15
• At a $20 monthly premium, almost 20% of cellular
subscribers indicated an interest in purchasing integrated
cellular/satellite services
• This equates to a potential total addressable market size of
over 50M (270M US cellular market x 19.5% = 53M)
• 10% of business cellular subscribers indicated they would
definitely purchase at a $20 premium
• Bottom-up approach to defining addressable market results
in 38M market size
• Achieving 38M market size depends on bringing equipment
costs down to no more than $50 premium over standard
cellular devices
• Earliest adopters will be government/public safety, industry
verticals, and outdoor adventurers
Source: Sources: US Bureau of labor statistics , National Fire Protection Association,
Department of Justice website, Office of Management and Budget, FEMA website,
National Survey on Recreation and the Environment, USDA Forest Service, National
Marine Manufacturers Association, US Census Bureau, TerreStar market feedback
and analysis
US Market of ~50M for integrated terrestrial/satellite
service
Breakdown of US Integrated Satellite/Cellular Market
Breakdown of US Market Segments