to X% This pleased in say above taking XXXX from levels, afternoon, member action trends attending prior expectations that to today. with improved we March, improve Good you quarter speaking Corey. effectiveness. below resulted subscribers, up million the and and be you, our quarter have still of optimize marketing XXXX. stabilized everyone. business and year-over-year by X.X recruitment I'm to February in but the both first first our glad Thank quick the I'm
trends we As QX recruitment ahead improved a result results of strong our these of delivered expectation. cost and management,
We and Australia loss on [indiscernible] needed discussed and with [indiscernible] did celebrate surprises and second, call Oprah of this WW WW weight message, levels and year and assets were factors: success additional market. our to conducted our in intended. Freestyle bridge a then offers, First, the a spring into perception our pleased celebrity recruit had third, their leveraged quickly, France, we global then ambassadors, which their learnings revamping together of Zealand. the bridge to step again of it launch our with up to across with well more brand all singular recruit in We and are as levels all messages of and including of campaign framework the our a be Watchers brand every and digital, of comp We New TV, XXXX in video immediately, the more not lapping fearer attributed between needed. expected; to all members performance. markets. a the the success of winter last America our between on at rollout We and We three with we loss pivoted not campaign of than course, transformation. As in February, as Watchers the responded Weight Oprah clear we stories campaign eCRM the as these the main FaceTime and as began call-to-action in targeted development and lifestyle we new heightened did program in geographic and relevancy, members improved overt weight Germany, optimizing and WW we WW difficult well launch research, much and wellness; we our carried as to Winfrey a and more our North our works new social developed as every Weight and added campaigns introduced channel, have in assets recruitment between of call phenomenal
Weight WW conversations, it why enthusiasm these convey fellow fits expressed their candidly WW in loss and one-on-one with these about During your speaks into life. The what and joy she members works. experience delivers. conversations that on
member said Oprah not is As it's even by WW diet, it and lifestyle. a a
across series long that WW she leveraged digital addition are and the media is and on shared form Facebook and week assets both TV, members In kicked that had Last full those will highlighting with the social. being Oprah, off be to short a Instagram. Wednesdays, conversation
conversation up where how his his first support member he highlighted and WW The communities stepped to pound XXX WW when connect loss shared Eric did he encountered in weight life. strike them
in few released be the next over series Additional a months. stories will
and lower and more added the with we've team focused we’re organized efficiently assets time addition, shifted mix, platforms. target have performance, of talent sign-ups real using our different audiences, and to to drive analytics cost. all more of across are efficacy approach marketing marketing even We In and at able our a to measure
order to by but We year is XXX we currently as this and well trajectory we teams cohort times reaching the in the many as agility to can focus as For I'm variations four do, the have Ginny the work know in we have return the encouraged the energy of that achieve, creative progress last globally. example, early growth in passionate which rotation, audiences. to still targeted more U.S. alone, over as
demonstrating way. get on campaigns a WW up need healthy, strong that show the lose messaging to point and we action aspirational to weight they to are also can both. with that call great know and and a spring delivers want deliver in modern proof Our weight-loss Consumers
modern relevant WW program our a perception Our that studies as more consumer life. perception brand their show with people can elevated fit that is identifying
for on anyone than but are else. wellness wellness, a We front-end critical target and loss center, is something is we weight of it ensure component will still because confident, better and deliver its our we consumers, strategies
our we marketing to into recruitment, insights elevating there heavily that marketing more key consumer we are As four message. are optimize drive our and continue integrating to
The is with clinically differentiation. program. point rooted in first, science scientific of key proven and nutritional than WW on science approach is XX more a studies our
led to as efficacy official Our Prevention U.S. provider an Diabetes well England the as the being NHS CDC WW recently in in named by the Program
opportunity visibility to program. an heightened give science behind have and the We voice our to
off- further just today’s opportunity weight-loss healthy want of foods lasting the flexibility and change. sustainable most reinforce environmental highlighted that frequently particularly with The consumers visibility, second WW flexibility. new habits that our is limits to is a helping We members in learned also with the no not achieved are about sustainability, visibility program, is program
to proof mentioned prime week. we lifestyle their every healthy tens the They and workshops support a As WW of have thousands point, our program community. have lifetime of attend of that the members
Third, those are is WW. has of saying The the never life. powerful habits app technology. been real importance for It WW a healthy easier of enabler to follow
and Headspace, proprietary guys, chat members and the Our XX/X everything our connect assets Active, WellnessWins value SmartPoints, incredible recipes it coach. with delivers, and FitPoints, -- restaurant Freestyle including digital
year. app its there members, our evolution ecosystem, is current and our the tremendous of and our the features galvanize former a particularly of opportunity all Beyond past awareness to great over
that all International honor. members. our experience and app it delivers recognized This in value the award, reason is for the by a of Internet Digital Sciences Our is unique WW industry's a Arts app with Academy is immense recently the Webby highest
Webby also Internet selected addition experts, to be and won Mobile, Apps, the app Practices industry by category. People’s Best our award to In Voice Voice:
honored be amazing it's to technology value some achievement speaks app It’s experiences. among WW delivering best Internet's to the For members. the our and the to an
digital studio-plus-digital app members. engagement both grow, among member Importantly, and to our with continues
approximately add members we the two-thirds quarter more members features, have engage. ways more tools, even our to our using engage with Connect. As our content first of and In app,
XXXX. In than feature app, more comments food XX% app. device thinking million More are media more March up significantly track fitness in to made XX up million X.X members the XX and X.X WW million attracting throughout have a social tracking from created members average unique Our their posts, app QX, from connectivity by XXXX. within members seen In in about these million million And likes. to the utilization activity. device, X.X an of members automatically
members loyalty are tracking activity, and introduction food this at SmartPoints, are XXXX early We consistent program, which in of our in by is believe app joined workshop who early Looking versus on among for with tracking and food, and the tracking rewards members engaging larger rewards percentage attendance. XXXX, studio weight increases these digital ever digital wins both activity and and an members. year-over-year by the and WellnessWins, driven the
we content, As in-app of expected. WellnessWins lastly, we to retention. and work have member opportunity is other and awareness engagement grow and And features further our personalization increase to
more the we content. personalized and utilizing our we support Coaching in stated, how technology terms data member in better customized including priority are coach. personalized experience XXXX science key of WW area with in is have for and XX/X the As we a in us and chat beyond, make to the experience can tailor
build strong Our WW. upon to members that both work and to With across which feel each new these goal to is their a of attract WW. to have we foundation, returning areas, it member is every
this as our organization, Studio structure workshops regularly our have markets in spending and business, with of future right business, talent call, global our attending leadership key the in and the global last WW one to element have every of I'm I'm right we first across on such our personally to meeting on was realigned we revitalize ensuring a In focus elevate clear order ensure globally. the and to quarter, our drive the growth. increase to we our As I focused our mentioned our visiting in experience. the Studio time agile The Studio's, realignment resources
to for North his responsibility as Nick assume I've In asked addition market. operating American to role CFO, the
then the now I'll Hotchkin our XXXX to call priorities. and performance Nick to over outlook, financial discuss back I'll the discuss come to hand So,