Results of Operations - three and six months ended August 4, 2018 compared to the three and six months ended July 29, 2017.
Net sales. Men’s Sportswear and Swim net sales for the three months ended August 4, 2018 were $151.1 million, a decrease of $4.4 million, or 2.8%, from $155.5 million for the three months ended July 29, 2017. The net sales decrease was primarily attributed to a shift in sales that favored the first quarter. The second quarter experienced higher sales in Original Penguin offset by declines in Perry Ellis, Nike and golf apparel businesses.
Men’s Sportswear and Swim net sales for the six months ended August 4, 2018 were $350.7 million, an increase of $9.4 million, or 2.8%, from $341.3 million for the six months ended July 29, 2017. The net sales increase was primarily attributed to strength in our core brands, mainly Original Penguin, Golf and Nike Swim. These increases were offset by a slight decrease in Perry Ellis brand sales.
Women’s Sportswear net sales for the three months ended August 4, 2018 were $16.9 million, a decrease of $2.8 million, or 14.2%, from $19.7 million for the three months ended July 29, 2017. The decrease in net sales was attributed to the planned reduction because of the transition of Laundry by Shelli Segal dresses to a licensed business. Rafaella was flat compared to last year’s comparable period. Women’s Sportswear net sales for the six months ended August 4, 2018 were $42.8 million, a decrease of $6.7 million, or 13.5%, from $49.5 million for the six months ended July 29, 2017. The net sales decrease was primarily due to reductions in Rafaella due to the exit ofBon-Ton, as a result of its bankruptcy filing, and the Laundry by Shelli Segal dress business switching to a licensing model.
Direct-to-Consumer net sales for the three months ended August 4, 2018 were $21.3 million, a decrease of $1.9 million, or 8.2%, from $23.2 million for the three months ended July 29, 2017. The decrease was driven by ten store closings since the second quarter of fiscal 2018 and a 14% comparable sales decline ine-commerce, partially offset by a 4% increase in comparable same store sales. Comparable margins increased 7% due to strong consumer response to our product assortments and reductions in promotional activities.
Direct-to-Consumer net sales for the six months ended August 4, 2018 were $41.2 million, a decrease of $0.2 million, or 0.5%, from $41.4 million for the six months ended July 29, 2017. The decrease was driven by ane-commerce comparable sales decline of 11%, coupled with twelve fewer stores as compared to the prior period. These decreases wereoff-set by an 8% increase in comparable same store sales for the first half of fiscal 2019.
Royalty income. Royalty income for the three months ended August 4, 2018 was $9.9 million, an increase of $1.7 million, or 20.7%, from $8.2 million for the three months ended July 29, 2017. The increase was primarily attributed to the application of Accounting Standards Codification 606, which required advertising reimbursements to be classified as revenue instead of as a reduction of the related advertising costs as was the case in the prior year. More specifically, we reclassified $1.3 million of advertising reimbursements from selling, general and administrative expense to royalty income. Refer to footnotes 2 and 3 in the accompanying consolidated financial statements as of August 4, 2018. Additional royalty income increases came from the addition of new licenses.
Royalty income for the six months ended August 4, 2018 was $19.7 million, an increase of $3.2 million, or 19.4%, from $16.5 million for the six months ended July 29, 2017. The increase was primarily attributed to the application of Accounting Standards Codification 606, which required advertising reimbursements in the amount of $2.8 million to be classified as revenue as described above. Additional royalty income increases came from the addition of new licenses.
Gross profit. Gross profit was $75.8 million for the three months ended August 4, 2018, a decrease of $0.7 million, or 0.9%, from $76.5 million for the three months ended July 29, 2017. This decrease was attributed to the sales decline described above. This decrease was partially offset by the application of Accounting Standards Codification 606 as described above.
Gross profit was $169.7 million for the six months ended August 4, 2018, an increase of $2.1 million, or 1.3%, from $167.6 million for the six months ended July 29, 2017. The increase was attributed to the application of Accounting Standards Codification 606 described above, offset by the sales reductions described above and the factors described within the gross profit margin section below.
Gross profit margin. As a percentage of total revenue, our gross profit margins were 38.1% for the three months ended August 4, 2018, as compared to 37.0% for the three months ended July 29, 2017, an expansion of 110 basis
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