Reportable Operating Segments | Reportable Operating Segments The Company's six reportable operating segments include the worldwide wholesale operations for each of the UGG brand, HOKA brand, Teva brand, Sanuk brand, and Other brands, as well as DTC. Information reported to the Chief Operating Decision Maker (CODM), who is the Company's Principal Executive Officer (PEO), is organized into these reportable operating segments and is consistent with how the CODM evaluates the Company's performance and allocates resources. The Company does not consider international operations to be a separate reportable operating segment, and the CODM reviews such operations in the aggregate with the reportable operating segments. Inter-segment sales from the Company’s wholesale reportable operating segments to the DTC reportable operating segment are at the Company’s cost, and there is no inter-segment profit on these inter-segment sales, nor are they reflected in income (loss) from operations of the wholesale reportable operating segments. The Company evaluates reportable operating segment performance primarily based on net sales and income (loss) from operations. The wholesale operations of each brand are generally managed separately because each requires different marketing, research and development, design, sourcing, and sales strategies. The income (loss) from operations of each of the reportable operating segments includes only those costs which are specifically related to each reportable operating segment, which consist primarily of cost of sales, research and development, design, sales and marketing, depreciation, amortization, and the direct costs of employees within those reportable operating segments. The Company does not allocate corporate overhead costs or non-operating income and expenses to reportable operating segments, which include unallocable overhead costs associated with distribution centers, certain executive and stock compensation, accounting, finance, legal, information technology, human resources, and facilities, among others. Reportable operating segment information, with a reconciliation to the condensed consolidated statements of comprehensive income , is summarized as follows: Three Months Ended September 30, Six Months Ended September 30, 2019 2018 2019 2018 Net sales UGG brand wholesale $ 332,020 $ 319,589 $ 417,420 $ 400,942 HOKA brand wholesale 60,959 43,561 124,965 83,515 Teva brand wholesale 17,091 15,878 47,922 49,074 Sanuk brand wholesale 8,166 10,933 22,773 31,436 Other brands wholesale 25,282 18,064 27,009 20,701 Direct-to-Consumer 98,687 93,888 178,955 166,839 Total $ 542,205 $ 501,913 $ 819,044 $ 752,507 Three Months Ended September 30, Six Months Ended September 30, 2019 2018 2019 2018 Income (loss) from operations UGG brand wholesale $ 135,663 $ 134,029 $ 145,104 $ 139,898 HOKA brand wholesale 14,054 8,170 25,412 13,898 Teva brand wholesale 3,523 1,847 11,839 9,911 Sanuk brand wholesale 238 291 2,173 4,491 Other brands wholesale 6,958 5,287 7,090 5,637 Direct-to-Consumer 2,935 2,975 (1,637 ) (4,449 ) Unallocated overhead costs (66,240 ) (62,187 ) (124,267 ) (118,388 ) Total $ 97,131 $ 90,412 $ 65,714 $ 50,998 Assets allocated to each reportable operating segment include trade accounts receivable, net, inventories, net, property and equipment, net, operating lease assets, goodwill, other intangible assets, net, and certain other assets that are specifically identifiable for one of the Company's reportable operating segments. Unallocated assets are those assets not directly related to a specific reportable operating segment and generally include cash and cash equivalents, deferred tax assets, net, and various other corporate assets shared by the Company's reportable operating segments. Assets allocated to each reportable operating segment, with a reconciliation to the condensed consolidated balance sheets , were as follows: September 30, 2019 March 31, 2019 Assets UGG brand wholesale $ 691,484 $ 240,411 HOKA brand wholesale 84,589 94,157 Teva brand wholesale 39,521 76,370 Sanuk brand wholesale 44,534 71,285 Other brands wholesale 65,479 14,618 Direct-to-Consumer 240,048 95,501 Total assets from reportable operating segments 1,165,655 592,342 Unallocated cash and cash equivalents 177,673 589,692 Unallocated deferred tax assets, net 31,253 30,870 Unallocated other corporate assets 317,078 214,302 Total $ 1,691,659 $ 1,427,206 |