Summary Of Significant Accounting Policies | 12 Months Ended |
Dec. 31, 2014 |
Accounting Policies [Abstract] | |
Summary Of Significant Accounting Policies | Summary of Significant Accounting Policies |
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Blyth, Inc. (the “Company”) is a multi-channel company primarily focused on the direct-to-consumer market. The Company's products include an extensive array of decorative and functional household products such as candles, accessories, seasonal decorations, household convenience items and personalized gifts, as well as health, wellness and beauty related products. The Company’s products can primarily be found throughout the United States, Canada, Mexico, Europe and Australia. Our financial results are reported in two segments: the Candles & Home Décor segment (PartyLite) and the Catalog & Internet segment (Silver Star Brands). |
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A summary of the significant accounting policies applied in the preparation of the accompanying Consolidated Financial Statements follows: |
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Principles of Consolidation |
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The Consolidated Financial Statements include the accounts of Blyth, Inc. and its subsidiaries. The Company’s Catalog & Internet subsidiaries operate on a 52 or 53-week fiscal year ending on the Saturday closest to December 31. The Company consolidates entities in which it owns or controls more than 50% of the voting shares and/or investments where the Company has been determined to have control. The portion of the entity not owned by the Company is reflected as the noncontrolling interest within the Equity section of the Consolidated Balance Sheets. All inter-company balances and transactions have been eliminated in consolidation. |
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Discontinued Operations |
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In September 2014, the Company entered into a recapitalization agreement with ViSalus that reduced its ownership in ViSalus from approximately 80.9% to 10.0%. In October 2012, the Company sold its Sterno business. See Note 3 to the Consolidated Financial Statements for further information. The results of operations for these businesses have been reclassified to discontinued operations for all periods presented. |
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Two-for-one stock split |
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On May 16, 2012, the Company's Board of Directors announced a two-for-one stock split of its common stock effective in the form of a stock dividend of one share for each outstanding share. The record date for the stock split was June 1, 2012, and the additional shares were distributed on June 15, 2012. Accordingly, all per share amounts, weighted average shares outstanding, shares outstanding and shares repurchased presented in the Consolidated Financial Statements and notes have been adjusted retroactively to reflect the stock split. Shareholders' equity has been retroactively adjusted to give effect to the stock split for all periods presented by reclassifying the par value of the additional shares issued in connection with the stock split from Retained Earnings to Common Stock. |
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Estimates |
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The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. |
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Credit Concentration |
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The Company performs ongoing credit evaluations of its customers and generally does not require collateral. The Company makes provisions for estimated credit losses. No single customer accounts for 10% or more of Net Sales or Accounts Receivable. |
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Foreign Currency Translation |
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The Company’s international subsidiaries use their local currency as their functional currency. Therefore, all Balance Sheet accounts of international subsidiaries are translated into U.S. dollars at the year-end rates of exchange and Statement of Earnings items are translated using the weighted average exchange rates for the period. Resulting translation adjustments are included in Accumulated other comprehensive income (loss) (“AOCI”) within the Consolidated Balance Sheets. Transactional gains and losses arising from the impact of currency exchange rate fluctuations on transactions in a currency other than the local functional currency are included in Foreign exchange and other, net within the Consolidated Statements of Earnings. |
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Investments |
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The Company makes investments from time to time in the ordinary course of its business that may include equity securities, debt instruments (all maturing within one year), mutual funds, cost investments and long-term investments and/or joint ventures. The Company’s investments are accounted for in accordance with the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topics 320 Investments – debt and equity securities and 325 Investments - other. The Company reviews investments for impairment using both quantitative and qualitative factors. Unrealized gains and losses on available-for-sale investment securities that are considered temporary and are not the result of a credit loss are included in AOCI, net of applicable taxes, while realized gains and losses are reported in earnings. |
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Derivatives and Other Financial Instruments |
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The Company uses foreign exchange forward contracts to hedge the impact of foreign currency fluctuations on foreign denominated inventory purchases, intercompany payables and certain loans. It does not hold or issue derivative financial instruments for trading purposes. The Company has also hedged the net assets of certain of its foreign operations through foreign currency forward contracts. |
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The Company has designated forward exchange contracts on forecasted intercompany purchases and purchase commitments as cash flow hedges and as long as the hedge remains effective and the underlying transaction remains probable, the effective portion of the changes in the fair value of these contracts are recorded in AOCI until earnings are affected by the variability of the cash flows being hedged. With regard to commitments for inventory purchases, upon payment of each commitment, the underlying forward contract is closed and the corresponding gain or loss is transferred from AOCI upon sale of the asset assigned and is realized in the Consolidated Statements of Earnings. If a hedging instrument is sold or terminated prior to maturity, gains and losses are deferred in AOCI until the hedged item is settled. However, if the hedged item is no longer probable of occurring, the resultant gain or loss on the hedge is recognized into earnings immediately. |
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The Company has designated its foreign currency forward contracts related to certain foreign denominated loans and intercompany payables as fair value hedges. The gains or losses on the fair value hedges are recognized into earnings and generally offset the transaction gains or losses in the foreign denominated loans that they are intended to hedge. |
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For consolidated financial statement presentation, net cash flows from such hedges are classified in the categories of the Consolidated Statement of Cash Flows with the items being hedged. Forward contracts held with each bank are presented within the Consolidated Balance Sheets as a net asset or liability, based on netting agreements with each bank and whether the forward contracts are in a net gain or loss position. Refer to Note 7 to the Consolidated Financial Statements for further details on our accounting for derivative instruments. |
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Cash and Cash Equivalents |
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The Company considers all highly liquid debt instruments purchased with an original maturity of three months or less to be cash equivalents. Amounts due from credit card companies of $1.7 million for the settlement of credit card transactions are included in cash equivalents because they are both short-term and highly liquid instruments and typically take one to three business days to be received by the Company. The major credit card companies making these payments are highly accredited businesses and the Company does not deem them to have material counterparty credit risk. |
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The Company holds its cash investments with high credit quality financial institutions. Cash balances in the Company’s U.S. concentration accounts are fully insured by the Federal Deposit Insurance Corporation with no limit per bank. The Company has $1.1 million of restricted cash, reported in Investments used as collateral for standby letters of credit as of December 31, 2014. This cash will be restricted until the standby letters of credit are relieved by the beneficiaries. |
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Inventories |
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Inventories are valued at the lower of cost or market. Cost is determined by the first-in, first-out method. The Company records provisions for obsolete, excess and unmarketable inventory in Cost of goods sold. |
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Shipping and Handling |
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The Company classifies shipping and handling fees billed to customers as Revenue, and shipping and handling costs as Cost of goods sold. |
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Property, Plant and Equipment |
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Property, plant and equipment are stated at cost, less accumulated depreciation. Depreciation expense for the years ended December 31, 2014, 2013 and 2012 was $8.1 million, $9.3 million and $9.5 million, respectively. The amortization of assets obtained through capital leases is also recorded as a component of depreciation expense. Depreciation is provided for principally by use of the straight-line method for financial reporting purposes. Leasehold improvements are amortized over the lives of the respective leases or the service lives of the improvements, whichever is shorter. The Company records gains and losses from the sale of property, plant and equipment in operating profit. |
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The principal estimated lives used in determining depreciation are as follows: |
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Buildings | 27 to 40 years | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
Leasehold improvements | 5 to 10 years | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
Machinery and equipment | 5 to 12 years | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
Office furniture, data processing equipment and software | 3 to 7 years | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
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Goodwill and Other Indefinite Lived Intangibles |
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Goodwill and Other indefinite-lived intangibles are subject to an assessment for impairment at least annually or more frequently if events or circumstances indicate that goodwill or other indefinite lived intangibles might be impaired. The Company performs its annual assessment of impairment for goodwill in the first quarter. |
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For goodwill, the first step is to identify whether a potential impairment exists. This is done by comparing the fair value of a reporting unit to its carrying amount, including goodwill. Fair value for each of the Company’s reporting units is estimated utilizing a combination of valuation techniques, namely the discounted cash flow and market multiple methodologies. The discounted cash flow analysis assumes the fair value of an asset can be estimated by the economic benefit or net cash flows the asset will generate over the life of the asset, discounted to its present value. The discounting process uses a rate of return that accounts for both the time value of money and the investment risk factors. The market multiple analysis estimates fair value based on what other participants in the market have recently paid for reasonably similar assets. Adjustments are made to compensate for differences between the reasonably similar assets and the assets being valued. The fair value of the reporting units is derived by using a combination of the two valuation techniques described above. If the fair value of the reporting unit exceeds the carrying value, no further analysis is necessary. If the carrying amount of the reporting unit exceeds its fair value, the second step is performed. The second step compares the carrying amount of the goodwill to the estimated fair value of the goodwill. If fair value is less than the carrying amount, an impairment loss is reported as a reduction to the goodwill and a charge to operating expense. |
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For indefinite-lived intangible assets, the Company uses the relief from royalty method to estimate the fair value for indefinite-lived intangible assets and compares this value to book value. The underlying concept of the relief from royalty method is that the inherent economic value of intangibles is directly related to the timing of future cash flows associated with the intangible asset. Similar to the discounted cash flow methodology used to determine the fair value of goodwill, the fair value of indefinite-lived intangible assets is equal to the present value of after-tax cash flows associated with the intangible asset based on an applicable royalty rate. The royalty rate is determined by using existing market comparables for royalty agreements. The arms-length agreements generally support a rate that is a percentage of direct sales. This approach is based on the premise that the free cash flow is a more valid criterion for measuring value than “book” or accounting profits. |
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Impairment of Long-Lived Assets |
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The Company reviews long-lived assets, including property, plant and equipment and other intangibles with definite lives for impairment annually or whenever events or changes in circumstances indicated that the carrying amount of such an asset might not be recoverable. When indicators are present, management determines whether there has been an impairment on long-lived assets held for use in the business by comparing anticipated undiscounted future cash flow from the use and eventual disposition of the asset or asset group to the carrying value of the asset or asset group. The amount of any resulting impairment is calculated by comparing the carrying value to the fair value of the individual assets. |
Long-lived assets that meet the definition of held for sale are valued at the lower of carrying amount or net realizable value. Assets or asset groups are determined at the lowest level possible for which identifiable cash flows are largely independent of the cash flows of other assets and liabilities. For assets whose aggregate undiscounted cash flows are less than its carrying value, the assets are considered potentially impaired and actual impairments, if any, would be determined to the extent the assets carrying value exceeds its aggregate fair value. |
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Recoverability of long-lived assets to be held and used is measured by a comparison of the carrying amount of an asset to the estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated undiscounted future cash flows, an impairment charge is recognized by the amount by which the carrying amount of the asset exceeds the fair value of the asset. For the year ended December 31, 2014, earnings within the Candles & Home Décor segment include a one-time fixed asset impairment charge of $0.6 million on certain machinery and equipment held and used at the Cumbria, United Kingdom facility (see Note 21 to the Consolidated Financial Statements). |
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Accumulated Other Comprehensive Income (Loss) |
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AOCI is comprised of foreign currency cumulative translation adjustments, unrealized gains and losses on certain investments in debt and equity securities, the net gains and losses on cash flow hedging instruments and net investment hedges. The Company reports, by major components and as a single total, the change in comprehensive income (loss) during the period as part of the Consolidated Statements of Stockholders’ Equity. |
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The following table discloses the tax effects allocated to each component of AOCI in the financial statements: |
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(In thousands) | | December 31, 2014 | | December 31, 2013 | | December 31, 2012 |
| | Before-Tax Amount | Tax (Expense) or Benefit | Net-of-tax Amount | | Before-Tax Amount | Tax (Expense) or Benefit | Net-of-tax Amount | | Before-Tax Amount | Tax (Expense) or Benefit | Net-of-tax Amount |
Foreign currency translation adjustments | | $ | 2,560 | | $ | (7,358 | ) | $ | (4,798 | ) | | $ | (949 | ) | $ | 2,863 | | $ | 1,914 | | | $ | 2,347 | | $ | 1,104 | | $ | 3,451 | |
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Net unrealized gain (loss) on certain investments | | (168 | ) | 59 | | (109 | ) | | (260 | ) | 91 | | (169 | ) | | 264 | | (62 | ) | 202 | |
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Net unrealized gain (loss) on cash flow hedging instruments | | 675 | | (236 | ) | 439 | | | (237 | ) | 83 | | (154 | ) | | (741 | ) | 251 | | (490 | ) |
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Less: Reclassification adjustments for (gain) loss included in net income | | (69 | ) | 24 | | (45 | ) | | 569 | | (199 | ) | 370 | | | (960 | ) | 336 | | (624 | ) |
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Other comprehensive income (loss) | | $ | 2,998 | | $ | (7,511 | ) | $ | (4,513 | ) | | $ | (877 | ) | $ | 2,838 | | $ | 1,961 | | | $ | 910 | | $ | 1,629 | | $ | 2,539 | |
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The components of AOCI, net of tax, for the year ended December 31, 2014 are as follows: |
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(In thousands) | Foreign Currency Translation Adjustment | Net unrealized gain (loss) on certain investments | Net unrealized gain (loss) on cash flow hedging instruments | Net Investment Hedge gain | Total | | | | | | | | | | | | | | | |
Beginning balance at January 1, 2014 | $ | 13,905 | | $ | 263 | | $ | (110 | ) | $ | 2,304 | | $ | 16,362 | | | | | | | | | | | | | | | | |
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Other comprehensive income (loss) before reclassifications | (7,340 | ) | (109 | ) | 439 | | 2,542 | | (4,468 | ) | | | | | | | | | | | | | | | |
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Less: amounts reclassified from accumulated other comprehensive income (loss) (1) (2) | — | | (40 | ) | 85 | | — | | 45 | | | | | | | | | | | | | | | | |
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Net current period other comprehensive income (loss) | (7,340 | ) | (69 | ) | 354 | | 2,542 | | (4,513 | ) | | | | | | | | | | | | | | | |
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Ending balance at December 31, 2014 | $ | 6,565 | | $ | 194 | | $ | 244 | | $ | 4,846 | | $ | 11,849 | | | | | | | | | | | | | | | | |
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(1) All amounts net of a 35% tax rate. |
(2) Reclassified from AOCI into Foreign exchange and other, net and Cost of goods sold. |
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Income Taxes |
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Income tax expense is based on taxable income, statutory tax rates and the impact of non-deductible items. Deferred tax assets and liabilities are recognized for the expected tax consequences of temporary differences between the tax basis of assets and liabilities and their reported amounts. The Company periodically estimates whether its tax benefits are more likely than not sustainable on audit, based on the technical merits of the position. There are inherent uncertainties related to the interpretation of tax regulations in the jurisdictions in which the Company transacts business. The judgments and estimates made at a point in time may change based on the outcome of tax audits, as well as changes to or further interpretations of regulations. If such changes take place, there is a risk that the Company's tax rate may increase or decrease in any period. |
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Deferred tax assets and liabilities reflect the Company's best estimate of the tax benefits and costs expected to be realized in the future. The Company establishes valuation allowances to reduce its deferred tax assets to an amount that will more likely than not be realized. |
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In accordance with ASC 740, “Income Taxes” (“ASC 740”), the Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be capable of withstanding examination by the taxing authorities based on the technical merits of the position. A number of years may elapse before an uncertain tax position for which the Company has established a tax reserve is audited and finally resolved, and the number of years for which the Company has audits that are open varies depending on the tax jurisdiction (a current summary is provided in Note 14 to the Consolidated Financial Statements). When facts and circumstances change, the Company reassesses these probabilities and records any necessary adjustments to the provision. |
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The Company determined that a portion of its undistributed foreign earnings are not reinvested indefinitely by its non-U.S. subsidiaries, and accordingly, recorded a deferred income tax liability related to these undistributed earnings. The Company periodically reassesses whether the non-U.S. subsidiaries will invest their undistributed earnings indefinitely. |
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Revenue Recognition |
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Revenues consist of sales to customers, net of returns and allowances. The Company recognizes revenue upon delivery, when both title and risk of loss are transferred to the customer. The Company presents revenues net of any taxes collected from customers and remitted to governmental authorities. The Company also records revenue on financing fees from past due balances from financing receivables within its Catalog & Internet segment. |
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The Company records estimated reductions to revenue for customer promotions, volume incentives and other promotions. The Company also records reductions to revenue, based primarily on historical experience, for estimated customer returns and chargebacks that may arise as a result of shipping errors, product damaged in transit or for other reasons that can only become known subsequent to recognizing the revenue. In some instances, the Company receives payment in advance of product delivery and records it as deferred revenue. Upon delivery of product for which advance payment has been made, the related deferred revenue is reversed and recorded to revenue. Gift card sales are also included in deferred revenue. Upon redemption or when redemption is remote, the related deferred revenue is recorded to revenue. The Company considers applicable escheat laws and historical redemption data when realizing gift card revenue. |
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The Company has established an allowance for doubtful accounts for its trade and financing receivables. The allowance is determined based on the Company’s evaluation of specific customers’ ability to pay, aging of receivables, historical experience and the current economic environment. The sales price for the Company’s products is fixed prior to the time of shipment to the customer. Customers have the right to return product in circumstances for which the Company believes are typical of the industry for such reasons as damaged goods, shipping errors or similar occurrences. Independent consultants within the Candles & Home Decor segment are allowed to return unused product purchased within the past twelve months for a refund of 90% of its original purchase price. |
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Earnings per Common and Common Equivalent Share |
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Basic earnings per common share and common share equivalents are computed based upon the weighted average number of shares outstanding during the period. These outstanding shares include both outstanding common shares and vested restricted stock units (“RSUs”) as common stock equivalents. Diluted earnings per common share and common share equivalents reflect the potential dilution that could occur if options and fixed awards to be issued under stock-based compensation arrangements were converted into common stock. |
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Employee Stock Compensation |
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The Company has share-based compensation plans as described in Note 16 to the Consolidated Financial Statements. In accordance with U.S. Generally Accepted Accounting Principles (“GAAP”), the Company measures and records compensation expense, based on estimated fair values, for all share-based awards made to employees and directors, including stock options, restricted stock and restricted stock units. The Company recognizes compensation expense for share-based awards expected to vest on a straight line basis with graded vesting over the requisite service period of the award based on their grant date fair value. |
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Cost of Goods Sold and Operating Expenses |
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Cost of goods sold includes the cost of raw materials and their procurement costs, inbound and outbound freight, and the direct and indirect costs associated with the personnel, resources and property, plant and equipment related to the manufacturing, warehousing, inventory management and order fulfillment functions. Selling expenses include commissions paid to consultants, customer service costs, catalog costs including printing and shipping, the salaries and benefits related to personnel within the marketing and selling functions, costs associated with promotional offers to independent consultants, allowances for doubtful accounts and other selling and marketing expenses. Administrative and other expenses includes salaries and related benefits associated with various administrative departments, including human resources, legal, information technology, finance and executive, as well as professional fees and administrative facility costs associated with leased buildings, office equipment and supplies. |
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Promotional Offers to Independent Consultants |
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The Company’s direct selling sales are generated by its independent consultants, who strive to maximize the interrelated objectives of selling product, scheduling (or booking) parties or events and recruiting new consultants. In order to encourage its consultants to accomplish these goals, the Company makes monthly promotional offers including free or discounted products to consultants and customers, as well as annual incentive trips and the payment of bonuses to consultants. |
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Promotions, including free or discounted products, are designed to increase revenues by providing incentives for customers and guests attending shows whose purchases exceed a certain level. Promotional offers for free products are recorded as a charge to Cost of goods sold when incurred, and promotional offers for discounted products are recorded as a reduction of revenue when incurred with the full cost of the product being charged to Cost of goods sold. Sales bonuses are awarded based on achieving certain ranks within the compensation plan. These bonuses are paid monthly and are charged to selling expenses when earned. |
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Annual incentive trips and bonuses are awarded to consultants who recruit new consultants or achieve certain sales levels. Estimated costs related to these promotional offers are recorded as compensation within Selling expense as they are earned. For the years ended December 31, 2014, 2013 and 2012, expenses related to promotional activities were $6.1 million, $6.6 million and $6.5 million, respectively. |
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Advertising and Catalog Costs |
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The Company expenses the costs of advertising as incurred, except the costs for direct-response advertising, which are capitalized and amortized over the expected period of future benefit. For the years ended December 31, 2014, 2013 and 2012, advertising expenses were $47.0 million, $64.8 million and $66.5 million, respectively. As of December 31, 2014 and 2013, prepaid advertising expenses totaled $7.9 million and $8.5 million, respectively. |
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Direct-response advertising relates to the Silver Star Brands business and consists primarily of the costs to produce direct-mail order catalogs. The capitalized production costs are amortized for each specific catalog mailing over the period following catalog distribution in proportion to revenues (orders) received, compared to total estimated revenues for that particular catalog mailing. The amortization period is generally from three to six months and does not exceed twelve months. |
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In the Candles & Home Décor segment, catalog production costs are capitalized and expensed as the catalogs are distributed, generally over less than a twelve month period. |