Compensation Plans | 11. Compensation Plans The Company provides stock-based compensation in the form of (a) stock awards to employees and directors, comprised of restricted stock awards and restricted stock units (collectively referred to as the “Restricted Stock Awards”), (b) stock option grants to employees, directors and consultants (referred to as the “Common Stock Awards”) (c) stock option awards, restricted stock awards, unrestricted stock awards, and stock appreciation rights to employees, directors and consultants (collectively the “Common Equity Awards”), (d) stock option awards outside of the 2016 Stock Incentive Plan and 2019 Equity Incentive Plan to certain officers, directors and employees (referred to as the “Outside Options”), (e) common stock warrants to the Company’s publisher partners (referred to as the “Publisher Partner Warrants”), and (f) common stock warrants to ABG-SI, LLC (referred to as the “ABG Warrants”). Stock-based compensation and equity-based expense charged to operations or capitalized during the three months ended June 30, 2021 and 2020 are summarized as follows: Summary of Stock-based Compensation Restricted Common Common Publisher Stock Stock Equity Outside Partner ABG Awards Awards Awards Options Warrants Warrants Totals During the Three Months Ended June 30, 2021 Cost of revenue $ 24,570 $ 19,202 $ 1,708,404 $ 1,455 $ - $ - $ 1,753,631 Selling and marketing - 4,891 1,507,535 74,372 - - 1,586,798 General and administrative 141,897 101,939 4,135,866 - - 396,251 4,775,953 Total costs charged to operations 166,467 126,032 7,351,805 75,827 - 396,251 8,116,382 Capitalized platform development 4,125 2,351 540,917 2,164 - - 549,557 Total stock-based compensation $ 170,592 $ 128,383 $ 7,892,722 $ 77,991 $ - $ 396,251 $ 8,665,939 During the Three Months Ended June 30, 2020 Cost of revenue $ 35,750 $ 27,970 $ 1,073,674 $ 1,967 $ 27,623 $ - $ 1,166,984 Selling and marketing 298,187 23,783 701,925 43,489 - - 1,067,384 General and administrative 135,332 138,156 819,916 95,394 - 360,289 1,549,087 Total costs charged to operations 469,269 189,909 2,595,515 140,850 27,623 360,289 3,783,455 Capitalized platform development 75,709 80,608 341,642 1,652 - - 499,611 Total stock-based compensation $ 544,978 270,517 $ 2,937,157 $ 142,502 $ 27,623 $ 360,289 $ 4,283,066 Restricted Common Common Publisher Stock Stock Equity Outside Partner ABG Awards Awards Awards Options Warrants Warrants Totals During the Six Months Ended June 30, 2021 Cost of revenue $ 49,030 $ 146,265 $ 2,998,778 $ 3,496 $ - $ - $ 3,197,569 Selling and marketing - 9,929 2,479,048 149,178 - - 2,638,155 General and administrative 145,342 219,266 6,262,481 - - 752,581 7,379,670 Total costs charged to operations 194,372 375,460 11,740,307 152,674 - 752,581 13,215,394 Capitalized platform development 8,948 5,071 840,951 3,782 - - 858,752 Total stock-based compensation $ 203,320 $ 380,531 $ 12,581,258 $ 156,456 $ - $ 752,581 $ 14,074,146 During the Six Months Ended June 30, 2020 Cost of revenue $ 73,326 $ 97,766 $ 2,083,266 $ 3,173 $ 35,662 $ - $ 2,293,193 Selling and marketing 597,402 59,511 1,380,204 98,867 - - 2,135,984 General and administrative 158,252 309,828 1,575,163 150,577 - 720,578 2,914,398 Total costs charged to operations 828,980 467,105 5,038,633 252,617 35,662 720,578 7,343,575 Capitalized platform development 145,992 121,765 597,643 4,263 - - 869,663 Total stock-based compensation $ 974,972 588,870 $ 5,636,276 $ 256,880 $ 35,662 $ 720,578 $ 8,213,238 Unrecognized compensation expense and expected weighted-average period to be recognized related to the stock-based compensation awards and equity-based awards as of June 30, 2021 was as follows: Schedule of Unrecognized Compensation Expense Restricted Common Common Publisher Stock Stock Equity Outside Partner ABG Awards Awards Awards Options Warrants Warrants Totals Unrecognized compensation expense $ 3,178,298 $ 98,636 $ 62,311,494 $ 214,592 $ - $ 3,076,571 $ 68,879,591 Expected weighted-average period expected to be recognized (in years) 1.93 0.19 2.30 0.69 - 1.88 2.25 Pursuant to an amendment with ABG-SI, LLC on June 4, 2021, the exercise price of 10,994,922 0.42 0.84 Further details as of the date these condensed consolidated financial statements were issued or were available to be issued are provided under the heading Compensation Plans |