Cloud use for data and analytics is surging.
* © 2017 FORRESTER. REPRODUCTION PROHIBITED. Public Cloud big data services are at the top of the list. Base: 2106 global data and analytics technology decision makersSource: Forrester Data Global Business Technographics® Data And Analytics Survey, 2017
Source: a commissioned study conducted by Forrester Consulting on behalf of a Forrester client, May 2017 Base: 211 IT directors and above with responsibilities for data management “What types of cloud environments does your organization currently have in place?” It’s not cloud versus on-premise; it’s both
Source: A commissioned study conducted by Forrester Consulting on behalf of a Forrester client, May 2017 “To the best of your knowledge, to what extent do you expect your firm's use of public cloud for data and analytics to change over the next year?” Base: 319 IT directors and above with responsibilities for data management Cloud use for data and analytics is surging!
Data integration must seamlessly connect on-premise and multiple clouds!
68 © 2016 Forrester Research, Inc. Reproduction Prohibited 52% of data and analytics technology decision-makers increased their budgets for data and analytics from 2015 to 2016
Legacy data integration technologies are a major obstacle because: They weren’t designed for gnarly dataThey weren’t designed to be real-timeThey certainly weren’t designed to synergize on-premise and cloud infrastructure
110010011011001 010010011011001 010011001101101 010010011011001 Customer data Transactions Applications Logs Source data from dozens, hundreds, and thousands of internal and external sources of data.
Stream data at a moments notice.
Scale to handle any amount of data.
Protect confidential information.
78 © 2016 Forrester Research, Inc. Reproduction Prohibited Data integration is a huge pre-requisite to AI success. Pragmatic AI Yep! Prerequisite
© 2015 Forrester Research, Inc. Reproduction Prohibited 80 How well do you know this consumer? Male35 years oldSingleResides in New York CityMakes $100,000 per year What do you predict he would do if the bank accidently transferred $5,000 into his bank account?Give the money backTake the money and run Quiz
Thank you Mike Gualtierimgualtieri@forrester.comTwitter: @mgualtieri
* © 2017 Attunity * © 2017 Attunity Data Science. Advanced Analytics. AI.Real time processing of data in flightTransactions + new sources (IoT…)Predictive view ENABLING MODERN ANALYTICS Business AnalysisBatch analysis of data at restTransactional sourcesHistorical view Traditional Analytics Modern Approaches MODERN ANALYTICS NEEDS MODERN DATA ARCHITECTURES
* © 2017 Attunity 92 © 2017 Attunity MODERN DATA ARCHITECTURES DRIVE STRATEGIC INVESTMENTS Sources:Markets and Markets: The data lakes market size is estimated to grow from USD 2.53 Billion in 2016 to USD 8.81 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.3%Markets and Markets: The streaming analytics market is estimated to grow from USD 3.08 Billion in 2016 to USD 13.70 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 34.8%Gartner: The Cloud application infrastructure and middleware market size is estimated to grow from 2.1B in 2016 to 4.9B by 2021, Gartner 2017 WW Public Cloud Services DATA LAKES STREAMING CLOUD DATA WAREHOUSE BATCH ON PREM 2.5B 8.8B 3B 13.7B 2.1B 4.9B
* © 2017 Attunity * © 2017 Attunity DATA LAKES – MARKET OPPORTUNITY Analyze everything (IoT)New analytics (Predictive, AI)Expensive EDW offload Scale (10-100x sources)Complexity (manual coding)Management Automated and scalable data pipelines enable new analytics and drive Data Lake ROI Motivators Challenges Opportunity
* © 2017 Attunity 92 © 2017 Attunity EXAMPLE – ENTERPRISE DATA LAKE@ FORTUNE 100 CUSTOMER Legacy Data Environment Future Data Environment DATA INGESTION 4000+ Data Environments200+ Data WarehousesLegacy Mainframe to Modern Servers Corporate Data LakeModern InfrastructureReal-Time Data Visibility REAL-TIME PREDICTIVE AI
* © 2017 Attunity * © 2017 Attunity STREAMING – MARKET OPPORTUNITY Real-time processingReal-time analyticsAgile architecture (micro services) Databases are not streamsComplexity (metadata)Heterogeneous streaming Converting databases to data streams to enable real-time analytics across universal streaming platforms Motivators Challenges Opportunity
* © 2017 Attunity * © 2017 Attunity CLOUD – MARKET OPPORTUNITY Outsource the data centerElastic resources, ScalabilityAgile, Faster DevelopmentNew analytic platform Efficient data transfer Vendor lock-inComplex hybrid architecture Data mobility and efficient data pipelines enable migrations and agile analytics across cloud platforms Motivators Challenges Opportunity
* © 2017 Attunity 89 © 2017 Attunity WHERE IS THE DATA COMING FROM? 45% market share RDBMS 80% of the corporate data on mainframes 64,000 unique companies globally TARGETING LION’S SHARE OF ENTERPRISE DATA
* © 2017 Attunity 90 © 2017 Attunity * * ATTUNITY’S MARKET OPPORTUNITY Data Lakes, Streaming Architectures, and Cloud are reshaping IT Billions in Addressable Market >1B for Big Data Integration per Forrester, >4.5B Data Integration & Quality per Gartner Legacy Data Integration technologies are an obstacle
We are CHANGING Data integration 2017 GARTNER MQ FOR DATA INTEGRATION Source: 2017 Gartner Magic Quadrant for Data Integration Tools, Mark A. Beyer, Eric Thoo, Mei Yang Selvage, Ehtisham Zaidi, August 2017 ATTUNITY RECOGNIZED AS A MARKET CHALLENGERAttunity’s strengths: Robust data replication across platformsTime to valueModern platform for Hadoop, Streaming, Cloud FASTEST GROWING MARKET $4.7B in 2017 Informatica IBM SAP Talend Oracle SAS Information Builders Cisco Denodo Microsoft Adeptia Actian Syncsort Pentaho Attunity CHALLENGERS LEADERS NICHE PLAYERS VISIONARIES ABILITY TO EXECUTRE COMPLETENESS OF VISION As of August 2016
* © 2017 Attunity WE ARE CHANGING DATA INTEGRATION 2017 GARTNER MQ FOR DATA INTEGRATION Source: 2017 Gartner Magic Quadrant for Data Integration Tools, Mark A. Beyer, Eric Thoo, Mei Yang Selvage, Ehtisham Zaidi, August 2017 ATTUNITY RECOGNIZED AS A MARKET CHALLENGERAttunity’s strengths: Robust data replication across platformsTime to valueModern platform for Hadoop, Streaming, Cloud FASTEST GROWING MARKET $4.7B in 2017 Informatica IBM SAP Talend Oracle SAS Information Builders Cisco Denodo Microsoft Adeptia Actian Syncsort Pentaho Attunity CHALLENGERS LEADERS NICHE PLAYERS VISIONARIES ABILITY TO EXECUTRE COMPLETENESS OF VISION As of August 2016
* © 2017 Attunity 92 © 2017 Attunity GROWING AWARENESS AND DEMAND Automated NurtureLDR TeamDevelop inboundProspect outbound NURTURE Refer customers Amplify awareness and lead genJoint solutions with Cloud & Data Lake vendorsMarket to SI companies building modern solutions PARTNERS Events Thought leadershipSearch MarketingSocial MarketingAnalyst Relations BRAND
PRODUCT AND SOLUTION INNOVATION HIGHLIGHTS Dan PotterVP ProductsATTUNITY Allen SkeesVP EngineeringATTUNITY
* © 2017 Attunity © 2017 Attunity EFFICIENT DATA PIPELINES 2
* © 2017 Attunity © 2017 Attunity EFFICIENT DATA PIPELINES Transport where and when it is needed, the faster the better, without disruption 2
* © 2017 Attunity © 2017 Attunity EFFICIENT DATA PIPELINES Insight on usage, capacity planning and identifying where to drill Transport where and when it is needed, the faster the better, without disruption 2
* © 2017 Attunity © 2017 Attunity EFFICIENT DATA PIPELINES Insight on usage, capacity planning and identifying where to drill Transport where and when it is needed, the faster the better, without disruption Refined into a shape and format for analytic consumption 2
* © 2017 Attunity © 2017 Attunity EFFICIENT DATA PIPELINES Insight on usage, capacity planning and identifying where to drill Transport where and when it is needed, the faster the better, without disruption Refined into a shape and format for analytic consumption Manage the global supply chain 2
* © 2017 Attunity © 2017 Attunity EFFICIENT DATA PIPELINES Insight on usage, capacity planning and identifying where to drill Transport where and when it is needed, the faster the better, without disruption Refined into a shape and format for analytic consumption VISIBILITY REPLICATE COMPOSE Manage the global supply chain 2 ATTUNITY ENTERPRISE MANAGER
* © 2017 Attunity “You will not find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics.”Dwight D. Eisenhower 3
* © 2017 Attunity * © 2017 Attunity MODERN DATA INTEGRATION PLATFORM Global Management & Control Attunity Enterprise Manager On Premises / Cloud HADOOP FILES RDBMS EDW NOSQL MAINFRAME Universal Data Integration SAP Replication Automated ETL & Modeling Attunity Replicate Attunity Replicate for SAPAttunity Gold Client Attunity Compose for HiveAttunity Compose for DW Data Usage & Workload Analytics Attunity Visibility Deliver solutions versus products More effectively upsell and cross-sell Attunity Enterprise Manager (AEM) is the common, unifying layer 4
Real-time Replication for SAP Native SAP integration Simplified mapping of complex SAP data modelDecode the proprietary source structuresAll core and industry-specific SAP modulesIntegrate real-time with all major targetsDeliver to Data Lakes, Cloud, et alMove external data into SAP HANA Over 200 enterprises use Attunity for SAP data movement DATABASE SOFTWARE
* © 2017 Attunity REAL-TIME REPLICATION FOR SAP Native SAP integration Simplified mapping of complex SAP data modelDecode the proprietary source structuresAll core and industry-specific SAP modulesIntegrate real-time with all major targetsDeliver to Data Lakes, Cloud, et alMove external data into SAP HANA Over 200 enterprises use Attunity for SAP data movement DATABASE SOFTWARE
* © 2017 Attunity AUTOMATING A DATA LAKE PIPELINE REAL-TIME DATA INGESTION FILES RDBMS DATA WAREHOUSE MAINFRAME 7
* © 2017 Attunity AUTOMATING A DATA LAKE PIPELINE REAL-TIME HISTORIC FILES RDBMS DATA WAREHOUSE MAINFRAME TRANSFORM & UPDATE 7
Compose for hive TRANSFORM & UPDATE DATA REAL-TIME HISTORIC Automate the creation of analytics-ready data lakesOperational data stores for BI/ReportingHistoric data stores for AI and advanced analyticsReconciles data insertions, updates and deletionsNo manual coding; no disruptionsContinuous data updatesRecognizes and responds to source data structure changes 8
* © 2017 Attunity COMPOSE FOR HIVE TRANSFORM & UPDATE DATA REAL-TIME HISTORIC Automate the creation of analytics-ready data lakesOperational data stores for BI/ReportingHistoric data stores for AI and advanced analyticsReconciles data insertions, updates and deletionsNo manual coding; no disruptionsContinuous data updatesRecognizes and responds to source data structure changes 8
* © 2017 Attunity Hide underlying complexityInclude all customizationsNative app extension 1 Universal integrationSimply powerfulChange data streams 2 No manual codingComplete transactional integrityBoth operational & historic data 3 REAL-TIME HISTORIC AUTOMATING A DATA PIPELINE TRANSFORM & UPDATE DATA UNLOCK COMPLEX DATA 16
* © 2017 Attunity REAL-TIME HISTORIC REAL-TIME DATA INGESTION AUTOMATING A DATA PIPELINE TRANSFORM & UPDATE DATA ULOCK COMPLEX DATA 16 Faster time to analytic valueReduce cost and risk of manual processesIngestion, creating and maintaining data schemas, reconciling inserts/updates/deletes
* © 2017 Attunity UNIVERSAL CLOUD SUPPORT REDSHIFT RDS EC2 EMR Kinesis AWS S3 SQL DW SQL DB Azure VM HDInsight Event Hubs ADLS Big Query Cloud SQL Compute Dataproc Pub/Sub Storage Q4 Q4 ‘18 ‘18 ‘18 ‘18 Attunity is the #1 database migration technology for the cloud ‘18 Q4 Q4
* © 2017 Attunity * © 2017 Attunity STREAMING ENTERPRISE DATA Generating real-time events One-to-many event publication Facilitates integration and usage by streaming analytics platforms Database as a Stream Universal Streaming Stream Metadata KAFKAAMAZON KINESISAZURE EVENT HUBSCONFLUENTMAPR STREAMS 10
* © 2017 Attunity UNIVERSAL DATA INTEGRATION RDBMS OracleSQL ServerDB2 iSeriesDB2 z/OSDB2 LUW MySQLPostgeSQLSybase ASEInformix DW ExadataTeradataNetezzaVertica HortonworksClouderaMapR HADOOP DB2 for z/OSIMS/DBVSAMSQL/MPEnscribeRMS MAINFRAME AWS RDSSalesforceSnowflake CLOUD RDBMS OracleSQL ServerDB2 LUWMySQLPostgreSQLSybase ASEInformix DW Microsoft PDWExadataTeradataNetezzaVerticaSybase IQAmazon RedshiftActian VectorSAP HANA HortonworksClouderaMapRPivotalAmazon EMR HADOOP MongoDB NOSQL Amazon RDSAmazon RedshiftAmazon EMRGoogle Cloud SQLGoogle Cloud DataprocAzure SQL DWAzure SQL DB CLOUD Azure Event HubsKafkaMapR STREAMING TARGETS SOURCES SAP ECC on OracleECC on SQLECC on DB2 SAP HANA 12
* © 2017 Attunity GLOBAL MANAGEMENT & CONTROL ATTUNITY ENTERPRISE MANAGER Operations Analytics Future… Control tasks and monitor data flow across distributed environmentsMultiple data centersOn premises and cloud Scale to 1,000s of tasks – single consoleUncompromised control and visibilityNew high availability cluster Replicate Server Replicate Server Replicate Server
INSIGHT & OPTIMIZATION ATTUNITY ENTERPRISE MANAGER Operations Analytics Future… Historical & near real-time reporting on Attunity servers and tasks Visualize and analyze to optimize operationsCapacity planningActivity and KPI trendsCapture, retain and organize operational metadata over timeOptimize Data Management (Q4)Identify underutilized data and one click movement to more cost efficient repository Integration of Replicate and Visibility – “Coldplay”
* © 2017 Attunity INSIGHT & OPTIMIZATION ATTUNITY ENTERPRISE MANAGER Operations Analytics Future… Historical & near real-time reporting on Attunity servers and tasks Visualize and analyze to optimize operationsCapacity planningActivity and KPI trendsCapture, retain and organize operational metadata over timeOptimize Data Management (Q4)Identify underutilized data and one click movement to more cost efficient repository Integration of Replicate and Visibility – “Coldplay”
* © 2017 Attunity DATA WAREHOUSE OFFLOAD TO CLOUD Create structure & update data Real-time Historic Identify underutilized dataAnalyze impactClick to archive 1 Tasks automatically executedUniversal integrationWAN optimized & secure 2 DB, DW, Hadoop, Stream, Storage supportCloud hosted options 3 17 MASS DATA TRANSFER
* © 2017 Attunity DATA WAREHOUSE OFFLOAD TO CLOUD Create structure & update data Real-time Historic MASS DATA TRANSFER 17 Cost reduction - $1K/terabyte for Hadoop vs $30K/terabyte for traditional EDWAvoid vendor lock-in
* © 2017 Attunity OUR CUSTOMERS HAVE SPOKEN
* © 2017 Attunity STRATEGIES FOR CONTINUED GROWTH DISTRIBUTION EXPANSION
Go-to-Market Strategy 1 80% - 90%Direct Sales LICENSE REVENUE COMPOSITION ATTUNITY SELLS THROUGH DIRECT SALES, RESELLERS AND OEM PARTNERS 10% - 20%OEM SALES AND BD REPS: AMERICAS EMEA APAC BIG DATA PARTNERS
* © 2017 Attunity * © 2017 Attunity * * DIRECT SALES STRATEGY FIELD SALES INSIDE SALES MARKETING TERRITORIES MAJOR ACCOUNTS/INDUSTRIES LEAD GENERATION
David CollinsVice President, SalesATTUNITY BIG DATA = LARGE DEALS
INCREASINGLY LARGER TRANSACTIONS WITHIN THE FORTUNE 500 * David CollinsVice President, SalesATTUNITY
Increasingly Larger Transactions Within the Fortune 500 1 David CollinsVice President, SalesATTUNITY
Agenda Evolution of the Typical Sales Engagement Market Drivers Data Points Questions
Most transactions were based upon “project based” engagements where customers solved relatively simple Point A to Point B data migration problems. We were considered a tool to solve the data integration challenges similar to Oracle Goldengate and Informatica Evolution in the Last 24 Months 2015 2016 2017 Value accommodated customer point-2-point needs, competing with traditional data replication Only one enterprise transaction greater that $1M in our history
Average enterprise data integration deal more than doubled Conversation shifted away from a tool to a platform component of the new enterprise data architecture Value to the customer was dramatically greater and increased competitive differentiation Three $1M+ transactions completed with growing pipeline of new such opportunities Evolution in the Last 24 Months 2015 2016 2017
Average enterprise data integration deal size continues to growConversation continues to transition away from a tool to a platform component of the new enterprise data architecture Value to the customer is very strategic and continues to increase while the competitive differentiation continues to widenFive $1M+ transactions completed and accelerating pipeline growth of over twenty new opportunities in the Eastern Region Evolution in the Last 24 Months 2015 2016 2017
So What Are the Drivers? Emergence of the Data Lake Architecture Explosion of the Cloud as a new destination for enterprise data The wholesale shift in enterprise data migration patterns 1 2 3 Re-tooling of the Attunity Salesforce 4 Expanded platform and product suite in the sales portfolio 5
Heterogenous – Any legacy data to any analytic platformFast and Scalable – High volume and in Real-timeEasy to do business with How They Find Us and Why Do They buy? Attunity Marketing and Demand GenerationEco-system partners Prospective Customers find us via one of two methods: They purchase Attunity for three key reasons:
A different breed of sales management and field sales resourcesConvincing the customer that their Enterprise Data Architecture requires a real-time, heterogenous universal data integration capacityCustomers are interested in a “result” instead of a piece of technologyEco-System partnerships because Big Data is heterogenous Lots of patience as these deals take timeSizeable $1M+ pipeline to smooth out the revenue lumpinessCrisp execution between all of Attunity’s departments What does it take to develop large deals?
Eastern Region Data Points $1M+ Closed Deals $1M+ Future Pipeline, as of Sales Staff over 100% of quota 2015 = 12016 = 22017 = 2 already Q3 2015 = 2Q3 2016 = 7Q3 2017 = 30 2015 = 2 out of 52016 = 3 out of 6e2017 = 7 out of 9
10 Growth with Professional Services Sami ZeitounVP Technical OperationsATTUNITY
Accommodate Customer needs & Challenges
The Right team for a Successful Deployment A cross-organization team and effort, to ensure a successful deployment across multiple environments and productsProfessional ServicesCenter of ExcellenceCTO GroupProduct ManagementR&D
Attunity COE – Center of excellence A team of highly technical engineers, providing in-depth technical support for the field teams, augmenting PS with deep subject matter expertise:Deep subject matter expertiseYears of experienceCustomer oriented
Consulting Services Architecture ReviewsEnsure that the correct products and implementation artifacts are identified and definedCapacity PlanningAccording to architecture guidance, define the optimal topologies and implementation artifacts, to meet current and future volumes and expected data growthPeriodic Health Checks and Performance OptimizationEnsure that the growth and changes in the customer’s environment, is reflected properly in the product implementation, and that the gaps are identified and closed
Implementation Services Integrated Professional Services resources in the customer projectOnsite presence for better communication and continuityAssist in product installation, upgrade and training, as well as implementing the productImplement best-practices based on the customer’s need and processesSubject Matter Experts (SMEs) and Center of Excellence (COE) involvement on demandRelevant SMEs are brought to the implementation as neededCOE are involved in advanced configuration and tuningCOE are involved in building an in depth knowledge base within the customer’s users
Ford - How Does It All Work? What are they doing? Building a data lake with data feeds streaming from factory data, car sensors and IOT to enable the business to run analytics across the entire organizationCapturing data from multiple databases, ingesting it into a large Hadoop clusterLong-term onsite presence of professional services, augmented with Subject Matter Experts and Center of ExcellenceThe expanded team was able to overcome knowledge and technological challenges, and ensure the project successTechnical Account Manager is orchestrating the entire technical operationWas able to identify new sales opportunities (Compose for Hive, as well as moving IMS and SAP data to Hadoop)
Summary – Growing revenues with PS
19 Accelerating growth with partners Itamar AnkorionCMOATTUNITY
Accelerating growth with partners
21 Microsoft and Attunity partnership Sudhakar SannakkayalaGeneral Manager, Microsoft Database Systems MICROSOFT
Microsoft Data Platform Sudhakar SannakkayalaGeneral Manager Data MigrationsMicrosoft Database Systems
Ingest, Integrate, Analyze, Deploy Learning Functions Cloud Scale Out Azure Batch Learning FPGA / GPU Cloud Compute Analytics & AI Tools Azure Machine Learning Microsoft R ServerCNTK (Cognitive Toolkit) Azure Cognitive Services Azure Data Lake Azure Cosmos DB SQL Server/SQL DB/SQL DW Azure Analysis Services Data Platform Data + Intelligence + Cloud
Power your data estate with Azure Business intelligence Advanced Analytics & AI Any language, any platform, anywhere Structured Unstructured OLTP MOBILE ERP LOB Graph Social IoT Media DATA SOURCES DATA INSIGHTS Data virtualization DATA MANAGEMENT Data integration Big data processing Data warehousing Operational data SECURITY FLEXIBILITY .NET Azure 3rd JAVA AzureHDInsight Azure SQL Data Warehouse AzureData Lake Azure Document DB Azure SQL Database Power BI Azure Machine Learning Azure Stream Analytics Azure Cognitive Services More certifications than any other cloud provider Azure Analysis Services
Windows, Linux and Docker ML & AI with In-DB R & PythonWorld’s Fastest DatabaseBuilt-in Support for Graph Data SQL Server 2017 MICROSOFT CONFIDENTIAL – INTERNAL ONLY
Unlimited global read scale with chained geo replicationAutomatic failover policy Data replication to any Azure Region Azure SQL Database Fully Managed, Global Read-Scale, RDBMS Service Get the best growth and performance at any scale
Azure Data Lake & SQL Data Warehouse AZURE DATALAKE STORE AZURE TABLES AZURE SQL DATABASE AZURE MACHINE LEARNING ADDITIONAL SOURCES AZURE SQL DATA WAREHOUSE POWER BI + EXCEL 3RD PARTY TOOLS AZUREHDINSIGHT Provision in minutes, scale compute in seconds Save big with pause/resume for batch-based workloads Unmatched innovations in security—Threat Detection Integrated T-SQL query across Hadoop clusters via PolyBase Delivers true promise of cloud elasticity to data warehousing
Azure Database Migration ServiceLimited PreviewAzure SQL Database Managed InstanceLimited PreviewAzure Database for MySQLPublic PreviewAzure Database for PostgreSQLPublic Preview New Managed Database Services SQL DB
Transform through a differentiated business modelLower TCO and increase ROIAddress security and compliance needsInnovate continuously, both on-premises and in the cloud Data Modernization Realize The Potential Of The Platform
Transform through a differentiated business modelLower TCO and increase ROIAddress security and compliance needsInnovate continuously, both on-premises and in the cloud Data Modernization Realize The Potential Of The Platform
1 Database Migration Guide 2 Tools And Services 3 Partner Ecosystem Data Migration
Database Migration Guide One-stop-shop guide for database migrationsStep-by-step guidance from by source and targetRecommended Partners, Customer case studies
Data Migration Assistant https://blogs.msdn.microsoft.com/datamigration/dma/ SQL DB SQL SQL Oracle SQL Server Migration Assistant SQL DB SQL Sybase DB2 MySQL https://docs.microsoft.com/en-us/sql/ssma/sql-server-migration-assistant
Azure Database Migration Service Fully managed database migration service for both operational databases and data warehousesSupports minimal down time migrationsSupports both homogeneous and heterogeneous source-target pairs Reliable & Seamless migrations to the Cloud SQL Server Azure SQL Database & Managed Instance MySQL Azure Database for MySQL PostgreSQL Azure Database for PostgreSQL Oracle, … Azure SQL Database & Managed Instance Netezza, … Azure SQL Data Warehouse SQL SQL DB SQL SQL SQL DB Oracle PREVIEW
Azure Database Migration Service Fully managed database migration service for both operational databases and data warehousesSupports minimal down time migrationsSupports both homogeneous and heterogeneous source-target pairs SQL Server Azure SQL Database & Managed Instance MySQL Azure Database for MySQL PostgreSQL Azure Database for PostgreSQL Oracle, … Azure SQL Database & Managed Instance Netezza, … Azure SQL Data Warehouse SQL DB SQL SQL DB Oracle PREVIEW
https://aka.ms/attunity-replicate http://attunity.com/microsoftmigrations Questions? attunity-replicate@microsoft.com
SQL Database SQL Data Warehouse Azure Data Lake Azure Event Hubs
* HORTONWORKS AND ATTUNITY PARTNERSHIP Nadeem AsgharVP, Global Head of Technology AlliancesHORTONWORKS
* © Hortonworks Inc. 2011 – 2017. All Rights Reserved * © Hortonworks Inc. 2011 – 2017. All Rights Reserved Sep 2017
* © Hortonworks Inc. 2011 – 2017. All Rights Reserved IoT 600B ZB39x higher than traditional data center traffic 0.6 ZB7x increase over 2016 14.1 ZB3.7x increase over 2015 Mobility Cloud Source: Cisco: VNI Global Fixed and Mobile Internet Traffic Forecasts Data Tsunami By Year 2020
* © Hortonworks Inc. 2011 – 2017. All Rights Reserved INTERNET OF THINGS ARTIFICIAL INTELLIGENCE CLOUD COMPUTING Legacy Enterprise IT is overwhelmed with volume, diversity and speed of data coming from everywhere and not capable of dealing with it STREAMINGDATA Megatrends Disrupting Traditional Data Paradigm
* © Hortonworks Inc. 2011 – 2017. All Rights Reserved Hortonworks Connected Data Platforms addresses the Data Paradigm Shift MANAGE DATA LAKES FOR ALL TYPES OF DATACompatible with structured, semi-structured, un-structured data Apache is a trademark of the Apache Software Foundation. MANAGE IoT AND STREAMING DATA IN THE MOMENTCapture data-in-motion and perishable insights from connected devices SUPPORT THE REQUIREMENTS OF CONNECTED DATA ARCHITECTURELeverage cloud and data-center for a complete solution DATA IN MOTION DATA AT REST CLOUD AND DATA CENTER
* © Hortonworks Inc. 2011 – 2017. All Rights Reserved Capture streaming dataDeliverperishable insightsCombinenew & old data Store data foreverAccess a multi-tenant data lakeModelwith artificial intelligence DATA AT REST(Hortonworks Data Platform) DATA IN MOTION(Hortonworks DataFlow) ACTIONABLEINTELLIGENCE and Alerts Perishable Insights Historical Insights Hortonworks Response: Connected Data Strategy
* © Hortonworks Inc. 2011 – 2017. All Rights Reserved Hortonworks Connected Data Platforms and Solutions Data Services Hortonworks SolutionsEnterprise DataWarehouse OptimizationCyber Security andThreat ManagementInternet of Thingsand Streaming Analytics Data Center Hortonworks Data Suite HDF HDP HortonworksConnection
* © Hortonworks Inc. 2011 – 2017. All Rights Reserved Why Choose Hortonworks ”We are the Linux of Big Data”Risk mitigation – open source gives you optionsNo vendor lock inRapid community innovationCustomer Success is our business modelFocused on project success, not technology successThe Connected Data Platform represents a total solutionFrom data creation to consumption (Data Warehouse, Data Science, Real-time query)All the way out to the edge with NiFi/MiNiFi (HDF to HDP)Security and Governance: All linked together
* © Hortonworks Inc. 2011 – 2017. All Rights Reserved Hortonworks Company ProfileFastest Company to reach $100MM Revenue ONLY 100 open source Apache Hadoop data platform % Founded in 2011 HADOOP 1 ST provider to go public Dollar-basednet expansion rate(over trailing 4 quarters) 140% employees across countries 17 IPO 4Q14 (NASDAQ: HDP) Support subscriptionOperating billings growth1 (year-over-year in 3Q16) 67% ~1,150 1 Operating billings is an operating measure defined as the aggregate value of all invoices sent to our customers in a given period Page * © Hortonworks Inc. 2011 – 2017. All Rights Reserved
* © Hortonworks Inc. 2011 – 2017. All Rights Reserved Hortonworks: A Leader In Big Data Warehouses Forrester:Through its open source strategy, Hortonworks continually evolves its offering by working closely with partners across the EDW ecosystem of tools and vendors. The vendor provides a cost-effective, nimble, and scalable architecture to implement big data warehouses, whether on-premises or in the cloud. All of the technology built into the Hortonworks Data Platform is an Apache open source project.
* © Hortonworks Inc. 2011 – 2017. All Rights Reserved Attunity and Hortonworks Connected Data Platforms Attunity Replicate for HDP and HDFAccelerate time-to-insights by delivering solutions faster, with fresher data, from many sources Automated data ingest Incremental data ingest (CDC)Broad support for many sources
* © Hortonworks Inc. 2011 – 2017. All Rights Reserved Streaming Data Lake Ingest - Attunity CDC & Hortonworks HDF Attunity - CDC Hortonworks - HDF AUTOMATED data ingest Rapid deployments ofHUGE data lakes Continuous REAL-TIMEChange Data Capture (CDC) Continuous data refresh for RELEVANT analytics BROAD support for many enterprise data sources COMPLETE datasets across databases, DWs and mainframes
Data Warehouse Offload: Conceptual Architecture 1 • • • • • • • • • • • • • • • • • HDFS (Hadoop Distributed File System) Data Sources Data Flow Route Enrich Transform Key CapabilitiesLeverage existing investment in CDC tooling which deliver parsed redo logs as events into KafkaData quality checks / cleansing / de-duplication / normalization / encryptionGranular control over cutover from legacy RDBMS to HadoopProvide fully auditable data lineage from source system to destinationOptimize network bandwidth utilization for data movement ETL, Query, Report
Attunity Replicate enables continuous data ingest from operational databases and complements HDF with CDC to maximize the value of data in motion. Joint Marketing - Hortonworks & Attunity Solutions
22 Strategic OEM channel with big upside Itamar AnkorionCMOATTUNITY
The OEM 1 3 years, $9 Million technology licensing agreementIncorporate Attunity Replicate technology to facilitate and drive database migrations for several scenarios (specific AB)Limited to specific:Use – migration onlyTime – capped migration periodScenarios – specific set of AB migrations
* © 2017 Attunity * © 2017 Attunity THE OEM * 3 years, $9 Million technology licensing agreementIncorporate Attunity Replicate technology to facilitate and drive database migrations for several scenarios (specific AB)Limited to specific:Use – migration onlyTime – capped migration periodScenarios – specific set of AB migrations
* © 2017 Attunity * © 2017 Attunity THE UPSIDE
* Dror ElkayamCFOATTUNITY FINANCIAL HIGHLIGHTS
* © 2017 Attunity * © 2017 Attunity TOTAL REVENUE AND LICENSE REVENUE – ANNUAL TREND
* © 2017 Attunity * © 2017 Attunity DIRECT LICENSE REVENUE – ANNUAL TREND Direct sales force increased from 9 in 2011 to 31 in 2016Improved quality of sales team, including sales executivesSales force aligned to engage customers for large deals
* © 2017 Attunity * © 2017 Attunity DIRECT LICENSE – ANNUAL TRENDREPLICATE PLATFORM
* © 2017 Attunity * © 2017 Attunity SUBSTANTIAL DIRECT LICENSE REVENUE GROWTH - DEALS OVER $0.5M
* © 2017 Attunity * © 2017 Attunity SUBSTANTIAL DIRECT LICENSE REVENUE GROWTH - FOR HADOOP ENVIRONMENT
September 7, 2017 ATTUNITY – CHANGING DATA INTEGRATION TURNING BIG DATA TO BIG BUSINESS Shimon AlonChairman and CEO
September 7, 2017 ATTUNITY – CHANGING DATA INTEGRATION TURNING BIG DATA TO BIG BUSINESS Shimon AlonChairman and CEO