▪ | I also am encouraged to report that our growth initiatives are on track and proceeding on schedule. |
▪ | We have strengthened our core disc publishing business, and we are maximizing the opportunities available to this technology. |
▪ | At the same time, we are making significant progress toward our goal of transforming Rimage into a solutions-based company and generating new revenue streams by leveraging our disc publishing platform with greater software content. |
▪ | We also are continuing to evaluate opportunities for expanding our solutions beyond the realm of physical distribution of data. |
▪ | Now, for the next few minutes, I will provide a progress report on the initiatives that form the near and mid-term components of Rimage’s growth strategy. |
▪ | First, I will discuss how we are strengthening our core disc publishing business. |
▪ | At the beginning of the second quarter, we ended our relationship with distributors in Rimage’s largest markets, including the U.S., Germany and the U.K. |
▪ | In place of distributors, we are expanding our sales force, while continuing to serve customers through high-quality value-added resellers or VARs. |
▪ | This action, which has eliminated significant cost from our distribution system and moved us closer to our customers, was implemented without any significant negative impact on second quarter sales and product returns. |
▪ | As part of this initiative, we also launched our own backroom operation for credit management and other functions previously handled by distributors. |
▪ | Ramping up this operation has proceeded seamlessly. |
▪ | We believe the positive impact of our new sales model on sales and margins will become increasingly apparent during this year’s second half. |
▪ | Turning next to products, the introduction of the 5400N disc publishing system in March enabled us to reduce our line of hardware offerings from 27 to a more manageable and better differentiated 15. |
▪ | We expect to reduce our offerings to 13 later this year per our strategic plan. |
▪ | We believe the reduction in our product offerings will have an increasingly positive impact on sales and manufacturing costs as the year progresses. |
▪ | Regarding efforts to maximize Rimage’s aftermarket opportunity, we opened our new e-commerce system during the second quarter for selling our full range of consumable supplies. |
▪ | In addition to providing us with better visibility into consumption patterns and customer needs, our web commerce system will give us the opportunity to increase sales of optical media by leveraging our large customer base for printer ribbons and cartridges. |
▪ | Finally,work is continuing on plans for increasing the attach rates of service contracts on system sales to maximize the revenue potential of Rimage’s worldwide service capability. |
▪ | Since Rimage’s customer base historically has been under-penetrated with our service offerings, it will probably be several more quarters before we start realizing the positive impact of this initiative on both revenues and margins. |
▪ | The second component of our growth strategy involves generating new revenue streams by transitioning from our historic function as a hardware supplier into a provider of total solutions. |
▪ | We have been steadily refining our video surveillance solution since its initial $800,000 sale in the fourth quarter of 2009. |
▪ | Developed in partnership with a major provider of surveillance software, this solution leverages our disc publishing platform, enabling users to collect, archive and publish large volumes of video surveillance data. |
▪ | We have developed a substantial pipeline of projects with law enforcement agencies that we expect to revenue in this year’s third quarter. |
▪ | We believe the surveillance market has the potential to become a growth driver for Rimage going forward. |
▪ | Our Evidence Disc System, or EDS, also leverages our disc publishing platform with software content to collect, process and analyze information stored on optical media gathered at crime scenes. |
▪ | EDS also increases accuracy in tracing and authenticating evidence. |
▪ | Feedback from beta tests has been highly positive, and we have trained our VAR partners on this product. |
▪ | We expect to realize revenues in the second half from projects in our sales pipeline. |
▪ | In addition, we have applied to the Chinese government for the registration of Rimage Information Technology, a majority-owned joint venture that will deploy a complete digital publishing solution for medical imaging in hospitals and clinics in China. |
▪ | We expect to receive approval from the Chinese government in the third quarter. |
▪ | In the meantime, we have hired a general manager for the joint venture and secured an office in Shanghai. |