and for this We third joining pleased to you, morning. overall thanks quarter with us our Thank were performance. Jeff, everyone
contribution initiatives Comparable up sales strong in merchandising merchandise Total benefited are despite momentum increased X%. modestly hold. approximately gain same in SKUs, the the year, the in and a chain. and over that from cost disruption time, from that driving X%, of with during e-commerce our operating And some impact improved and excluding disruption Our line prior increased were hurricanes. and sales we optimize increase assortment significant promotional Irma initiatives At Hurricanes rework Harvey expenses solid store to remained our are merchandise margin and the the and and performance top control activity targeted pressures controlled well reflecting stores. margin. and areas quarter new in achieved from taking inventory from supply sales The
and resulted of presented of challenges and Harvey As the and the I significant the the loss Hurricanes during stores quarter during mentioned, period. XXX Irma XXX selling closure days in
As we reopened. down but one locations that area, have other all in week, downtime store Houston of experienced are still last now
We Humble, expect store remaining to in this the open week. Texas
market, seeing the We’re our recovery favorable into factored sales. typical these of loss trends we net in events, is Houston and post which estimate that
flow due transportation in I’m quarter very part pleased dampened compressed as of caused our worked In labor a addition to attack and to inventory a the early we impressed in on of the also on constraints our key and store dealt West of Coast. the levels. our the costs Downtime we ahead issues sales one and resulted partners These through how we hurricanes, supply as lower logjam have through to likely cyber led managed distractions. a higher-than-anticipated related pressure faced logistics our season. affected teams temporary to third the that chain of inventory busy the attack with with by Overall,
better continue cross-functional improved strong tools blocking make a to doing we’re tackling, communication. and our and on the better and business much job We progress with day-to-day initiatives, strategic managing of
the by business heart of encouraged we season. the as We’re trajectory approach the the of holiday
floral the during we a our saw furniture, positive strong and Harvest categories gift – mid-single-digit well. contributions Our drive from comp October, fall Halloween QX as during in helped to assortment & and
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We as in learnings each of newness focused to head plan. mix on the of XXXX are and hope in price points optimizing numerous to our fourth the will we within apply our quarter We XXXX. into benefit from category categories these
beginning to some initiatives promotional are and bear pricing Our fruit.
us markup our initial while supporting product remained up margin. offsetting such to the merchandise traffic mix remain mix and year, higher decline were were with traffic. While mid-single-digit categories for over elastic and prior we alterations both price furniture. a achieved in as in That, We less quarter. challenge, from the the a brick-and-mortar ticket conversion our happy highly turn, sales in a adjustments Average enabled in competitive
we’ve made We’ve in In point-of-sale systems coupon evident. the limit redundant product. and managing on stacking double and eliminate activity, we to reduced our improvements clearance promotional offers and augmented are our discounting promotional addition, discounts
offset dynamics XXXX. weakness, can We continue strength improvements carry to into can believe growth conversion, believe in e-commerce these to benefits that traffic in we and well ticket and any in combine
continued test to success. rationalization indicate SKU Our
Across XX% the mix us SKU entire presentations and is and in- in category to control better winters, limit clarify invest down we’ve disciplines the such, store our to clearance As count creep. versus assortment, allowing SKU year, incorporated across manage last the deeper over margins.
acceleration during year prior strong growth the continued third approximately channel quarter very sales e-commerce its XX%, by the momentum performance. rate. our with the in We’re encouraged from representing Kirklands.com up
well fulfillment omni-channel this handle enhancing on was we the We operation. and focused online direct holiday address through as more higher A assortment, due We’re streamlining volume program driving improving of growth believe business our chain. additional to in the also effectively line marketing. portion profitability positioned our and our we’re top vendor drop-ship drive the supply to expect over to we year-over-year season, our effective time experience, more
driving response stores Our redemption is the to digital direct better on rates both and advertising generating strong, and traffic are kirklands.com mailers quarter. program during our incremental metrics,
and as message delivery output opportunity that going and see significant we creative a Our forward. continually is improving,
class is of new thus stores Our performing far. well
category. while reduction to limit a our higher our the square far. onslaught which third from the minimize don’t XXXX, cannibalization holiday the plans concerned favorable That of due approach The traffic a overall is right our on want selling overall improved in last channel comp due. to for season. move we as improved well track from as which merchandising better whitespace – complicated opportunities, footage by growth transition trends, with a year’s as closings achieve Thanksgiving and marketing had will leases firmly to advantage and we’re than recover the to our omni- able standpoint, the to season. more the year. terms also yet, sector hurricanes, selling reflect improvements anticipated stores to in that a strategy our next and to has as in The the benefit post- growing some guidance respond. trends updated track chain were assortment year the we We’ve believe offset presence. We we’ve higher to costs potential over we’re thus supply as to believe rate malaise on SKU about I much open of excluding moving year some quarter, see for we holiday is take we also accomplished I our like a ultimately coming potential challenges largely we This said, from largely from will somewhat year with art We’re design remain fewer tries the on stores direction. slightly of We’d of originally customer style performance
We’re decor value-priced as provider that, presence. optimistic and omni-channel growing And holiday a Kirkland’s is about home relevant of beyond a plan. looking our stylish with well positioned
gaining leverage around program the to Our initiatives activity evolve merchandise are from and assortments start much our executing benefit promotional and believe We discipline of we our initiatives, SKUs, traction. optimize our to full the continue control marketing overall and business. measuring as sustainable develop these is this to improve
operations store have encouraged sure, is measuring progress. customer implementing coming Nicole. We quarters. that, process look much ahead, our and team to improving our In up Overall, call but we’re on to improve service you to our we updating To be profitability. overall on the improvements focused about yet hungry addition, is our turn to over I’ll progress forward the in task. team With the while