Revenue | 3. Revenue The Company accounts for revenue using the following steps: ● Identify the contract, or contracts, with a customer; ● Identify the performance obligations in the contract; ● Determine the transaction price; ● Allocate the transaction price to the identified performance obligations; and ● Recognize revenue when, or as, the Company satisfies the performance obligations. The Company combines contracts with the same customer into a single contract for accounting purposes when the contracts are entered into at or near the same time and the contracts are negotiated as a single commercial package, consideration in one contract depends on the other contract, or the services are considered a single performance obligation. If an arrangement involves multiple performance obligations, the items are analyzed to determine whether they are distinct, whether the items have value on a standalone basis, and whether there is objective and reliable evidence of their standalone selling price. The total contract transaction price is allocated to the identified performance obligations based upon the relative standalone selling prices of the performance obligations. The standalone selling price is based on an observable price for services sold to other comparable customers, when available, or an estimated selling price using a cost-plus margin approach. The Company estimates the amount of total contract consideration it expects to receive for variable arrangements by determining the most likely amount it expects to earn from the arrangement based on the expected quantities of services it expects to provide and the contractual pricing based on those quantities. The Company only includes a portion of variable consideration in the transaction price when it is probable that a significant reversal in the amount of cumulative revenue recognized will not occur or when the uncertainty associated with the variable consideration is subsequently resolved. The Company considers the sensitivity of the estimate, its relationship and experience with the client and variable services being performed, the range of possible revenue amounts and the magnitude of the variable consideration to the overall arrangement. As discussed in more detail below, revenue is recognized when a customer obtains control of promised goods or services under the terms of a contract and is measured as the amount of consideration the Company expects to receive in exchange for transferring goods or providing services. The Company typically does not have any material extended payment terms, as payment is due at or shortly after the time of the sale. Sales, value-added and other taxes collected concurrently with revenue producing activities are excluded from revenue. The Company recognizes contract assets or unbilled receivables related to revenue recognized for services completed but not yet invoiced to the clients. Unbilled receivables are recorded as accounts receivable when the Company has an unconditional right to contract consideration. A contract liability is recognized as deferred revenue when the Company invoices clients, or receives cash, in advance of performing the related services under the terms of a contract. Deferred revenue is recognized as revenue when the Company has satisfied the related performance obligation. The Company defers costs to acquire contracts, including commissions, incentives and payroll taxes, if they are incremental and recoverable costs of obtaining a customer contract with a term exceeding one year. Deferred contract costs are reported within other assets and amortized to selling expense over the contract term, which generally ranges from one five years The following tables disaggregate the Company’s revenue by major source and by operating segment for the three and six months ended June 30, 2023 and 2022 (in thousands): Schedule of Disaggregation of Revenue Strong Entertainment Other Total Strong Entertainment Other Total Three Months Ended June 30, 2023 Three Months Ended June 30, 2022 Strong Entertainment Other Total Strong Entertainment Other Total Screen system sales $ 4,046 $ - $ 4,046 $ 3,251 $ - $ 3,251 Digital equipment sales 3,537 - 3,537 2,673 - 2,673 Extended warranty sales 49 - 49 84 - 84 Other product sales 779 - 779 675 - 675 Total product sales 8,411 - 8,411 6,683 - 6,683 Field maintenance and monitoring services 1,912 - 1,912 1,649 - 1,649 Installation services 1,038 - 1,038 469 - 469 Strong Studios services 6,379 - 6,379 - - - Other service revenues 99 183 282 21 321 342 Total service revenues 9,428 183 9,611 2,139 321 2,460 Total $ 17,839 $ 183 $ 18,022 $ 8,822 $ 321 $ 9,143 Strong Entertainment Other Total Strong Entertainment Other Total Six Months Ended June 30, 2023 Six Months Ended June 30, 2022 Strong Entertainment Other Total Strong Entertainment Other Total Screen system sales $ 7,003 $ - $ 7,003 $ 6,743 $ - $ 6,743 Digital equipment sales 7,063 - 7,063 6,216 - 6,216 Extended warranty sales 100 - 100 184 - 184 Other product sales 1,449 - 1,449 1,243 - 1,243 Total product sales 15,615 - 15,615 14,386 - 14,386 Field maintenance and monitoring services 3,803 - 3,803 3,267 - 3,267 Installation services 1,840 - 1,840 841 - 841 Strong Studios services 6,379 - 6,379 - - - Other service revenues 153 341 494 49 626 675 Total service revenues 12,175 341 12,516 4,157 626 4,783 Total $ 27,790 $ 341 $ 28,131 $ 18,543 $ 626 $ 19,169 Screen system sales The Company typically recognizes revenue on the sale of its screen systems when control of the screen is transferred to the customer, usually at time of shipment. However, revenue is recognized upon delivery for certain international shipments with longer shipping transit times because control transfers upon customer delivery. The cost of freight and shipping to the customer is recognized in cost of sales at the time of transfer of control to the customer. For contracts that are long-term in nature, the Company believes that the use of the percentage-of-completion method is appropriate as the Company has the ability to make reasonably dependable estimates of the extent of progress towards completion, contract revenues, and contract costs. Under the percentage-of-completion method, revenue is recorded based on the ratio of actual costs incurred to total estimated costs expected to be incurred related to the contract. Digital equipment sales The Company recognizes revenue on sales of digital equipment when the control of the equipment is transferred, which typically occurs at the time of shipment from the Company’s warehouse or drop-shipment from a third party. The cost of freight and shipping to the customer is recognized in cost of sales at the time of transfer of control to the customer. Field maintenance and monitoring services The Company sells service contracts that provide maintenance and monitoring services to its Strong Entertainment customers. These contracts are generally 12 months in length. Revenue related to service contracts is recognized ratably over the term of the agreement. In addition to selling service contracts, the Company also performs discrete time and materials-based maintenance and repair work for customers in the Strong Entertainment segment. Revenue related to time and materials-based maintenance and repair work is recognized at the point in time when the performance obligation has been fully satisfied. Installation services The Company performs installation services for its Strong Entertainment customers and recognizes revenue upon completion of the installations. Strong Studios services The Company develops and produces original films and television series, as well as acquires third-party rights to content for global multi-platform distribution and recognizes revenue upon the transfer or license of film and television programming rights and related intellectual property. Extended warranty sales The Company performs installation services for its Strong Entertainment customers and recognizes revenue upon completion of the installations. Timing of revenue recognition The following tables disaggregate the Company’s revenue by the timing of transfer of goods or services to the customer for the three and six months ended June 30, 2023 and 2022 (in thousands): Schedule of Disaggregation of Revenue Strong Entertainment Other Total Strong Entertainment Other Total Three Months Ended June 30, 2023 Three Months Ended June 30, 2022 Strong Entertainment Other Total Strong Entertainment Other Total Point in time $ 16,312 $ 34 $ 16,346 $ 7,532 $ 14 $ 7,546 Over time 1,527 149 1,676 1,290 307 1,597 Total $ 17,839 $ 183 $ 18,022 $ 8,822 $ 321 $ 9,143 Strong Entertainment Other Total Strong Entertainment Other Total Six Months Ended June 30, 2023 Six Months Ended June 30, 2022 Strong Entertainment Other Total Strong Entertainment Other Total Point in time $ 24,742 $ 48 $ 24,790 $ 15,974 $ 17 $ 15,991 Over time 3,048 293 3,341 2,569 609 3,178 Total $ 27,790 $ 341 $ 28,131 $ 18,543 $ 626 $ 19,169 At June 30, 2023, the unearned revenue amount associated with long-term projects that the Company uses the percentage-of-completion method to recognize revenue, maintenance and monitoring services and extended warranty sales in which the Company is the primary obligor was $ 0.4 0.4 |