Exhibit 99.1
PRESS RELEASE
FOR IMMEDIATE RELEASE | | Contact: Jill Peters |
| | (818) 871-8342 |
| | jpeters@thecheesecakefactory.com |
THE CHEESECAKE FACTORY OPENS IN HOUSTON, TEXAS
Calabasas Hills, CA — February 8, 2011 — The Cheesecake Factory Incorporated (NASDAQ: CAKE) today announced the opening of its newest Cheesecake Factory restaurant at the Memorial City Mall in Houston, Texas. The restaurant opened on February 7, 2011 and contains approximately 8,400 square feet and 225 seats.
About The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 164 full-service, casual dining restaurants throughout the U.S., including 150 restaurants under The Cheesecake Factory® mark; 13 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. Learn more about the company at www.thecheesecakefactory.com.
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The Cheesecake Factory Incorporated
26901 Malibu Hills Road, Calabasas Hills, CA 91301 · Telephone (818) 871-3000 · Fax (818) 871-3100
