Segment Disclosure | Note 4. Segment Disclosure We have organized our business into five segments which meet the definition of reportable segments under Accounting Standards Codification ("ASC") 280-10, Segment Reporting : Commercial, Live Events, High School Park and Recreation, Transportation, and International. These segments are based on the type of customer or geography and are the same as our business units. Our Commercial business unit primarily consists of sales of our video display systems, digital billboards, and Galaxy ® and Fuelight ™ product lines to resellers (primarily sign companies), Out-of-Home ("OOH") companies, national retailers, quick-serve restaurants, casinos and petroleum retailers. Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other live events type venues. Our High School Park and Recreation business unit primarily consists of sales of scoring systems, Galaxy ® displays and video display systems to primary and secondary education facilities. Our Transportation business unit primarily consists of sales of our Vanguard ® and Galaxy ® product lines to governmental transportation departments, airlines and other transportation related customers. Our International business unit consists of sales of all product lines outside the United States and Canada. In our International business unit, we focus on product lines related to integrated scoring and video display systems for sports and commercial applications, OOH advertising products, and European transportation related products. Our segment reporting presents results through contribution margin, which is comprised of gross profit less selling costs. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense. Assets are not allocated to the segments. Depreciation and amortization are allocated to each segment based on various financial measures; however, some depreciation and amortization are corporate in nature and remain unallocated. In general, our segments follow the same accounting policies as those described in Note 1 of our Annual Report on Form 10-K for the fiscal year ended April 30, 2016 . Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events, High School Park and Recreation, and Transportation business units based on cost of sales. Shared manufacturing, buildings and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other financial measures. We do not maintain information on sales by products; therefore, disclosure of such information is not practical. The following table sets forth certain financial information for each of our five operating segments for the periods indicated: Three Months Ended Six Months Ended October 29, October 31, October 29, October 31, Net sales: Commercial $ 39,923 $ 40,066 $ 76,177 $ 83,276 Live Events 55,363 50,761 115,996 98,683 High School Park and Recreation 28,707 24,253 56,324 43,212 Transportation 16,101 13,294 30,387 27,061 International 29,898 29,294 48,254 55,657 169,992 157,668 327,138 307,889 Contribution margin: Commercial 5,837 3,993 10,333 10,106 Live Events 8,658 6,802 17,533 12,985 High School Park and Recreation 6,750 3,785 13,749 7,560 Transportation 4,531 3,183 8,132 6,363 International 2,641 2,925 2,478 4,911 28,417 20,688 52,225 41,925 Non-allocated operating expenses: General and administrative 8,625 8,116 17,408 16,286 Product design and development 7,126 6,975 14,169 13,943 Operating income 12,666 5,597 20,648 11,696 Nonoperating income (expense): Interest income 171 266 376 564 Interest expense (76 ) (28 ) (118 ) (90 ) Other income (expense), net 149 (231 ) 55 (674 ) Income before income taxes 12,910 5,604 20,961 11,496 Income tax expense 3,889 2,436 6,401 4,552 Net income $ 9,021 $ 3,168 $ 14,560 $ 6,944 Depreciation, amortization, and impairment: Commercial $ 1,594 $ 1,134 $ 3,161 $ 2,391 Live Events 1,273 1,097 2,553 2,418 High School Park and Recreation 451 368 889 858 Transportation 324 339 646 668 International 1,162 342 1,491 598 Unallocated corporate depreciation 668 946 1,332 1,381 $ 5,472 $ 4,226 $ 10,072 $ 8,314 No single geographic area comprises a material amount of our net sales or property and equipment, net of accumulated depreciation, other than the United States. The following table presents information about net sales and property and equipment, net of accumulated depreciation, in the United States and elsewhere: Three Months Ended Six Months Ended October 29, October 31, October 29, October 31, Net sales: United States $ 134,574 $ 126,211 $ 269,592 $ 246,078 Outside U.S. 35,418 31,457 57,546 61,811 $ 169,992 $ 157,668 $ 327,138 $ 307,889 October 29, April 30, Property and equipment, net of accumulated depreciation: United States $ 64,620 $ 68,233 Outside U.S. 4,518 4,930 $ 69,138 $ 73,163 We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on a limited number of customers for the sale of our products and services except with respect to our dependence on two major digital billboard customers in our Commercial business unit. |