United States
FORM 8-K
CURRENT REPORT
Date of Report: January 20, 2004
(Date of earliest event reported)
Equity Marketing, Inc.
| Delaware (State or other jurisdiction of incorporation or organization) | 23346 (Commission File No.) | 13-3534145 (I.R.S. Employer Identification No.) |
6330 San Vicente Boulevard
Los Angeles, California 90048
(Address of Principal executive offices, including zip code)
(323) 932-4300
(Registrant’s telephone number, including area code)
| ITEM 5. OTHER EVENTS AND REGULATION FD DISCLOSURE | ||||||||
| ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS | ||||||||
| SIGNATURES | ||||||||
| EXHIBIT 99.1 | ||||||||
ITEM 5. OTHER EVENTS AND REGULATION FD DISCLOSURE
On January 20, 2004, Equity Marketing, Inc. issued a press release announcing the signing of an agreement to purchase the assets of the promotional agency business of Johnson Grossfield, Inc., with an expected closing in late January or early February 2004, subject to customary closing conditions. A copy of the press release is attached hereto as Exhibit 99.1, the text of which is incorporated by reference herein.
ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS
| (c) | Exhibits. |
| Exhibit No. | Description | |
| 99.1 | Press Release of Equity Marketing, Inc. issued January 20, 2004 |
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| EQUITY MARKETING, INC. | ||
| | ||
| Date: January 22, 2004 | By: | /S/ TERESA L. TORMEY |
| Teresa L. Tormey, Senior Vice President, General Counsel and Secretary | ||
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