Exhibit 31.3
CERTIFICATION
I, Mitchell Rubenstein, certify that:
| 1. | I have reviewed this Form 10-K/A Amendment No. 1 to the annual report on Form 10-K of Hollywood Media Corp.; |
| 2. | Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report; |
| 3. | [Intentionally omitted]; |
| 4. | [Intentionally omitted]; and |
| 5. | [Intentionally omitted]. |
Date: April 30, 2012 | By: | /s/ Mitchell Rubenstein |
| | Mitchell Rubenstein, Chairman of the Board and Chief Executive Officer (Principal executive officer) |