Revenue | 4. Revenue On January 1, 2018, the Company adopted ASC 606 using the modified retrospective method for all contracts not completed as of the date of adoption. Results for reporting periods beginning on or after January 1, 2018 are presented under ASC 606, while prior period amounts are not adjusted and continue to be reported under the accounting standards in effect for the prior period. Under ASC 606, the Company accounts for revenue using the following steps: ● Identify the contract, or contracts, with a customer ● Identify the performance obligations in the contract ● Determine the transaction price ● Allocate the transaction price to the identified performance obligations ● Recognize revenue when, or as, the Company satisfies the performance obligations The Company combines contracts with the same customer into a single contract for accounting purposes when the contracts are entered into at or near the same time and the contracts are negotiated as a single commercial package, consideration in one contract depends on the other contract, or the services are considered a single performance obligation. If an arrangement involves multiple performance obligations, the items are analyzed to determine the separate units of accounting, whether the items have value on a standalone basis and whether there is objective and reliable evidence of their standalone selling price. The total contract transaction price is allocated to the identified performance obligations based upon the relative standalone selling prices of the performance obligations. The standalone selling price is based on an observable price for services sold to other comparable customers, when available, or an estimated selling price using a cost plus margin approach. The Company estimates the amount of total contract consideration it expects to receive for variable arrangements by determining the most likely amount it expects to earn from the arrangement based on the expected quantities of services it expects to provide and the contractual pricing based on those quantities. The Company only includes some or a portion of variable consideration in the transaction price when it is probable that a significant reversal in the amount of cumulative revenue recognized will not occur when the uncertainty associated with the variable consideration is subsequently resolved. The Company considers the sensitivity of the estimate, its relationship and experience with the client and variable services being performed, the range of possible revenue amounts and the magnitude of the variable consideration to the overall arrangement. As discussed in more detail below, revenue is recognized when a customer obtains control of promised goods or services under the terms of a contract and is measured as the amount of consideration the Company expects to receive in exchange for transferring goods or providing services. The Company does not have any material extended payment terms as payment is due at or shortly after the time of the sale. Observable prices are used to determine the standalone selling price of separate performance obligations, or a cost plus margin approach is used when observable prices are not available. Sales, value-added and other taxes collected concurrently with revenue producing activities are excluded from revenue. The Company recognizes contract assets or unbilled receivables related to revenue recognized for services completed but not yet invoiced to the clients. Unbilled receivables are recorded as accounts receivable when the Company has an unconditional right to contract consideration. A contract liability is recognized as deferred revenue when the Company invoices clients in advance of performing the related services under the terms of a contract. Deferred revenue is recognized as revenue when the Company has satisfied the related performance obligation. Deferred contract acquisition costs are included in other assets. Beginning January 1, 2018, with the adoption of ASC 606, the Company defers costs to acquire contracts, including commissions, incentives and payroll taxes, if they are incremental and recoverable costs of obtaining a customer contract with a term exceeding one year. Deferred contract costs are reported within other assets and amortized to selling expense over the contract term, which generally ranges from one to five years. The Company has elected to recognize the incremental costs of obtaining a contract with a term of less than one year as a selling expense when incurred. Prior to 2018, all contract acquisition costs were expensed as incurred. The Company recorded a transition adjustment of approximately $76 thousand increasing the opening balance of retained earnings, primarily related to the deferral and amortization of direct and incremental costs of obtaining contracts. The following table summarizes the changes in the Company’s contract asset balance during the nine months ended September 30, 2018 (in thousands): Deferred contract acquisition costs as of January 1, 2018 $ 76 Costs capitalized 12 Amortization (29 ) Impairment (59 ) Deferred contract acquisition costs as of September 30, 2018 $ - During the three months ended September 30, 2018, the Company recorded an impairment charge of $59 thousand for the remaining deferred contract acquisition costs, as they are no longer considered recoverable based on the customer’s recent credit history. The following tables summarize the impact the adoption of ASC 606 had on the Company’s consolidated financial statements (in thousands, except per share data): Condensed Consolidated Balance Sheet: As reported September 30, 2018 Adjustments Balances without adoption of ASC 606 Total current assets $ 26,657 $ 68 $ 26,725 Total noncurrent assets 33,174 - 33,174 Total assets $ 59,831 $ 68 $ 59,899 Total current liabilities $ 13,725 $ 83 $ 13,808 Total noncurrent liabilities 13,723 - 13,723 Total liabilities 27,448 83 27,531 Retained earnings 13,884 (15 ) 13,869 Other stockholders’ equity 18,499 - 18,499 Total stockholders’ equity 32,383 (15 ) 32,368 Total liabilities and stockholders’ equity $ 59,831 $ 68 $ 59,899 Condensed Consolidated Statements of Operations: As reported for the three months ended September 30, 2018 Adjustments Balances without adoption of ASC 606 Total net revenues $ 16,453 $ 102 $ 16,555 Total cost of revenues 12,923 81 13,004 Gross profit 3,530 21 3,551 Total selling and administrative expenses 4,523 (60 ) 4,463 Loss on disposal of assets (799 ) - (799 ) Loss from operations (1,792 ) 81 (1,711 ) Other income 561 - 561 Loss before income taxes and equity method investment income (1,231 ) 81 (1,150 ) Income tax expense 497 - 497 Equity method investment income 507 - 507 Net loss $ (1,221 ) $ 81 $ (1,140 ) Net loss per share of common stock: Basic $ (0.08 ) $ (0.08 ) Diluted $ (0.08 ) $ (0.08 ) As reported for the nine months ended September 30, 2018 Adjustments Balances without adoption of ASC 606 Total net revenues $ 46,458 $ 187 $ 46,645 Total cost of revenues 38,788 204 38,992 Gross profit 7,670 (17 ) 7,653 Total selling and administrative expenses 15,939 (78 ) 15,861 Loss on disposal of assets (2,130 ) - (2,130 ) Loss from operations (10,399 ) 61 (10,338 ) Other income 718 - 718 Loss before income taxes and equity method investment loss (9,681 ) 61 (9,620 ) Income tax expense 1,837 - 1,837 Equity method investment loss (244 ) - (244 ) Net loss $ (11,762 ) $ 61 $ (11,701 ) Net loss per share of common stock: Basic $ (0.82 ) $ (0.81 ) Diluted $ (0.82 ) $ (0.81 ) The adoption of ASC 606 did not have any net impact on other comprehensive loss or cash flows. The following table disaggregates the Company’s revenue by major source for the three months ended September 30, 2018 (in thousands): Cinema Digital Media Other Eliminations Total Screen system sales $ 5,005 $ - $ - $ - $ 5,005 Digital equipment sales 2,134 630 - (44 ) 2,720 Field maintenance and monitoring services 2,966 1,372 - (129 ) 4,209 Installation services 712 1,069 - - 1,781 Extended warranty sales 213 - - - 213 Advertising - 1,480 - - 1,480 Other 530 499 16 - 1,045 Total $ 11,560 $ 5,050 $ 16 $ (173 ) $ 16,453 The following table disaggregates the Company’s revenue by major source for the nine months ended September 30, 2018 (in thousands): Cinema Digital Media Other Eliminations Total Screen system sales $ 13,240 $ - $ - $ - $ 13,240 Digital equipment sales 7,228 2,020 - (278 ) 8,970 Field maintenance and monitoring services 9,011 5,193 - (344 ) 13,860 Installation services 1,420 3,057 - - 4,477 Extended warranty sales 804 - - - 804 Advertising - 1,948 - - 1,948 Other 1,735 1,375 49 - 3,159 Total $ 33,438 $ 13,593 $ 49 $ (622 ) $ 46,458 Screen system sales The Company recognizes revenue on the sale of its screen systems when control of the screen is transferred to the customer, usually at time of shipment. However, revenue is recognized upon delivery for certain international shipments with longer shipping transit time because control does not transfer to the customer until delivery. Digital equipment sales The Company recognizes revenue on sales of digital equipment when the control of the equipment is transferred, which occurs at the time of shipment from the Company’s warehouse or drop-shipment from a third party. The cost of freight and shipping to the customer is recognized in cost of sales at the time of transfer of control to the customer. Field maintenance and monitoring services The Company sells service contracts that provide maintenance and monitoring services to Cinema and Digital Media customers. In the Cinema segment, these contracts are generally 12 months in length, while the term for service contracts in the Digital Media segment can be for multiple years. Revenue is recognized over the term of the agreement in proportion to the costs incurred in fulfilling performance obligations under the contract. The Company also performs time and materials-based maintenance and repair work for customers in the Cinema and Digital Media segments. Revenue is recognized at a point in time when the performance obligation has been fully satisfied. Installation services The Company performs installation services for both its Cinema and Digital Media customers and recognizes revenue upon completion of the installations. Extended warranty sales The Company sells extended warranties to its Cinema customers. When the Company is the primary obligor, revenue is recognized on a gross basis over the term of the extended warranty in proportion to the costs incurred in fulfilling performance obligations under the extended warranty. In third party extended warranty sales, the Company is not the primary obligor, and revenue is recognized on a net basis at the time of the sale. At January 1, 2018, $0.8 million of unearned revenue associated with maintenance and monitoring services and extended warranty sales in which the Company is the primary obligor was reported in deferred revenue and customer deposits. During the nine months ended September 30, 2018, substantially all of this balance was earned and recognized as revenue. At September 30, 2018, the unearned revenue amount was $0.6 million. The Company expects to recognize $0.3 million of unearned revenue amounts throughout the rest of 2018, $0.3 million in 2019 and immaterial amounts each year from 2020 through 2023. The following table disaggregates the Company’s revenue by the timing of transfer of goods or services to the customer for the three months ended September 30, 2018 (in thousands): Cinema Digital Media Other Eliminations Total Point in time $ 9,872 $ 3,399 $ - $ (173 ) $ 13,098 Over time 1,688 1,651 16 - 3,355 Total $ 11,560 $ 5,050 $ 16 $ (173 ) $ 16,453 The following table disaggregates the Company’s revenue by the timing of transfer of goods or services to the customer for the nine months ended September 30, 2018 (in thousands): Cinema Digital Media Other Eliminations Total Point in time $ 28,159 $ 7,935 $ - $ (622 ) $ 35,472 Over time 5,279 5,658 49 - 10,986 Total $ 33,438 $ 13,593 $ 49 $ (622 ) $ 46,458 |