Revenue | 4. Revenue On January 1, 2018, the Company adopted ASC 606 using the modified retrospective method for all contracts not completed as of the date of adoption. Results for reporting periods beginning on or after January 1, 2018 are presented under ASC 606, while prior period amounts are not adjusted and continue to be reported under the accounting standards in effect for the prior period. Under ASC 606, the Company accounts for revenue using the following steps: ● Identify the contract, or contracts, with a customer ● Identify the performance obligations in the contract ● Determine the transaction price ● Allocate the transaction price to the identified performance obligations ● Recognize revenue when, or as, the Company satisfies the performance obligations The Company combines contracts with the same customer into a single contract for accounting purposes when the contracts are entered into at or near the same time and the contracts are negotiated as a single commercial package, consideration in one contract depends on the other contract, or the services are considered a single performance obligation. If an arrangement involves multiple performance obligations, the items are analyzed to determine the separate units of accounting, whether the items have value on a standalone basis and whether there is objective and reliable evidence of their standalone selling price. The total contract transaction price is allocated to the identified performance obligations based upon the relative standalone selling prices of the performance obligations. The standalone selling price is based on an observable price for services sold to other comparable customers, when available, or an estimated selling price using a cost plus margin approach. The Company estimates the amount of total contract consideration it expects to receive for variable arrangements by determining the most likely amount it expects to earn from the arrangement based on the expected quantities of services it expects to provide and the contractual pricing based on those quantities. The Company only includes some or a portion of variable consideration in the transaction price when it is probable that a significant reversal in the amount of cumulative revenue recognized will not occur when the uncertainty associated with the variable consideration is subsequently resolved. The Company considers the sensitivity of the estimate, its relationship and experience with the client and variable services being performed, the range of possible revenue amounts and the magnitude of the variable consideration to the overall arrangement. As discussed in more detail below, revenue is recognized when a customer obtains control of promised goods or services under the terms of a contract and is measured as the amount of consideration the Company expects to receive in exchange for transferring goods or providing services. The Company does not have any material extended payment terms as payment is due at or shortly after the time of the sale. Observable prices are used to determine the standalone selling price of separate performance obligations or a cost plus margin approach when one is not available. Sales, value-added and other taxes collected concurrently with revenue producing activities are excluded from revenue. The Company recognizes contract assets or unbilled receivables related to revenue recognized for services completed but not yet invoiced to the clients. Unbilled receivables are recorded as accounts receivable when the Company has an unconditional right to contract consideration. A contract liability is recognized as deferred revenue when the Company invoices clients in advance of performing the related services under the terms of a contract. Deferred revenue is recognized as revenue when the Company has satisfied the related performance obligation. Deferred contract acquisition costs are included in other assets. Beginning January 1, 2018, with the adoption of ASC 606, the Company defers costs to acquire contracts, including commissions, incentives and payroll taxes, if they are incremental and recoverable costs of obtaining a customer contract with a term exceeding one year. Deferred contract costs are reported within other assets and amortized to selling expense over the contract term, which generally ranges from one to five years. The Company has elected to recognize the incremental costs of obtaining a contract with a term of less than one year as a selling expense when incurred. Prior to 2018, all contract acquisition costs were expensed as incurred. The Company recorded a transition adjustment of approximately $76 thousand increasing the opening balance of retained earnings, primarily related to the deferral and amortization of direct and incremental costs of obtaining contracts. The following table summarizes the changes in the Company’s contract asset balance during the three months ended March 31, 2018 (in thousands): Deferred contract acquisition costs as of January 1, 2018 $ 76 Costs capitalized 10 Amortization (14 ) Impairment - Deferred contract acquisition costs as of March 31, 2018 $ 72 The following tables summarize the impact the adoption of ASC 606 had on the Company’s consolidated financial statements (in thousands, except per share data): Condensed Consolidated Balance Sheet: As reported March 31, 2018 Adjustments Balances without adoption of ASC 606 Total current assets $ 20,354 $ 146 $ 20,500 Total noncurrent assets 36,677 (14 ) 36,663 Total assets $ 57,031 $ 132 $ 57,163 Total current liabilities $ 10,702 $ 258 $ 10,960 Total noncurrent liabilities 6,171 - 6,171 Total liabilities 16,873 258 17,131 Retained earnings 21,861 (126 ) 21,735 Other stockholders’ equity 18,297 - 18,297 Total stockholders’ equity 40,158 (126 ) 40,032 Total liabilities and stockholders’ equity $ 57,031 $ 132 $ 57,163 Condensed Consolidated Statement of Operations: As reported for the three months ended March 31, 2018 Adjustments Balances without adoption of ASC 606 Total net revenues $ 15,828 $ (57 ) $ 15,771 Total cost of revenues 12,978 (2 ) 12,976 Gross profit 2,850 (55 ) 2,795 Total selling and administrative expenses 5,934 (5 ) 5,929 Loss from operations (3,084 ) (50 ) (3,134 ) Other income 7 - 7 Loss before income taxes and equity method investment loss (3,077 ) (50 ) (3,127 ) Income tax expense 698 - 698 Equity method investment loss (10 ) - (10 ) Net loss $ (3,785 ) $ (50 ) $ (3,835 ) Net loss per share of common stock: Basic $ (0.26 ) (0.00 ) $ (0.26 ) Diluted $ (0.26 ) (0.00 ) $ (0.26 ) The adoption of ASC 606 did not have any net impact on other comprehensive loss or cash flows. The following table disaggregates the Company’s revenue by major source for the three months ended March 31, 2018: Cinema Digital Media Other Eliminations Total Screen system sales $ 4,005 $ - $ - $ - $ 4,005 Digital equipment sales 3,158 766 - (216 ) 3,708 Field maintenance and monitoring services 2,944 2,114 - (138 ) 4,920 Installation services 328 1,360 - - 1,688 Extended warranty sales 342 - - - 342 Other 672 477 16 - 1,165 Total $ 11,449 $ 4,717 $ 16 $ (354 ) $ 15,828 Screen system sales The Company recognizes revenue on the sale of its screen systems when control of the screen is transferred to the customer, usually at time of shipment. However, revenue is recognized upon delivery for certain international shipments with longer shipping transit time because control does not transfer to the customer until delivery. Digital equipment sales The Company recognizes revenue on sales of digital equipment when the control of the equipment is transferred, which occurs at the time of shipment from the Company’s warehouse or drop-shipment from a third party. The cost of freight and shipping to the customer is recognized in cost of sales at the time of transfer of control to the customer. Field maintenance and monitoring services The Company sells service contracts that provide maintenance and monitoring services to Cinema and Digital Media customers. In the Cinema segment, these contracts are generally 12 months in length, while the term for service contracts in the Digital Media segment can be for multiple years. Revenue is recognized over the term of the agreement in proportion to the costs incurred in fulfilling performance obligations under the contract. The Company also performs time and materials-based maintenance and repair work for customers in the Cinema and Digital Media segments. Revenue is recognized at a point in time when the performance obligation has been fully satisfied. Installation services The Company performs installation services for both its Cinema and Digital Media customers and recognizes revenue upon completion of the installations. Extended warranty sales The Company sells extended warranties to its Cinema customers. When the Company is the primary obligor, revenue is recognized on a gross basis over the term of the extended warranty in proportion to the costs incurred in fulfilling performance obligations under the extended warranty. In third party extended warranty sales, the Company is not the primary obligor, and revenue is recognized on a net basis at the time of the sale. At January 1, 2018, $0.8 million of unearned revenue associated with maintenance and monitoring services and extended warranty sales in which the Company is the primary obligor was reported in deferred revenue and customer deposits. During the three months ended March 31, 2018, $0.4 million of this balance was earned and recognized as revenue. At March 31, 2018, the unearned revenue amount was $0.8 million. The Company expects to recognize $0.7 million of unearned revenue amounts throughout the rest of 2018, and immaterial amounts each year from 2019 through 2023. The following table disaggregates the Company’s revenue by the timing of transfer of goods or services to the customer for the three months ended March 31, 2018 (in thousands): Cinema Digital Media Other Eliminations Total Point in time $ 9,598 $ 2,529 $ 16 $ (354 ) $ 11,789 Over time 1,851 2,188 - - 4,039 Total $ 11,449 $ 4,717 $ 16 $ (354 ) $ 15,828 |