Revenue and Related Contract Costs and Contract Liabilities | Note 2. Revenue and Related Contract Costs and Contract Liabilities GES’ performance obligations consist of services or product(s) outlined in a contract. While we often sign multi-year contracts for recurring events, the obligations for each occurrence are well defined and conclude upon the occurrence of each event. The obligations are typically the provision of services and/or sale of a product in connection with a live event. Revenue for goods and services provided for which we do not have control of the goods or services before that good or service is transferred to a customer is recorded on a net basis to reflect only the fees received for arranging these services. We recognize revenue for services generally at the close of the live event. We recognize revenue for products either upon delivery to the customer’s location, upon delivery to an event that we are serving, or when we have the right to invoice. In circumstances where a customer cancels a contract, we generally have the right to bill the customer for costs incurred to date. Payment terms are generally within 30 - 60 days and contain no significant financing components. Pursuit’s performance obligations are short-term in nature. They include the provision of a hotel room, an attraction admission, a chartered or ticketed bus or van ride, the fulfillment of travel planning itineraries, and/or the sale of food, beverage, or retail products. We recognize revenue when the service has been provided or the product has been delivered. When we extend credit, payment terms are generally within 30 days and contain no significant financing components. Contract Liabilities GES and Pursuit typically receive customer deposits prior to transferring the related product or service to the customer. We record these deposits as a contract liability, which are recognized as revenue upon satisfaction of the related contract performance obligation(s). GES also provides customer rebates and volume discounts to certain event organizers that we recognize as a reduction of revenue. We include these amounts in the Condensed Consolidated Balance Sheets under the captions “Contract liabilities” and “Other deferred items and liabilities.” Changes to contract liabilities are as follows: (in thousands) Balance at December 31, 2020 $ 18,618 Cash additions 117,499 Revenue recognized ( 90,638 ) Foreign exchange translation adjustment ( 584 ) Balance at September 30, 2021 $ 44,895 Contract Costs GES capitalizes certain incremental costs incurred in obtaining and fulfilling contracts. Capitalized costs principally relate to direct costs of materials and services incurred in fulfilling services of future exhibitions, conferences, and events, and also include up-front incentives and commissions incurred upon contract signing. We expense costs associated with preliminary contract activities (i.e. proposal activities) as incurred. Capitalized contract costs are expensed upon the transfer of the related goods or services and are included in costs of services or costs of products, as applicable . We include the deferred incremental costs of obtaining and fulfilling contracts in the Condensed Consolidated Balance Sheets under the captions “Current contract costs” and “Other investments and assets.” Changes to contract costs are as follows: (in thousands) Balance at December 31, 2020 $ 10,835 Additions 24,514 Expenses ( 14,061 ) Cancelled ( 709 ) Foreign exchange translation adjustment ( 57 ) Balance at September 30, 2021 $ 20,522 As of September 30, 2021 , capitalized contract costs consisted of $ 0.6 million to obtain contracts and $ 19.9 million to fulfill contracts. We did no t recognize an impairment loss with respect to capitalized contract costs during the three and nine months ended September 30, 2021 or 2020. Disaggregation of Revenue During the first quarter of 2021, we changed GES’ presentation of certain items in the following disaggregation of revenue table to depict how the nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factors. All prior periods have been reclassified to conform to this new reporting structure. The following tables disaggregate GES and Pursuit revenue by major service and product lines, timing of revenue recognition, and markets served: GES Three Months Ended Nine Months Ended September 30, September 30, (in thousands) 2021 2020 2021 2020 Service lines: Exhibitions and Conferences $ 81,029 $ 4,625 $ 96,881 $ 222,038 Brand experiences 31,009 8,895 55,194 85,831 Venue services 4,006 472 8,034 12,061 Total revenue $ 116,044 $ 13,992 $ 160,109 $ 319,930 Timing of revenue recognition: Services transferred over time $ 100,865 $ 12,031 $ 139,241 $ 287,457 Products transferred over time (1) 6,509 247 7,659 13,442 Products transferred at a point in time 8,670 1,714 13,209 19,031 Total revenue $ 116,044 $ 13,992 $ 160,109 $ 319,930 Geographical markets: North America $ 92,648 $ 11,686 $ 127,978 $ 272,391 EMEA 24,084 2,590 34,061 50,797 Intersegment eliminations ( 688 ) ( 284 ) ( 1,930 ) ( 3,258 ) Total revenue $ 116,044 $ 13,992 $ 160,109 $ 319,930 (1) GES’ graphics product revenue is earned over time over the duration of an event as it is considered a part of the single performance obligation satisfied over time. Pursuit Three Months Ended Nine Months Ended September 30, September 30, (in thousands) 2021 2020 2021 2020 Services: Admissions $ 39,480 $ 12,229 $ 51,069 $ 17,865 Accommodations 37,553 18,021 54,742 23,994 Transportation 3,453 445 4,913 2,513 Travel planning and other 2,019 855 4,668 1,484 Intersegment eliminations ( 406 ) ( 144 ) ( 463 ) ( 261 ) Total services revenue 82,099 31,406 114,929 45,595 Products: Food and beverage 18,029 6,783 25,152 9,047 Retail operations 17,427 10,626 23,577 12,960 Total products revenue 35,456 17,409 48,729 22,007 Total revenue $ 117,555 $ 48,815 $ 163,658 $ 67,602 Timing of revenue recognition: Services transferred over time $ 82,099 $ 31,406 $ 114,929 $ 45,595 Products transferred at a point in time 35,456 17,409 48,729 22,007 Total revenue $ 117,555 $ 48,815 $ 163,658 $ 67,602 Markets: Banff Jasper Collection $ 52,602 $ 26,395 $ 71,720 $ 39,234 Alaska Collection 25,932 5,436 37,279 6,167 Glacier Park Collection 32,081 14,929 43,627 16,813 FlyOver 2,296 2,055 3,494 5,388 Sky Lagoon (1) 4,644 — 7,538 — Total revenue $ 117,555 $ 48,815 $ 163,658 $ 67,602 (1) We opened Pursuit’s new Sky Lagoon attraction on April 30, 2021 in Reykjavik, Iceland. |