Dendrite and its directors and executive officers and other members of management and employees may be deemed to be participants in the solicitation of proxies from Dendrite shareholders in respect of the proposed transaction. Information regarding these participants will be available in the proxy statement (when available).
Banc of America Securities Limited and SG Americas Securities, LLC acted as advisors only to CEGEDIM, and no other party, in connection with this transaction and will not be responsible to anyone other than CEGEDIM for providing the protections afforded to customers of Banc of America Securities Limited and SG Americas Securities, LLC or for providing advice in relation to this transaction. Banc of America Securities Limited and Société Générale, parent company of SG Americas Securities, LLC, are authorized and regulated in the United Kingdom by the Financial Services Authority.
I wanted to let you know personally that we announced today that Dendrite has entered into a definitive agreement to be acquired by Cegedim.
This is a very exciting and important day for our Company. We are confident that this transaction will significantly improve our ability to meet your needs, and helps us to address the fast changing pharmaceutical industry business environment.
As you may know, Cegedim is a premier supplier of healthcare technology and information services in Europe and has operations in more than 75 countries across the globe. Upon completion of our transaction, the combined company will have the resources to compete more effectively in the global marketplace.
Together and with the benefit of worldwide market coverage, our new company will have a broader product portfolio and increased scale and scope to provide you with a wider range of services to help you succeed. In addition it is an opportunity to combine and increase our capabilities in Research & Development to better face future business and technological challenges by providing you new innovative solutions.
As we build toward this exciting future, I want to assure you that we are committed to providing the high quality of service which you have come to expect.
For your reference, I’ve attached the press release of the announcement. Until the acquisition is approved, we will continue to operate as separate companies. During this time, we are committed to answering what we can and updating you with new information as soon as it becomes available. In the mean time, if you have any additional questions please contact me or your Account Manager.
Thank you for your support.
|
Joseph A. Ripp President and COO Dendrite International, Inc.
|
Additional Information and Where to Find it
In connection with the proposed merger, Dendrite will prepare a proxy statement for the shareholders of Dendrite to be filed with the Securities and Exchange Commission. BEFORE MAKING ANY VOTING OR INVESTMENT DECISION, DENDRITE’S SHAREHOLDERS ARE URGED TO READ THE PROXY STATEMENT (WHEN IT BECOMES AVAILABLE) BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED MERGER. Investors and security holders may obtain a free copy of the proxy statement (when available) and other documents filed by Dendrite with the Commission at the Commission’s web site atwww.sec.gov. These documents may be accessed and downloaded for free at Dendrite’s web site at www.dendrite.com or by directing a request to investorrelations@dendrite.com.
Participants in the Solicitation
Dendrite and its directors and executive officers and other members of management and employees may be deemed to be participants in the solicitation of proxies from Dendrite shareholders in respect of the proposed transaction. Information regarding these participants will be available in the proxy statement (when available).
Advisors disclaimer
Banc of America Securities Limited and SG Americas Securities, LLC acted as advisors only to CEGEDIM, and no other party, in connection with this transaction and will not be responsible to anyone other than CEGEDIM for providing the protections afforded to customers of Banc of America Securities Limited and SG Americas Securities, LLC or for providing advice in relation to this transaction. Banc of America Securities Limited and Société Générale, parent company of SG Americas Securities, LLC, are authorized and regulated in the United Kingdom by the Financial Services Authority.
Dear Colleagues,
I wanted to let you know personally that today we announced Dendrite has entered into a definitive agreement to be acquired by Cegedim for $16 per share in cash.
This is a very exciting and important day for the Company and we are confident that this transaction will significantly improve our offering to customers and bring benefits to employees.
The combined $1.1 billion company will create a powerful global player with vertical expertise that will be able to compete effectively with giants such as Oracle, IBM, SAP, Accenture and others that are operating within this space. Dendrite and Cegedim's operations and product offerings complement each other to enable a broader product portfolio and increased scale and scope, as well as industry-leading expertise among our highly skilled employees.
In my conversations with Cegedim, they have been very clear that their decision to acquire Dendrite is about growth and is in large part due to the strength and skills of our talented management team and employees. We expect the new company to provide an exciting future for our employees around the world. To the extent that there is some overlap in regions where we both operate, the goal will be to integrate resources to make the new company stronger.
It's important to know that today's announcement is the first step in a process that may take several months and until we close it is vitally important that we continue to conduct business as usual and that Dendrite and Cegedim continue to operate as separate companies. The most important part of that is continuing to focus on meeting our customers' needs.
For your reference, I've attached the press release of the transaction announcement and over the coming weeks and months I will update you with new information as soon as it becomes available. You will be receiving additional information shortly regarding specific employee meetings.
The incredible value of this transaction is a true reflection of all of your hard work. Thank you for your continued dedication and support.
Sincerely,
Joseph A. Ripp
President and COO
Additional Information and Where to Find it
In connection with the proposed merger, Dendrite will prepare a proxy statement for the stockholders of Dendrite to be filed with the Securities and Exchange Commission. BEFORE MAKING ANY VOTING OR INVESTMENT DECISION, DENDRITE'S STOCKHOLDERS ARE URGED TO READ THE PROXY STATEMENT (WHEN IT BECOMES AVAILABLE) BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED MERGER. Investors and security holders may obtain a free copy of the proxy statement (when available) and other documents filed by Dendrite with the Commission at the Commission's web site atwww.sec.gov. These documents may be accessed and downloaded for free at Dendrite's web site atwww.dendrite.com or by directing a request to investorrelations@dendrite.com.
Participants in the Solicitation
Dendrite and its directors and executive officers and other members of management and employees may be deemed to be participants in the solicitation of proxies from Dendrite shareholders in respect of the proposed transaction. Information regarding these participants will be available in the proxy statement (when available).
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg1.jpg)
What is the News?
- On March 1, Dendrite agreed to be acquired by Cegedim.
- Cegedim has agreed to pay $16 per share for Dendrite's outstanding shares in an all-cash transaction.
- $16 represents a significant premium and a good value for our shareholders
- Transaction is expected to close in a few months.
- Once the transaction closes, Dendrite will be a wholly-owned subsidiary of Cegedim.
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg2.jpg)
Who is Cegedim?
- Headquartered in Paris, France
- Provides physician data, direct marketing and CRM technology and services to the pharmaceutical industry
- A market leader in Europe
- Founded in 1969
- 2006 revenue: 539 million euros ($707 million)
- 4,700 employees in more than 75 countries
- Publicly traded on the Euronext Market: CGM
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg3.jpg)
Profile of the Combined Company
- Combined 2006 revenues of $1.1 billion
- Worldwide leader of vertically-focused sales and marketing solutions
Enables us to compete with horizontal giants, such as IBM, Oracle, SAP, and Accenture, who are operating within this space
An expanded sales effectiveness and marketing product portfolio to meet our customers’ needs in Europe, the Americas and Asia.
Innovative solutions in the emerging Compliance space
- 7,500 Employees
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg4.jpg)
Dendrite Brings Significant Assets to Cegedim
- Combination of Dendrite’s global presence acrossthe Americas, Asia and Europe, along withCegedim’s European operations, significantlyexpands our ability to serve customers globally
- Dendrite’s fully-customizable SFA solutions andemerging cell phone solutions complementCegedim’s EU market leading ASP model
- Dendrite’s strategic marketing solutions are astrong complement to Cegedim’s existing portfolio
- Dendrite brings compliance solutions intoCegedim’s existing portfolio
- Dendrite’s Centers of Excellence in Poland andIndia will enable greater new product innovation
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg5.jpg)
What does this mean for you?
- A key factor in Cegedim’s decision to acquire Dendrite is the strength and skills of our talented management team and employees.
- Employees will be part of a larger and exciting growth opportunity.
- The changes we have made over the past year have positioned us well:
Invested in hardware and call center operations
Created two Centers of Excellence (India & Poland)
Established an Asian headquarters in Singapore
- Integration teams will be formed to determine future plans
- You must stay focused on existing responsibilities – 2007 goals need to be established
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg6.jpg)
How Will We Keep You Informed?
- We sent you a letter immediately following the press release, along with the releaseitself
- We have a series of meetings today withvarious groups to make sure everyone is informed
- We will share additional information with you as soon as we can
- If you have specific employee-related questions, please contact your manager or local HR representative
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg7.jpg)
What does this mean for our customers?
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg8.jpg)
What do I tell my customers?
- Many of the most senior customers have already been contacted
- Customer letters have already been sent byJoe Ripp
- A Powerpoint briefing was prepared for Dendrite customers and prospects
- Specific talking points and training were given to sales and implementation teams
- If there is any confusion, speak with your manager
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg9.jpg)
What if I receive a customer inquiry?
- Make sure you know with whom you are speaking
- If it is about the transaction, refer the call to their account manager or the most senior manager available
- Do not speculate on “what-ifs” with customers
- We should properly communicate the benefits of the combined merger asprovided in talking points
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg10.jpg)
What if a reporter or investor asks about the situation?
- A press release was distributed directly to the media and key investors
- Do not answer media or investor questions. Refer as follows:
Media |
David Coman |
(908) 443-2457 |
Investor |
Christine Croft |
(908) 443-4265 |
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg11.jpg)
What happens next?
Formation of integration teams
Regulatory approval
Shareholders vote
Continue to operate as separate companies
No discussion between companies about pricing, pending contracts, etc.
Continue to focus on meeting our customers’ needs.
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg12.jpg)
What Should I Do Tomorrow?
- Business as Usual – 2007 is still “The Year ofSales”
- Generate new business
- Continue to provide our customers with excellentservice
- IF YOU KEEP YOUR MIND ON YOUR CUSTOMER’S NEEDS, EVERYBODY WINS
- Achieve 2007 sales and performance objectives
- Contact you manager or local human resourcesrepresentative with questions
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg13.jpg)
What Should I Avoid Doing Tomorrow?
- Do not waste time speculating
- Do not enable your key prospects to delay their decision
- Do not take media or investor calls
- Do not make up answers for questions we are unable to answer
- Do not send any unauthorized written communication about the transaction
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg14.jpg)
Additional Information and Where to Find it
In connection with the proposed merger, Dendrite will prepare a proxy statement for the shareholders of Dendrite to be filed with the Securities and Exchange Commission. BEFORE MAKING ANY VOTING OR INVESTMENT DECISION, DENDRITE’S SHAREHOLDERS ARE URGED TO READ THE PROXY STATEMENT (WHEN IT BECOMES AVAILABLE) BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED MERGER. Investors and security holders may obtain a free copy of the proxy statement (when available) and other documents filed by Dendrite with the Commission at the Commission’s web site atwww.sec.gov. These documents may be accessed and downloaded for free at Dendrite’s web site at www.dendrite. com or by directing a request to investorrelations@dendrite. com.
Participants in the Solicitation
Dendrite and its directors and executive officers and other members of management and employees may be deemed to be participants in the solicitation of proxies from Dendrite shareholders in respect of the proposed transaction. Information regarding these participants will be available in the proxy statement (when available) .
Advisors disclaimer
Banc of America Securities Limited and SG Americas Securities, LLC acted as advisors only to CEGEDIM, and no other party, in connection with this transaction and will not be responsible to anyone other than CEGEDIM for providing the protections afforded to customers of Banc of America Securities Limited and SG Americas Securities, LLC or for providing advice in relation to this transaction. Banc of America Securities Limited and Société Générale, parent company of SG Americas Securities, LLC, are authorized and regulated in the United Kingdom by the Financial Services Authority.
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/pg15.jpg)
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/apg1.jpg)
Transaction Overview
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/apg2.jpg)
Who is Cegedim?
- Headquartered in Paris, France
- Provides physician data, direct marketing and CRM technology and services to thepharmaceutical industry
- A market leader in Europe – operations in 21European countries
- Founded in 1969
- 2006 revenue: 539 million euros ($707 million)
- 4,700 employees in more than 75 countries
- Publicly traded on the Euronext Market: CGM
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/apg3.jpg)
Profile of the Combined Company
- Combined 2006 revenues of $1.1 billion
- Operations in more than 60 countries
- Worldwide leader of vertically-focused sales and marketing solutions
Enables us to compete with horizontal giants such as: IBM, Oracle, SAP, and Accenture who are operating within this space
An expanded sales effectiveness and marketing product portfolio to meet our customers’ needs in Europe, the Americas and Asia.
Innovative solutions in the emerging Compliance space
- 7,500 Employees
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/apg4.jpg)
Dendrite Brings Significant Assets to Cegedim
- Combination of Dendrite’s global presence across theAmericas, Asia and Europe along with Cegedim’sEuropean operations significantly expands our abilityto serve customers globally
- Dendrite’s fully-customizable SFA solutions andemerging cell phone solutions compliment Cegedim’sEU market leading ASP model
- Dendrite’s marketing solutions are a strongcomplement to Cegedim’s existing portfolio
- Dendrite brings compliance solutions into Cegedim’sexisting portfolio
- Dendrite’s Centers of Excellence in Poland and Indiawill enable greater new product innovation
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/apg5.jpg)
Cegedim Brings Significant Assets to Dendrite Customers
- Cegedim broad presence in Europe with stronglocal support organization significantly expands our ability to serve customers globally
- Cegedim regionalized product portfolio provides alarger choice of customized solutions to meet specific market needs
- Cegedim brings a unique multi-country HealthcareProfessional Database offer with fully standardizedstructure and maintenance processes
- Cegedim Strategic & Profiling Data will perfectly fitwith Dendrite’s Marketing Solutions
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/apg6.jpg)
What does this mean for you?
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/apg7.jpg)
What happens next?
Business as usual
Integration teams will be established
Develop plans for the most effective integration of resources
Ensure no disruption in services
We will communicate as integration plans are solidified
Until closed, the two companies will continue to act independently
As Dendrite’s most valued assets, we commit to communicate throughout this process
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/apg8.jpg)
What happens next?
- Thank you for your continuing support
- We look forward to our continuedrelationship
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/apg9.jpg)
Additional Information and Where to Find it
In connection with the proposed merger, Dendrite will prepare a proxy statement for the shareholders of Dendrite to be filed with the Securities and Exchange Commission. BEFORE MAKING ANY VOTING OR INVESTMENT DECISION, DENDRITE’S SHAREHOLDERS ARE URGED TO READ THE PROXY STATEMENT (WHEN IT BECOMES AVAILABLE) BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED MERGER. Investors and security holders may obtain a free copy of the proxy statement (when available) and other documents filed by Dendrite with the Commission at the Commission’s web site atwww.sec.gov. These documents may be accessed and downloaded for free at Dendrite’s web site at www.dendrite. com or by directing a request toinvestorrelations@dendrite. com.
Participants in Solicitation
Dendrite and its executive officers and directors and other members of management and employees may be deemed to be participants in the solicitation of proxies from Dendrite shareholders in respect of the proposed transaction. Information regarding the officers and directors of Dendrite is included in its definitive proxy statement for its 2006 annual meeting filed with SEC on March 21, 2006, which is available free at the SEC's website,http://www. sec.gov, and at Dendrite's website,http://www. dendrite. com. More detailed information regarding the identity of potential participants, and their direct or indirect interests, by securities, holdings or otherwise, will be set forth in the proxy statement and other materials to be filed with SEC in connection with the proposed transaction.
Advisors disclaimer
Banc of America Securities Limited and SG Americas Securities, LLC acted as advisors only to CEGEDIM, and no other party, in connection with this transaction and will not be responsible to anyone other than CEGEDIM for providing the protections afforded to customers of Banc of America Securities Limited and SG Americas Securities, LLC or for providing advice in relation to this transaction. Banc of America Securities Limited and Société Générale, parent company of SG Americas Securities, LLC, are authorized and regulated in the United Kingdom by the Financial Services Authority.
![](https://capedge.com/proxy/DEFA14A/0001214659-07-000455/apg10.jpg)