EXHIBIT 99.1
PRESS RELEASE
THE CHEESECAKE FACTORY OPENS IN SANTA ANITA, CALIFORNIA
FOR IMMEDIATE RELEASE | CONTACT: JILL PETERS |
| (818) 871-3000 |
Calabasas Hills, CA – December 19, 2006 – The Cheesecake Factory Incorporated (Nasdaq: CAKE) today announced the opening of its 122nd Cheesecake Factory restaurant at the Westfield Santa Anita Mall in Santa Anita, California on December 18, 2006. The restaurant contains approximately 9,700 square feet and 280 seats.
About The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated operates 122 upscale, casual dining restaurants under The Cheesecake Factoryâ name that offer an extensive menu of more than 200 items with an average check of approximately $17.00. The Company also operates two bakery production facilities that produce over 50 varieties of quality cheesecakes and other baked products for the Company’s restaurants and for other leading foodservice operators, retailers and distributors. Additionally, the Company operates eight upscale, casual dining restaurants under the Grand Lux Cafeâ name; one self-service, limited menu “express” foodservice operation under The Cheesecake Factory Express® mark inside the DisneyQuest® family entertainment center in Orlando, Florida; and licenses two bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafeâ name. For more information about The Cheesecake Factory Incorporated, please visit thecheesecakefactory.com.
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The Cheesecake Factory Incorporated
26901 Malibu Hills Road, Calabasas Hills, CA 91301 · Telephone (818) 871-3000 · Fax (818) 871-3100