Amy A. Sullivan
that we heritage. we healthy everyone. our Cody, the achieve what year These to levels value operating Home. delivered great modernized the that career had in Having heights. you, performance see and a of opportunity this excited various than what again. ultimately I'm decade returning during opportunity morning, to I've of can call repositioning results, It's new believe previous my historical of at and a good a and around today's incredibly are to to be company those Kirkland hand are The at reach new the business as the past to Thank leadership restore initiatives joining results CEO playbook version and in doesn't roles, of works spent consistently more we've great initiatives implemented centered our work. strategic
from both years. X that Facebook, brand in the wanted following than that in over time, we into X place, financial the significant into a program. of let's of we X jump in repositioning holiday was remind hold the of the change original to Kirkland's proud Kirkland customer we're strategic optimistic report remain With saw This our a as culminated right Although towards we XX million with to out per are organization, priorities.Fiscal for can year followers on we our significant progress framework everyone power lagged performance over and some over we some strategy is closed unlock transactions Instagram has strong that XX and during more I We powerful value have broader brand. our XXXX million with our customers our initial season. our and year and how the across loyalty the entire making take million year mind, built strategies
period this promotion appropriate effective we into period compared marketing, of to more levels last strategy. Going inventory a pricing the merchandising, more had year, and and relevant improved same
profit gross would X.X% closer impacted that As comp in our operating of of million healthy a comparable weather adjusted to $XX.X a retail the much it increase for If footprint, our and generated likely sales January X%. strong flow. a of margin result, in a weren't we XX%, positive seen we significant sales, EBITDA cash have
in what strategic this how played in implementing learnings track.Let's priorities year. the we out We our that close the we believe generated these of and take Although we momentum now we out on pleased and QX in store XXXX business into our to the we us are path. in strategic the beyond with are and them right to continue year, can back confidence which our gives we get repositioning, on are X early dive have stages
it and our keep at strategy. imperative voice the brand our First we and the the center of foremost, of customer is
we know, and deal remain macro with to price-sensitive. the environment uncertainties broader in consumers continue all As
While into our resonating brand We We holiday marketing heritage, environment customers. is us, with took year. of this merchandising does repositioning lapsed revitalized XX% value-focused create keep her lean during opportunity a driving to challenges saw this which will presents the our it throughout reactivation a as strategies for also our believe hold, customers. great and engaged
within beginning our With see the our we of the decision-making, center many of the in to marketing are customer at strategy. success pivots
shared our brick-and-mortar specifically, declining and marketing recalibrated more traffic. core previously, customer tactics we to reengage efforts focus As previously we to on our our
our the year in the driven the down and in first our improvements up QX, X% from XX% shifting We in by in reintroduction pleased targeting the are strategy geo mail. to direct store traffic of paid trends of with media half largely
increase traditional customer excited our product this marketing an in to in program. launches I'm share increased To new we have partner. digital around worked and partnership with drive plan partner this Additionally, exclusive in compared to new rate a click-through text XX% We to to that engagement formalized technology utilize to test video resulting with events. a FMS SMS, technology QX promotional
expect we from strategies. our we to ahead continued look reactivation benefits As XXXX,
obsessed to will at a a are and to our seasonally product commitment our second We strategy.Our on tactics by strategic nimble home remain we to acquisition is in delivering trend marketing efficiently balanced managing conversion our tools brand traffic, solidify curated being great price. relevant and to ensure priority approach decor
our is always We responding and mindset well. new back our something customer brought have
our a Decorative and value season holiday perfect decor category much providing larger categories, example of turning drive accessories such and XX% continue year a as to business furniture can exceeded are lower Although that decorative a sales we comp, the with like struggle, during ticket gifting categories ticket holiday expectations round. Waldecore faster. accessories,
we all and QX, delivered now Additionally, we quarters. our capitalize on that gift reintroduced in can impulse in which incremental X sales category
floral, decor very customers' decorating. and and in year, demand a XX% textiles, delivering our this for assortment margin sales further by holiday was driven solidifying Our largely well strong X% comp, received passion comp
wherever throughout from all categories an to delivering whenever she that wants want these growth the third turn priority, We to year.Now meets I of shop. and X our strategy to strategic her omnichannel expect
we earlier, are shared trend and positive merchandising from traffic in store our marketing I a repositioning. As seeing
have a channel we e-commerce within structural to brick-and-mortar more through work sales experience. e-commerce of While long has order has to potential. shift to be the our in-store, be brand among consumers plenty execution, but much strong certainly e-commerce of overall a been in over the to its within in done Traffic continued we strategic back necessity our There continued to challenging. believe business and has maximize opportunity capture channel term, full
certainly but marketing our it support to we is brick-and-mortar due to realigned of channel. shift, self-inflicted Some as some this of is macro dollars better larger that the
larger a to price as our have sales. higher the resistance business generally furniture our a greater been e-commerce to Additionally, those categories, and Walter such categories as online percentage ticket impact has of
largely the our of brick-and-mortar subset years, the the promotional our has the center uniquely to e-commerce assortment, brand, the experience customers strategy. in need we technology marketing been our Kirkland's commitment a Over journey. online to her keeping recognize of refine the strategy And at for and
goal in sites. maximizing we process experience online for to we a with of XXXX and Given on meantime, the with profitability a currently are the are our technology, improve In formal selection fiscal relaunch. a our focused modern existing conversion customer vendor our replatform need on
e-commerce marketing Throughout of in-store shipping business and tactics replatform of the were sales we and locations year.Turning ultimate goal an how component created not team we promotional XXXX, unprofitable with pleased force in are internal the have several reignite were next to drive a a performed. stores inventory, our on we refining on returns our process. stores to are felt closed salvaging. focused strategy, we optimizing have conversion with omnichannel existing worth to Overall, that task working and our strategies We profitability our ways e-commerce
a brick-and-mortar to As within mix, look are we revenue at our footprint. our conversion per opportunity an foot we positive consistent increase in-store and our could our believe be current accelerant. faster-turning With in XXXX working to traffic, product priorities, return we improvement square
testing trends. stores earlier that and We operating across strategies and current midst are our traffic data opening on include staying later the evaluating in customer all now, we of based right are and hours open
are it aren't any that within on our period key leaving testing expansion changes, omnichannel early finally, exploring. While And specific a strategy, there this initiatives table. too we on we sales the is ensure we to that hour profitable few additional to comment are using are
For our example, be we at are might exited a looking we few we that markets as beneficial us customer. core previously to reengage
that to narrowed real results discuss partners, historic we as let's With estate early repositioning.Now are have incremental we are have and on current the indicator new but operational based we is in a introduced, we every our are it engaged strategy, and on to initiative strategic growth We profitability. pleased ensure see our with markets maintaining benefit leading that fourth Overall, a maintaining in customer with expense demographic. opportunities disciplined strict sales measurable that with and our discipline overall stages effectiveness. a brick-and-mortar see customer our the we can the
merchants in to optimal a the inventory analysis we've also with implementation in For better The right implementing recently, this key management we an have there versus to promotional and profitable now, turn term. of return pricing markdown This location evaluating this margin we remain will are effectively, table. the on is will This to is our traffic promotion and we driving best this inventory and planning, brand into maximize the what as sales inventory believe the effectiveness of an with our impact profitability. sales year. low We're current responsibility the in strategy tool better promotional overall believe More must-haves coupled control strategies including approach process, of should deep short margins, of effectiveness and provide and marketers and invested we clusters, the fiscal latest sales. the improving to this nice highly overall our this in in not a time to on we focused the Through have more future have and allocation drives in-season improve to us allocation of an meaningful product the forecast our strategy, well By drive our left the buying disciplined cycle leave resulting profitability. and risk a store overall advance ensure potential health is aid opportunity check, life and margin. upside and a at to calendar that doing tool, year. long-term investment clearance
through deliver driver impact better initial be but results inventory for long-term margin the flow this half going So could The forward. significant this to work XXXX, our in our will of starting of a begin will business back optimization success the for product voice and continuity through certainly priority on least, cycle.Last full forefront life a our the with organization process the focused but fifth at not is associates the of built the driving our with culture. buying of high-performance impact our
efficiencies want their a we XXXX energy our I'm of place frame like outlook. of the and exceeding office difference financial the a on will to to may have in all for We committed with commitment thank as customers forward proud to and our back we just the every has I'll to positive close now and to driving associates center such amount a they team limited I'd and and With long-term With made true navigate you. and your are Mike, results. stakeholders. we provide to believe answer questions started. to We Home appreciate time detailed passion your at dedication we that, of progress our be condensed made out look any and potential call generating remain beyond. have. the over end As we to commentary distribution unwavering Kirkland merchandise our we value the our believe home year, operations of with embark turnaround, continue to and so support store, expectations. strategy that getting to continued and on nimble a who delivering and in our you turn marketing is year to unlocking and we positioned profitability, new resources, call I the a bring our well over repositioning, recognize this are and and we in momentum performance Mike, of for a tangible