Reportable Operating Segments | Reportable Operating Segments Information reported to the Chief Operating Decision Maker (CODM), who is the Company's Principal Executive Officer (PEO), is organized into the Company's six reportable operating segments and is consistent with how the CODM evaluates performance and allocates resources. The Company does not consider international operations to be a separate reportable operating segment, and the CODM reviews such operations in the aggregate with the reportable operating segments. The Company evaluates reportable operating segment performance primarily based on net sales and income (loss) from operations. The wholesale operations of each brand are generally managed separately because each requires different marketing, research and development, design, sourcing, and sales strategies. The income (loss) from operations of each of the reportable operating segments includes only those costs which are specifically related to each reportable operating segment, which consist primarily of cost of sales, research and development, design, sales and marketing, depreciation, amortization, and the direct costs of employees within those reportable operating segments. The Company does not allocate corporate overhead costs or non-operating income and expenses to reportable operating segments, which include unallocable overhead costs associated with distribution centers, certain executive and stock-based compensation, accounting, finance, legal, information technology, human resources, and facilities, among others. Inter-segment sales from the Company’s wholesale reportable operating segments to the DTC reportable operating segment are at the Company’s cost, and there is no inter-segment profit on these inter-segment sales, nor are they reflected in income (loss) from operations of the wholesale reportable operating segments. Reportable operating segment information, with a reconciliation to the condensed consolidated statements of comprehensive income , was as follows: Three Months Ended September 30, Six Months Ended September 30, 2020 2019 2020 2019 Net sales UGG brand wholesale $ 291,994 $ 332,020 $ 335,422 $ 417,420 HOKA brand wholesale 108,117 60,959 178,736 124,965 Teva brand wholesale 17,746 17,091 39,157 47,922 Sanuk brand wholesale 6,085 8,166 13,313 22,773 Other brands wholesale 27,672 25,282 28,307 27,009 Direct-to-Consumer 171,911 98,687 311,759 178,955 Total $ 623,525 $ 542,205 $ 906,694 $ 819,044 Three Months Ended September 30, Six Months Ended September 30, 2020 2019 2020 2019 Income (loss) from operations UGG brand wholesale $ 106,726 $ 135,663 $ 102,991 $ 145,104 HOKA brand wholesale 33,826 14,054 51,061 25,412 Teva brand wholesale 4,762 3,523 8,964 11,839 Sanuk brand wholesale 1,139 238 1,627 2,173 Other brands wholesale 9,869 6,958 8,599 7,090 Direct-to-Consumer 43,284 2,935 74,311 (1,637 ) Unallocated overhead costs (71,002 ) (66,240 ) (126,648 ) (124,267 ) Total $ 128,604 $ 97,131 $ 120,905 $ 65,714 Assets allocated to each reportable operating segment include trade accounts receivable, net, inventories, net, property and equipment, net, operating lease assets, goodwill, other intangible assets, net, and certain other assets that are specifically identifiable for one of the Company's reportable operating segments. Unallocated assets are those assets not directly related to a specific reportable operating segment and generally include cash and cash equivalents, deferred tax assets, net, and various other corporate assets shared by the Company's reportable operating segments. Assets allocated to each reportable operating segment, with a reconciliation to the condensed consolidated balance sheets , were as follows: September 30, 2020 March 31, 2020 Assets UGG brand wholesale $ 565,523 $ 245,239 HOKA brand wholesale 135,038 124,958 Teva brand wholesale 44,424 90,305 Sanuk brand wholesale 38,154 50,314 Other brands wholesale 53,353 21,535 Direct-to-Consumer 240,374 243,489 Total assets from reportable operating segments 1,076,866 775,840 Unallocated cash and cash equivalents 626,414 649,436 Unallocated deferred tax assets, net 27,372 28,233 Unallocated other corporate assets 319,696 311,609 Total $ 2,050,348 $ 1,765,118 |