EXHIBIT 24.1
POWER OF ATTORNEY
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below hereby constitutes and appoints Lynn B. Fuller and Bryan R. McKeag, and each of them, his or her true and lawful attorneys-in-fact and agents, each acting alone, with full power of substitution and resubstitution, for him and in his name, place and stead, in any and all capacities, to sign one or more Registration Statements on Form S-4 for registration of shares of Heartland Financial USA, Inc. common stock to be issued in connection with a merger of Premier Valley Bank with an into PV Acquisition Bank, and any and all amendments to such Registration Statements, including post-effective amendments, and to file the same, with all exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, each acting alone, full power and authority to do and perform any and all acts necessary or incidental to the performance and execution of the powers herein expressly granted, as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, each acting alone, or the substitutes for such attorneys-in-fact and agents, may lawfully do or cause to be done by virtue hereof.
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| Signature | Title | Date |
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| /s/ LYNN B. FULLER | President, Chief Executive Officer | August 13, 2015 |
| Lynn B. Fuller | Chairman and Director | |
| | | |
| /s/ BRYAN R. MCKEAG | Executive Vice President and Chief Financial Officer | August 18, 2015 |
| Bryan R. McKeag | (principal financial and accounting officer) | |
| | | |
| /s/ JAMES F. CONLAN | Director | August 18, 2015 |
| James F. Conlan | | |
| | | |
| /s/ JOHN W. COX, JR. | Director | August 18, 2015 |
| John W. Cox, Jr. | | |
| | | |
| /s/ MARK C. FALB | Director | August 14, 2015 |
| Mark C. Falb | | |
| | | |
| /s/ THOMAS L. FLYNN | Director | August 15, 2015 |
| Thomas L. Flynn | | |
| | | |
| /s/ R. MICHAEL MCCOY | Director | August 17, 2015 |
| R. Michael McCoy | | |
| | | |
| /s/ KURT M. SAYLOR | Director | August 13, 2015 |
| Kurt M. Saylor | | |
| | | |
| /s/ JOHN K. SCHMIDT | Director | August 13, 2015 |
| John K. Schmidt | | |
| | | |
| /s/ DUANE E. WHITE | Director | August 20, 2015 |
| Duane E. White | | |
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