
		Common Stock			101
		Purchase Price		$	1,748
				Purchase
				Price
				Allocation
		Accounts receivable		$	43
		Furniture and equipment			12
		Unearned revenue			-86
		Developed technology			366
		Customer Relationships			880
		Goodwill			533
		Purchase Price Allocation		$	1,748

Disposition_Of_A_Component_Of_1

Disposition Of A Component Of An Entity (Tables)	9 Months Ended
	Apr. 30, 2014
Disposition Of A Component Of An Entity [Abstract]	'
Schedule Of Estimated Earn Out Receivables	'
		Year Ending July 31,
		2014		$	26
		2015			51
		Total estimated payments			77
		Less imputed interest			-7
		Present value of earn-out receivable		$	70
Schedule Of Changes In Earn Out Receivables	'
			Three months ended April 30					Nine months ended April 30
			2014			2013		2014		2013
		Beginning balance	$	131		$	132	$	160	$	218
		Net receipts		-65			-45		-102		-147
		Imputed interest recognized		4			5		12		21
		Change in estimate		-			64		-		64
		Ending balance	$	70		$	156	$	70	$	156

Other_Intangible_Assets_Tables

Other Intangible Assets (Tables)	9 Months Ended
	Apr. 30, 2014
Other Intangible Assets [Abstract]	'
Schedule Of Amortizable Intangible Assets	'
			Three months ended April 30, 2013							Nine months ended April 30, 2013						Wgtd avg
			Cost		Accumulated			Net		Cost		Accumulated		Net		remaining
		Customer Relationships	Basis		Amortization			Value		Basis		Amortization		Value		life
		Beginning Balance	$	7,064	$	-2,853		$	4,211	$	4,004	$	-2,654	$	1,350
		Activity		-		-115			-115		3,060		-314		2,746
		Ending Balance	$	7,064	$	-2,968		$	4,096	$	7,064	$	-2,968	$	4,096	11.79
		Trade Names
		Beginning Balance	$	383	$	-200		$	183	$	253	$	-164	$	89
		Activity		-		-30			-30		130		-66		64
		Ending Balance	$	383	$	-230		$	153	$	383	$	-230	$	153	1.4
		Total Intangibles
		Beginning Balance	$	7,447	$	-3,053		$	4,394	$	4,257	$	-2,818	$	1,439
		Activity		-		-145			-145		3,190		-380		2,810
		Ending Balance	$	7,447	$	-3,198		$	4,249	$	7,447	$	-3,198	$	4,249	11.42
			Three months ended April 30, 2014							Nine months ended April 30, 2014						Wgtd avg
			Cost		Accumulated			Net		Cost		Accumulated		Net		remaining
		Customer Relationships	Basis		Amortization			Value		Basis		Amortization		Value		life
		Beginning Balance	$	7,174	$	-3,340		$	3,834	$	7,064	$	-3,090	$	3,974
		Activity		-		-128			-128		110		-378		-268
		Ending Balance	$	7,174	$	-3,468		$	3,706	$	7,174	$	-3,468	$	3,706	11.05
		Trade Names
		Beginning Balance	$	383	$	-316		$	67	$	383	$	-258	$	125
		Activity		-		-29			-29		-		-87		-87
		Ending Balance	$	383	$	-345		$	38	$	383	$	-345	$	38	0.48
		Total Intangibles
		Beginning Balance	$	7,557	$	-3,656		$	3,901	$	7,447	$	-3,348	$	4,099
		Activity		-		-157			-157		110		-465		-355
		Ending Balance	$	7,557	$	-3,813		$	3,744	$	7,557	$	-3,813	$	3,744	10.87
Schedule Of Estimated Future Amortization Expense	'
			2014				$	132
			2015					518
			2016					497
			2017					426
			2018					213
			Thereafter					1,958
							$	3,744

Debt_Tables

Debt (Tables)	9 Months Ended
	Apr. 30, 2014
Debt [Abstract]	'
Schedule Of Leverage Ratios And Applicable Margins	'
		Senior Leverage		Applicable Margin			Applicable Margin
		Ratio		for LIBOR Loans			for Prime Rate Loans
		>=/font>1.75 to 1.0:		3.25	%		1.00	%
		>  1.25 to 1.00 but <1.75 to 1.00:		3.00	%		0.75	%
		<=/font>1.25 to 1.00:		2.75	%		0.50	%
Schedule Of Long-term Debt	'
			30-Apr			31-Jul
			2014			2013
		Long-term debt	$	4,163		$	4,500
		Less current maturities		-619			-450
		Long-term debt, non-current	$	3,544		$	4,050
Schedule Of Minimum Principal Payments	'
				2014		$	113
				2015			675
				2016			1,125
				2017			1,125
				2018			1,125
						$	4,163

Income_Taxes_Tables

Income Taxes (Tables)	9 Months Ended
	Apr. 30, 2014
Income Taxes [Abstract]	'
Provision For Income Taxes	'
				Three months ended April 30						Nine months ended April 30
				2014			2013			2014			2013
		Current:
		Federal		$	-		$	-28		$	-		$	-49
		State			-8			-6			-14			-42
		Change in valuation allowance			-			387			32			1,328
		Deferred, net			-145			385			-29			210
		Income tax benefit (expense)		$	-153		$	738		$	-11		$	1,447
Summary Of Accumulated NOLs Expiration	'
	respectively, which expire as follows (in thousands):
					Year ended July 31, *		Federal			State
					2014		$	-		$	435
					2015			-			3,258
					2019			-			4
					2020			5,878			-
					2024			4			-
					2025			-			75
					2030			946			-
							$	6,828		$	3,772
	*  Years not shown have no amounts that expire
	.
Schedule of Effective Income Tax Reconciliation	'
			Three months ended April 30						Nine months ended April 30
			2014			2013			2014			2013
		Computed income taxes at 37%	$	-143		$	454		$	11		$	611
		Permanent items		-24			-12			-56			-33
		Change in estimated valuation allowance		-			388			32			1,328
		Other		14			-92			2			-459
		Income tax (expense) benefit	$	-153		$	738		$	-11		$	1,447

Stockholders_Equity_Tables

Stockholders' Equity (Tables)	3 Months Ended
	Apr. 30, 2014
Stockholders' Equity [Abstract]	'
Schedule Of Fair Value Assumptions For Warrants	'
		Fair value measurements using:	Level 1 inputs: quoted prices in active markets for identical assets		Level 2 inputs: significant other observable inputs		Level 3 inputs: significant unobservable inputs
		Balance 7/31/13	$	-	$	-	$	254
		Unrealized loss		-		-		22
		Balance 10/31/13	$	-	$	-	$	276
		Unrealized loss		-		-		10
		Balance 1/31/14	$	-	$	-	$	286
		Unrealized loss						-4
		Balance 4/30/14	$	-	$	-	$	282

Description_Of_The_Business_An2

Description Of The Business And Significant Accounting Policies (Narrative) (Details) (USD $)	3 Months Ended		9 Months Ended
	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013
	item		item
Models	469,000	'	469,000	'
Period receivables are deemed collectible	'	'	'30 days	'
Management individually reviews receivable balances period	'	'	'90 days	'
Change in estimated valuation allowance	'	($388,000)	($32,000)	($1,328,000)
Gain on change in fair value of stock warrants	4,000	'	4,000	'
Loss on change in fair value of stock warrants	($28,000)	$0	($28,000)	$0
Dealers [Member]	'	'	'	'
Number of customers that leverage our technology	22,000	'	22,000	'
Distributors [Member]	'	'	'	'
Number of customers that leverage our technology	195	'	195	'
Manufacturers [Member]	'	'	'	'
Number of customers that leverage our technology	1,400	'	1,400	'
Manufacturers Worldwide [Member]	'	'	'	'
Number of customers that leverage our technology	140	'	140	'
Computer Software Product Costs [Member] | Maximum [Member]	'	'	'	'
Property, plant and equipment, useful life	'	'	'9 years	'
Computer Software Product Costs [Member] | Minimum [Member]	'	'	'	'
Property, plant and equipment, useful life	'	'	'2 years	'

Basic_And_Diluted_Net_Income_P2

Basic And Diluted Net Income Per Share (Details) (USD $)	3 Months Ended		9 Months Ended
In Thousands, except Share data, unless otherwise specified	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013
Basic And Diluted Net Income Per Share [Abstract]	'	'	'	'
Net income (loss)	$160	($571)	($276)	($454)
Weighted - average common shares outstanding	13,394,000	10,548,000	13,235,000	9,055,000
Effect of dilutive stock options and warrants	396,000	'	'	'
Diluted weighted - average common shares outstanding	13,790,000	10,548,000	13,235,000	9,055,000
Earnings per share, basic	$0.01	($0.05)	($0.02)	($0.05)
Earnings per share, diluted	$0.01	($0.05)	($0.02)	($0.05)
Options and warrants that could potentially dilute net income per share in the future that are not included in the computation of diluted net income per share, as their impact is anti-dilutive	200,000	2,531,000	1,520,000	2,531,000

StockBased_Compensation_Plans_1

Stock-Based Compensation Plans (Narrative) (Details) (USD $)

3 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

9 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

3 Months Ended

12 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

Apr. 30, 2014

Apr. 30, 2013

Jan. 31, 2014

Jul. 31, 2013

Jan. 31, 2013

Jul. 31, 2012

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

Jan. 31, 2014

Jul. 31, 2013

Jan. 31, 2013

Jul. 31, 2012

Apr. 30, 2014

Oct. 31, 2012

Apr. 30, 2014

Oct. 31, 2012

Apr. 30, 2014

Jul. 31, 2013

Oct. 31, 2012

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

Apr. 30, 2013

Oct. 31, 2013

Oct. 31, 2015

Oct. 31, 2014

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2000 ESPP [Member]

2000 ESPP [Member]

Executive Bonus Plan [Member]

Executive Bonus Plan [Member]

Executive Bonus Plan [Member]

Executive Bonus Plan [Member]

Executive Bonus Plan [Member]

Executive Bonus Plan [Member]

Scenario Forecast [Member]

Scenario Forecast [Member]

Maximum [Member]

Maximum [Member]

Minimum [Member]

Maximum [Member]

Maximum [Member]

Minimum [Member]

Minimum [Member]

Executive Bonus Plan [Member]

Executive Bonus Plan [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock-based compensation

$63,000

$42,000

$112,000

$127,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$23,000

$0

$123,000

$0

'

'

'

Unrecognized compensation costs

389,000

194,000

389,000

194,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Weighted average exercise price, options, outstanding

'

'

'

'

'

'

'

'

$1.56

$1.56

$1.41

$1.55

$1.41

$1.41

$1.41

'

$2.74

$0.49

$2.07

$1.20

$2.07

$1.76

$1.25

$1.17

$1.10

$3.30

$1.75

$0.58

$0.58

'

'

$1.25

'

'

'

'

'

'

'

Common stock authorized for issuance

'

'

'

'

1,525,000

'

1,525,000

'

1,950,000

1,950,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock option grants exercisable period

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'10 years

'

'5 years

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Shareholder percent ownership of the company

'

'

'

'

'

'

'

'

10.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Employee stock purchase plan shares reserved for issuance

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

575,000

'

'

'

'

'

'

'

'

'

Shares issued

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

224,955

200,311

'

'

'

'

'

'

'

'

Purchase price as percent of fair market value

'

'

'

'

'

'

'

'

85.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Non-vested weighted average remaining vesting period

'

'

'

'

'

'

'

'

'

'3 months

'7 months 17 days

'

'

'

'

'

'

'

'1 year 5 months 5 days

'1 year 3 months 22 days

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Maximum aggregate number of shares of common stock

'

'

'

'

'

'

'

'

1,850,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Shares vest

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

9,000

9,000

9,000

Maximum number of shares per employee per year

'

'

'

'

'

'

'

'

5,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Maximum term of options and stock appreciation rights

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'10 years

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Minimum stock appreciation rights percent of market value

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

100.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock Issued During Period, Value, Restricted Stock Award, Gross

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

22,000

'

'

'

'

'

'

'

Expense

'

'

'

'

$104,000

$67,000

$217,000

$316,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$2,000

$2,000

$6,000

$6,000

'

'

'

Stock Issued During Period, Shares, Restricted Stock Award, Gross

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

18,000

'

'

'

'

'

'

'

StockBased_Compensation_Plans_2

Stock-Based Compensation Plans (Schedule Of Fair Value Assumptions Of Options) (Details) (USD $)	3 Months Ended		9 Months Ended
	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013
Stock-Based Compensation Plans [Abstract]	'	'	'	'
Expected life (years)	'5 years 26 days	'	'	'
Risk-free interest rate	1.50%	'	1.40%	1.70%
Expected volatility	70.60%	'	72.00%	130.50%
Expected forfeiture rate	27.20%	'	14.20%	'
Weighted-average estimated fair value of options granted during the year	$1.94	'	$1.96	$1.25
Cash received from the exercise of stock options	$95,755	$570	$244,792	$9,453

StockBased_Compensation_Plans_3

Stock-Based Compensation Plans (Schedule Of Stock Options, Activity) (Details) (USD $)	3 Months Ended				9 Months Ended		12 Months Ended
	Apr. 30, 2014	Jan. 31, 2014	Apr. 30, 2013	Jan. 31, 2013	Apr. 30, 2014	Apr. 30, 2013	Jul. 31, 2013	Jul. 31, 2012
2000 Stock Option Plan [Member]	'	'	'	'	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'
Number of options, outstanding, beginning balance	822,074	'	997,961	'	986,786	1,099,769	1,099,769	'
Number of options, exercised	-65,111	'	-3,800	'	-212,611	-16,600	'	'
Number of options, forfeited	-1,313	'	-687	'	-18,525	-89,695	'	'
Number of options, outstanding, ending balance	755,650	822,074	993,474	997,961	755,650	993,474	986,786	1,099,769
Number of options, exercisable	754,276	'	918,074	'	754,276	918,074	'	'
Weighted average exercise price, options, outstanding, beginning balance	$1.55	'	$1.41	'	$1.41	$1.41	$1.41	'
Weighted average exercise price, options, exercised	$1.44	'	$0.15	'	$0.96	$0.45	'	'
Weighted average exercise price, options, forfeited	$1.40	'	$0.92	'	$0.79	$1.55	'	'
Weighted average exercise price, options, outstanding, ending balance	$1.56	$1.55	$1.41	$1.41	$1.56	$1.41	$1.41	$1.41
Weighted average exercise price, options, exercisable	$1.56	'	$1.47	'	$1.56	$1.47	'	'
Weighted average remaining contractual period, options outstanding, beginning balance	'3 years 1 month 13 days	'3 years 2 months 16 days	'4 years 5 months 27 days	'4 years 8 months 19 days	'3 years 1 month 13 days	'4 years 5 months 27 days	'4 years 2 months 19 days	'5 years 22 days
Weighted average remaining contractual period, options outstanding, ending balance	'3 years 1 month 13 days	'3 years 2 months 16 days	'4 years 5 months 27 days	'4 years 8 months 19 days	'3 years 1 month 13 days	'4 years 5 months 27 days	'4 years 2 months 19 days	'5 years 22 days
Weighted average remaining contractual period. in years, options, exercisable	'3 years 1 month 13 days	'	'4 years 5 months 27 days	'	'3 years 1 month 13 days	'4 years 5 months 27 days	'	'
Aggregate intrinsic value, options outstanding, beginning balance	$1,514,709	'	$459,617	'	$1,564,296	$105,849	$105,849	'
Aggregate intrinsic value, options outstanding, ending balance	1,148,668	1,514,709	1,074,015	459,617	1,148,668	1,074,015	1,564,296	105,849
Aggregate intrinsic value, options, exercisable	1,145,224	'	937,800	'	1,145,224	937,800	'	'
2010 Stock Option Plan [Member]	'	'	'	'	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'
Number of options, outstanding, beginning balance	426,085	'	449,335	'	394,460	310,667	310,667	'
Number of options, granted	106,666	'	'	'	206,666	145,668	'	'
Number of options, exercised	-1,750	'	'	'	-46,750	-3,000	'	'
Number of options, forfeited	-375	'	-42,000	'	-23,750	-46,000	'	'
Number of options, outstanding, ending balance	530,626	426,085	407,335	449,335	530,626	407,335	394,460	310,667
Number of options, exercisable	176,690	'	111,210	'	176,690	111,210	'	'
Weighted average exercise price, options, outstanding, beginning balance	$1.76	'	$1.17	'	$1.25	$1.10	$1.10	'
Weighted average exercise price, options, granted	$3.29	'	'	'	$3.27	$1.29	'	'
Weighted average exercise price, options, exercised	$1.11	'	'	'	$0.89	$0.66	'	'
Weighted average exercise price, options, forfeited	$0.66	'	$0.80	'	$1.09	$0.79	'	'
Weighted average exercise price, options, outstanding, ending balance	$2.07	$1.76	$1.20	$1.17	$2.07	$1.20	$1.25	$1.10
Weighted average exercise price, options, exercisable	$1.29	'	$1.09	'	$1.29	$1.09	'	'
Weighted average remaining contractual period, options outstanding, beginning balance	'8 years 8 months 19 days	'8 years 8 months 1 day	'8 years 10 months 28 days	'9 years 1 month 10 days	'8 years 8 months 19 days	'8 years 10 months 28 days	'8 years 8 months 12 days	'9 years 3 months 11 days
Weighted average remaining contractual period, options outstanding, ending balance	'8 years 8 months 19 days	'8 years 8 months 1 day	'8 years 10 months 28 days	'9 years 1 month 10 days	'8 years 8 months 19 days	'8 years 10 months 28 days	'8 years 8 months 12 days	'9 years 3 months 11 days
Weighted average remaining contractual period. in years, options, exercisable	'7 years 9 months 29 days	'	'8 years 10 months 28 days	'	'7 years 9 months 29 days	'8 years 10 months 28 days	'	'
Aggregate intrinsic value, options outstanding, beginning balance	693,641	'	284,393	'	691,485	41,962	41,962	'
Aggregate intrinsic value, options outstanding, ending balance	573,095	693,641	523,647	284,393	573,095	523,647	691,485	41,962
Aggregate intrinsic value, options, exercisable	$315,654	'	$156,031	'	$315,654	$156,031	'	'

StockBased_Compensation_Plans_4

Stock-Based Compensation Plans (Schedule Of Non-Vested Options) (Details) (USD $)

3 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

Apr. 30, 2013

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

Jan. 31, 2014

Apr. 30, 2013

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

Apr. 30, 2013

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

Non- vested, number of options outstanding, Beginning Balance

75,587

27,461

78,087

'

1,374

'

247,645

337,875

177,145

192,707

'

'

Non- vested, number of options outstanding, granted

'

'

'

'

'

'

106,666

'

206,666

145,668

'

'

Non- vested, number of options outstanding, vested

'

-12,500

'

'

'

'

'

'

-15,000

'

'

'

Non- vested, number of options outstanding, forfeited

-187

-13,587

-2,687

'

'

'

-375

-41,750

-14,875

-42,250

'

'

Non- vested, number of options outstanding, ending balance

75,400

1,374

75,400

'

1,374

'

353,936

296,125

353,936

296,125

'

'

Non- vested, weighted average exercise price, beginning balance

$0.68

$0.64

$0.69

$0.57

$0.57

$0.68

$2.10

$1.19

$1.25

$1.12

$2.46

$1.25

Non- vested, weighted average exercise price, granted

'

'

'

'

'

'

$3.29

'

$3.27

$1.29

'

'

Non- vested, weighted average exercise price, vested

'

$0.67

'

'

'

'

'

'

$0.84

'

'

'

Non- vested, weighted average exercise price, forfeited

$0.92

$0.63

$0.73

'

'

'

$0.66

$0.81

$0.84

$0.80

'

'

StockBased_Compensation_Plans_5

Stock-Based Compensation Plans (Schedule Of Stock Options, Activity) (Details) (Restricted Stock [Member])	3 Months Ended		9 Months Ended
	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013
Restricted Stock [Member]	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Non- vested, number of options outstanding, Beginning Balance	133,260	85,500	85,500	'
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period	5,288	50,525	129,548	229,609
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period	'	-50,525	-76,500	-144,109
Non- vested, number of options outstanding, ending balance	138,548	85,500	138,548	85,500

Business_Combinations_Narrativ

Business Combinations (Narratives) (Details) (USD $)

3 Months Ended

9 Months Ended

0 Months Ended

3 Months Ended

1 Months Ended

3 Months Ended

1 Months Ended

3 Months Ended

Apr. 30, 2014

Jul. 31, 2013

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

Apr. 30, 2013

Nov. 28, 2012

Apr. 30, 2014

Apr. 30, 2014

Apr. 30, 2014

Nov. 30, 2013

Apr. 30, 2014

Oct. 22, 2013

Apr. 30, 2013

Sep. 30, 2015

Sep. 30, 2014

Apr. 30, 2014

Apr. 30, 2014

Apr. 30, 2014

Trade Names [Member]

Trade Names [Member]

Customer Relationships [Member]

Customer Relationships [Member]

50 Below [Member]

50 Below [Member]

50 Below [Member]

50 Below [Member]

Ready2Ride [Member]

Ready2Ride [Member]

Ready2Ride [Member]

Ready2Ride [Member]

Ready2Ride [Member]

Ready2Ride [Member]

Ready2Ride [Member]

Maximum [Member]

Minimum [Member]

Trade Names [Member]

Customer Relationships [Member]

Scenario Forecast [Member]

Scenario Forecast [Member]

Customer Contracts And Relationships {member]

Ready2Ride [Member]

Ready2Ride [Member]

Purchase price

'

'

'

'

'

'

$5,000,000

'

'

'

'

'

'

'

'

'

'

'

'

Assumed liabilities

'

'

'

'

'

'

4,601,000

'

'

'

'

419,000

'

'

'

'

'

'

'

Goodwill

7,000,000

'

'

'

'

'

6,226,000

6,226,000

'

'

'

533,000

'

'

'

'

'

'

'

Percentage increase in equipment dealer websites portfolio

230.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Estimated tax rate

40.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Common stock, shares issued

13,440,141

12,976,588

'

'

'

'

'

'

'

'

'

100,000

'

'

'

'

'

'

'

Business acquisition, liabilities assumed

'

'

'

'

'

'

'

'

'

'

'

419,000

'

'

'

'

'

'

'

Business acquisition, preacquistion contingency

'

'

'

'

'

'

'

'

'

'

'

250,000

125,000

'

'

'

'

'

'

Contingent earn-out purchase price ranging from, in aggregate

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1,500,000

0

Business Acquisition, estimate payments

'

'

'

'

'

'

'

'

'

'

'

'

'

'

125,000

125,000

'

'

'

Shares of common stock issued concurrent with earn-out payments

'

'

'

'

'

'

'

'

'

'

10,000

'

'

'

15,000

15,000

'

'

'

Business Acquisition, present value of future estimated revenue over the next three years

'

'

'

'

'

'

'

'

'

'

'

500,000

'

'

'

'

'

'

'

Business Combination Contingent Consideration Liability Current

'

'

'

'

'

'

'

'

'

'

'

301,000

'

303,000

'

'

'

'

'

Business Combination Contingent Consideration Liability - LT

'

'

'

'

'

'

'

'

'

'

'

171,000

'

418,000

'

'

'

'

'

Useful life

'

'

'5 months 23 days

'1 year 4 months 24 days

'11 years 18 days

'11 years 9 months 15 days

'

'

'2 years

'15 years

'

'

'

'

'

'

'16 years

'

'

Cash consideration

'

'

'

'

'

'

'

'

'

'

'

$500,000

'

'

'

'

'

'

'

Business_Combinations_Schedule

Business Combinations (Schedule Of Purchase Price Allocation) (Details) (USD $)	Apr. 30, 2014	Nov. 28, 2012	Apr. 30, 2014	Apr. 30, 2014
		50 Below [Member]	50 Below [Member]	Ready2Ride [Member]
Business Acquisition [Line Items]	'	'	'	'
Cash - net	'	$1,500,000	'	$478,000
Financed by note payable	'	3,500,000	'	'
Assumed liabilities	'	4,601,000	'	419,000
Holdback	'	'	'	250,000
Earnout	'	'	'	500,000
Common Stock	'	'	'	101,000
Purchase Price	'	9,601,000	'	1,748,000
Prepaid expenses	'	9,000	'	'
Accounts receivable	'	'	'	43,000
Furniture and equipment	'	106,000	'	12,000
Unearned revenue	'	'	'	-86,000
Developed technology	'	950,000	'	366,000
Tradenames	'	130,000	'	'
Customer relationships	'	2,180,000	'	880,000
Goodwill	7,000,000	6,226,000	6,226,000	533,000
Purchase Price Allocation	'	$9,601,000	'	$1,748,000

Business_Combinations_Schedule1

Business Combinations (Schedule Of Unaudited Pro Forma Information) (Details) (USD $)	3 Months Ended		9 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013
Business Combinations [Abstract]	'	'	'	'
Revenue	$8,176	$8,228	$24,471	$24,850
Net income (loss)	$160	($571)	($276)	($323)
Basic	$0.01	($0.05)	($0.02)	($0.04)
Diluted	$0.01	($0.05)	($0.02)	($0.04)

Business_Combinations_Schedule2

Business Combinations (Schedule Of Pro Forma Adjustments) (Details) (USD $)	3 Months Ended	9 Months Ended
In Thousands, unless otherwise specified	Apr. 30, 2014	Apr. 30, 2013
Business Combinations [Abstract]	'	'
Amortization of internally developed technology	$0	$35
Amortization of intangible assets	'	68
Acquisition-related professional fees	'	-790
Interest expense	'	172
Income tax benefit	'	($439)

Business_Combinations_Schedule3

Business Combinations (Schedule Of Contingent Earn-Outs) (Details) (USD $)	3 Months Ended		9 Months Ended
In Thousands, unless otherwise specified	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013
Business Combinations [Abstract]	'	'	'	'
Beginning Balance	$455	$825	$721	'
Original fair value of holdback and earnout	'	'	'	749
Payments made	'	'	-283	'
Imputed interest recognized	17	37	60	113
Gain on change in fair market value	'	'	-26	'
Ending Balance	$472	$862	$472	$862

Business_Combinations_Schedule4

Business Combinations (Schedule Of Estimated Earnout Payable) (Details) (USD $)	Apr. 30, 2014	Jan. 31, 2014	Jul. 31, 2013	Apr. 30, 2013	Jan. 31, 2013
In Thousands, unless otherwise specified
Business Combinations [Abstract]	'	'	'	'	'
2015	$315	'	'	'	'
2016	190	'	'	'	'
Total Estimated Payments	505	'	'	'	'
Less imputed interest	-33	'	'	'	'
Present value of Contingent Liabilities	$472	$455	$721	$862	$825

Disposition_Of_A_Component_Of_2

Disposition Of A Component Of An Entity (Narrative) (Details) (USD $)	3 Months Ended
	Apr. 30, 2014	Apr. 30, 2013
Disposition Of A Component Of An Entity [Abstract]	'	'
Earn out prepayment amount	$80,000	'
Estimated fair value of earn out	580,000	26,000
Earn out imputed discount	97,000	'
Earn out discounted percentage	14.00%	'
Earn out receivable prepaid expenses	$70,000	'

Disposition_Of_A_Component_Of_3

Disposition Of A Component Of An Entity (Schedule Of Estimated Earn Out Receivables) (Details) (USD $)	Apr. 30, 2014
In Thousands, unless otherwise specified
Disposition Of A Component Of An Entity [Abstract]	'
2014	$26
2015	51
Total estimated payments	77
Less imputed interest	-7
Present value of Earnout Receivable	$70

Disposition_Of_A_Component_Of_4

Disposition Of A Component Of An Entity (Schedule Of Changes In Earn-Out Receivables) (Details) (USD $)	3 Months Ended		9 Months Ended
In Thousands, unless otherwise specified	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013	Oct. 31, 2013	Oct. 31, 2012
Business Combinations [Abstract]	'	'	'	'	'	'
Beginning Balance	'	'	$160	$218	$131	$132
Net receipts	-65	-45	-102	-147	'	'
Imputed interest recognized	4	5	12	21	'	'
Change in estimate	'	64	'	64	'	'
Ending Balance	$70	$156	$70	$156	$131	$132

Other_Intangible_Assets_Schedu

Other Intangible Assets (Schedule Of Amortizable Intangible Assets) (Details) (USD $)	3 Months Ended		9 Months Ended
In Thousands, unless otherwise specified	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013	Jan. 31, 2014	Jul. 31, 2013	Jan. 31, 2013	Jul. 31, 2012
Finite-Lived Intangible Assets [Line Items]	'	'	'	'	'	'	'	'
Finite-Lived Intangible Assets, Net	$3,744	'	$3,744	'	'	'	'	'
Customer Relationships [Member]	'	'	'	'	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'	'	'	'	'
Amortization intangible assets cost basis	'	'	110	3,060	'	'	'	'
Finite-Lived Intangible Assets, Gross	7,174	7,064	7,174	7,064	7,174	7,064	7,064	4,004
Finite-Lived Intangible Assets, Accumulated Amortization	-3,468	-2,968	-3,468	-2,968	-3,340	-3,090	-2,853	-2,654
Amortization	-128	-115	-378	-314	'	'	'	'
Intangible assets, net	-128	-115	-268	2,746	'	'	'	'
Finite-Lived Intangible Assets, Net	3,706	4,096	3,706	4,096	3,834	3,974	4,211	1,350
Useful life	'	'	'11 years 18 days	'11 years 9 months 15 days	'	'	'	'
Trade Names [Member]	'	'	'	'	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'	'	'	'	'
Amortization intangible assets cost basis	'	'	'	130	'	'	'	'
Finite-Lived Intangible Assets, Gross	383	383	383	383	383	383	383	253
Finite-Lived Intangible Assets, Accumulated Amortization	-345	-230	-345	-230	-316	-258	-200	-164
Amortization	-29	-30	-87	-66	'	'	'	'
Intangible assets, net	-29	-30	-87	64	'	'	'	'
Finite-Lived Intangible Assets, Net	38	153	38	153	67	125	183	89
Useful life	'	'	'5 months 23 days	'1 year 4 months 24 days	'	'	'	'
Total Intangibles [Member]	'	'	'	'	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'	'	'	'	'
Amortization intangible assets cost basis	'	'	110	3,190	'	'	'	'
Finite-Lived Intangible Assets, Gross	7,557	7,447	7,557	7,447	7,557	7,447	7,447	4,257
Finite-Lived Intangible Assets, Accumulated Amortization	-3,813	-3,198	-3,813	-3,198	-3,656	-3,348	-3,053	-2,818
Amortization	-157	-145	-465	-380	'	'	'	'
Intangible assets, net	-157	-145	-355	2,810	'	'	'	'
Finite-Lived Intangible Assets, Net	$3,744	$4,249	$3,744	$4,249	$3,901	$4,099	$4,394	$1,439
Useful life	'	'	'10 years 10 months 13 days	'11 years 5 months 1 day	'	'	'	'

Other_Intangible_Assets_Schedu1

Other Intangible Assets (Schedule Of Estimated Future Amortization Expense) (Details) (USD $)	Apr. 30, 2014
In Thousands, unless otherwise specified
Other Intangible Assets [Abstract]	'
2014	$132
2015	518
2016	497
2017	426
2018	213
Thereafter	1,958
Total amortization expense	$3,744

Debt_Narrative_Details

Debt (Narrative) (Details) (USD $)

0 Months Ended

3 Months Ended

9 Months Ended

0 Months Ended

9 Months Ended

3 Months Ended

Nov. 28, 2012

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

1-May-15

1-May-14

Apr. 26, 2015

Apr. 26, 2013

Aug. 17, 2012

Apr. 30, 2014

Nov. 28, 2012

Jul. 27, 2011

Apr. 30, 2014

Apr. 30, 2014

Apr. 30, 2014

Apr. 30, 2014

Apr. 30, 2014

Apr. 30, 2014

Apr. 30, 2014

Apr. 30, 2013

Apr. 30, 2014

Apr. 30, 2014

SVB [Member]

SVB [Member]

SVB [Member]

SVB [Member]

SVB [Member]

Fifth Third Bank [Member]

Fifth Third Bank [Member]

Fifth Third Bank [Member]

Fifth Third Bank [Member]

Term 1 [Member]

Term 1 [Member]

Term 2 [Member]

Term 2 [Member]

Term 3 [Member]

Term 3 [Member]

Term 4 [Member]

Fixed Charge Coverage Ratio [Member]

Minimum [Member]

Maximum [Member]

SVB [Member]

Fifth Third Bank [Member]

SVB [Member]

Fifth Third Bank [Member]

SVB [Member]

Fifth Third Bank [Member]

Fifth Third Bank [Member]

Fixed Charge Coverage Ratio [Member]

Line of Credit Facility [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Line of Credit Facility, Maximum Borrowing Capacity

'

'

'

'

'

'

$3,000,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Credit facilities

'

'

'

'

'

'

'

'

'

'

'

1,500,000

'

'

'

'

'

'

'

'

'

'

Line of Credit Facility, Increase (Decrease), Other, Net

'

'

'

'

'

'

'

'

1,000,000

'

'

'

'

'

'

'

'

'

'

'

'

'

Term of Libor rate

'

'

'

'

'

'

'

'

'

'

'

'

'1 month

'1 month

'2 months

'2 months

'3 months

'3 months

'6 months

'

'

'

Libor rate

'

'

'

1.00%

'

'

'

'

'

4.00%

'

'

'

'

'

'

'

'

'

'

'

'

Effective rate

'

'

'

3.75%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Credit facility, amount used to finance acquisition

'

'

'

'

'

'

'

'

'

'

3,500,000

'

'

'

'

'

'

'

'

'

'

'

Debt coverage ratio

'

'

0.9

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1

'

'

Leverage ratio

'

'

'

2

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1.25

'

Fixed monthly principal installments

'

'

'

281,250

168,750

112,500

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Note payable

3,500,000

'

'

'

'

'

'

4,500,000

'

'

'

5,000,000

'

'

'

'

'

'

'

'

'

'

Gains (Losses) on Extinguishment of Debt

'

'

682,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Payments of Debt Extinguishment Costs

'

'

'

90,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Note payable, interest rate after November 7, 2012 until November 28, 2013

'

10.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Limit for equity raised transaction for working capital

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1,500,000

Shares issued in connection with acquisition, shares

440,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Shares issued in connection with acquisition, value

$585,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Debt_Schedule_Of_Leverage_Rati

Debt (Schedule Of Leverage Ratios And Applicable Margins) (Details)	3 Months Ended
	Apr. 30, 2014
Range 1 [Member] | Senior Leverage Ratio [Member]	'
Leverage ratio	1.75
Range 1 [Member] | LIBOR Loans [Member]	'
Libor rate	3.25%
Range 1 [Member] | Prime Rate Loans [Member]	'
Libor rate	1.00%
Range 2 [Member] | Senior Leverage Ratio [Member]	'
Leverage ratio	1.25
Range 2 [Member] | LIBOR Loans [Member]	'
Libor rate	3.00%
Range 2 [Member] | Prime Rate Loans [Member]	'
Libor rate	0.75%
Range 3 [Member] | Senior Leverage Ratio [Member]	'
Leverage ratio	1.25
Range 3 [Member] | LIBOR Loans [Member]	'
Libor rate	2.75%
Range 3 [Member] | Prime Rate Loans [Member]	'
Libor rate	0.50%

Debt_Schedule_Of_LongTerm_Debt

Debt (Schedule Of Long-Term Debt) (Details) (USD $)	Apr. 30, 2014	Jul. 31, 2013
In Thousands, unless otherwise specified
Debt [Abstract]	'	'
Total long term debt	$4,163	$4,500
Less current maturities	-619	-450
Notes payable - non-current	$3,544	$4,050

Debt_Schedule_Of_Minimum_Princ

Debt (Schedule Of Minimum Principal Payments) (Details) (USD $)	Apr. 30, 2014	Jul. 31, 2013
In Thousands, unless otherwise specified
Debt [Abstract]	'	'
2014	$113	'
2015	675	'
2016	1,125	'
2017	1,125	'
2018	1,125	'
Total long term debt	$4,163	$4,500

Income_Taxes_Narrative_Details

Income Taxes (Narrative) (Details) (USD $)	3 Months Ended		9 Months Ended
	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013
Operating Loss Carryforwards [Line Items]	'	'	'	'
Valuation allowance against deferred tax assets	$184,000	'	$184,000	'
Valuation allowance per basic and diluted share	$0	$0.04	$0.15	'
Change in valuation allowance	0	387,000	32,000	1,328,000
Federal statutory tax rate	34.00%	'	'	'
State statutory tax rate	3.00%	'	'	'
Combined federal and state statutory tax rate	37.00%	'	'	'
Federal [Member]	'	'	'	'
Operating Loss Carryforwards [Line Items]	'	'	'	'
Accumulated net operating loss carryforwards	6,828,000	'	6,828,000	'
State [Member]	'	'	'	'
Operating Loss Carryforwards [Line Items]	'	'	'	'
Accumulated net operating loss carryforwards	$3,772,000	'	$3,772,000	'

Income_Taxes_Provision_For_Inc

Income Taxes (Provision For Income Taxes) (Details) (USD $)	3 Months Ended		9 Months Ended
	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013
Income Taxes [Abstract]	'	'	'	'
Current Federal Tax Expense (Benefit)	'	$28,000	'	$49,000
Current Federal Tax Expense (Benefit)	'	28,000	'	49,000
Federal, current	'	-28,000	'	-49,000
State, current	-8,000	-6,000	-14,000	-42,000
Valuation Allowance, Deferred Tax Asset, Change in Amount	0	-387,000	-32,000	-1,328,000
Valuation Allowance, Deferred Tax Asset, Change in Amount	0	-387,000	-32,000	-1,328,000
Change in valuation allowance	0	-387,000	-32,000	-1,328,000
Deferred, net	-145,000	385,000	-29,000	210,000
Income tax benefit (expense)	($153,000)	$738,000	($11,000)	$1,447,000

Income_Taxes_Summary_Of_Accumu

Income Taxes (Summary Of Accumulated NOLs Expiration) (Details) (USD $)	Apr. 30, 2014
In Thousands, unless otherwise specified
Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	$6,828	[1]
State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	3,772	[1]
2014 [Member] | State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	435	[1]
2015 [Member] | State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	3,258	[1]
2019 [Member] | State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	4	[1]
2020 [Member] | Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	5,878	[1]
2024 [Member] | Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	4	[1]
2025 [Member] | State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	75	[1]
2030 [Member] | Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	$946	[1]
[1]	Years not shown have no amounts that expire

Income_Taxes_Schedule_Of_Effec

Income Taxes (Schedule Of Effective Income Tax Reconciliation) (Details) (USD $)	3 Months Ended		9 Months Ended
In Thousands, unless otherwise specified	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013
Income Taxes [Abstract]	'	'	'	'
Computed income taxes at 37%	($143)	$454	$11	$611
Permanent items	-24	-12	-56	-33
Change in estimated valuation allowance	'	388	32	1,328
Other	14	-92	2	-459
Income tax benefit (expense)	($153)	$738	($11)	$1,447

Stockholders_Equity_Narrative_

Stockholders' Equity (Narrative) (Details) (USD $)	0 Months Ended				3 Months Ended		9 Months Ended
	Jul. 29, 2013	Jul. 25, 2013	Mar. 15, 2013	Mar. 12, 2013	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013	Jul. 31, 2013	Jul. 30, 2013
Deferred Compensation Arrangement with Individual, Shares Issued	'	'	'	'	'	'	'	464,967	'	'
Proceeds from Stock Options Exercised	'	'	'	'	'	'	$237,000	$11,000	'	'
Sale price per share	'	'	'	$1.50	'	'	'	'	'	'
Class of warrant or right, exercise price per warrant or right	$1.80	$2	$2	'	$2	'	'	'	'	'
Common stock warrants	'	'	'	'	282,000	'	282,000	'	254,000	'
Common stock sold	'	'	'	3,200,000	'	'	'	'	'	'
Common stock, par value	'	'	'	'	$0.00	'	$0.00	'	$0.00	'
Warrants	'	'	'	1,066,667	214,000	'	214,000	'	'	916,667
Gain on change in fair value of stock warrants	'	'	'	'	4,000	'	4,000	'	'	'
Loss on change in fair value of stock warrants	'	'	'	'	-28,000	0	-28,000	0	'	'
Warrants issued	'	'	64,000	'	'	'	'	'	'	'
Warrants and Rights Outstanding	'	'	'	'	282,000	'	282,000	'	254,000	'
Proceeds from Issuance of Common Stock	'	'	4,500,000	'	'	'	237,000	4,511,000	'	'
Debt retired	'	'	300,000	'	'	'	'	'	'	'
Down-Round Protection Feature [Member]	'	'	'	'	'	'	'	'	'	'
Class of warrant or right, exercise price per warrant or right	'	'	'	'	$1.50	'	'	'	'	'
Debt Financing [Member]	'	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Fair Value of Shares Issued	'	'	'	'	'	'	'	623,000	'	'
Common Stock [Member]	'	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Shares Issued	'	'	'	'	'	'	3,200,000	'	'	'
Director [Member]	'	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Shares Issued	'	'	'	'	'	'	'	233,604	'	'
Deferred Compensation Arrangement with Individual, Fair Value of Shares Issued	'	'	'	'	'	'	455,000	392,000	'	'
Employee Compensation [Member]	'	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Fair Value of Shares Issued	'	'	'	'	'	'	50,000	100,000	'	'
Acquisitions [Member]	'	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Fair Value of Shares Issued	'	'	'	'	'	'	164,000	101,000	'	'
PIPE Offering [Member]	'	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Fair Value of Shares Issued	'	'	'	'	'	'	'	4,349,000	'	'
Exercise of Stock Options [Member]	'	'	'	'	'	'	'	'	'	'
Deferred Compensation Arrangement with Individual, Fair Value of Shares Issued	'	'	'	'	'	'	$259,361	$19,600	'	'

Stockholders_Equity_Schedule_O

Stockholders' Equity (Schedule Of Fair Value Assumptions For Warrants) (Details) (USD $)	3 Months Ended		9 Months Ended		3 Months Ended
	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Jan. 31, 2014	Oct. 31, 2013
					Fair Value, Inputs, Level 3 [Member]	Fair Value, Inputs, Level 3 [Member]	Fair Value, Inputs, Level 3 [Member]
Balance 7/31/13	'	'	$254,000	'	$286,000	$276,000	$254,000
Change in fair value	-28,000	0	-28,000	0	-4,000	10,000	22,000
Ending Balance	$282,000	'	$282,000	'	$282,000	$286,000	$276,000