Rocky Brands (RCKY) 10-K 2014 FY Annual report

Exhibit 23

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in this Annual Report on Form 10-K of Rocky Brands, Inc. and Subsidiaries for the year ended December 31, 2014 of our reports dated February 27, 2015 included in its Registration Statements Form S-3 (No. 333-188983) and on Form S-8 (No. 333-198167 and 333-121756) relating to the consolidated financial statements and schedule for the three years ended December 31, 2014, 2013 and 2012 and internal controls as ofDecember 31, 2014listed in the accompanying index.

/s/ Schneider Downs & Co., Inc.

Columbus, Ohio

February 27, 2015