Keurig Green Mountain (GMCR) SC 13D GREEN MOUNTAIN COFFEE ROASTERS / Luigi Lavazza S.p.A. ownership change

EXHIBIT 1

JOINT FILING AGREEMENT

The undersigned agree to file jointly with the Securities and Exchange Commission a statement on Schedule 13D (and any amendments or supplements thereto required under Section 13(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)), in connection with the holdings by the undersigned of the common stock of Green Mountain Coffee Roasters, Inc., pursuant to and in accordance with the provisions of Rule 13d-1(k)(1) under the Exchange Act.  The undersigned further agree that this joint filing agreement shall be included as an Exhibit to the Schedule 13D and each such amendment.  This Joint Filing Agreement may be executed in two or more counterparts, each of which shall be deemed to be an original, but all of which together s hall constitute one and the same instrument.

Dated: October 7, 2010

LUIGI LAVAZZA, S.P.A.

By: /s/ Gaetano Mele                                       

Name:  Gaetano Mele

Title:  Chief Executive Officer

ALBTERTO LAVAZZA, S.A.P.A.

By: /s/ Alberto Lavazza                                    

Name:  Alberto Lavazza

Title:  Personally Responsible Partner

EMILIO LAVAZZA, S.A.P.A.

By: /s/ Giuseppe Lavazza                                 

Name:  Giuseppe Lavazza

Title:  Personally Responsible Partner