Segment Disclosure | Note 4. Segment Disclosure We have organized our business into five segments which meet the definition of reportable segments under ASC 280-10, Segment Reporting : Commercial, Live Events, High School Park and Recreation, Transportation, and International. These segments are based on the type of customer or geography and are the same as our business units. Our Commercial business unit primarily consists of sales of our video display systems, digital billboards, Galaxy ® and Fuelight ™ product lines to resellers (primarily sign companies), Out-of-Home ("OOH") companies, national retailers, quick-serve restaurants, casinos and petroleum retailers. Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other live events type venues. Our High School Park and Recreation business unit primarily consists of sales of scoring systems, Galaxy ® displays and video display systems to primary and secondary education facilities. Our Transportation business unit primarily consists of sales of our Vanguard ® and Galaxy ® product lines to governmental transportation departments, airlines and other transportation related customers. Our International business unit consists of sales of all product lines outside the United States and Canada. In our International business unit, we focus on product lines related to integrated scoring and video display systems for sports and commercial applications, OOH advertising products, and European transportation related products. Our segment reporting presents results through gross profit less selling costs. Gross profit is net sales less cost of goods sold. Cost of goods sold consists primarily of inventory, consumables, salaries, other employee-related costs, facilities-related costs for manufacturing locations, machinery and equipment maintenance and depreciation, site sub-contractors, warranty costs, and other service delivery expenses. Selling expenses consist primarily of salaries, other employee-related costs, travel and entertainment expenses, facilities-related costs for sales and service offices, bad debt expenses, third-party commissions and expenditures for marketing efforts, including the costs of collateral materials, conventions and trade shows, product demos, and supplies. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense. Assets are not allocated to the segments. Depreciation and amortization are allocated to each segment based on various financial measures; however, some depreciation and amortization are corporate in nature and remain unallocated. Our segments follow the same accounting policies as those described in Note 1 of our Annual Report on Form 10-K for the fiscal year ended April 29, 2017 . Unabsorbed manufacturing costs are allocated to the business unit benefiting most from that manufacturing location's production capabilities. Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events, High School Park and Recreation, and Transportation business units based on cost of sales. Shared manufacturing, buildings and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other financial measures. We do not maintain information on sales by products; therefore, disclosure of such information is not practical. The following table sets forth certain financial information for each of our five reporting segments for the periods indicated: Three Months Ended Nine Months Ended January 27, January 28, January 27, January 28, Net sales: Commercial $ 35,483 $ 36,165 $ 102,723 $ 112,342 Live Events 45,167 41,036 191,432 157,032 High School Park and Recreation 11,463 12,653 69,602 68,977 Transportation 11,189 9,130 46,577 39,517 International 27,014 16,735 62,019 64,989 130,316 115,719 472,353 442,857 Gross profit: Commercial 7,546 7,711 21,085 27,418 Live Events 9,747 6,629 43,056 30,430 High School Park and Recreation 2,768 3,198 23,672 21,900 Transportation 3,570 2,325 16,696 12,966 International 4,936 3,453 11,308 13,977 28,567 23,316 115,817 106,691 Selling expense: Commercial 4,415 4,575 13,778 13,949 Live Events 3,843 3,417 10,562 9,686 High School Park and Recreation 2,726 2,581 8,073 7,532 Transportation 945 952 3,084 3,461 International 3,342 3,153 10,063 11,200 15,271 14,678 45,560 45,828 Non-allocated operating expenses: General and administrative 8,335 8,599 26,138 26,007 Product design and development 8,299 6,973 26,294 21,142 Operating (loss) income (3,338 ) (6,934 ) 17,825 13,714 Nonoperating income (expense): Interest income 158 183 520 559 Interest expense (40 ) (56 ) (173 ) (174 ) Other (expense) income, net (487 ) (305 ) (429 ) (250 ) (Loss) income before income taxes (3,707 ) (7,112 ) 17,743 13,849 Income tax expense (benefit) 2,482 (1,985 ) 8,371 4,416 Net (loss) income $ (6,189 ) $ (5,127 ) $ 9,372 $ 9,433 Depreciation, amortization and impairment: Commercial $ 1,550 $ 1,616 $ 4,628 $ 4,777 Live Events 1,192 1,245 3,626 3,798 High School Park and Recreation 401 421 1,245 1,310 Transportation 281 311 860 957 International 284 423 835 1,914 Unallocated corporate depreciation 725 683 2,141 2,015 $ 4,433 $ 4,699 $ 13,335 $ 14,771 No single geographic area comprises a material amount of our net sales or property and equipment, net of accumulated depreciation, other than the United States. The following table presents information about net sales and property and equipment, net of accumulated depreciation, in the United States and elsewhere: Three Months Ended Nine Months Ended January 27, January 28, January 27, January 28, Net sales: United States $ 98,297 $ 94,174 $ 396,155 $ 363,766 Outside United States 32,019 21,545 76,198 79,091 $ 130,316 $ 115,719 $ 472,353 $ 442,857 January 27, April 29, Property and equipment, net of accumulated depreciation: United States $ 58,333 $ 62,425 Outside United States 5,962 4,324 $ 64,295 $ 66,749 We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on a limited number of customers for the sale of our products and services except with respect to our dependence on two major digital billboard customers in our Commercial business unit. |