Premier Financial 8K Statements contained in this presentation | PFC 31 Mar 10

First Defiance Financial Corp.

March 2010 Investor Presentation

Exhibit 99

Statements contained in this presentation

which are not historical facts are forward-

looking statements as defined in the

Private Securities Litigation Act of 1995.

Such forward-looking statements are

subject to risks and uncertainties which

could cause actual results to differ

materially from estimated results. Such

risks and uncertainties are detailed in the

company’s filings with the Securities and

Exchange Commission.

Safe Harbor and

Regulation FD Statement

Our unwavering focus for over 90 years:

Community Financial Services

•

Consolidated Assets of $2.06

billion (12/31/09)

•

First Federal Bank of the Midwest:

33 banking centers in 3 states; 45 ATM locations

Trust and Wealth Management Services

•

First Insurance & Investments:

Specializes in Property & Casualty and Group

Health & Life Insurance

Locations in Defiance and Bowling Green, Ohio

•

Received $37 million of TARP Capital

Company Profile

•

Community leaders with deep roots in the

communities we have served since the 1920s

•

Experienced and disciplined management team

•

Strong tangible capital levels

•

Stable core deposit base, changing mix

•

Historically stable and strong net interest margin

•

Strong and diversified balance sheet

•

Market leader in northwest Ohio

Investment Highlights

Management

Position

Age

Years with

Company

Years in Banking

William J. Small

Chairman, President,

CEO

Donald P. Hileman

Executive Vice

President, CFO

James L. Rohrs

Executive Vice

President

Bradley D. Spitnale

Western Market Area

President

Gregory R. Allen

Southern Market

Area President

Jeffrey D. Vereecke

Northern Market Area

President

Timothy K. Harris

Eastern Market Area

President

Executive Leadership

First Defiance’s Market

•

Largest Community

Bank based in

northwest Ohio

•

Strong market share

•

Significant presence in

core communities

•

Positive reputation

•

Recently voted #1

Financial Institution in

six-county media poll

•

Automotive Industry

•

Unemployment/Foreclosures

•

Economic diversity helpful

•

Lending Concentrations

•

Lending Opportunities

Local Economic Data

Total Deposits: $1.580 billion

Stable Deposit Base

Data as of December 31, 2009

CDs under $100,000

35%

Savings Accounts

Money Market

Accounts

20%

Interest Bearing

Checking Account

12%

Non-Interest Bearing

Checking Accounts

12%

National CDs

CDs over $100,000

10%

Market Share with Significant

Growth Potential

Dollars in thousands

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

2005

2006

2007

2008

2009

Top 10 Institutions Inside of Market

Huntington Ntl

Bank

KeyBank

Fifth Third Bank

PNC Bank

First Federal Bank

JPMorgan Chase

Bank

Charter One / RBS

Citizens

Wells Fargo Bank

Farmers &

Merchants

Tower Bank & Trust

Total = $1.645 billion

Home Equity and

Improvement

Residential Real Estate

Loans

14%

Construction Loan

Commercial and Non-

Residential Real Estate

Loans

49%

Commercial and

Industrial

23%

Consumer

Loan Portfolio Composition

Data as of December 31, 2009

Commercial Real Estate –

Owner Occupied: $299 million

Commercial Real Estate –

Non-Owner Occupied: $508 million

Commercial and

Industrial

29%

CRE Owner

Occupied

25%

CRE Non-Owner

Occupied

46%

Commercial Loan Portfolio

Composition

Data as of December 31, 2009

Total: $807 million

Commercial Real Estate

Portfolio Composition

Data as of December 31, 2009

Agriculture

Religious

Organizations

Care Centers

Hotels and Motels

Restaurants

Other

27%

Country Clubs

New Single Family

Housing

Land Subdivision

General

Warehousing and

Storage

Commercial Rental

Real Estate

41%

Commercial

Real Estate

56%

1-4 Family

Residential

25%

Commercial

19%

Construction Loans: $49 million

Construction Portfolio

Composition

Data as of December 31, 2009

•

We know our customers: In-market lending

No loan production offices outside of footprint

–

Only $11 million loaned outside of Ohio,

Michigan and Indiana

•

Conservative underwriting standards

Cash flow lender

Use of guarantors

Credit Quality Management

•

Asset Review Committee assures on-going

monitoring

Review risk management reports monthly

Make risk grade changes as needed

•

Credit Administration infrastructure active

throughout the loan process

Lending limits established by industry

classification

Analysts with industry specialization

Credit Quality Management

OREO

$13.5 million

1-4 Family Real

Estate

$8.0 million

Construction

$0.7 million

Commercial

$10.7 million

Commercial Real

Estate

$28.0 million

Consumer

$0.06 million

Home Equity

$0.4 million

Total non-performing assets = $61.4 million.

Non-performing assets/total assets= 2.99%

Non-Performing Asset

Composition

Data as of December 31, 2009

•

Conservative lending approach has been

successful

Asset quality metrics favorable compared to local

and nationwide peers

•

Management proactive in addressing current

credit environment

•

Front end of credit pipeline showing

improvement

Asset Quality Trends

NPAs/Assets (%)

Reserves/Loans (%)

Reserves/NPLs

(%)

NCOs(annualized)/Avg. Loans (%)

Credit Quality

Financial Highlights

Year Ended December 31,

2009

2008

2007

Net Interest Income

$67.23

$62.20

$48.66

Provisions for Loan Losses

$23.23

$12.59

$2.31

Core Net Income

$7.19

$8.08

$13.90

Core Net Income available to

Common Share

$5.18

$7.94

$13.90

Core Net Income per Share

$0.63

$1.00

$1.94

Core Return on Equity

3.09%

4.23%

8.48%

Core Return on Assets

0.36%

0.44%

0.90%

Dollars in millions, except per share amounts

ROE

ROA

Strong Core PTPP Earnings

Well Capitalized Requirement Total Risk Based Capital

10%

Tier 1 to Risk Weighted Asset 6%

Tier 1 to Average Assets

Strong Capital Levels

Strong Liquidity Non-Deposit

Funding Sources

(in millions)

Quarterly

Stable Net Interest Margin

Annual

MBS's

22%

CDO's

CMO's

33%

US Government

Municipals

32%

Total Investment Securities: $139 million

Quality Securities Portfolio

Data as of December 31, 2009

FDEF

Regional

Peer

Group

Median

FDEF

Rank (out

of 16)

National

Peer

Group

Median

FDEF

Rank

(out of 76)

NPL / Loans

2.94

3.91

2.95

Reserves /

NPLs

76.29

53.01

65.43

Net Interest

Margin

3.76

3.20

3.39

PTPP ROAA

1.63

1.04

0.86

Efficiency

Ratio

56.15

69.54

65.94

TCE/TA

6.74

6.31

6.27

Selected Key Ratios

•Continued focus on core deposit growth, asset

quality and expense control

•Organic growth through newer markets, new

relationships and deeper relationships in more

established markets

•Focus on market opportunities provided by

dislocation and financial turmoil

Potential FDIC-assisted transactions financially

attractive

•Emphasize the Community Bank Difference

Strategic Focus

•Disciplined management team with proven track record

•Reputation of focusing on the fundamentals

•Successfully integrated 4 bank acquisitions in last 6

years

•Strong capital levels

•Balance sheet strength –

attractive core deposit base

•Balanced loan portfolio with a disciplined approach to

lending

•Well positioned to significantly grow our balance sheet

and geographic footprint, enhancing long-term

shareholder value

Conclusion

Premier Financial (PFC) 8-KStatements contained in this presentation