NovelStem International (NSTM) SC 13D HOLLYWOOD MEDIA / Baker Street Capital Management ownership change

Exhibit 99.1

JOINT FILING AGREEMENT

In accordance with Rule 13d-1(k)(1)(iii) under the Securities Exchange Act of 1934, as amended, the persons named below agree to the joint filing on behalf of each of them of a Statement on Schedule 13D (including additional amendments thereto) with respect to the shares of Common Stock, par value $0.01 per share, of Hollywood Media Corp.  This Joint Filing Agreement shall be filed as an Exhibit to such Statement.

Dated:  September 30, 2010

BAKER STREET CAPITAL L.P.
By:	Baker Street Capital Management, LLC General Partner
By:	/s/ Vadim Perelman
Name:	Vadim Perelman
Title:	Managing Member

BAKER STREET CAPITAL MANAGEMENT, LLC
By:	/s/ Vadim Perelman
Name:	Vadim Perelman
Title:	Managing Member

/s/ VADIM PERELMAN

VADIM PERELMAN