3 patents
Utility
Artificial intelligence prediction of high-value social media audience behavior for marketing campaigns
8 Nov 22
A marketing analytics pipeline includes an opportunity detection analytics hub and a marketing platform, wherein the opportunity detection analytics hub is configured to use trend data reports from a consumption database to fit statistical models based on streaming consumption and interaction patterns of social media UGC (user generated content) and to send growth and re-engagement opportunities to a marketing action analytics hub, and wherein the marketing platform is configured to interact with the marketing action analytics hub to create targeted marketing campaigns based around high growth potential audiences.
Shantanu K Sharma, Yu-Chien Huang, James Parks, Daniel Cownden, Jia Wen Tian
Filed: 24 Feb 22
Utility
Artificial intelligence identification of high-value audiences for marketing campaigns
7 Sep 21
A marketing analytics pipeline that receives transaction-level trend reporting of media IP assets distributed on digital service providers (DSPs), the marketing analytics pipeline including a marketing action analytics hub configured to receive the growth and re-engagement opportunities from an opportunity detection analytics hub or from a marketing platform directly and to identify high growth potential audiences using predictive models of engagement; and a marketing platform configured to interact with the marketing action analytics hub and to create marketing campaigns based around the high growth potential audiences and suggest marketing actions to media IP asset managers and owners to deliver to the high growth potential audiences on appropriate marketing channels via targeted marketing campaigns.
Shantanu K Sharma, Daniel Cownden, James Parks, Jia Wen Tian, Keivan Monfared, Yu-Chien Huang
Filed: 22 Jan 21
Utility
Artificial intelligence automation of marketing campaigns
24 Aug 20
A method and system receive consumer media consumption data and dynamically prioritize the allocation of marketing resources amongst a variety of media intellectual property (IP) assets and for a variety of media IP asset managers and owners to run automated targeted marketing campaigns.
Shantanu K Sharma, Daniel Cownden, James Parks, Michael Lavender, Jia Wen Tian
Filed: 24 Oct 19
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