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Ÿ | Our solution, which is market-ready, will enable the transition from analog film to optical technology, which gives this venture strong revenue potential over time. |
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Ÿ | During the year, we entered a joint venture agreement with a Taiwanese software company…secured our business license approval from the Chinese government…established an office in Shanghai…hired a general manager, who is now recruiting a sales team…and defined our sales channel. |
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Ÿ | In all, 7% of our 2010 equipment revenues were derived from these new sources that did not exist in 2009. |
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Ÿ | We believe our new revenue sources, as a percentage of total revenue, will increase substantially in 2011, reflecting the anticipated growth of both equipment and related aftermarket sales. |
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Ÿ | The third facet of our transformational strategy involves extending our technology platform in view of a rapidly changing IT landscape and evolving customer needs. |
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Ÿ | Rimage’s disc publishing business is forecasted to remain a profitable cash generator for many years, since our optical technology is embedded in thousands of workflows that generate a steady stream of recurring revenues. |
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Ÿ | However, the disc publishing market is mature and technology substitution is occurring. |
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Ÿ | For this reason, developing a new growth engine is our foremost challenge, and toward this end, we are focused on developing a virtual publishing solution, consistent with ongoing technology trends and our customers’ changing requirements. |
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Ÿ | Content, particularly rich-media materials like video, and its online delivery to an expanding range of devices, are growing exponentially. |
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Ÿ | Based on forecasted internet traffic, we estimate that the equivalent of 12 billion DVDs will cross the internet each month by 2014. |
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Ÿ | To operate efficiently in an increasingly virtual environment, many customers have told us they want Rimage to extend its technology platform to encompass an enterprise-grade virtual publishing solution. |
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Ÿ | And the solution they want must satisfy a range of key needs that are largely unmet by current virtual publishing offerings. |
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Ÿ | Email and website downloads are dependent upon available bandwidth, making it difficult to handle such large, rich-media files as video, which is becoming an increasingly prominent information format. |
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Ÿ | Content providers are challenged to efficiently send rich-media content to PCs, laptops, tablets and smart phones based on such diverse platforms as Windows, Mac, iPhone, iPad, Android, Blackberry and Windows Mobile. |
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Ÿ | Given the exponential growth of mobile communications, the ability to deliver content to mobile devices is particularly critical. |
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Ÿ | Content, from provider to subscriber, is not always protected by failsafe security. |