Ari Network Services 10-Q 16 Dec 13 2014 Q1 Quarterly report Financial data

Document_And_Entity_Informatio

Document And Entity Information	3 Months Ended
	Oct. 31, 2013	Jun. 04, 2013
Document And Entity Information [Abstract]	'	'
Document Type	'10-Q	'
Amendment Flag	'false	'
Document Period End Date	31-Oct-13	'
Document Fiscal Year Focus	'2014	'
Document Fiscal Period Focus	'Q1	'
Entity Registrant Name	'ARI NETWORK SERVICES INC /WI	'
Entity Central Index Key	'0000879796	'
Current Fiscal Year End Date	'--07-31	'
Entity Filer Category	'Smaller Reporting Company	'
Trading Symbol	'aris	'
Entity Common Stock, Shares Outstanding	'	13,131,588

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Oct. 31, 2013	Jul. 31, 2013
In Thousands, unless otherwise specified
ASSETS	'	'
Cash and cash equivalents	$1,121	$2,195
Trade receivables, less allowance for doubtful accounts of $227 and $220 at October 31, 2013 and July 31, 2013, respectively	1,369	945
Work in process	117	154
Prepaid expenses and other	819	934
Deferred income taxes	2,817	2,938
Total current assets	6,243	7,166
Equipment and leasehold improvements:	'	'
Computer equipment and software for internal use	2,752	2,641
Leasehold improvements	612	609
Furniture and equipment	2,636	2,561
Total equipment and leasehold improvements	6,000	5,811
Less accumulated depreciation and amortization	4,125	3,948
Net equipment and leasehold improvements	1,875	1,863
Capitalized software product costs:	'	'
Amounts capitalized for software product costs	21,362	20,814
Less accumulated amortization	17,048	16,604
Net capitalized software product costs	4,314	4,210
Deferred income taxes	3,451	3,451
Other long term assets	120	141
Other intangible assets	3,949	4,099
Goodwill	12,198	12,198
Total assets	32,150	33,128
LIABILITIES	'	'
Current portion of long-term debt	506	450
Current portion of contingent liabilities	318	303
Accounts payable	553	710
Deferred revenue	7,933	8,571
Accrued payroll and related liabilities	1,295	1,434
Accrued sales, use and income taxes	104	147
Other accrued liabilities	590	316
Current portion of capital lease obligations	30	24
Total current liabilities	11,329	11,955
Long-term debt	3,882	4,050
Common stock warrants at fair value	276	254
Long-term portion of contingent liabilities	151	418
Capital lease obligations	163	169
Other long term liabilities	228	233
Total non-current liabilities	4,700	5,124
Total liabilities	16,029	17,079
SHAREHOLDERS' EQUITY	'	'
Common stock, par value $.001 per share, 25,000,000 shares authorized; 12,996,588 and 12,976,588 shares issued and outstanding at October 31, 2013 and July 31, 2013, respectively	13	13
Additional paid-in capital	104,868	104,816
Accumulated deficit	-88,737	-88,762
Other accumulated comprehensive loss	-23	-18
Total shareholders' equity	16,121	16,049
Total liabilities and shareholders' equity	32,150	33,128
Cumulative Preferred Stock [Member]	'	'
SHAREHOLDERS' EQUITY	'	'
Preferred stock, value	'	'
Junior Preferred Stock [Member]	'	'
SHAREHOLDERS' EQUITY	'	'
Preferred stock, value	'	'

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Oct. 31, 2013	Jul. 31, 2013
In Millions, except Share data, unless otherwise specified
Trade receivables, allowance for doubtful accounts	$227	$220
Preferred stock, par value	$0.00	$0.00
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	25,000,000	25,000,000
Common stock, shares issued	12,996,588	12,996,588
Common stock, shares outstanding	12,976,588	12,976,588
Cumulative Preferred Stock [Member]	'	'
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Junior Preferred Stock [Member]	'	'
Preferred stock, par value	$0.00	'
Preferred stock, shares authorized	100,000	100,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0

Consolidated_Statements_Of_Inc

Consolidated Statements Of Income (USD $)	3 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Oct. 31, 2013	Oct. 31, 2012
Consolidated Statements Of Income [Abstract]	'	'
Net revenue	$8,160	$5,942
Cost of revenue	1,560	1,408
Gross profit	6,600	4,534
Operating expenses:	'	'
Sales and marketing	2,457	1,221
Customer operations and support	1,611	1,046
Software development and technical support (net of capitalized software product costs)	556	613
General and administrative	1,488	1,071
Depreciation and amortization (exclusive of amortization of software product costs included in cost of revenue)	321	280
Net operating expenses	6,433	4,231
Operating income	167	303
Other income (expense):	'	'
Interest expense	-70	-68
Loss on change in fair value of stock warrants	-22	'
Gain on change in fair value of estimated contingent liabilities	26	'
Other, net	8	4
Total other expense	-58	-64
Income before provision for income tax	109	239
Income tax expense	-84	-126
Net income	25	113
Net income per common share:	'	'
Basic	$0	$0.01
Diluted	$0	$0.01
Other comprehensive income (loss), net of tax:	'	'
Net income (loss)	25	113
Foreign currency translation adjustments	-5	-10
Total other comprehensive income	-5	-10
Comprehensive Income	$20	$103

Consolidated_Statements_Of_Cas

Consolidated Statements Of Cash Flows (USD $)	3 Months Ended
	Oct. 31, 2013	Oct. 31, 2012
Operating activities:	'	'
Net income	$25,000	$113,000
Adjustments to reconcile net income to net cash provided by operating activities:	'	'
Amortization of software products	444,000	396,000
Amortization of discount related to present value of earnout	-4,000	-8,000
Amortization of bank loan fees	31,000	12,000
Depreciation and other amortization	321,000	279,000
Gain on change in fair value of contingent liabilities	-26,000	'
Loss on change in fair value of stock warrants	22,000	'
Provision for bad debt allowance	32,000	25,000
Deferred income taxes	121,000	105,000
Stock based compensation related to stock options	36,000	37,000
Net change in assets and liabilities:	'	'
Trade receivables	-453,000	-153,000
Work in process	37,000	-119,000
Prepaid expenses and other	115,000	15,000
Other long term assets	-17,000	-32,000
Accounts payable	-158,000	-195,000
Deferred revenue	-638,000	-295,000
Accrued payroll and related liabilities	-140,000	85,000
Accrued sales, use and income taxes	-43,000	-97,000
Other accrued liabilities	269,000	341,000
Net cash provided by (used in) operating activities	-26,000	509,000
Investing activities:	'	'
Purchase of equipment, software and leasehold improvements	-189,000	-381,000
Earnest money paid for business acquisitions	'	-900,000
Cash received from disposition of a component of the business	37,000	49,000
Cash paid for contingent liabilities related to acquisitions	-252,000	'
Net cash paid for net assets related to acquisitions	'	-898,000
Software development costs capitalized	-548,000	-396,000
Net cash used in investing activities	-952,000	-2,526,000
Financing activities:	'	'
Borrowings (repayments) under line of credit	'	220,000
Payments on long-term debt	-112,000	-247,000
Borrowings under long-term debt	'	1,000,000
Payments of capital lease obligations	'	-49,000
Proceeds from issuance of common stock	16,000	8,000
Net cash provided by (used in) financing activities	-96,000	932,000
Effect of foreign currency exchange rate changes on cash	'	-4,000
Net change in cash and cash equivalents	-1,074,000	-1,089,000
Cash and cash equivalents at beginning of period	2,195,000	1,350,000
Cash and cash equivalents at end of period	1,121,000	261,000
Cash paid for interest	71,000	65,000
Cash paid for income taxes	66,000	114,000
Noncash investing and financing activities	'	'
Issuance of common stock in connection with acquisitions	'	101,000
Accrued liabilities assumed in connection with acquisitions	'	86,000
Issuance of common stock related to payment of executive compensation	'	22,000
Contingent liabilities incurred in connection with acquisition	'	$749,000

Description_Of_The_Business_An

Description Of The Business And Significant Accounting Policies	3 Months Ended
	Oct. 31, 2013
Description Of The Business And Significant Accounting Policies [Abstract]	'
Description Of The Business And Significant Accounting Policies	'
	1. Description of the Business and Significant Accounting Policies
	Description of the Business
	ARI Network Services, Inc. (“ARI” or “the Company”) creates software-as-a-service (“SaaS”) and data-as-a-service (“DaaS”) solutions that help equipment manufacturers, distributors and dealers in selected vertical markets to Sell More Stuff!™ – online and in-store. We remove the complexity of selling and servicing new and used inventory, parts, garments, and accessories (”PG&A”) for customers in the outdoor power equipment (“OPE”), powersports, automotive tire and wheel (“ATW”), durable medical equipment (“DME”), marine, recreational vehicle (“RV”) and white goods industries.  Our innovative products are powered by a proprietary library of enriched original equipment and aftermarket content that spans more than 469,000 models from over 1,400 manufacturers.  More than 22,000 equipment dealers, 195 distributors and 140 manufacturers worldwide leverage our web and eCatalog platforms to Sell More Stuff!™
	We were incorporated in Wisconsin in 1981.  Our principal executive office and headquarters is located in Milwaukee, Wisconsin.  The office address is 10850 West Park Place, Suite 1200, Milwaukee, WI 53224, and our telephone number at that location is (414) 973-4300. Our principal website address is www.arinet.com.  ARI also maintains operations in Duluth, Minnesota; Cypress, California; Virginia Beach, Virginia; Floyds Knobs, Indiana; and Leiden, The Netherlands.
	Basis of Presentation
	These consolidated financial statements include the financial statements of ARI and its wholly-owned subsidiary, ARI Europe B.V.  We eliminated all significant intercompany balances and transactions in consolidation.  Certain reclassifications were made to amounts previously reported in our financial statements in order to conform to the current presentation related to certain shared corporate overhead expenses which were reclassified between sales and marketing, customer operations and support, software development and technical support and general and administrative expenses. This had no impact on gross profit, total operating expenses or net income.
	Significant Accounting Policies
	Our accounting policies are fully described in the footnotes to our Consolidated Financial Statements for the fiscal year ended July 31, 2013, which appear in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on October 29, 2013.  There were no changes to our accounting policies during the three months ended October 31, 2013.
	Revenue Recognition
	Revenue from software licenses, annual or periodic maintenance fees and catalog subscription fees, which are included in multiple element arrangements, are all recognized ratably over the contractual term of the arrangement, as vendor specific objective evidence does not exist for these elements. ARI considers all arrangements with payment terms extending beyond 12 months not to be fixed or determinable and evaluates other arrangements with payment terms longer than normal to determine whether the arrangement is fixed or determinable. If the fee is not fixed or determinable, revenue is recognized as payments become due from the customer. Arrangements that include acceptance terms beyond the standard terms are not recognized until acceptance has occurred. If collectability is not considered probable, revenue is recognized when the fee is collected.
	Revenue for use of the network and for information services is recognized on a straight-line basis over the term of the contract.
	Arrangements that include professional services are evaluated to determine whether those services are essential to the functionality of other elements of the arrangement. Types of services that are considered essential to software license arrangements include customizing complex features and functionality in a product’s base software code or developing complex interfaces within a customer’s environment. When professional services are considered essential to software license arrangements, the professional service revenue is recognized pursuant to contract accounting using the percentage-of-completion method with progress-to-completion measured based upon labor hours incurred. Professional services revenue for set-up and integration of hosted websites, or other services considered essential to the functionality of other elements of this type of arrangement, is amortized over the term of the contract. When professional services are not considered essential, the revenue allocable to the professional services is recognized as the services are performed.  When the current estimates of total contract revenue and contract cost indicate a loss, a provision for the entire loss on the contract is made in the period the amount is determined.
	Revenue for variable transaction fees, primarily for use of the shopping cart feature of our websites, is recognized as it is earned.
	Amounts invoiced to customers prior to recognition as revenue, as discussed above, are reflected in the accompanying balance sheets as deferred revenue.
	Amounts received for shipping and handling fees are reflected in revenue.  Costs incurred for shipping and handling are reported in cost of revenue.
	Trade Receivables, Credit Policy and Allowance for Doubtful Accounts
	Trade receivables are uncollateralized customer obligations due on normal trade terms, most of which require payment within thirty (30) days from the invoice date.  Payments of trade receivables are allocated to the specific invoices identified on the customer’s remittance advice or, if unspecified, are applied to the earliest unpaid invoices.
	The carrying amount of trade receivables is reduced by an allowance that reflects management’s best estimate of the amounts that will not be collected.  Management individually reviews receivable balances that exceed ninety (90) days from the invoice date and, based on an assessment of current creditworthiness, estimates the portion of the balance that will not be collected.  The allowance for potential doubtful accounts is reflected as an offset to trade receivables in the accompanying balance sheets.
	Capitalized and Purchased Software Product Costs
	Certain software development and acquisition costs are capitalized when incurred. Capitalization of these costs begins upon the establishment of technological feasibility. The establishment of technological feasibility and the on-going assessment of recoverability of software costs require considerable judgment by management with respect to certain external factors, including, but not limited to, the determination of technological feasibility, anticipated future gross revenue, estimated economic life and changes in software and hardware technologies.
	The annual amortization of software products is the greater of the amount computed using: (a) the ratio that current gross revenue for the network or a software product bear to the total of current and anticipated future gross revenue for the network or a software product, or (b) the straight-line method over the estimated economic life of the product which currently runs from two to nine years. Amortization starts when the product is available for general release to customers.  The Company capitalizes software enhancements on an on-going basis; all other software development and support expenditures are charged to expense in the period incurred.
	Fair Value Assets and Liabilities
	ARI uses the three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value.  These tiers include Level 1, defined as observable inputs such as quoted market prices in active markets; Level 2, defined as inputs other than quoted market prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions.  The asset’s or liability’s fair value measurement level within the hierarchy is based on the lowest level of any input that is significant to the fair value measurement.
	Common Stock Warrants
	ARI has periodically issued common stock warrants in connection with debt and equity financing arrangements.  The terms of the agreements are assessed to determine whether the instrument qualifies as an equity arrangement or a debt arrangement.  Arrangements determined to be derivatives are recorded at fair value as liabilities on the balance sheet, with periodic gains and losses related to the change in fair value recorded to earnings on the Statement of Income.
	Legal Provisions
	ARI may be periodically involved in legal proceedings arising from contracts, patents or other matters in the normal course of business. We reserve for any material estimated losses if the outcome is probable and can be reasonably estimated.   We had no legal provisions for the three months ended October  31, 2013 and 2012.
	Deferred Loan Fees and Debt Discounts
	Fees associated with securing debt are capitalized and included in prepaid and other and other long term assets on the balance sheet.  Stock issued in connection with securing debt is recorded to debt discount, reducing the carrying amount of the debt on the balance sheet.  Deferred loan fees and debt discounts are amortized to interest expense over the life of the debt using the effective interest method.
	Deferred Income Taxes
	The tax effect of the temporary differences between the book and tax bases of assets and liabilities and the estimated tax benefit from tax net operating losses is reported as deferred tax assets and liabilities in the balance sheet. An assessment of the likelihood that net deferred tax assets will be realized from future taxable income is performed at each reporting date or when events or changes in circumstances indicate that there may be a change in the valuation allowance. Because the ultimate realizability of deferred tax assets is highly subject to the outcome of future events, the amount established as valuation allowance is considered to be a significant estimate that is subject to change in the near term. To the extent a valuation allowance is established or there is a change in the allowance during a period, the change is reflected with a corresponding increase or decrease in the tax provision in the Statement of Income.

Basic_And_Diluted_Net_Income_P

Basic And Diluted Net Income Per Share	3 Months Ended
	Oct. 31, 2013
Basic And Diluted Net Income Per Share [Abstract]	'
Basic And Diluted Net Income Per Common Share	'
	2. Basic and Diluted Net Income per Share
	Basic net income per common share is computed by dividing net income by the basic weighted average number of common shares outstanding during the period.  Diluted net income per common share is computed by dividing net income by the weighted average number of common shares outstanding during the period and reflects the potential dilution that could occur if all of the Company’s outstanding stock options and warrants that have a strike price below the market price were exercised (calculated using the treasury stock method).
	The following table is a reconciliation of basic and diluted net income per common share for the periods indicated (in thousands, except per share data):
			Three months ended October 31
			2013		2012
		Net income	$	25	$	113
		Weighted-average common shares outstanding		12,995		8,123
		Effect of dilutive stock options and warrants		763		126
		Diluted weighted-average common shares outstanding		13,758		8,249
		Earnings per share
		Basic	$	0.00	$	0.01
		Diluted	$	0.00	$	0.01
		Options and warrants that could potentially dilute net income per share in the future that are not included in the computation of diluted net income per share, as their impact is anti-dilutive		-		902

StockBased_Compensation_Plans

Stock-Based Compensation Plans	3 Months Ended
	Oct. 31, 2013
Stock-Based Compensation Plans [Abstract]	'
Stock-Based Compensation Plans	'
	3. Stock-based Compensation Plans
	Stock Option Plans
	We used the Black-Scholes model to value stock options granted. Expected volatility is based on historical volatility of the Company’s stock. The expected life of options granted represents the period of time that options granted are expected to be outstanding. The risk-free rate for periods within the contractual term of the options is based on the United States Treasury yields in effect at the time of grant.
	As recognizing stock-based compensation expense is based on awards ultimately expected to vest, the amount of recognized expense has been reduced for estimated forfeitures based on the Company’s historical experience. Total stock compensation expense recognized by the Company was approximately $36,000 and $37,000 for the three month periods ended October 31, 2013 and 2012, respectively.  There was approximately $110,000 and $155,000 of total unrecognized compensation costs related to non-vested options granted under the Company’s stock option plans as of October  31, 2013 and 2012, respectively.  There were no capitalized stock-based compensation costs at October  31, 2013 or July 31, 2012.
	The fair value of each option granted was estimated in the period of issuance using the assumptions in the following table for the three months ended October  31, 2013 and 2012:
			Three months ended October 31
			2013			2012
		Expected life (years)		n/a			10 years
		Risk-free interest rate		n/a			1.6	%
		Expected volatility		n/a			130.1	%
		Expected forfeiture rate		n/a			22.0	%
		Expected dividend yield		n/a			-	%
		Weighted-average estimated
		fair value of options granted
		during the year	$	n/a		$	0.96
		Cash received from the exercise
		of stock options	$	15,400		$	8,191
	2000 Stock Option Plan
	The Company’s 2000 Stock Option Plan (the “2000 Plan”) had 1,950,000 shares of common stock authorized for issuance.  Each incentive stock option that was granted under the 2000 Plan is exercisable for a period of not more than 10 years from the date of grant (five years in the case of a participant who is a 10% shareholder of the Company, unless the stock options are nonqualified), or such shorter period as determined by the Compensation Committee, and shall lapse upon the expiration of said period, or earlier upon termination of the participant’s employment with the Company. The 2000 Plan expired on December 13, 2010, at which time it was terminated except for outstanding options.  As a result, no new options may be granted under the 2000 Plan.  Changes in option shares under the 2000 Plan during the three months ended October  31, 2013 and 2012 were as follows:
				Number of	Wtd. Avg.			Wtd. Avg.	Aggregate
				Options	Exercise			Remaining	Instrinsic
					Price			Contractual	Value
								Period
								(Years)
		Outstanding at 7/31/12		1,099,769	$	1.41		5.06	$	105,849
		Granted		-		n/a		n/a		n/a
		Exercised		-10,800		0.58		n/a		6,194
		Forfeited		-86,508		1.58		n/a		n/a
		Outstanding at 10/31/12		1,002,461	$	1.40		4.97	$	114,006
		Exercisable at 10/31/12		926,874	$	1.46		4.73	$	78,772
		Outstanding at 7/31/13		986,786	$	1.41		4.22	$	1,564,296
		Granted		-		n/a		n/a		n/a
		Exercised		-20,000		0.77		n/a		50,000
		Forfeited		-3,125		0.95		n/a		n/a
		Outstanding at 10/31/13		963,661	$	1.43		3.93	$	1,773,485
		Exercisable at 10/31/13		948,700	$	1.44		3.88	$	1,733,891
	The range of exercise prices for options outstanding under the 2000 Plan was $0.49 to $2.74 and $0.15 to $2.74 at October 31, 2013 and 2012, respectively.
	Changes in the 2000 Plan's non-vested option shares included in the outstanding shares above during the three months ended October 31, 2013 and 2012 were as follows:
				Number of	Wtd. Avg.
				Options	Exercise Price
		Non-vested at 7/31/12		78,087	$	0.69
		Granted		-		n/a
		Vested		-		n/a
		Forfeited		-2,500		0.73
		Non-vested at 10/31/12		75,587	$	0.68
		Non-vested at 7/31/13		27,461	$	0.64
		Granted		-		n/a
		Vested		-12,500		0.67
		Forfeited		-		n/a
		Non-vested at 10/31/13		14,961	$	0.62
	The weighted average remaining vesting period was .75 and 1.12 years at October  31, 2013 and 2012, respectively.
	2010 Equity Incentive Plan
	The Board of Directors adopted the ARI Network Services, Inc. 2010 Equity Incentive Plan (the “2010 Plan”) on November 9, 2010, and the plan was approved by the Company's shareholders in December 2010.  The 2010 Plan is the successor to the Company’s 2000 Plan.
	The 2010 Plan includes the following provisions:
	·	the aggregate number of shares of Common Stock subject to the 2010 Plan is 650,000 shares;
	·	the exercise price for options and stock appreciation rights cannot be less than 100% of the fair market value, as defined, of the Company’s Common Stock on the date of grant;
	·	the exercise prices for options and stock appreciation rights cannot be repriced without shareholder approval, except to reflect changes to the capital structure of the Company as described in the 2010 Plan;
	·	a maximum term of ten (10) years for options and stock appreciation rights;
	·	a maximum of 325,000 of the shares available for issuance under the 2010 Plan can be in the form of restricted shares or restricted stock units, and the 2010 Plan does not have liberal share counting provisions (such as provisions that would permit shares withheld for payment of taxes or the exercise price of stock options to be re-granted under the plan); and
	·	awards cannot be transferred to third parties, with the exception of certain estate planning transfers, which can be made if the committee that administers the 2010 Plan approves such transfers.
	Changes in option shares under the 2010 Plan during the three months ended October  31, 2013 and 2012 were as follows:
				Number of	Wtd. Avg.			Wtd. Avg.	Aggregate
				Options	Exercise			Remaining	Instrinsic
				Price		Contractual		Value
						Period
						(Years)
	Outstanding at 7/31/12		310,667	$	1.10		9.28	$	41,962
	Granted		20,000		1.00		n/a		n/a
	Exercised		-3,000		0.66		n/a		1,485
	Forfeited		-3,500		0.66		n/a		n/a
	Outstanding at 10/31/12		324,167	$	1.10		9.09	$	57,070
	Exercisable at 10/31/12		111,710	$	1.09		8.97	$	22,325
	Outstanding at 7/31/13		394,460	$	1.25		8.70	$	691,485
	Granted		-		n/a		n/a		n/a
	Exercised		-		n/a		n/a		n/a
	Forfeited		-8,875		1.43		n/a		n/a
	Outstanding at 10/31/13		385,585	$	1.24		8.45	$	781,652
	Exercisable at 10/31/13		224,440	$	1.21		8.24	$	463,167
The range of exercise prices for options outstanding under the 2010 Plan was $.58 to $2.50 and $0.58 to $1.70 at October 31, 2013 and 2012, respectively.
Changes in the 2010 Plan's non-vested option shares included in the outstanding shares above during the three months ended October 31, 2013 and 2012 were as follows:
			Number of	Wtd. Avg.
			Options	Exercise Price
	Non-vested at 7/31/12		192,707	$	1.12
	Granted		20,000		1.00
	Vested		-		n/a
	Forfeited		-250		0.66
	Non-vested at 10/31/12		212,457	$	1.11
	Non-vested at 7/31/13		177,145	$	1.25
	Granted		-		n/a
	Vested		-15,000		0.84
	Forfeited		-1,000		1.09
	Non-vested at 10/31/13		161,145	$	1.29
The weighted average remaining vesting period was 1.49 and 1.61 years at October 30, 2013 and 2012, respectively.
Restricted Stock
During the three months ended October  31, 2012,  the Company issued 18,000 shares of restricted stock under the 2010 Plan as a discretionary bonus to an executive of the Company.  The shares vest as follows: 4,500 shares vested immediately; 4,500 shares vested on July 31, 2013; 4,500 shares vest on July 31, 2014; and 4,500 shares vest on July 31, 2015. No restricted shares were issued during the three month period ended October 31, 2013.
Employee Stock Purchase Plan
The Company’s 2000 Employee Stock Purchase Plan, as amended, (“ESPP”) has 225,000 shares of common stock reserved for issuance, of which 200,311 of the shares have been issued as of October  31, 2013 and July 31, 2013, respectively. All employees with at least nine months of service are eligible to participate. Shares may be purchased at the end of a specified period at the lower of 85% of the market value at the beginning or end of the specified period through accumulation of payroll deductions, not to exceed 5,000 shares per employee per year.
Long-Term Executive Bonus Plan
The Compensation Committee adopted the Long-Term Executive Bonus Plan (“LTEB”) for eligible executive officers of the Company effective beginning in fiscal 2013.  The amount of the awards will be determined after the close of the fiscal year based on subjective and performance criteria. Except as otherwise provided by the Compensation Committee, awards will consist of (i) restricted stock based on a percentage of base salary and the number of shares granted will be based upon the closing price of the shares at the time the Committee determines the amount of the Award, which will be the same as the grant date of the restricted stock and (ii) cash, to cover the minimum withholding taxes on the Award. The restricted stock will be granted under the ARI 2010 Equity Incentive Plan and will vest in four installments, beginning on the date of grant and the next three anniversaries of the date of grant.  Awards under the LTEB are expensed over the requisite service period plus the vesting period.  The Company expensed $30,000 and $0 related to the LTEB for the three months ended October 31, 2013 and 2012, respectively.
The Compensation Committee has the ability, at its discretion, to grant restricted stock based on subjective factors as the Compensation Committee may deem appropriate and granted 18,000 of restricted shares with a market price of $1.25 on the date of grant, valued at $22,000, in October 2012 as a discretionary bonus. 9,000 shares were vested as of October 2013 and the remaining 13,500 shares vest equally in October 2014 and October 2015.  In connection with this grant, the Company expensed $4,000 in fiscal 2013 and $1,000 during the three months ended October 31, 2013, with the remaining balance, included in prepaid and other on the balance sheet at October 31, 2013.

Business_Combinations

Business Combinations	3 Months Ended
	Oct. 31, 2013
Business Combinations [Abstract]	'
Business Combinations	'
	4. Business Combinations
	On November 28, 2012, the Company, through a wholly-owned subsidiary, completed the acquisition of the assets of the Retail Services Division of Fifty Below Sales & Marketing, Inc. (“50 Below”), a leading provider of eCommerce websites in the powersports, ATW and DME industries for a purchase price of $5,000,000 and the assumption of contracts having deferred revenue (ongoing service requirements for which ARI will not receive payment) valued in the amount of $4,601,000.
	The Company funded $1,500,000 of the purchase price through a combination of the Company’s operating cash flows and availability under its existing credit facilities, including a $900,000 earnest money payment made on October 29, 2012.  The balance of the purchase price was funded through a secured non-negotiable promissory note (the “Sifen Note”) issued to Michael D. Sifen, Inc., an affiliate of an existing shareholder of the Company.
	The following tables show the preliminary allocation of the purchase price (in thousands):
					Purchase
					Price
			Cash		$	1,500
			Financed by note payable			3,500
			Assumed liabilities			4,601
			Purchase Price		$	9,601
					Purchase
					Allocation
			Prepaid expenses		$	9
			Furniture and equipment			106
			Developed technology			950
			Tradenames			130
			Customer Relationships			2,180
			Goodwill			6,226
			Purchase Price Allocation		$	9,601
	Intangible assets include the fair value of tradenames with a useful life of 2 years and customer relationships with a useful life of 15 years.  Goodwill of $6,226,000 represents the additional benefits provided to the Company by the acquisition of 50 Below through operational synergies.  The acquisition increased the Company’s portfolio of equipment dealer websites by 230% and is expected to accelerate ARI’s opportunity to drive organic growth through the cross‐selling of new products.  It also provided entry into new, potentially high growth markets, including ATW and DME.  The combined customer benefits and operational efficiencies are expected to result in a stronger organization that can create more value for its customers, employees and shareholders than the sum of the stand‐alone business units.  The Company acquired approximately $7 million of tax deductible goodwill related to the 50 Below acquisition.
	The following unaudited results of operation for the three months ended October 31, 2013 reflect actual results of the Company, which include the results of the 50 Below operation for the entire period. The unaudited pro forma information for the three months ended October 31, 2012 reflects the historical results of operations of both companies, with pro forma adjustments as if the acquisition had occurred on August 1, 2012. The unaudited pro forma combined financial information does not reflect any cost savings, operating synergies, revenue enhancements or implementation costs that the combined company have achieved as a result of the acquisition.  The unaudited pro forma financial information presented is for information purposes only and does not purport to represent what the Company's and 50 Below's financial position or results of operations would have been had the acquisition in fact occurred on such date or at the beginning of the period indicated, nor does it project the Company's and 50 Below's financial position or results of operations for any future date or period.
			Three months ended October 31
			2013			2012
		Revenue	$	8,160		$	8,343
		Net income (loss)	$	25		$	-381
		Net income (loss) per common share:
		Basic	$	0.00		$	-0.04
		Diluted	$	0.00		$	-0.04
	Pro forma adjustments to net income include amortization costs related to internally developed technology and intangible assets, acquisition-related professional fees, interest expense on the debt incurred to acquire the assets of 50 Below and the related debt discount, and the tax effect of the historical 50 Below results of operations and the pro forma adjustments at an estimated tax rate of 40% as follows:
			Three months ended October 31
			2013			2012
		Amortization of internally developed technology	$	-		$	26
		Amortization of intangible assets		-			51
		Acquisition-related professional fees		-			-
		Interest expense		-			129
		Income tax benefit		-			-330
	On August 17, 2012, the Company acquired substantially all of the assets of Ready2Ride, Incorporated (“Ready2Ride”) pursuant to the terms of an Asset Purchase Agreement dated August 17, 2012.  Ready2Ride markets aftermarket fitment data to the powersports industry, which furthers ARI’s differentiated content strategy and expands ARI’s product offerings into aftermarket PG&A.
	Consideration for the acquisition included $500,000 in cash, 100,000 shares of the Company’s common stock, assumed liabilities totaling approximately $419,000,  a contingent hold-back purchase price of up to  $250,000 and a contingent earn-out purchase price ranging from, in aggregate, $0 to $1,500,000.
	On October 22, 2013, the Company amended the Purchase Agreement in relation to the earn-out payments as follows: (i) the first earn-out payment is composed of $125,000 paid in October 2013 and 10,000 shares of common stock issued in November 2013; (ii) the second earn-out payment is composed of $125,000 and 15,000 shares of common stock payable in September 2014; and (iii) the third earn-out payment is composed of  $125,000 and 15,000 shares of common stock payable in September 2015.
	The contingent earn-out payable was initially measured at fair value on a recurring basis calculated using the present value of future estimated revenue over the next three years, which was originally estimated at $500,000.  Prior to the amendment, because the contingent earn-out payable had no comparable market data or significant observable inputs to determine fair value, it was classified as a Level 3 measurement.  Because the amended Purchase Agreement defines the future payments and the payments are no longer contingent on future events, the contingent earn-out is now classified as a Level 1 fair value measurement.  Unrealized gains and losses for changes in fair value are recognized in earnings.
	The following table shows changes in the estimated holdback and earn-out payable for the three months ended October  31, 2013 (in thousands):
				2013			2012
		Beginning Balance		$	721		$	-
		Original fair value of holdback and earnout payable			-			749
		Payments made			-250			-
		Imputed interest recognized			24			-
		Gain on change in fair market value			-26			-
		Ending Balance		$	469		$	749
	The balance of the holdback and the earn-out payable includes $318,000 in current portion of contingent liabilities and $151,000 in other long-term liabilities on the unaudited balance sheet at October 31, 2013, with estimated payments as follows (in thousands):
					Contingent
		Year Ending July 31,		Liabilities
		2014		$	33
		2015			315
		2016			190
		Total Estimated Payments			538
		Less imputed interest			44
		Present value of Contingent Liabilities		$	469
	The following tables show the estimated fair value and the allocation of the purchase price (in thousands):
			Purchase
			Price
		Cash- net	$	478
		Assumed liabilities		419
		Holdback		250
	Earnout		500
	Common Stock		101
	Purchase Price	$	1,748
		Purchase
		Price
		Allocation
	Accounts receivable	$	43
	Furniture and equipment		12
	Unearned revenue		-86
	Developed technology		366
	Customer Relationships		880
	Goodwill		533
	Purchase Price Allocation	$	1,748
Intangible assets consist primarily of customer contracts and relationships with an estimated useful life of 16 years.  Goodwill consists of operating synergies, vendor relationships, new sales territories and industries.  The Company incurred legal fees of $55,000 for the three month period ended October 31, 2012 in connection with the Ready2Ride acquisition, which were included in general and administrative expense.  The Company determined that the Ready2Ride assets acquired as described above do not constitute a business that is “significant” as defined in the applicable SEC regulations.
The results of operations related to the 50 Below and Ready2Ride acquisitions since the date of acquisition are included in the consolidated statements of income for the periods presented.  It is impracticable to segregate this information as the acquired businesses have been integrated into the operations of ARI and are no longer readily identifiable.

Disposition_Of_A_Component_Of_

Disposition Of A Component Of An Entity	3 Months Ended
	Oct. 31, 2013
Disposition Of A Component Of An Entity [Abstract]	'
Disposition Of A Component Of An Entity	'
	5. Disposition of a Component of an Entity
	On March 1, 2011, the Company entered into an Asset Purchase Agreement (the “Agreement”) with Globalrange Corporation (“Globalrange”).  Under the terms of the Agreement, the Company sold to Globalrange certain rights and assets relating to our electronic data interchange business for the agricultural chemicals industry (the “AgChem EDI Business”).  Because the AgChem EDI Business was not a separate entity or reportable segment, the transaction was recorded as a disposition of a component of an entity.
	As part of the purchase price for the AgChem EDI Business, Globalrange agreed to assume certain liabilities of ARI relating to the AgChem EDI Business, primarily consisting of unearned revenue (as defined in the Agreement).  Globalrange will make earn-out payments to ARI annually over a four-year period following the closing date, with an initial pre-payment of $80,000.  The amounts of such earn-out payments will be determined based on collections received by Globalrange relating to the AgChem EDI Business during such period, and will be subject to a floor and cap, in accordance with the terms of the Agreement.
	The contingent earn-out receivable is measured at fair value on a recurring basis calculated using the present value of future estimated revenue over the next three years. Unrealized gains and losses for changes in fair value are recognized in earnings. Because the contingent earn-out receivable has no comparable market data or significant observable inputs to determine fair value, it is classified as a Level 3 measurement.  The primary factors used to determine the fair value include: (i) the estimated future revenue related to the business recognized by the buyer over the next three years; and (ii) the estimated risk free interest rate of a market participant.  Increases in the estimated future revenue related to the business sold, which has the most impact on the fair value of the contingent earn-out receivable, would cause the fair value of the earn-out to increase.
	The amount of the earn-out receivable was originally estimated at $580,000 less an imputed discount of $97,000, based on the present value of the estimated earn-out payments, discounted at 14%, which was the prevailing rate of interest charged on the Company’s debt at the time of the sale.  The discount is amortized to interest income, which is included in other income on the consolidated statements of income, over the life of the earn-out.
	An assessment of the expected future cash flows of the earn-out receivable is performed annually in the third fiscal quarter based on historical receipts over the previous twelve-month period.  Changes in estimate and cash received in excess of expected cash receipts are recorded as a gain or loss in other expense (income).
	The remaining earn-out receivable is composed of  $100,000 included in prepaid expenses and other and $27,000 included in other long term assets on the unaudited balance sheet at October  31, 2013, with estimated receivables as follows (in thousands):
		Year Ending July 31,
		2014	$	91
		2015		51
		Total Estimated Payments		142
		Less imputed interest		-15
		Present value of Earnout Receivable	$	127
	The following table shows changes in the earn-out receivable during the three and nine months ended October  31, 2013 and 2012 respectively (in thousands):
			2013		2012
		Beginning Balance	$	160	$	218
		Net receipts		-37		-49
		Imputed interest recognized		4		8
		Ending Balance	$	127	$	177

Other_Intangible_Assets

Other Intangible Assets	3 Months Ended
	Oct. 31, 2013
Other Intangible Assets [Abstract]	'
Other Intangible Assets	'
	6.  Other Intangible Assets
	Amortizable intangible assets include customer relationships, trade names and employee non-compete agreements associated with the Company’s acquisitions.  Amortizable intangible assets are composed of the following at October 31, 2013 and 2012 (in thousands):
			Customer Relationships								Wgtd avg
			Cost			Accumulated		Net			remaining
			Basis			Amortization		Value			life
		Balance 7/31/12	$	4,004	-	$	-2,654	$	1,350
		Activity		880			-84		796
		Balance 10/31/12	$	4,884		$	-2,738	$	2,146
		Balance 7/31/13	$	7,064	-	$	-3,090	$	3,974
		Activity		-			-121		-121
		Balance 10/31/13	$	7,064		$	-3,211	$	3,853		11.49
			Trade Names
			Cost			Accumulated		Net
			Basis			Amortization		Value
		Balance 7/31/12	$	253	-	$	-164	$	89
		Activity		-			-11		-11
		Balance 10/31/12	$	253		$	-175	$	78
		Balance 7/31/13	$	383	-	0	-258	$	125
		Activity		-			-29		-29
		Balance 10/31/13	$	383		$	-287	$	96		0.93
			Total Intangibles
			Cost			Accumulated		Net
			Basis			Amortization		Value
		Balance 7/31/12	$	4,257	-	$	-2,818	$	1,439
		Activity		880	-		-95		785
		Balance 10/31/12	$	5,137		$	-2,913	$	2,224
		Balance 7/31/13	$	7,447	-	$	-3,348	$	4,099
		Activity		-	-		-150		-150
		Balance 10/31/13	$	7,447		$	-3,498	$	3,949		11.23
	The estimated amortization expense related to intangible assets for the fiscal years subsequent to October 31, 2013 is as follows (in thousands):
						2014				$	437
						2015					506
						2016					485
						2017					414
						2018					200
						Thereafter					1,907
										$	3,949

Debt

Debt	3 Months Ended
	Oct. 31, 2013
Debt [Abstract]	'
Debt	'
	7. Debt
	Silicon Valley Bank
	On April 26, 2013, the Company entered into a Loan and Security Agreement (the “Agreement”) with Silicon Valley Bank (“SVB”), pursuant to which SVB extended to the Company credit facilities consisting of a $3,000,000 revolving credit facility with a maturity date of April 26, 2015 and a $4,500,000 term loan with a maturity date of April 26, 2018.  The Agreement replaced the Company’s Loan and Security Agreement with Fifth Third Bank, which is described below.
	The term loan and any loans made under the SVB revolving credit facility accrue interest at a per annum rate equal to one or more of the following as may be selected by the Company:  (a) the one,  two or three-month LIBOR Rate (as defined in the Agreement, subject to a floor of 1.00%), plus the Applicable Margin for LIBOR Loans set forth in the chart below, determined based on the most recent Senior Leverage Ratio, defined as total senior indebtedness to earnings before interest, taxes, depreciation and amortization (“EBITDA”), calculated by SVB on a quarterly basis (the “Senior Leverage Ratio”); or (b) the Prime rate plus the Applicable Margin for Prime Rate Loans set forth in the chart below determined based on the Senior Leverage Ratio (effective rate of 3.75% at October 31, 2013).
		Senior Leverage		Applicable Margin			Applicable Margin
		Ratio		for Libor Loans			for Prime Rate Loans
		>=.75 to 1.0:		3.25	%		1.00	%
		> 1.25 to 1.00 but <1.75 to 1.00:		3.00	%		0.75	%
		<=.25 to 1.00:		2.75	%		0.50	%
	Principal in respect of any loans made under the revolving facility is required to be paid in its entirety on or before April 26, 2015.  Principal in respect of the term loan is required to be paid in quarterly installments on the first day of each fiscal quarter of the Company as follows:  $112,500 commencing on August 1, 2013 through May 1, 2014; $168,750 commencing on August 1, 2014 through May 1, 2015; and $281,250 commencing on August 1, 2015 through February 1, 2018.  All remaining principal in respect of the term loan is due and payable on April 26, 2018.  The Company is permitted to prepay all of, but not less than all of, the outstanding principal amount of the term loan upon certain notice to SVB and, in certain circumstances, the payment of a prepayment penalty of up to $90,000.
	The Agreement contains covenants that restrict, among other things and subject to certain conditions, the ability of the Company to permit a change of control, incur debt, create liens on its assets, make certain investments, enter into merger or acquisition transactions and make distributions to its shareholders. Financial covenants include the maintenance of a minimum Senior Leverage Ratio equal to or less than 2.00 to 1.00, and the maintenance of a Fixed Charge Coverage Ratio (as defined in the Agreement) equal to or greater than 1.25 to 1.00. The Agreement also contains customary events of default that, if triggered, could result in an acceleration of the Company’s obligations under the Agreement.  The loans are secured by a first priority security interest in substantially all assets of the Company. The Company was in compliance with its debt covenants at October 31, 2013.
	Fifth Third Bank
	On July 27, 2011, the Company entered into a Loan and Security Agreement (the “Loan and Security Agreement”) with Fifth Third Bank (“Fifth Third”).  Pursuant to the terms of the Loan and Security Agreement, Fifth Third extended to the Company credit facilities consisting of a $1,500,000 revolving credit facility (the “Revolving Loan”) and a $5,000,000 term loan facility (the “Term Loan” and, together with the Revolving Loan, the “Credit Facilities”).
	On August 17, 2012, the Credit Facilities were amended to increase the principal amount of the Term Loan by $1,000,000, and extend the maturity date to December 15, 2014. Each of the Credit Facilities bore interest at a rate based on the one,  two,  three or six month LIBOR (as selected by the Company on the last business day of each month) plus 4.0%
	On November 28, 2012 the Credit Facilities were further amended to waive the provisions of the Agreement that would prohibit ARI’s acquisition of 50 Below and the financing of $3,500,000 of the acquisition with a secured subordinated promissory note in the same amount.  Under the amendment, Fifth Third consented to the acquisition of the 50 Below assets and the related transactions and provided waivers of certain provisions of the Credit Facilities, subject to certain terms and conditions.  Such terms and conditions included, among others:  (i) amendments to the fixed charge coverage ratio and senior leverage (maximum senior funded debt to EBITDA) ratio financial covenants; (ii) the addition of a maximum total funded debt to EBITDA ratio financial covenant; (iii) amendment of the revolving loan and term loan maturity dates from July 27, 2014 to December 15, 2013; and (iv) other customary terms and conditions.
	On March 8, 2013, the Company entered into the Third Amendment to the Loan and Security Agreement.  The Third Amendment was intended for the following purposes:  (i) to amend the definition of EBITDA to permit adjustments for certain non-recurring transaction expenses and certain other non-cash expenses; (ii) to amend the required fixed charge coverage ratio for the rolling four fiscal quarter periods ending January 31, 2013 and April 30, 2013 to 0.90 x and 1.00 x, respectively; (iii) to restrict the Company’s ability to enter into certain transactions without the prior written consent of Fifth Third, including, without limitation, certain change in control transactions, reclassifications, reorganizations and recapitalizations of the Company’s Common Stock; and (iv) to permit the Company to use the net cash proceeds from an equity raise transaction in excess of $1,500,000 for working capital or to prepay the outstanding principal balance under other debt obligations described below.  The Loan Agreement Amendment also contained Fifth Third Bank’s consent to the Company raising additional capital by selling and issuing additional equity securities, and waivers by Fifth Third of the provisions of the Loan and Security Agreement that would otherwise have prohibited such a transaction, subject to certain terms and conditions.  All amounts owed under the Loan and Security Agreement were paid in full as of April 26, 2013 in connection with the Company’s entry into the Agreement with SVB, as described above.
	Sifen Note
	On November 28, 2012, the Company issued a Secured Non-Negotiable Subordinated Promissory Note (the “Sifen Note”) to Michael D. Sifen, Inc. (the “Holder”), an affiliate of an existing shareholder of the Company, in aggregate principal amount of $3,500,000, the proceeds of which were used to partially fund the 50 Below acquisition.  Interest accrued on the outstanding unpaid principal under the Sifen Note at a rate of 10.0%  per annum.  Accrued interest only was payable quarterly commencing on February 28, 2013 and continuing until May 28, 2016, at which time all accrued interest and outstanding principal would be due and payable in full.  As partial consideration for the Sifen Note, the Company issued 440,000 shares of the Company’s common stock to the Holder valued at approximately $585,000,  which was recorded as a reduction to long-term debt and was being amortized to interest expense over the life of the note.  A portion of the outstanding balance on the Sifen Note was retired in March 2013 in connection with the Holder’s acquisition of Company common stock under the Securities Purchase Agreement, described in Note 9, and the remaining balance on the Sifen Note was paid in full as of April 26, 2013.
	In the third quarter of fiscal 2013, the Company recognized a loss on the early extinguishment of primarily the Sifen Note and Fifth Third Bank debt totaling$682,000 related to unamortized deferred loan fees and debt discount.
	The following table sets forth certain information related to the Company’s long-term debt, derived from our unaudited balance sheet as of October 31, 2013 and audited balance sheet as of July 31, 2013 (in thousands):
			31-Oct			31-Jul
			2013			2013
		Notes payable principal	$	4,388		$	4,500
		Less current maturities		-506			-450
		Notes payable - non-current	$	3,882		$	4,050

Income_Taxes

Income Taxes	3 Months Ended
	Oct. 31, 2013
Income Taxes [Abstract]	'
Income Taxes	'
	8. Income Taxes
	The unaudited provision for income taxes for the three months ended October 31, 2013 and 2012 is composed of the following (in thousands):
			Three months ended October 31
			2013		2012
		Current:
		Federal	$	-	$	-
		State		-6		-22
		Deferred, net		-78		-104
		Income tax benefit (expense)	$	-84	$	-126
	The provision for income taxes is based on taxes payable under currently enacted tax laws and an analysis of temporary differences between the book and tax bases of the Company’s assets and liabilities, including various accruals, allowances, depreciation and amortization, and does not represent current taxes due.  The tax effect of these temporary differences and the estimated benefit from tax net operating losses are reported as deferred tax assets and liabilities in the balance sheet.  We have unused net operating loss carry forwards ("NOLs") for federal income tax purposes, and as a result, we generally only incur alternative minimum taxes at the federal level.
	As of October 31, 2013, after deducting year to date taxable income, the Company had accumulated net operating loss carryforwards for federal and state tax purposes of approximately $7,180,000 and $3,819,000,  respectively, which expire as follows (in thousands):
				Year ended July 31, *	Federal		State
				2014	$	-	$	482
				2015		-		3,258
				2019		182		4
				2020		6,043		-
				2024		4		-
				2025		-		75
				2030		946		-
				2034		5		-
					$	7,180	$	3,819
	*  Years not shown have no amounts that expire.
	A detailed assessment is performed semi-annually or when events occur that would warrant an assessment of the likelihood that the Company’s net deferred tax assets will be realized from future taxable income.  To the extent management believes it is more likely than not that some portion, or all, of the deferred tax asset will not be realized, a valuation allowance is established.  This assessment is based on all available evidence, both positive and negative, in evaluating the likelihood of realizability.  Issues considered in the assessment include future reversals of existing taxable temporary differences, estimates of future taxable income (exclusive of reversing temporary differences and carryforwards) and prudent tax planning strategies available in future periods.  Because the ultimate realizability of deferred tax assets is highly subject to the outcome of future events, the amount established as a valuation allowance is considered to be a significant estimate that is subject to change in the near term.  To the extent a valuation allowance is established or there is a change in the allowance during a period, the change is reflected with a corresponding increase or decrease in the tax provision in the Consolidated Statements of Operations.  Our remaining valuation allowance against deferred tax assets was approximately $217,000 at October 31, 2013, which primarily relates to state NOLs expected to expire in fiscal 2014 through 2015.
	A reconciliation between income tax expense and income taxes computed by applying the statutory federal income tax rate of 34% and the state rate of approximately 3% to U.S. based income before income taxes is as follows for the three months ended October 31 (in thousands):
			2013		2012
		Computed income taxes at 37%	$	-64	$	-121
		Permanent items		-23		-4
		Other		3		-1
		Income tax (expense) benefit	$	-84	$	-126
	We perform an evaluation of uncertain tax positions as a component of income tax expense on an annual basis.  We determined that ARI did not have any significant risk related to income tax expense and therefore no amounts were reserved for uncertain tax positions as of October 31, 2013 and 2012.  We will accrue and recognize interest and penalties related to uncertain tax positions as a component of income tax expense if it becomes necessary.  Fiscal years subsequent to 2009 remain open and subject to examination by state tax jurisdictions and the United States federal tax authorities.

Stockholders_Equity

Stockholders' Equity	3 Months Ended
	Oct. 31, 2013
Stockholders' Equity [Abstract]	'
Stockholders' equity	'
	9.   Stockholders’ Equity
	On March 12, 2013, the Company entered into a Securities Purchase Agreement (the “Purchase Agreement”) with certain institutional and accredited investors (the “Purchasers”) whereby the Company agreed to sell and the Purchasers agreed to purchase (1) an aggregate of 3,200,000 shares (the “Shares”) of the Company’s common stock for an amount equal to a per share purchase price of  $1.50, and (2) warrants (the “Warrants”) to purchase an aggregate of 1,066,667 shares of common stock (the “Warrant Shares”).  The Warrants, which were issued pursuant to Common Stock Purchase Warrant agreements dated March 15, 2013 (the “Warrant Agreements”), were exercisable immediately upon issuance (with certain exceptions) at an exercise price of  $2.00 per share.  Outstanding Warrants will expire on March 15, 2018.  In addition to such issuances, on March 15, 2013, the Company issued a warrant to purchase in the aggregate  64,000 shares of common stock to Ascendiant Capital Partners, LLC and the Ascendiant Affiliate (“Ascendiant”) on the same terms as the Warrant Agreements described above pursuant to the terms of the Company’s placement agency arrangement with Ascendiant.
	In connection with the transaction, the Company received gross cash proceeds of $4,500,000 and retirement of $300,000 of indebtedness under the Sifen Note.  The transactions contemplated by the Purchase Agreement, including the issuance of the Shares and the Warrants, were completed on March 15, 2013.
	On July 26, 2013 and July 29, 2013, the Warrant Agreements between the Company and the holders of 916,667 of the Warrants were amended to temporarily reduce the exercise price of the Warrants from $2.00 per share to $1.80 per share through the close of business on July 30, 2013.  All 916,667 of the amended Warrants were exercised at $1.80 per share on July 30, 2013. There were 214,000 Warrants outstanding at October 31, 2013 with a strike price of $2.00 per share and a fair value of $276,000 included in long-term liabilities on the balance sheet.
	Fair Value of Warrants
	The Warrant Agreements include a down-round protection feature which reduces the strike price of the Warrants from  $2.00 to $1.50 if there is a private placement for less than the $2.00 strike price, which resulted in the Warrants being treated as a derivative instrument. The Warrants are recorded as a liability on the balance sheet at fair value.  Changes in fair value are recorded to gain or loss on change in fair value of stock warrants on the statement of operations.  The down-round protection feature expires on March 12, 2014, at which time any remaining balance of Warrants outstanding would no longer have a derivative feature and would be reclassified to equity.
	Because the Warrants have no comparable market data to determine fair value, the Company hired an independent valuation firm to value the Warrants at the estimated price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date using an open form simulation model.  The primary factors used to determine the fair value include: (i) the fair value of the Company’s common stock; (ii) the volatility of the Company’s common stock; (iii) the risk free interest rate; (iv) the estimated likelihood and timing of exercise; and (v) the estimated likelihood and timing of a future financing arrangement.  Increases in the market value of the Company’s common stock and volatility, which have the most impact on the fair value of the Warrants, would cause the fair value of the Warrants to increase.  Because of the significant unobservable inputs used to calculate fair value, the Warrants are classified as Level 3 measurements.
	The Warrants are measured at fair value on a recurring basis. Unrealized gains and losses on items measured at fair value are recognized in earnings.  We incurred a loss of  $22,000 for the three months ended October 31, 2013 related to the Warrants primarily as a result of an increase in the market value of the Company’s common stock.  The following table shows changes to the Warrants during the three months ended October 31, 2013 (in thousands):
		Fair value measurements using:	Level 1 inputs: quoted prices in active markets for identical assets		Level 2 inputs: significant other observable inputs		Level 3 inputs: significant unobservable inputs
		Balance 7/31/13	$	-	$	-	$	254
		Change in fair value		-		-		22
		Balance 10/31/13	$	-	$	-	$	276

Description_Of_The_Business_An1

Description Of The Business And Significant Accounting Policies (Policy)	3 Months Ended
	Oct. 31, 2013
Description Of The Business And Significant Accounting Policies [Abstract]	'
Description Of the Business	'
	Description of the Business
	ARI Network Services, Inc. (“ARI” or “the Company”) creates software-as-a-service (“SaaS”) and data-as-a-service (“DaaS”) solutions that help equipment manufacturers, distributors and dealers in selected vertical markets to Sell More Stuff!™ – online and in-store. We remove the complexity of selling and servicing new and used inventory, parts, garments, and accessories (”PG&A”) for customers in the outdoor power equipment (“OPE”), powersports, automotive tire and wheel (“ATW”), durable medical equipment (“DME”), marine, recreational vehicle (“RV”) and white goods industries.  Our innovative products are powered by a proprietary library of enriched original equipment and aftermarket content that spans more than 469,000 models from over 1,400 manufacturers.  More than 22,000 equipment dealers, 195 distributors and 140 manufacturers worldwide leverage our web and eCatalog platforms to Sell More Stuff!™
	We were incorporated in Wisconsin in 1981.  Our principal executive office and headquarters is located in Milwaukee, Wisconsin.  The office address is 10850 West Park Place, Suite 1200, Milwaukee, WI 53224, and our telephone number at that location is (414) 973-4300. Our principal website address is www.arinet.com.  ARI also maintains operations in Duluth, Minnesota; Cypress, California; Virginia Beach, Virginia; Floyds Knobs, Indiana; and Leiden, The Netherlands.
Basis Of Presentation	'
	Basis of Presentation
	These consolidated financial statements include the financial statements of ARI and its wholly-owned subsidiary, ARI Europe B.V.  We eliminated all significant intercompany balances and transactions in consolidation.  Certain reclassifications were made to amounts previously reported in our financial statements in order to conform to the current presentation related to certain shared corporate overhead expenses which were reclassified between sales and marketing, customer operations and support, software development and technical support and general and administrative expenses. This had no impact on gross profit, total operating expenses or net income.
Significant Accounting Policies	'
	Significant Accounting Policies
	Our accounting policies are fully described in the footnotes to our Consolidated Financial Statements for the fiscal year ended July 31, 2013, which appear in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on October 29, 2013.  There were no changes to our accounting policies during the three months ended October 31, 2013.
Revenue Recognition	'
	Revenue Recognition
	Revenue from software licenses, annual or periodic maintenance fees and catalog subscription fees, which are included in multiple element arrangements, are all recognized ratably over the contractual term of the arrangement, as vendor specific objective evidence does not exist for these elements. ARI considers all arrangements with payment terms extending beyond 12 months not to be fixed or determinable and evaluates other arrangements with payment terms longer than normal to determine whether the arrangement is fixed or determinable. If the fee is not fixed or determinable, revenue is recognized as payments become due from the customer. Arrangements that include acceptance terms beyond the standard terms are not recognized until acceptance has occurred. If collectability is not considered probable, revenue is recognized when the fee is collected.
	Revenue for use of the network and for information services is recognized on a straight-line basis over the term of the contract.
	Arrangements that include professional services are evaluated to determine whether those services are essential to the functionality of other elements of the arrangement. Types of services that are considered essential to software license arrangements include customizing complex features and functionality in a product’s base software code or developing complex interfaces within a customer’s environment. When professional services are considered essential to software license arrangements, the professional service revenue is recognized pursuant to contract accounting using the percentage-of-completion method with progress-to-completion measured based upon labor hours incurred. Professional services revenue for set-up and integration of hosted websites, or other services considered essential to the functionality of other elements of this type of arrangement, is amortized over the term of the contract. When professional services are not considered essential, the revenue allocable to the professional services is recognized as the services are performed.  When the current estimates of total contract revenue and contract cost indicate a loss, a provision for the entire loss on the contract is made in the period the amount is determined.
	Revenue for variable transaction fees, primarily for use of the shopping cart feature of our websites, is recognized as it is earned.
	Amounts invoiced to customers prior to recognition as revenue, as discussed above, are reflected in the accompanying balance sheets as deferred revenue.
	Amounts received for shipping and handling fees are reflected in revenue.  Costs incurred for shipping and handling are reported in cost of revenue.
Trade Receivables, Credit Policy And Allowance For Doubtful Accounts	'
	Trade Receivables, Credit Policy and Allowance for Doubtful Accounts
	Trade receivables are uncollateralized customer obligations due on normal trade terms, most of which require payment within thirty (30) days from the invoice date.  Payments of trade receivables are allocated to the specific invoices identified on the customer’s remittance advice or, if unspecified, are applied to the earliest unpaid invoices.
	The carrying amount of trade receivables is reduced by an allowance that reflects management’s best estimate of the amounts that will not be collected.  Management individually reviews receivable balances that exceed ninety (90) days from the invoice date and, based on an assessment of current creditworthiness, estimates the portion of the balance that will not be collected.  The allowance for potential doubtful accounts is reflected as an offset to trade receivables in the accompanying balance sheets.
Capitalized And Purchased Software Product Costs	'
	Capitalized and Purchased Software Product Costs
	Certain software development and acquisition costs are capitalized when incurred. Capitalization of these costs begins upon the establishment of technological feasibility. The establishment of technological feasibility and the on-going assessment of recoverability of software costs require considerable judgment by management with respect to certain external factors, including, but not limited to, the determination of technological feasibility, anticipated future gross revenue, estimated economic life and changes in software and hardware technologies.
	The annual amortization of software products is the greater of the amount computed using: (a) the ratio that current gross revenue for the network or a software product bear to the total of current and anticipated future gross revenue for the network or a software product, or (b) the straight-line method over the estimated economic life of the product which currently runs from two to nine years. Amortization starts when the product is available for general release to customers.  The Company capitalizes software enhancements on an on-going basis; all other software development and support expenditures are charged to expense in the period incurred.
Fair Value Assets and Liabilities	'
	Fair Value Assets and Liabilities
	ARI uses the three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value.  These tiers include Level 1, defined as observable inputs such as quoted market prices in active markets; Level 2, defined as inputs other than quoted market prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions.  The asset’s or liability’s fair value measurement level within the hierarchy is based on the lowest level of any input that is significant to the fair value measurement.
Common Stock Warrants	'
	Common Stock Warrants
	ARI has periodically issued common stock warrants in connection with debt and equity financing arrangements.  The terms of the agreements are assessed to determine whether the instrument qualifies as an equity arrangement or a debt arrangement.  Arrangements determined to be derivatives are recorded at fair value as liabilities on the balance sheet, with periodic gains and losses related to the change in fair value recorded to earnings on the Statement of Income.
Deferred Income Taxes	'
	Deferred Income Taxes
	The tax effect of the temporary differences between the book and tax bases of assets and liabilities and the estimated tax benefit from tax net operating losses is reported as deferred tax assets and liabilities in the balance sheet. An assessment of the likelihood that net deferred tax assets will be realized from future taxable income is performed at each reporting date or when events or changes in circumstances indicate that there may be a change in the valuation allowance. Because the ultimate realizability of deferred tax assets is highly subject to the outcome of future events, the amount established as valuation allowance is considered to be a significant estimate that is subject to change in the near term. To the extent a valuation allowance is established or there is a change in the allowance during a period, the change is reflected with a corresponding increase or decrease in the tax provision in the Statement of Income.
Legal Provisions	'
	Legal Provisions
	ARI may be periodically involved in legal proceedings arising from contracts, patents or other matters in the normal course of business. We reserve for any material estimated losses if the outcome is probable and can be reasonably estimated.   We had no legal provisions for the three months ended October  31, 2013 and 2012.
Deferred Loan Fees And Debt Discounts	'
	Deferred Loan Fees and Debt Discounts
	Fees associated with securing debt are capitalized and included in prepaid and other and other long term assets on the balance sheet.  Stock issued in connection with securing debt is recorded to debt discount, reducing the carrying amount of the debt on the balance sheet.  Deferred loan fees and debt discounts are amortized to interest expense over the life of the debt using the effective interest method.

Basic_And_Diluted_Net_Income_P1

Basic And Diluted Net Income Per Share (Tables)	3 Months Ended
	Oct. 31, 2013
Basic And Diluted Net Income Per Share [Abstract]	'
Basic And Diluted Net Income Per Common Share	'
			Three months ended October 31
			2013		2012
		Net income	$	25	$	113
		Weighted-average common shares outstanding		12,995		8,123
		Effect of dilutive stock options and warrants		763		126
		Diluted weighted-average common shares outstanding		13,758		8,249
		Earnings per share
		Basic	$	0.00	$	0.01
		Diluted	$	0.00	$	0.01
		Options and warrants that could potentially dilute net income per share in the future that are not included in the computation of diluted net income per share, as their impact is anti-dilutive		-		902

StockBased_Compensation_Plans_

Stock-Based Compensation Plans (Tables)	3 Months Ended
	Oct. 31, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Schedule Of Fair Value Assumptions Of Options	'
			Three months ended October 31
			2013			2012
		Expected life (years)		n/a			10 years
		Risk-free interest rate		n/a			1.6	%
		Expected volatility		n/a			130.1	%
		Expected forfeiture rate		n/a			22.0	%
		Expected dividend yield		n/a			-	%
		Weighted-average estimated
		fair value of options granted
		during the year	$	n/a		$	0.96
		Cash received from the exercise
		of stock options	$	15,400		$	8,191
2000 Stock Option Plan [Member]	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Schedule Of Stock Options, Activity	'
				Number of	Wtd. Avg.			Wtd. Avg.	Aggregate
				Options	Exercise			Remaining	Instrinsic
					Price			Contractual	Value
								Period
								(Years)
		Outstanding at 7/31/12		1,099,769	$	1.41		5.06	$	105,849
		Granted		-		n/a		n/a		n/a
		Exercised		-10,800		0.58		n/a		6,194
		Forfeited		-86,508		1.58		n/a		n/a
		Outstanding at 10/31/12		1,002,461	$	1.40		4.97	$	114,006
		Exercisable at 10/31/12		926,874	$	1.46		4.73	$	78,772
		Outstanding at 7/31/13		986,786	$	1.41		4.22	$	1,564,296
		Granted		-		n/a		n/a		n/a
		Exercised		-20,000		0.77		n/a		50,000
		Forfeited		-3,125		0.95		n/a		n/a
		Outstanding at 10/31/13		963,661	$	1.43		3.93	$	1,773,485
		Exercisable at 10/31/13		948,700	$	1.44		3.88	$	1,733,891
Schedule of Non-Vested Options	'
				Number of	Wtd. Avg.
				Options	Exercise Price
		Non-vested at 7/31/12		78,087	$	0.69
		Granted		-		n/a
		Vested		-		n/a
		Forfeited		-2,500		0.73
		Non-vested at 10/31/12		75,587	$	0.68
		Non-vested at 7/31/13		27,461	$	0.64
		Granted		-		n/a
		Vested		-12,500		0.67
		Forfeited		-		n/a
		Non-vested at 10/31/13		14,961	$	0.62
2010 Stock Option Plan [Member]	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Schedule Of Stock Options, Activity	'
				Number of	Wtd. Avg.			Wtd. Avg.	Aggregate
				Options	Exercise			Remaining	Instrinsic
					Price			Contractual	Value
								Period
								(Years)
		Outstanding at 7/31/12		310,667	$	1.10		9.28	$	41,962
		Granted		20,000		1.00		n/a		n/a
		Exercised		-3,000		0.66		n/a		1,485
		Forfeited		-3,500		0.66		n/a		n/a
		Outstanding at 10/31/12		324,167	$	1.10		9.09	$	57,070
		Exercisable at 10/31/12		111,710	$	1.09		8.97	$	22,325
		Outstanding at 7/31/13		394,460	$	1.25		8.70	$	691,485
		Granted		-		n/a		n/a		n/a
		Exercised		-		n/a		n/a		n/a
		Forfeited		-8,875		1.43		n/a		n/a
		Outstanding at 10/31/13		385,585	$	1.24		8.45	$	781,652
		Exercisable at 10/31/13		224,440	$	1.21		8.24	$	463,167
Schedule of Non-Vested Options	'
				Number of	Wtd. Avg.
				Options	Exercise Price
		Non-vested at 7/31/12		192,707	$	1.12
		Granted		20,000		1.00
		Vested		-		n/a
		Forfeited		-250		0.66
		Non-vested at 10/31/12		212,457	$	1.11
		Non-vested at 7/31/13		177,145	$	1.25
		Granted		-		n/a
		Vested		-15,000		0.84
		Forfeited		-1,000		1.09
		Non-vested at 10/31/13		161,145	$	1.29

Business_Combinations_Tables

Business Combinations (Tables)	3 Months Ended
	Oct. 31, 2013
Business Acquisition [Line Items]	'
Schedule Of Unaudited Pro Forma Information	'
			Three months ended October 31
			2013			2012
		Revenue	$	8,160		$	8,343
		Net income (loss)	$	25		$	-381
		Net income (loss) per common share:
		Basic	$	0.00		$	-0.04
		Diluted	$	0.00		$	-0.04
Schedule Of Pro Forma Adjustments	'
			Three months ended October 31
			2013			2012
		Amortization of internally developed technology	$	-		$	26
		Amortization of intangible assets		-			51
		Acquisition-related professional fees		-			-
		Interest expense		-			129
		Income tax benefit		-			-330
Schedule Of Contigent Earn-Outs	'
				2013			2012
		Beginning Balance		$	721		$	-
		Original fair value of holdback and earnout payable			-			749
		Payments made			-250			-
		Imputed interest recognized			24			-
		Gain on change in fair market value			-26			-
		Ending Balance		$	469		$	749
Schedule Of Estimated Earnout Payable	'
					Contingent
		Year Ending July 31,		Liabilities
		2014		$	33
		2015			315
		2016			190
		Total Estimated Payments			538
		Less imputed interest			44
		Present value of Contingent Liabilities		$	469
50 Below [Member]	'
Business Acquisition [Line Items]	'
Schedule Of Purchase Price Allocation	'
					Purchase
					Price
			Cash		$	1,500
			Financed by note payable			3,500
			Assumed liabilities			4,601
			Purchase Price		$	9,601
					Purchase
					Allocation
			Prepaid expenses		$	9
			Furniture and equipment			106
			Developed technology			950
			Tradenames			130
			Customer Relationships			2,180
			Goodwill			6,226
			Purchase Price Allocation		$	9,601
Ready2Ride [Member]	'
Business Acquisition [Line Items]	'
Schedule Of Purchase Price Allocation	'
			Purchase
			Price
		Cash- net	$	478
		Assumed liabilities		419
		Holdback		250
		Earnout		500
		Common Stock		101
		Purchase Price	$	1,748
			Purchase
			Price
			Allocation
		Accounts receivable	$	43
		Furniture and equipment		12
		Unearned revenue		-86
		Developed technology		366
		Customer Relationships		880
		Goodwill		533
		Purchase Price Allocation	$	1,748

Disposition_Of_A_Component_Of_1

Disposition Of A Component Of An Entity (Tables)	3 Months Ended
	Oct. 31, 2013
Disposition Of A Component Of An Entity [Abstract]	'
Schedule Of Estimated Earn Out Receivables	'
		Year Ending July 31,
		2014	$	91
		2015		51
		Total Estimated Payments		142
		Less imputed interest		-15
		Present value of Earnout Receivable	$	127
Schedule Of Changes In Earn Out Receivables	'
			2013		2012
		Beginning Balance	$	160	$	218
		Net receipts		-37		-49
		Imputed interest recognized		4		8
		Ending Balance	$	127	$	177

Other_Intangible_Assets_Tables

Other Intangible Assets (Tables)	3 Months Ended
	Oct. 31, 2013
Other Intangible Assets [Abstract]	'
Schedule Of Amortizable Intangible Assets	'
			Customer Relationships								Wgtd avg
			Cost			Accumulated		Net			remaining
			Basis			Amortization		Value			life
		Balance 7/31/12	$	4,004	-	$	-2,654	$	1,350
		Activity		880			-84		796
		Balance 10/31/12	$	4,884		$	-2,738	$	2,146
		Balance 7/31/13	$	7,064	-	$	-3,090	$	3,974
		Activity		-			-121		-121
		Balance 10/31/13	$	7,064		$	-3,211	$	3,853		11.49
			Trade Names
			Cost			Accumulated		Net
			Basis			Amortization		Value
		Balance 7/31/12	$	253	-	$	-164	$	89
		Activity		-			-11		-11
		Balance 10/31/12	$	253		$	-175	$	78
		Balance 7/31/13	$	383	-	0	-258	$	125
		Activity		-			-29		-29
		Balance 10/31/13	$	383		$	-287	$	96		0.93
			Total Intangibles
			Cost			Accumulated		Net
			Basis			Amortization		Value
		Balance 7/31/12	$	4,257	-	$	-2,818	$	1,439
		Activity		880	-		-95		785
		Balance 10/31/12	$	5,137		$	-2,913	$	2,224
		Balance 7/31/13	$	7,447	-	$	-3,348	$	4,099
		Activity		-	-		-150		-150
		Balance 10/31/13	$	7,447		$	-3,498	$	3,949		11.23
Schedule Of Estimated Future Amortization Expense	'
						2014				$	437
						2015					506
						2016					485
						2017					414
						2018					200
						Thereafter					1,907
										$	3,949

Debt_Tables

Debt (Tables)	3 Months Ended
	Oct. 31, 2013
Debt [Abstract]	'
Schedule Of Leverage Ratios And Applicable Margins	'
		Senior Leverage		Applicable Margin			Applicable Margin
		Ratio		for Libor Loans			for Prime Rate Loans
		>=.75 to 1.0:		3.25	%		1.00	%
		> 1.25 to 1.00 but <1.75 to 1.00:		3.00	%		0.75	%
		<=.25 to 1.00:		2.75	%		0.50	%
Schedule Of Long-term Debt	'
			31-Oct			31-Jul
			2013			2013
		Notes payable principal	$	4,388		$	4,500
		Less current maturities		-506			-450
		Notes payable - non-current	$	3,882		$	4,050

Income_Taxes_Tables

Income Taxes (Tables)	3 Months Ended
	Oct. 31, 2013
Income Taxes [Abstract]	'
Provision For Income Taxes	'
			Three months ended October 31
			2013		2012
		Current:
		Federal	$	-	$	-
		State		-6		-22
		Deferred, net		-78		-104
		Income tax benefit (expense)	$	-84	$	-126
Summary Of Accumulated NOLs Expiration	'
	respectively, which expire as follows (in thousands):
				Year ended July 31, *	Federal		State
				2014	$	-	$	482
				2015		-		3,258
				2019		182		4
				2020		6,043		-
				2024		4		-
				2025		-		75
				2030		946		-
				2034		5		-
					$	7,180	$	3,819
	*  Years not shown have no amounts that expire.
Schedule of Effective Income Tax Reconciliation	'
			2013		2012
		Computed income taxes at 37%	$	-64	$	-121
		Permanent items		-23		-4
		Other		3		-1
		Income tax (expense) benefit	$	-84	$	-126

Stockholders_Equity_Tables

Stockholders' Equity (Tables)	3 Months Ended
	Oct. 31, 2013
Stockholders' Equity [Abstract]	'
Schedule Of Fair Value Assumptions For Warrants	'
		Fair value measurements using:	Level 1 inputs: quoted prices in active markets for identical assets		Level 2 inputs: significant other observable inputs		Level 3 inputs: significant unobservable inputs
		Balance 7/31/13	$	-	$	-	$	254
		Change in fair value		-		-		22
		Balance 10/31/13	$	-	$	-	$	276

Description_Of_The_Business_An2

Description Of The Business And Significant Accounting Policies (Narrative) (Details) (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Oct. 31, 2013	Oct. 31, 2012	Jul. 31, 2013
	item
Models	469,000	'	'
Period receivables are deemed collectible	'30 days	'	'
Management individually reviews receivable balances period	'90 days	'	'
Prepaid Expense and Other Assets, Current	$819	'	$934
General and Administrative Expense	1,488	1,071	'
Interest Expense	$70	$68	'
Dealers [Member]	'	'	'
Number of customers that leverage our technology	22,000	'	'
Distributors [Member]	'	'	'
Number of customers that leverage our technology	195	'	'
Manufacturers [Member]	'	'	'
Number of customers that leverage our technology	1,400	'	'
Manufacturers Worldwide [Member]	'	'	'
Number of customers that leverage our technology	140	'	'
Software [Member] | Maximum [Member]	'	'	'
Property, plant and equipment, useful life	'9 years	'	'
Software [Member] | Minimum [Member]	'	'	'
Property, plant and equipment, useful life	'2 years	'	'

Basic_And_Diluted_Net_Income_P2

Basic And Diluted Net Income Per Share (Details) (USD $)	3 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Oct. 31, 2013	Oct. 31, 2012
Basic And Diluted Net Income Per Share [Abstract]	'	'
Net income	$25	$113
Weighted - average common shares outstanding	12,995	8,123
Effect of dilutive stock options and warrants	763	126
Diluted weighted - average common shares outstanding	13,758	8,249
Earnings per share, basic	$0	$0.01
Earnings per share, diluted	$0	$0.01
Options and warrants that could potentially dilute net income per share in the future that are not included in the computation of diluted net income per share, as their impact is anti-dilutive	'	902

StockBased_Compensation_Plans_1

Stock-Based Compensation Plans (Narrative) (Details) (USD $)

3 Months Ended

3 Months Ended

3 Months Ended

3 Months Ended

3 Months Ended

1 Months Ended

3 Months Ended

12 Months Ended

Oct. 31, 2013

Oct. 31, 2012

Oct. 31, 2013

Jul. 31, 2013

Oct. 31, 2012

Jul. 31, 2012

Oct. 31, 2013

Oct. 31, 2012

Oct. 31, 2013

Oct. 31, 2012

Oct. 31, 2013

Jul. 31, 2013

Oct. 31, 2012

Jul. 31, 2012

Oct. 31, 2013

Oct. 31, 2012

Oct. 31, 2013

Oct. 31, 2012

Oct. 31, 2013

Oct. 31, 2013

Oct. 31, 2012

Oct. 31, 2013

Oct. 31, 2012

Jul. 31, 2013

Jul. 31, 2015

Jul. 31, 2014

Oct. 31, 2013

Jul. 31, 2013

Oct. 31, 2015

Oct. 31, 2014

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2000 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2010 Stock Option Plan [Member]

2000 ESPP [Member]

Executive Officer [Member]

Executive Bonus Plan [Member]

Executive Bonus Plan [Member]

Executive Bonus Plan [Member]

Executive Bonus Plan [Member]

Scenario Forecast [Member]

Scenario Forecast [Member]

Scenario Forecast [Member]

Scenario Forecast [Member]

Scenario Forecast [Member]

Scenario Forecast [Member]

Maximum [Member]

Maximum [Member]

Minimum [Member]

Minimum [Member]

Maximum [Member]

Maximum [Member]

Minimum [Member]

Minimum [Member]

Restricted stock under the 2010 Plan [Member]

Executive Bonus Plan [Member]

Executive Bonus Plan [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock-based compensation

$36,000

$37,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$30,000

$0

'

'

'

'

'

'

'

Unrecognized compensation costs

110,000

155,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Number of outstanding options expired

'

'

963,661

986,786

1,002,461

1,099,769

'

'

'

'

385,585

394,460

324,167

310,667

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Weighted average exercise price, options, outstanding

'

'

$1.43

$1.41

$1.40

$1.41

$2.74

$2.74

$0.49

$0.15

$1.24

$1.25

$1.10

$1.10

$2.50

$1.70

$0.58

$0.58

'

'

$1.25

'

$1.25

'

'

'

'

'

'

'

Common stock authorized for issuance

'

'

1,950,000

'

'

'

'

'

'

'

650,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock option grants exercisable period

'

'

'

'

'

'

'10 years

'

'5 years

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Shareholder percent ownership of the company

'

'

10.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Employee stock purchase plan shares reserved for issuance

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

225,000

'

'

'

'

'

'

'

'

'

'

'

Shares issued

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

200,311

'

'

'

'

'

'

'

'

'

'

'

Shares issued under employee stock purchase plan

'

'

200,311

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

18,000

'

'

'

'

'

'

'

'

'

'

Purchase price as percent of fair market value

'

'

85.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Shares vest

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

9,000

'

'

4,500

4,500

4,500

4,500

13,500

13,500

Maximum number of shares per employee per year

'

'

5,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Maximum term of options and stock appreciation rights

'

'

'

'

'

'

'

'

'

'

'10 years

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Maximum number of shares issuable other than options

'

'

'

'

'

'

'

'

'

'

325,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Minimum stock appreciation rights percent of market value

'

'

'

'

'

'

'

'

'

'

100.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock Issued During Period, Shares, Restricted Stock Award, Gross

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

18,000

'

'

'

'

'

'

'

'

'

Stock Issued During Period, Value, Restricted Stock Award, Gross

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

22,000

'

'

'

'

'

'

'

'

'

Expense

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$1,000

'

$4,000

'

'

'

'

'

'

StockBased_Compensation_Plans_2

Stock-Based Compensation Plans (Schedule Of Fair Value Assumptions Of Options) (Details) (USD $)	3 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Oct. 31, 2013	Oct. 31, 2012
Stock-Based Compensation Plans [Abstract]	'	'
Expected life (years)	'	'10 years
Risk-free interest rate	'	1.60%
Expected volatility	'	130.10%
Expected forfeiture rate	'	22.00%
Weighted-average estimated fair value of options granted during the year	'	$0.96
Cash received from the exercise of stock options	$15,400	$8,191

StockBased_Compensation_Plans_3

Stock-Based Compensation Plans (Schedule Of Stock Options, Activity) (Details) (USD $)	3 Months Ended		12 Months Ended
	Oct. 31, 2013	Oct. 31, 2012	Jul. 31, 2013	Jul. 31, 2012
2000 Stock Option Plan [Member]	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Number of options, outstanding, beginning balance	986,786	1,099,769	1,099,769	'
Number of options, exercised	-20,000	-10,800	'	'
Number of options, forfeited	-3,125	-86,508	'	'
Number of options, outstanding, ending balance	963,661	1,002,461	986,786	1,099,769
Number of options, exercisable	948,700	926,874	'	'
Weighted average exercise price, options, outstanding, beginning balance	$1.41	$1.41	$1.41	'
Weighted average exercise price, options, exercised	$0.77	$0.58	'	'
Weighted average exercise price, options, forfeited	$0.95	$1.58	'	'
Weighted average exercise price, options, outstanding, ending balance	$1.43	$1.40	$1.41	$1.41
Weighted average exercise price, options, exercisable	$1.44	$1.46	'	'
Weighted average remaining contractual period, options outstanding, beginning balance	'3 years 11 months 5 days	'4 years 11 months 19 days	'4 years 2 months 19 days	'5 years 22 days
Weighted average remaining contractual period, options outstanding, ending balance	'3 years 11 months 5 days	'4 years 11 months 19 days	'4 years 2 months 19 days	'5 years 22 days
Weighted average remaining contractual period. in years, options, exercisable	'3 years 10 months 17 days	'4 years 8 months 23 days	'	'
Aggregate intrinsic value, options outstanding, beginning balance	$1,564,296	$105,849	$105,849	'
Aggregate intrinsic value, options excercised	50,000	6,194	'	'
Aggregate instrinsic value, options outstanding, ending balance	1,773,485	114,006	1,564,296	105,849
Aggregate intrinsic value, options, exercisable	1,733,891	78,772	'	'
2010 Stock Option Plan [Member]	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Number of options, outstanding, beginning balance	394,460	310,667	310,667	'
Number of options, granted	'	20,000	'	'
Number of options, exercised	'	-3,000	'	'
Number of options, forfeited	-8,875	-3,500	'	'
Number of options, outstanding, ending balance	385,585	324,167	394,460	310,667
Number of options, exercisable	224,440	111,710	'	'
Weighted average exercise price, options, outstanding, beginning balance	$1.25	$1.10	$1.10	'
Weighted average exercise price, options, granted	'	$1	'	'
Weighted average exercise price, options, exercised	'	$0.66	'	'
Weighted average exercise price, options, forfeited	$1.43	$0.66	'	'
Weighted average exercise price, options, outstanding, ending balance	$1.24	$1.10	$1.25	$1.10
Weighted average exercise price, options, exercisable	$1.21	$1.09	'	'
Weighted average remaining contractual period, options outstanding, beginning balance	'8 years 5 months 12 days	'9 years 1 month 2 days	'8 years 8 months 12 days	'9 years 3 months 11 days
Weighted average remaining contractual period, options outstanding, ending balance	'8 years 5 months 12 days	'9 years 1 month 2 days	'8 years 8 months 12 days	'9 years 3 months 11 days
Weighted average remaining contractual period. in years, options, exercisable	'8 years 2 months 27 days	'8 years 11 months 19 days	'	'
Aggregate intrinsic value, options outstanding, beginning balance	691,485	41,962	41,962	'
Aggregate intrinsic value, options excercised	'	1,485	'	'
Aggregate instrinsic value, options outstanding, ending balance	781,652	57,070	691,485	41,962
Aggregate intrinsic value, options, exercisable	$463,167	$22,325	'	'
Maximum [Member] | 2000 Stock Option Plan [Member]	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Weighted average exercise price, options, outstanding, ending balance	$2.74	$2.74	'	'
Maximum [Member] | 2010 Stock Option Plan [Member]	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Weighted average exercise price, options, outstanding, ending balance	$2.50	$1.70	'	'
Minimum [Member] | 2000 Stock Option Plan [Member]	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Weighted average exercise price, options, outstanding, ending balance	$0.49	$0.15	'	'
Minimum [Member] | 2010 Stock Option Plan [Member]	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Weighted average exercise price, options, outstanding, ending balance	$0.58	$0.58	'	'

StockBased_Compensation_Plans_4

Stock-Based Compensation Plans (Schedule Of Non-Vested Options) (Details) (USD $)	3 Months Ended
	Oct. 31, 2013	Oct. 31, 2012
2000 Stock Option Plan [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Non- vested, number of options outstanding, Beginning Balance	27,461	78,087
Non- vested, number of options outstanding, vested	-12,500	'
Non- vested, number of options outstanding, forfeited	'	-2,500
Non- vested, number of options outstanding, ending balance	14,961	75,587
Non- vested, weighted average exercise price, beginning balance	$0.64	$0.69
Non- vested, weighted average exercise price, vested	$0.67	'
Non- vested, weighted average exercise price, forfeited	'	$0.73
Nonvested, weighted average exercise price, ending balance	$0.62	$0.68
Non-vested weighted average remaining vesting period	'9 months	'1 year 1 month 13 days
2010 Stock Option Plan [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Non- vested, number of options outstanding, Beginning Balance	177,145	192,707
Non- vested, number of options outstanding, granted	'	20,000
Non- vested, number of options outstanding, vested	-15,000	'
Non- vested, number of options outstanding, forfeited	-1,000	-250
Non- vested, number of options outstanding, ending balance	161,145	212,457
Non- vested, weighted average exercise price, beginning balance	$1.25	$1.12
Non- vested, weighted average exercise price, granted	'	$1
Non- vested, weighted average exercise price, vested	$0.84	'
Non- vested, weighted average exercise price, forfeited	$1.09	$0.66
Nonvested, weighted average exercise price, ending balance	$1.29	$1.11
Non-vested weighted average remaining vesting period	'1 year 5 months 27 days	'1 year 7 months 10 days

Business_Combinations_Narrativ

Business Combinations (Narratives) (Details) (USD $)

3 Months Ended

3 Months Ended

3 Months Ended

1 Months Ended

1 Months Ended

3 Months Ended

Oct. 31, 2013

Oct. 31, 2012

Jul. 31, 2013

Nov. 28, 2012

Oct. 29, 2012

Oct. 31, 2013

Oct. 31, 2013

Oct. 31, 2012

Oct. 31, 2013

Nov. 28, 2012

Oct. 31, 2013

Oct. 31, 2013

Nov. 30, 2013

Oct. 31, 2013

Aug. 17, 2013

Sep. 30, 2015

Sep. 30, 2014

Oct. 31, 2013

Oct. 31, 2013

Oct. 31, 2013

Trade Names [Member]

Customer Relationships [Member]

Business Acquisition [Member]

50 Below [Member]

50 Below [Member]

50 Below [Member]

50 Below [Member]

Ready2Ride [Member]

Ready2Ride [Member]

Ready2Ride [Member]

Ready2Ride [Member]

Ready2Ride [Member]

Ready2Ride [Member]

Maximum [Member]

Minimum [Member]

Trade Names [Member]

Customer Relationships [Member]

Scenario Forecast [Member]

Scenario Forecast [Member]

Customer Contracts And Relationships {member]

Ready2Ride [Member]

Ready2Ride [Member]

Purchase price

'

'

'

'

'

'

'

'

'

$5,000,000

'

'

'

'

'

'

'

'

'

'

Assumed liabilities

'

'

'

'

'

'

'

'

'

4,601,000

'

'

'

419,000

'

'

'

'

'

'

Earnest money payment

'

'

'

'

900,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Notes payable in connection with acquisition

'

'

'

'

'

'

'

'

'

3,500,000

'

'

'

'

'

'

'

'

'

'

Goodwill

7,000,000

'

'

'

'

'

'

'

6,226,000

6,226,000

'

'

'

533,000

'

'

'

'

'

'

Percentage increase in equipment dealer websites portfolio

230.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Expected future tax benefits

7

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Revenue

8,160,000

5,942,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Net loss before taxes

-109,000

-239,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Estimated tax rate

40.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Common stock, shares issued

12,996,588

'

12,996,588

'

'

'

'

'

'

'

'

'

'

100,000

'

'

'

'

'

'

Change in Unrealized Gain (Loss) on Fair Value Hedging Instruments

26,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Business Acquisition, Purchase Price Allocation, Liabilities Assumed

'

'

'

'

'

'

'

'

'

'

'

'

'

419,000

'

'

'

'

'

'

Business Acquisition, Preacquisition Contingency, Amount

'

'

'

'

'

'

'

'

'

'

'

'

'

125,000

250,000

'

'

'

'

'

Contingent earn-out purchase price ranging from, in aggregate

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1,500,000

0

Business Acquisition, estimate payments

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

125,000

125,000

'

'

'

Shares of common stock issued concurrent with earn-out payments

'

'

'

'

'

'

'

'

'

'

'

'

10,000

'

'

15,000

15,000

'

'

'

Business Acquisition, present value of future estimated revenue over the next three years

'

'

'

'

'

'

'

'

'

'

'

'

'

500,000

'

'

'

'

'

'

Business Combination Contingent Consideration Liability Current

'

'

'

'

'

'

'

'

'

'

'

'

'

318,000

'

'

'

'

'

'

Business Combination Contingent Consideration Liability - LT

'

'

'

'

'

'

'

'

'

'

'

'

'

151,000

'

'

'

'

'

'

Useful life

'11 years 2 months 23 days

'

'

'

'

'11 months 5 days

'11 years 5 months 27 days

'

'

'

'2 years

'15 years

'

'

'

'

'

'16 years

'

'

Legal Fees

'

'

'

'

'

'

'

55,000

'

'

'

'

'

'

'

'

'

'

'

'

Business Acquisition, Cost of Acquired Entity, Cash Paid

'

'

'

$1,500,000

'

'

'

'

'

$1,500,000

'

'

'

$500,000

'

'

'

'

'

'

Business_Combinations_Schedule

Business Combinations (Schedule Of Purchase Price Allocation) (Details) (USD $)	Oct. 31, 2013	Nov. 28, 2012
Business Acquisition [Line Items]	'	'
Cash	'	$1,500,000
Goodwill	7,000,000	'
50 Below [Member]	'	'
Business Acquisition [Line Items]	'	'
Cash	'	1,500,000
Financed by note payable	'	3,500,000
Assumed liabilities	'	4,601,000
Purchase price	'	9,601,000
Prepaid expenses	'	9,000
Furniture and equipment	'	106,000
Developed technology	'	950,000
Tradenames	'	130,000
Customer relationships	'	2,180,000
Goodwill	6,226,000	6,226,000
Purchase Price Allocation	'	9,601,000
Ready2Ride [Member]	'	'
Business Acquisition [Line Items]	'	'
Cash	500,000	'
Cash- net	478,000	'
Assumed liabilities	419,000	'
Holdback	250,000	'
Earnout	500,000	'
Common Stock	101,000	'
Purchase price	1,748,000	'
Accounts receivable	43,000	'
Furniture and equipment	12,000	'
Unearned revenue	-86,000	'
Developed technology	366,000	'
Customer relationships	880,000	'
Goodwill	533,000	'
Purchase Price Allocation	$1,748,000	'

Business_Combinations_Schedule1

Business Combinations (Schedule Of Unaudited Pro Forma Information) (Details) (USD $)	3 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Oct. 31, 2013	Oct. 31, 2012
Business Combinations [Abstract]	'	'
Revenue	$8,160	$8,343
Net income (loss)	$25	($381)
Basic	$0	($0.04)
Diluted	$0	($0.04)

Business_Combinations_Schedule2

Business Combinations (Schedule Of Pro Forma Adjustments) (Details) (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Oct. 31, 2012
Business Combinations [Abstract]	'
Amortization of internally developed technology	$26
Amortization of intangible assets	51
Interest expense	129
Income tax benefit	($330)

Business_Combinations_Schedule3

Business Combinations (Schedule Of Contigent Earn-Outs) (Details) (USD $)	3 Months Ended	12 Months Ended
In Thousands, unless otherwise specified	Oct. 31, 2013	Jul. 31, 2013
Business Combinations [Abstract]	'	'
Beginning Balance	$721	$749
Original fair value of holdback and earnout	'	749
Payments made	-250	'
Imputed interest recognized	24	'
Gain on change in fair market value	-26	'
Ending Balance	$469	$721

Business_Combinations_Schedule4

Business Combinations (Schedule Of Estimated Earnout Payable) (Details) (USD $)	Oct. 31, 2013	Jul. 31, 2013	Jul. 31, 2012
In Thousands, unless otherwise specified
Business Combinations [Abstract]	'	'	'
2014	$33	'	'
2015	315	'	'
2016	190	'	'
Total Estimated Payments	538	'	'
Less imputed interest	44	'	'
Present value of Contingent Liabilities	$469	$721	$749

Disposition_Of_A_Component_Of_2

Disposition Of A Component Of An Entity (Narrative) (Details) (USD $)	3 Months Ended
	Oct. 31, 2013
Disposition Of A Component Of An Entity [Abstract]	'
Earn out prepayment amount	$80,000
Estimated fair value of earn out	580,000
Earn out imputed discount	97,000
Earn out discounted percentage	14.00%
Earn out receivable prepaid expenses	100,000
Earn out receivable long term assets	$27,000

Disposition_Of_A_Component_Of_3

Disposition Of A Component Of An Entity (Schedule Of Estimated Earn Out Receivables) (Details) (USD $)	Oct. 31, 2013
In Thousands, unless otherwise specified
Disposition Of A Component Of An Entity [Abstract]	'
2014	$91
2015	51
Total estimated payments	142
Less imputed interest	-15
Present value of Earnout Receivable	$127

Disposition_Of_A_Component_Of_4

Disposition Of A Component Of An Entity (Schedule Of Changes In Earn-Out Receivables) (Details) (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Oct. 31, 2013	Oct. 31, 2012
Business Combinations [Abstract]	'	'
Beginning Balance	$160	$218
Net receipts	-37	-49
Imputed interest recognized	4	8
Ending Balance	$127	$177

Other_Intangible_Assets_Schedu

Other Intangible Assets (Schedule Of Amortizable Intangible Assets) (Details) (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Oct. 31, 2013	Oct. 31, 2012	Jul. 31, 2013	Jul. 31, 2012
Finite-Lived Intangible Assets [Line Items]	'	'	'	'
Finite-Lived Intangible Assets, Gross	$7,447	$5,137	$7,447	$4,257
Finite-Lived Intangible Assets, Accumulated Amortization	-3,498	-2,913	-3,348	-2,818
Amortization	-150	-95	'	'
Finite-Lived Intangible Assets, Net	3,949	2,224	4,099	1,439
Useful life	'11 years 2 months 23 days	'	'	'
Intangible assets, net	3,949	2,224	4,099	1,439
Intangible assets activity cost basis	'	880	'	'
Intangible assets activity net	-150	785	'	'
Customer Relationships [Member]	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'
Finite-Lived Intangible Assets, Gross	7,064	4,884	7,064	4,004
Finite-Lived Intangible Assets, Accumulated Amortization	-3,211	-2,738	'	-2,654
Amortization	-121	-84	'	'
Finite-Lived Intangible Assets, Net	3,853	2,146	3,974	1,350
Useful life	'11 years 5 months 27 days	'	'	'
Intangible assets, net	3,853	2,146	3,974	1,350
Intangible assets activity cost basis	'	880	'	'
Intangible assets activity net	-121	796	'	'
Trade Names [Member]	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'
Finite-Lived Intangible Assets, Gross	383	253	383	253
Finite-Lived Intangible Assets, Accumulated Amortization	-287	-175	-258	-164
Amortization	-29	-11	'	'
Finite-Lived Intangible Assets, Net	96	78	125	89
Useful life	'11 months 5 days	'	'	'
Intangible assets, net	96	78	125	89
Intangible assets activity net	($29)	($11)	'	'

Other_Intangible_Assets_Schedu1

Other Intangible Assets (Schedule Of Estimated Future Amortization Expense) (Details) (USD $)	Oct. 31, 2013	Jul. 31, 2013	Oct. 31, 2012	Jul. 31, 2012
In Thousands, unless otherwise specified
Other Intangible Assets [Abstract]	'	'	'	'
2014	$437	'	'	'
2015	506	'	'	'
2016	485	'	'	'
2017	414	'	'	'
2018	200	'	'	'
Thereafter	1,907	'	'	'
Total amortization expense	$3,949	$4,099	$2,224	$1,439

Debt_Narratives_Details

Debt (Narratives) (Details) (USD $)

0 Months Ended

3 Months Ended

9 Months Ended

12 Months Ended

0 Months Ended

3 Months Ended

3 Months Ended

Nov. 28, 2012

Oct. 31, 2013

Apr. 30, 2013

Oct. 31, 2013

Apr. 30, 2016

Jul. 31, 2015

Jul. 31, 2014

Apr. 26, 2015

Apr. 26, 2013

Aug. 17, 2012

Oct. 31, 2013

Nov. 28, 2012

Jul. 27, 2011

Oct. 31, 2013

Oct. 31, 2013

Oct. 31, 2013

Oct. 31, 2013

Oct. 31, 2013

Oct. 31, 2013

Oct. 31, 2013

Apr. 30, 2013

Jan. 31, 2013

Oct. 31, 2013

Oct. 31, 2013

SVB [Member]

SVB [Member]

SVB [Member]

SVB [Member]

SVB [Member]

SVB [Member]

Fifth Third Bank [Member]

Fifth Third Bank [Member]

Fifth Third Bank [Member]

Fifth Third Bank [Member]

Term 1 [Member]

Term 1 [Member]

Term 2 [Member]

Term 2 [Member]

Term 3 [Member]

Term 3 [Member]

Term 4 [Member]

Fixed Charge Coverage Ratio [Member]

Fixed Charge Coverage Ratio [Member]

Minimum [Member]

Maximum [Member]

SVB [Member]

Fifth Third Bank [Member]

SVB [Member]

Fifth Third Bank [Member]

SVB [Member]

Fifth Third Bank [Member]

Fifth Third Bank [Member]

Fixed Charge Coverage Ratio [Member]

Line of Credit Facility [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Line of Credit Facility, Maximum Borrowing Capacity

'

'

'

'

'

'

'

$3,000,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Credit facilities

'

'

'

'

'

'

'

'

'

'

'

'

1,500,000

'

'

'

'

'

'

'

'

'

'

'

Line of Credit Facility, Increase (Decrease), Other, Net

'

'

'

'

'

'

'

'

'

1,000,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Term of Libor rate

'

'

'

'

'

'

'

'

'

'

'

'

'

'1 month

'1 month

'2 months

'2 months

'3 months

'3 months

'6 months

'

'

'

'

Libor rate

'

'

'

1.00%

'

'

'

'

'

'

4.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

Effective rate

'

'

'

3.75%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Credit facility, amount used to finance acquisition

'

'

'

'

'

'

'

'

'

'

'

3,500,000

'

'

'

'

'

'

'

'

'

'

'

'

Debt coverage ratio

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1

0.9

'

'

Leverage ratio

'

'

'

2

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1.25

'

Fixed monthly principal installments

'

'

'

'

281,250

168,750

112,500

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Note payable

'

3,500,000

'

'

'

'

'

'

4,500,000

'

'

'

5,000,000

'

'

'

'

'

'

'

'

'

'

'

Gains (Losses) on Extinguishment of Debt

'

'

682,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Payments of Debt Extinguishment Costs

'

'

'

90,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Note payable, interest rate after November 7, 2012 until November 28, 2013

'

10.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Limit for equity raised transaction for working capital

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1,500,000

Shares issued in connection with acquisition, shares

440,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Shares issued in connection with acquisition, value

$585,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Debt_Schedule_Of_Leverage_Rati

Debt (Schedule Of Leverage Ratios And Applicable Margins) (Details)	Oct. 31, 2013
Range 1 [Member] | LIBOR Loans [Member]	'
Libor rate	3.25%
Range 1 [Member] | Prime Rate Loans [Member]	'
Libor rate	1.00%
Range 2 [Member] | LIBOR Loans [Member]	'
Libor rate	3.00%
Range 2 [Member] | Prime Rate Loans [Member]	'
Libor rate	0.75%
Range 3 [Member] | LIBOR Loans [Member]	'
Libor rate	2.75%
Range 3 [Member] | Prime Rate Loans [Member]	'
Libor rate	0.50%

Debt_Schedule_Of_LongTerm_Debt

Debt (Schedule Of Long-Term Debt) (Details) (USD $)	Oct. 31, 2013	Jul. 31, 2013
In Thousands, unless otherwise specified
Debt [Abstract]	'	'
Total long term debt	$4,388	$4,500
Less current maturities	506	450
Notes payable - non-current	$3,882	$4,050

Income_Taxes_Narrative_Details

Income Taxes (Narrative) (Details) (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Oct. 31, 2013
Income Taxes [Abstract]	'
Valuation allowance against deferred tax assets	$217
Federal statutory tax rate	34.00%
State statutory tax rate	3.00%
Combined federal and state statutory tax rate	37.00%

Income_Taxes_Provision_For_Inc

Income Taxes (Provision For Income Taxes) (Details) (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Oct. 31, 2013	Oct. 31, 2012
Income Taxes [Abstract]	'	'
Federal, current	'	'
State, current	-6	-22
Deferred, net	-78	-104
Income tax benefit (expense)	$84	$126

Income_Taxes_Summary_Of_Accumu

Income Taxes (Summary Of Accumulated NOLs Expiration) (Details) (USD $)	Oct. 31, 2013
In Thousands, unless otherwise specified
Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	$7,180	[1]
State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	3,819
2014 [Member] | State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	482
2015 [Member] | State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	3,258
2019 [Member] | Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	182	[1]
2019 [Member] | State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	4
2020 [Member] | Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	6,043	[1]
2024 [Member] | Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	4	[1]
2025 [Member] | State [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	75
2030 [Member] | Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	946	[1]
2034 [Member] | Federal [Member]	'
Operating Loss Carryforwards [Line Items]	'
Accumulated net operating loss subject to expiration	$5	[1]
[1]	Years not shown have no amounts that expire.

Income_Taxes_Schedule_Of_Effec

Income Taxes (Schedule Of Effective Income Tax Reconciliation) (Details) (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Oct. 31, 2013	Oct. 31, 2012
Income Taxes [Abstract]	'	'
Computed income taxes at 37%	$64	$121
Permanent items	-23	-4
Other	3	-1
Income tax (benefit) expense from continuing operations	($84)	($126)

Stockholders_Equity_Narrative_

Stockholders' Equity (Narrative) (Details) (USD $)	0 Months Ended				3 Months Ended
	Jul. 29, 2013	Jul. 25, 2013	Mar. 15, 2013	Mar. 12, 2013	Oct. 31, 2013	Oct. 31, 2012	Jul. 31, 2013	Jul. 30, 2013
Sale price per share	'	'	'	$1.50	'	'	'	'
Class of warrant or right, exercise price per warrant or right	$1.80	$2	$2	'	$2	'	'	'
Common stock warrants	'	'	'	'	$276,000	'	'	'
Common stock sold	'	'	'	3,200,000	'	'	'	'
Common stock, par value	'	'	'	'	$0.00	'	$0.00	'
Warrants	'	'	'	1,066,667	214,000	'	'	916,667
Loss on change in fair value of stock warrants	'	'	'	'	-22,000	'	'	'
Warrants issued	'	'	64,000	'	'	'	'	'
Proceeds from Issuance of Common Stock	'	'	4,500,000	'	16,000	8,000	'	'
Debt retired	'	'	$300,000	'	'	'	'	'
Down-Round Protection Feature [Member]	'	'	'	'	'	'	'	'
Class of warrant or right, exercise price per warrant or right	'	'	'	'	$1.50	'	'	'

Stockholders_Equity_Schedule_O

Stockholders' Equity (Schedule Of Fair Value Assumptions For Warrants) (Details) (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Oct. 31, 2013	Oct. 31, 2012
Change in fair value	($22)	'
Balance 10/31/13	276	'
Fair Value, Inputs, Level 3 [Member]	'	'
Balance 7/31/13	254	'
Change in fair value	22	'
Balance 10/31/13	$276	'