Operating Segments | 7. Operating Segments The Company operates in three segments: advanced wound care, traditional wound care and pharmaceutical wound care products. They are managed separately as each segment requires different technology, marketing and sales strategies. Advanced wound care products principally consist of both novel and otherwise differentiated dressings, devices and skin substitutes designed to promote wound healing and/or prevent infection. Traditional wound care products principally consist of commodity related dressings, ointments, gauze bandages, adhesive bandages, wound closure strips, catheter fasteners and skin care products. The pharmaceutical wound care segment is focused solely on Aclerastide (formerly referred to as DSC127), a novel, first in class angiotensin peptide currently involved in a Phase III clinical trial for the treatment of diabetic foot ulcers. Advanced and traditional wound care products are marketed globally to acute care, extended care, home health care, wound and burn care clinics and physician offices. The Company utilizes a broad network of well-established distributors to deploy the majority of its products to end users. A smaller portion of the Company's sales are sold directly to care providers and through retail. The advanced and traditional wound care products are both manufactured internally and sourced from third party suppliers. The majority of marketing expenses are deployed in support of advanced wound care products with traditional wound care products requiring limited support. The Company utilizes direct sales representatives, distributor relationships and contractual relationships with buying groups and wound care service providers to sell its products. Direct sales representatives are used solely in support of advanced wound care sales in the U.S. and the U.K. and for both advanced and traditional wound care products in Canada. The pharmaceutical wound care segment is presently limited to the development of Aclerastide Each operating segment is managed at the segment contribution level consisting of gross profit minus direct expense consisting of distribution, marketing, sales, research and development and intangible amortization expenses. Expenses are allocated directly by segment to the extent possible. Expenses common to all three operating segments are allocated consistently using activity based assumptions. The aggregation or allocation of indirect expenses by segment is not practical. Operating segment sales, gross profit, segment contribution and other related information for 2015 and 2014 were as follows: Three Months Ended September 30, 2015 Advanced Wound Care Traditional Pharmaceutical Other Total Net sales $ 11,348,591 $ 10,820,068 $ - $ - $ 22,168,659 Gross profit 5,496,935 2,939,307 - - 8,436,242 Direct expense (7,957,642 ) (1,315,603 ) (4,851,893 ) - (14,125,138 ) Segment contribution $ (2,460,707 ) $ 1,623,704 $ (4,851,893 ) - (5,688,896 ) Indirect expenses $ (3,273,906 ) (3,273,906 ) Net loss $ (8,962,802 ) Three Months Ended September 30, 2014 Net sales $ 9,473,023 $ 10,696,106 $ - $ - $ 20,169,129 Gross profit 3,830,878 2,528,379 - - 6,359,257 Direct expense (7,594,811 ) (1,321,202 ) (4,361,081 ) - (13,277,094 ) Segment contribution $ (3,763,933 ) $ 1,207,177 $ (4,361,081 ) - (6,917,837 ) Indirect expenses $ (4,329,911 ) (4,329,911 ) Net loss $ (11,247,748 ) Nine Months Ended September 30, 2015 Advanced Traditional Pharmaceutical Other Total Net sales $ 31,411,631 $ 32,812,044 $ - $ - $ 64,223,675 Gross profit 15,260,095 9,082,521 - - 24,342,616 Direct expense (25,086,764 ) (4,062,276 ) (13,270,116 ) - (42,419,156 ) Segment contribution $ (9,826,669 ) $ 5,020,245 $ (13,270,116 ) - (18,076,540 ) Indirect expenses $ (10,781,550 ) (10,781,550 ) Net loss $ (28,858,090 ) Nine Months Ended September 30, 2014 Net sales $ 26,637,772 $ 34,234,616 $ - $ - $ 60,872,388 Gross profit 12,203,928 8,912,471 - - 21,116,399 Direct expense (22,904,674 ) (3,992,260 ) (12,901,805 ) - (39,798,739 ) Segment contribution $ (10,700,746 ) $ 4,920,211 $ (12,901,805 ) - (18,682,340 ) Indirect expenses $ (11,522,225 ) (11,522,225 ) Net loss $ (30,204,565 ) The following table presents net sales by geographic region: Three Months Ended September 30, Nine Months Ended September 30, 2015 2014 2015 2014 United States 84 % 82 % 84 % 80 % Canada 11 % 13 % 11 % 15 % Other 5 % 5 % 5 % 5 % For the three months ended September 30, 2015 and 2014, the Company had a major Canadian customer comprising 11 13 11 15 At September 30, 2015 and December 31, 2014 the Company was in a net asset position and a net liability position, respectively, to this customer due to the timing of receivables and related rebate obligations. |