Segment Disclosure | Note 4. Segment Disclosure We have organized our business into five segments which meet the definition of reportable segments under Accounting Standards Codification ("ASC") 280-10, Segment Reporting : Commercial, Live Events, High School Park and Recreation, Transportation, and International. These segments are based on the type of customer or geography and are the same as our business units. Our Commercial business unit primarily consists of sales of our video display systems, digital billboards, Galaxy ® and Fuelight ™ product lines to resellers (primarily sign companies), Out-of-Home ("OOH") companies, national retailers, quick-serve restaurants, casinos and petroleum retailers. Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other live events type venues. Our High School Park and Recreation business unit primarily consists of sales of scoring systems, Galaxy ® displays and video display systems to primary and secondary education facilities. Our Transportation business unit primarily consists of sales of our Vanguard ® and Galaxy ® product lines to governmental transportation departments, airlines and other transportation related customers. Our International business unit consists of sales of all product lines outside the United States and Canada. In our International business unit, we focus on product lines related to integrated scoring and video display systems for sports and commercial applications, OOH advertising products, and European transportation related products. Our segment reporting presents results through gross profit less selling costs. Gross profit is net sales less cost of goods sold. Cost of goods sold consists primarily of inventory, consumables, salaries, other employee-related costs, facilities-related costs for manufacturing locations, machinery and equipment maintenance and depreciation, site sub-contractors, warranty costs, and other service delivery expenses. Selling expenses consist primarily of salaries, other employee-related costs, travel and entertainment expenses, facilities-related costs for sales and service offices, bad debt expenses, third-party commissions and expenditures for marketing efforts, including the costs of collateral materials, conventions and trade shows, product demos, and supplies. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense. Assets are not allocated to the segments. Depreciation and amortization are allocated to each segment based on various financial measures; however, some depreciation and amortization are corporate in nature and remain unallocated. Our segments follow the same accounting policies as those described in Note 1 of our Annual Report on Form 10-K for the fiscal year ended April 29, 2017 . Unabsorbed manufacturing costs are allocated to the business unit benefiting most from that manufacturing location's production capabilities. Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events, High School Park and Recreation, and Transportation business units based on cost of sales. Shared manufacturing, buildings and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other financial measures. We do not maintain information on sales by products; therefore, disclosure of such information is not practical. The following table sets forth certain financial information for each of our five operating segments for the periods indicated: Three Months Ended Six Months Ended October 28, October 29, October 28, October 29, Net sales: Commercial $ 34,377 $ 39,923 $ 67,240 $ 76,177 Live Events 68,653 55,363 146,265 115,996 High School Park and Recreation 29,660 28,707 58,139 56,324 Transportation 16,476 16,101 35,388 30,387 International 20,143 29,898 35,005 48,254 169,309 169,992 342,037 327,138 Gross profit: Commercial 5,271 10,552 13,539 19,707 Live Events 16,255 11,625 33,309 23,801 High School Park and Recreation 10,553 9,242 20,904 18,702 Transportation 6,181 5,799 13,126 10,641 International 4,344 7,090 6,372 10,524 42,604 44,308 87,250 83,375 Selling expense: Commercial 4,669 4,715 9,363 9,374 Live Events 3,401 2,967 6,719 6,269 High School Park and Recreation 2,743 2,491 5,347 4,951 Transportation 1,102 1,268 2,139 2,509 International 3,435 4,450 6,721 8,047 15,350 15,891 30,289 31,150 Non-allocated operating expenses: General and administrative 8,868 8,625 17,803 17,408 Product design and development 8,948 7,126 17,995 14,169 Operating income 9,438 12,666 21,163 20,648 Nonoperating income (expense): Interest income 151 171 362 376 Interest expense (47 ) (76 ) (133 ) (118 ) Other (expense) income, net (87 ) 149 58 55 Income before income taxes 9,455 12,910 21,450 20,961 Income tax expense 2,323 3,889 5,889 6,401 Net income $ 7,132 $ 9,021 $ 15,561 $ 14,560 Depreciation, amortization and impairment: Commercial $ 1,544 $ 1,594 $ 3,078 $ 3,161 Live Events 1,196 1,273 2,434 2,553 High School Park and Recreation 422 451 844 889 Transportation 285 324 579 646 International 270 1,162 551 1,491 Unallocated corporate depreciation 725 668 1,416 1,332 $ 4,442 $ 5,472 $ 8,902 $ 10,072 No single geographic area comprises a material amount of our net sales or property and equipment, net of accumulated depreciation, other than the United States. The following table presents information about net sales and property and equipment, net of accumulated depreciation, in the United States and elsewhere: Three Months Ended Six Months Ended October 28, October 29, October 28, October 29, Net sales: United States $ 143,856 $ 134,574 $ 297,858 $ 269,592 Outside U.S. 25,453 35,418 44,179 57,546 $ 169,309 $ 169,992 $ 342,037 $ 327,138 October 28, April 29, Property and equipment, net of accumulated depreciation: United States $ 59,458 $ 62,425 Outside U.S. 5,761 4,324 $ 65,219 $ 66,749 We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on a limited number of customers for the sale of our products and services except with respect to our dependence on two major digital billboard customers in our Commercial business unit. |