Lamar Media 10-K 2007 FY Annual report

EXHIBIT 23(a)

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors
Lamar Advertising Company:

We consent to incorporation by reference in the Registration Statements of Lamar Advertising Company and Lamar Media Corp. on Forms S-8 (Nos. 333-89034, 333-10337, 333-79571, 333-37858, 333-34840, 333-116007, 333-116008 and 333-130267), S-3 (No. 333-108688 and 333-48288) and S-4 (No. 333-108689, 333-120937 and 333-48266) of (a) our reports dated February 27, 2008 with respect to Lamar Advertising Company and subsidiaries consolidated financial statements and related financial statement schedule and the effectiveness of internal control over financial reporting, (b) our reports dated February 27, 2008 with respect to Lamar Media Corp. and subsidiaries consolidated financial statements and related financial statement schedule and the effectiveness of internal control over financial reporting which reports appear in the December 31, 2007, annual report on Form 10-K of Lamar Advertising Company.

Our reports refer to the adoption of Statement of Financial Accounting Standards No. 123 (revised), Share-Based Payment and that the Companies changed their method of quantifying errors in 2006.

/s/ KPMG LLP

KPMG LLP

Baton Rouge, Louisiana
February 27, 2008