Exhibit 99.2
![LOGO](https://capedge.com/proxy/8-K/0001193125-18-314965/g648391g1101053534484.jpg)
DESTINATION MATERNITY CORPORATION ANNOUNCES STRATEGIC PLAN FOR LONG-TERM GROWTH AND PROFITABILITY
Multiyear Strategic Plan,Destination->Forward, Focuses on Driving Shareholder Value
Company Outlines Performance Goals to Deliver Improved Profitability; Provides Long-Term Outlook Through FY 2022
Re-affirms FY 2018 Guidance and Introduces FY 2019 and FY2022 Outlooks with
Dramatically Improved Adjusted EBITDA and Adjusted Free Cash Flow
MOORESTOWN, N.J. – (November 1, 2018) – Destination Maternity Corporation (NASDAQ: DEST) (the “Company”) today announced the Company’s multiyear strategic plan,Destination -> Forward, which focuses on driving profitable growth and long-term shareholder value. The Company anticipates the plan will help achieve FY 2022 goals of:
| • | | Adjusted EPS of $1.20 to $1.60 |
| • | | Adjusted EBITDA of $42 million to $51 million, representing 20%+ annual growth |
| • | | SG&A declining 42% to 45% of sales, down 1000 bps from 53.8% in FY 2017 |
| • | | Revenue of $450 million to $475 million withe-Commerce growth of 20%+ annually |
| • | | Generate $29 million to $36 million in adjusted free cash flow |
A full review of the Company’s multiyear outlook through FY 2022 is provided in an investor presentation posted to the Company’s investor relations website. Destination Maternity will host an investor conference call at 9:30 am ET today to discussDestination -> Forward and the Company’s multiyear financial outlook.
“Since becoming CEO of Destination Maternity, we have conducted a rigorous assessment of the entire enterprise aimed at identifying areas to rationalize expenses, accelerate revenue growth, and improve profitability,” said Marla Ryan, CEO of Destination Maternity. “Destination -> Forwardis the result of this effort and provides a comprehensive blueprint for cost reduction, infrastructure optimization and innovative solutions to meet the unique needs of new moms and moms2be. I look forward to working closely with the Board and all our employees as we continue to implement this strategic plan.Destination -> Forwardwill help us return the business to a sustainable growth trajectory and drive shareholder value.”
Destination -> Forward: Roadmap to FY 2022
Destination -> Forwardfocuses on transforming the iconic Destination Maternity brand into a more nimble organization that generates profitability and long-term shareholder value. Key priorities of the plan include:
| • | | Right Size the Ship: Reduce costs & stabilize the business |
| • | | Optimize Infrastructure: Simplify & strengthen organization for future growth |
| • | | Product Innovation and Solutions: Trusted solution specialist |