Net sales of the Consumer Brands Group decreased 0.3% to $654.5 million in the quarter. The decrease in the quarter was due primarily to softnon-domestic market conditions, the divestiture of the Guardsman furniture protection business in the third quarter of 2018, and unfavorable currency translation rate changes, partially offset by a new customer program launched in 2018 and selling price increases. The divestiture of Guardsman negatively impacted Group net sales by 2.6% in the quarter and currency translation rate changes decreased Group net sales by 1.6% in the quarter. Segment profit increased to $87.9 million in the quarter from $74.2 million last year due primarily to selling price increases, lower SG&A spending and reduced impacts of purchase accounting, partially offset by increased raw material costs. Segment profit as a percent of net external sales increased in the quarter to 13.4% from 11.3% last year. Purchase accounting expense in the quarter was $22.9 million compared to $31.8 million last year.
The Performance Coatings Group’s net sales stated in U.S. dollars increased 0.2% to $1.23 billion in the quarter. The increase in the quarter was due primarily to selling price increases, partially offset by soft sales outside North America and unfavorable currency translation rate changes. Currency translation rate changes decreased Group net sales by 3.9% in the quarter. Segment profit increased in the quarter to $98.7 million from $90.8 million last year due primarily to selling price increases and reduced impacts of purchase accounting, partially offset by increased raw material costs. Currency translation rate changes decreased segment profit $3.5 million in the quarter. Segment profit as a percent of net external sales increased in the quarter to 8.0% from 7.4% last year. Purchase accounting expense in the quarter was $54.1 million compared to $57.5 million last year.
The Company purchased 750,000 shares of its common stock in the three months ended March 31, 2019. At March 31, 2019, the Company had remaining authorization to purchase 9.38 million shares of its common stock through open market purchases. On April 17, 2019, the Company’s Board of Directors approved a dividend of $1.13 per share, an increase of 31% over the May 2018 dividend, payable on May 31, 2019 to shareholders of record on May 17, 2019.
Commenting on the first quarter, John G. Morikis, Chairman and Chief Executive Officer, said, “We made good progress on our pricing initiatives across all segments during the quarter and effectively managed SG&A spending, but volumes fell short of expectations due to a slower start to the architectural painting season in North America and continued challenging conditions in many end markets outside North America. Despite the volume shortfall and higher year-over-year raw material costs, consolidated Company adjusted gross margin, which excludes acquisition-related costs, improved sequentially and was flat year-over-year. We expect the positive trend in gross margin and operating expense control to continue as the year progresses, and volume growth should also improve over the balance of the year, particularly in the back half.
“Looking at our performance by segment, in The Americas Group, despite a strong backlog and project pipeline reported by many of our professional customers, volume growth in the quarter was slower than expected. We continued to invest by opening 15 net new store locations in The Americas Group during the quarter. In our Consumer Brands Group, most of the softness in demand in the quarter was in markets outside North America. Consumer Brands Group adjusted segment operating margin in the first quarter expanded sequentially and year-over-year, and we are very well positioned across all North American retail channels heading into the important spring selling season. Performance Coatings Group achieved modest sales growth and increased adjusted segment operating margin in the quarter against year-over-year raw material pressure.
“For the second quarter, we anticipate our consolidated net sales will increase two to five percent compared to last year’s second quarter. As a reminder, second quarter revenue comparisons to 2018 in The Americas Group and the Performance Coatings Group are the most challenging of the year, and Consumer Brands Group faces comparisons to