UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-K/A
(Amendment No. 1)
(Mark One)
x | | ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the fiscal year ended January 31, 2007 |
or |
o | | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the transition period from ______________ to ______________
Commission File Number 1-13026
BLYTH, INC.
(Exact Name of Registrant as Specified in Its Charter)
Delaware | | 36-2984916 |
(State or Other Jurisdiction of | | (I.R.S. Employer |
Incorporation or Organization) | | Identification No.) |
One East Weaver Street | | |
Greenwich, Connecticut | | 06831 |
(Address of Principal Executive Offices) | | (Zip Code) |
Registrant’s telephone number, including area code: (203) 661-1926
Securities registered pursuant to Section 12(b) of the Act:
| | Name of each exchange |
Title of each class | | on which registered |
Common Stock, par value $0.02 per share | | New York Stock Exchange |
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes o No x
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Yes o No x
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer o | Accelerated filer x | Non-accelerated filer o |
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes o No x
The aggregate market value of the voting common equity held by non-affiliates of the registrant was approximately $463.8 million based on the closing price of the registrant’s Common Stock on the New York Stock Exchange on July 31, 2006 and based on the assumption, for purposes of this computation only, that all of the registrant’s directors and executive officers are affiliates.
As of March 31, 2007, there were 39,301,262 outstanding shares of Common Stock.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the 2007 Proxy Statement for the Annual Meeting of Shareholders to be held on June 6, 2007 (Incorporated into Part III).
EXPLANATORY NOTE
This Amendment No. 1 to our annual report on Form 10-K for the fiscal year ended January 31, 2007 is being filed in order to correct the number of independent sales consultants located in the United States who were selling PartyLite products at January 31, 2007. The corrected number is “over 26,000”, not “over 46,000”, which amount represented the worldwide number at January 31, 2007.
PART I
Item 1. Business
(a) General Development of Business
Blyth, Inc. (together with its subsidiaries, the “Company,” which may be referred to as “we,” “us” or “our”) is a Home Expressions company competing primarily in the home fragrance and decorative accessories industry. The Company designs, markets and distributes an extensive array of candles, decorative accessories, seasonal decorations and household convenience items, as well as tabletop lighting, accessories and chafing fuel for the Away From Home or foodservice trade. The Company’s sales and operations take place primarily in the United States, Canada and Europe, with additional activity in Mexico, Australia and the Far East.
Recent Developments
In September 2005, we announced our proposed intention to spin off the Wholesale segment to our stockholders. We requested and received from the Internal Revenue Service a ruling on the tax-free status for the transaction. In March 2006, we announced our intention to evaluate additional strategic opportunities that had been identified since the announcement of the spin off, which would likely focus on one or more of our European Wholesale businesses. In fiscal 2007, we sold all of our European Wholesale businesses.
During the third quarter of fiscal 2007, we began the restructuring of our North American mass channel home fragrance business with the announcement that we will be closing our Tijuana, Mexico manufacturing facility. In addition, in fiscal 2007, we commenced the elimination of less profitable customers and streamlining of the Stock Keeping Unit (“SKU”) base of the mass business.
Additional Information
Additional information is available on our website, www.blyth.com. Our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and any amendments thereto filed or furnished pursuant to the Securities Exchange Act of 1934 are available on our website free of charge as soon as reasonably practicable following submission to the SEC. Also available on our website are our Corporate Governance Guidelines, Code of Conduct, and the charters for the Audit Committee, Compensation Committee, and Nominating and Corporate Governance Committee, each of which is available in print to any shareholder who makes a request to Blyth, Inc., One East Weaver Street, Greenwich, CT 06831, Attention: Secretary. The information posted to www.blyth.com, however, is not incorporated herein by reference and is not a part of this Annual Report on Form 10-K.
(b) Financial Information about Segments
We report our financial results in three business segments: the Direct Selling segment, the Catalog & Internet segment and the Wholesale segment. These segments accounted for approximately 57%, 16% and 27% of consolidated net sales, respectively, for fiscal 2007. Financial information relating to these business segments for fiscal 2005, 2006 and 2007 appears in Note 18 of the consolidated financial statements and is incorporated herein by reference.
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(c) Narrative Description of Business
In fiscal 2007, there was a change in our senior management structure with the departure of the President of the Wholesale segment. Robert B. Goergen, Jr., the President of the Catalog & Internet segment, assumed responsibility for the Wholesale segment in addition to his other responsibilities. We refer to this new reporting structure as the Multi-channel Group. For segment reporting purposes, we continue to report individual segment operating results for the Direct Selling, Catalog & Internet and Wholesale segments.
Direct Selling Segment
In fiscal 2007, the Direct Selling segment represented approximately 57% of total sales. Our principal Direct Selling business is PartyLite. PartyLiteâ brand products are marketed in North America, Europe and Australia through a network of independent sales consultants using the party plan method of direct selling. These products include fragranced and non-fragranced candles, bath products and a broad range of related accessories.
In fiscal 2006, the Company acquired a party plan company called Two Sisters Gourmet, which is focused on gourmet food. Two Sisters Gourmet represents substantially less than 1% of total sales of the Direct Selling segment. In fiscal 2007, the Company ceased operations of Purple Tree, which was focused on the craft industry. In the future, the Company may pursue other direct selling business opportunities.
United States Market
Within the United States market, PartyLiteâ brand products are sold directly to consumers through a network of independent sales consultants. These consultants are compensated on the basis of PartyLite product sales at parties organized by them and parties organized by consultants recruited by them. Over 26,000 independent sales consultants located in the United States were selling PartyLite products at January 31, 2007. PartyLite products are designed, packaged and priced in accordance with their premium quality, exclusivity and the distribution channel through which they are sold.
International Market
In fiscal 2007, PartyLite products were sold internationally by more than 20,000 independent sales consultants located outside the United States. These consultants were the exclusive distributors of PartyLite products internationally. The following were PartyLite’s international markets during fiscal 2007: Australia, Austria, Canada, Denmark, Finland, France, Germany, Ireland, Mexico, Switzerland and the United Kingdom.
We support our independent sales consultants with inventory management and control and satisfy delivery requirements through on-line ordering, which is available to all independent sales consultants in the United States and Canada, as well as in most of Europe.
Catalog & Internet Segment
In fiscal 2007, this segment represented approximately 16% of total sales. We design, market and distribute a wide range of household convenience items, personalized gifts, coffee and tea, and photo storage products within this segment. These products are sold through the catalog and Internet distribution channel under brand names that include Boca Javaä, Easy Comfortsä, Exposuresâ, Home Marketplaceâ, Miles Kimballâ and Walter Drakeâ.
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Wholesale Segment
In fiscal 2007, this segment represented approximately 27% of total sales. Products within this segment include candles and other home fragrance products, a broad range of candle-related accessories, seasonal decorations, and home décor products such as picture frames, lamps and textiles. In addition, chafing fuel and tabletop lighting products and accessories for the Away From Home or foodservice trade are sold in this segment. Our wholesale products are designed, packaged and priced to satisfy the varying demands of retailers and consumers within each distribution channel.
Products sold in the Wholesale segment in the United States are marketed through the premium and mass consumer wholesale channels and sold to independent gift shops, specialty chains, department stores, food and drug outlets, mass retailers, hotels, restaurants and independent foodservice distributors through independent sales representatives, our key account managers and our sales managers. Our sales force supports our customers with product catalogs and samples, merchandising programs and selective fixtures. Our sales force also receives training on the marketing and proper use of our products.
Product Brand Names
The key brand names under which our Direct Selling segment products are sold are:
PartyLiteâ
Well Being by PartyLiteä
Two Sisters Gourmetâ
The key brand names under which our Catalog & Internet segment products are sold are:
Boca Javaä
Easy Comfortsä
Exposuresâ
Home Marketplaceâ
Miles Kimballâ
Walter Drakeâ
The key brand names under which our Wholesale segment products are sold are:
Ambriaâ Carolinaâ CBKâ Colonial Candleâ Colonial Candle of Cape Codâ | | Colonial at HOMEâ Florasenseâ HandyFuelâ Seasons of Cannon Fallsâ Sternoâ |
New Product Development
Concepts for new products and product line extensions are directed to the marketing departments of our business units from within all areas of the Company, as well as from our independent sales consultants and worldwide product manufacturing partners. The new product development process may include technical research, consumer market research, fragrance studies, comparative analyses, the formulation of engineering specifications, feasibility studies, safety assessments, testing and evaluation.
Manufacturing, Sourcing and Distribution
In all of our business segments, management continuously works to increase value and lower costs through increased efficiency in worldwide production, sourcing and distribution practices, the application of new technologies and process control systems, and consolidation and rationalization of equipment and
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facilities. Capital expenditures over the past five years have totaled $92.2 million and are targeted to technological advancements or capital investments with short payback time frames. We have also closed several facilities and written down the values of certain machinery and equipment in recent years in response to changing market conditions.
We manufacture most of our candles using highly automated processes and technologies, as well as certain hand crafting and finishing, and source nearly all of our other products, primarily from independent manufacturers in the Pacific Rim, Europe and Mexico. Many of our products are manufactured by others based on our design specifications, making our global supply chain approach critically important to new product development, quality control and cost management. We have also built a network of stand-alone highly automated distribution facilities in our core markets.
Technological Advancements
We continue to see the benefit of our substantial investment in technological initiatives, particularly Internet-based ordering technology. An Internet-based order-entry and business management system is available to all PartyLite independent sales consultants in the United States, Canada and most of Europe. By fiscal 2007 year-end, show orders placed via the PartyLite extranet had increased to over 90% of total show orders in North America and over 70% of total show orders in Europe. The extranet’s automated features eliminate errors common on hand-written paper forms and speed orders through processing and distribution, improving customer service. Furthermore, by easing the administrative workload and providing tools with which to track sales and programs, the extranet has helped PartyLite independent sales consultants build their businesses more efficiently. The improved accuracy of the automated system also results in administrative savings for the Company.
Customers
Customers in the Direct Selling segment are individual consumers served by independent sales consultants. Sales within the Catalog & Internet segment are also made directly to consumers. Wholesale segment customers include independent gift and department stores, garden centers, mass merchandisers, food and drug stores, specialty chains, foodservice distributors, hotels and restaurants. No single customer accounts for 10% or more of sales.
Competition
All of our business segments are highly competitive, both in terms of pricing and new product introductions. The worldwide market for Home Expressions products is highly fragmented with numerous suppliers serving one or more of the distribution channels served by the Company. In addition, we compete for direct selling consultants with other direct selling companies. Because there are relatively low barriers to entry in all of our business segments, we may face increased competition from other companies, some of which may have substantially greater financial or other resources than those available to us. Competition includes companies selling candles manufactured at low cost outside of the United States. Moreover, certain competitors focus on a single geographic or product market and attempt to gain or maintain market share solely on the basis of price.
Employees
As of January 31, 2007, we had approximately 4,000 full-time employees, of whom approximately 12% were based outside of the United States. Approximately 75% of our employees are non-salaried. We do not have any unionized employees. We believe that relations with our employees are good. Since our formation in 1977, we have never experienced a work stoppage.
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