good everyone. Allison, Thanks, morning, and
most of For of traditional in impact we Anaheim and the January comparative closure productive the continued headwinds of retail. negative challenge significant the noted traffic the revenue of the start in store year, our in anticipated from and changes declines recognition, the traditional
and anticipated be saw metrics quarter quarter hurdles, seem these the sale in and not, anticipated negative expenses In with traffic to below Toys“R”Us, simultaneous including of transaction prior sales the combined, year's key trailed addition impact and the we first inventory. believed across the which transaction per expectations. operational factors and what dollars fell some These conversion, exacerbate profit some short-term positive management the in quarter quarter situation improved to to resulted and contrast, results showed units In quarter. from the which liquidation per disciplined even a
Additionally, increase mall-based double-digit advancing on larger business stay to our that franchisee and away To transform our long strategy in-line led goal evolve the against that in the in us a traffic our properties traffic the growth dynamics becoming core our exciting nontraditional to and than our a multi-faceted primarily buoyed to a that, retailer we the is expected guests. by proprietary and we from be appeal, sales e-commerce last double which from which was a our plus growth of had China capturing digit in ongoing positive shifting to although the end, were in diversified we year consumer addition engagement our With the decreases for in movie products is recent affinity brand quarter. sales to roster. franchise focused double-digit notably, overcome growth an more Toys“R”Us in the through enough success liquidation, recorded by segment being run to of broad carryover when the licensed to enjoying and revenue consumer for not first excelled which believe brand. versus decline comparative our in demonstrated way aids These model
results. go I let about the traffic $XX.X me quarter some key some highlight X.X% trends strategic financial decrease. reflecting on into totaled of specifics programs, first to our and initiatives more Revenue progress address million Before an
to decline approximately of year revenue the the the and adoption expanded free million was by $X our by declined we end as declined closure repurchase standard debt consolidated that Disney we to SG&A to to and business location points. our future of almost invested due top one-third and XX traffic Merchandise it's remain of fiscal XXXX. in supporting cash utilize growth of revenue in declines over note XX%. common important the $X.X pressured shares $X While evolution Also, the at prior topline, since recognition inventory performing drive margin basis over further new in Anaheim. million million, $XXX,XXX
in did meet and as results and margins. platform retail and not in international we metrics initiatives delivering in the improvements direct tourist noted, increases openings alternative new Web and roll to prioritizing transaction and store per formats e-commerce per results conversion new franchising many more higher of to to footprint expectations, continuing our generating increasing recently out generate capabilities, stronger our transaction licensing, these in the smaller diversification dollars from positive the started financial leverage upgraded including, outbound four-wall history, on including revenue achieving locations sales that contribution evolve we make productivity and aforementioned our operational controllable including in units company's continue our As although improvement highest across our
While and business that locations Workshop’s continue remain is become basis multi-dimensional monetized Build-A-Bear we in can and for beyond action today's that are aggressively be it that popular able in fundamental This model experience to tenet brand a a a ways our economy, to to to successfully to kids destination operate retail critical predictably of the created very variety advance retail taking more our for make be to efforts families evolve special the to us memories. it. is
in strongly improvements stores operations, even a We ensure continued as in to to bode efficient expect store plus overall run. of importance strategy from our are long well Workshop acutely be our we footprint as Build-A-Bear broader the more efforts for the diversification a that variety the retail possible core will are continues ways, while believe our of that in So, benefit we executed. productive aware to as
believe on action are efforts also an effort opportunities there increase trial taking one, we We repeat in purchases to include, and front, the implement we as to initiatives and to our variety much These both the are leverage as of a store. possible. at intend existing traffic traffic
these the we even completed tracker real-time level recently past this rollout and store seen fact, balance skills the at improvements implemented conversion though our quarters a a of In enhance tool strong and system across the to training few efforts, a the have chain. extensive conversion reporting to due just successful test over already of we new further of valuable
trends traffic acquisition consumer repeat Second, to we both and intend purchases. improve increased to
our to Build-A-Bear, effort remind ongoing elevating we and addition and are core find and consumers business. the to In party Girls elevate use to birthday of the both overall business reinvigorate about to drive data our systems efforts driven our
On the broadening consumer consumer Girls single we've Girls enjoyed largest our appeal, remain group. although recently front,
Girl year. various collection year As and the such, developed license second recently In assortment new line within proprietary Beary given pipeline girl-focused strategically an our rolled launched and line a throughout successfully in the novel, in including girls platform that to inspired the the for our gaming Fairy offers prior for this anticipated slated quarter out offering and a be launch non-plush comparative product That a new Friends decrease segments enhanced Scout mid-March, we versus popular dedicated an to by introduced followed girl our in collection. of July. movie merchandise This we graphic years, key innovative selection an anime be the older targeted is will expanded toys, app. Rainbow partnerships
and Importantly, with the event which the engaging party earned in it's their hard to contributed Campout launch, we girls an significant has exclusive planning across to at the bookings fun business. business a a Build-A-Bear, to party and increase the around celebrate Scout Scout Girl to country Scouts leverages Girl Since the build chain. Bear look bookings our total way both new actively have a money. North in seen and Girl partnership increase troops S'mores forward cookie the America party in utilize the
way in-store with only And, one reason we're for number revenue a mechanism are as trial transaction, of also but effort, celebrations parties, currently a accretive first-time always powerful for consumer margin drive as exciting although, enjoying guests. per these important invitees results dollars Speaking not Scout and to parties higher our as party often remains has been birthday. from Girl the be serve to
a business than a revenue occasion. data including our or to party up any of visiting birthday of times In their more known our a fact, often one, three birthday our for stores third with represents birthday kids indicates birthday other our that
parties, opportunity positively of acquisition, moment, Build-A-Bear and one impacting this birthday reduction our there of parties including new remains with recent due strong some number and Although we birthday groups millennial years has is more, overall reported planning exciting which six business. defined in percent total a total overall of our business of or of introduce of share as mind, social drive proactively seen increased to throughout driving sales, we we key traffic, goal to birthdays take a party competition birth softness likely rate. program media an tells birthday provides improving think opportunity the that in dollars Because With a of is Research, and with is on designed believe a that increasing the party revenue. Build-A-Bear to summer, Build-A-Bear us visit the shareable celebrations the a mom, larger for that Workshop parents for practically of that both kids. an areas birthday the to revealing of childhood, a rise kids are spent rite in synonymous the to passage year however, remainder is birthday and our on perfect kids new total more guest
to where our at store noted new end continue continue and you our to focus places partners to our both we to As to outbound XXXX going goals an our existing expanding increasingly that diversify growing grow strategic making e-commerce sales. may last to international while recall, adding franchisees franchise base licensing, continue shop for diversify for of entertainment families going retail further base revenue are or on by and year, our were brand the memories, and
you we Let these where about update a quick on me goals. are give
shop Inner new memory pleased or now to entertainment share at tourist and fun now to to opened to Harbor the San retail locations we we've for more in Baltimore. are where Pier effort and in identifying in the have or securing As diversify making, Francisco Workshops been and families that to Build-A-Bear actively footprint our go reflect XX
Workshop on number to tends the executing in-stores. Successfully months. Build-A-Bear but the metrics we and this average in be strategy to index able where generate, also coming dollars We tremendous to location deals in natural traffic time, as advantage transaction tourist per advanced to of is than have takes expect increased stages planning that in a the take are important additional higher it announce tourist locations these over able that of well key that tourist in areas we drives as mindset as
great procure a a to family Our Build-A-Bear these for souvenir makes products in destination addition specific stores experience. being fun
tend these expected stores already Given around sales that, these year. as millions in revenue of such annual multiple with outperform also $X generating average or store generate volume of to million to of locations dollars each our some
America. For Carolina, of of Forge, like New City, our the Beach, stores only places but not includes foothills tourist clarity, Smoky South Tennessee, the at Myrtle Mountains, in location like standalone definition Pigeon locations Mall or York
a the technically a mall, location of given Although as it base. count the we consumer tourist composition
three are of planned of we Workshop of concourse opening Build-A-Bear located to Mall in America a also will complement shop. in announce there. new operate Build-A-Bear Mall America we also locations especially Therefore, Bakeshop flagship given have we that the So, the soon excited to a
be alluded to existing continued estate optimize added concourse concourse relocating shop. earlier highly In more by real comments, productive shops As we to profitable remodeling the and XX we a to I to our our XXXX, and have in stores mix.
per transaction these a lease dollars are and less terms generate percent operate high on As significantly a shorter or capital, that excuse XXX-square generally foot me require locations square foot. dollars per comparatively standalone reminder, based
be flexibility higher react providing environment. Additionally, relocated changing the easily effectively can to traffic shops concourse to
We concourse have expect XX by to shops to XX open year-end.
for estate real as evolution, carefully Finally, Each leases to events that the an moment a of evaluate our substantial come the end. provides of portion best fleet one these relates our to as possible to natural lease to make with continue we us location. a decision it
more locations, of tends First, new in favorable our stores on certain outperform discovery to format mall cost key heritage the metrics.
as to to selectively the shorter expect heritage with also in We is on year. operate a term the locations favorable expect terms. certain we invest more throughout extending basis by Separately, continue lease balance remodels to of the
some it continue is we these to heritage could traffic and sales locations, in show possible that Although believe erosion.
be new more formats. the meaningful on new generate meaningful Given our to to to is experience us making a part locations we are productive plants, is we location fully repositioning of range we locations these combined If foot be open self-fund these with to our diverse that terms which able albeit expect enabling progress smaller in depreciated higher retail in profitability, in stores transformation.
retail As Anaheim we expect continued softness anticipated recently these square of footage. locations. and we to lost total total and replace more in impact roll-out closed these much locations stores both expected the have total traffic is traditional revenue sites, to of from the the the from Initially, volume door in less
as under when opportunity for believe of allow been of as to fully the to we historically, economy growth. in many a we've participate front, changes norms a sales Accordingly, to company e-commerce tremendous the compared additive percent which industry com an in digital indexed we in Build-A-Bear sales dot designed the brick-and-mortar are way. provides On making have more
by optimize continue retail our are online to new on, nor platform drive identifying while and features of sales and goal driving sales to capabilities cannibalistic Web new our that reliant model. adding is Our opportunities to as experience not to
a example, gift to first the the business. our growing comprehensive launched an we dedicated As adult website in our directed step gifting late Build-A-Bear shop. first gift plan we gift as The the in and a quarter, is gifting giver larger participate a on called shop online section in to
an additional of all wide in-store near believe them transaction and we can provide grandparents graduates from that send friend of so Build-A-Bear ship original sale. our unstuffed sports can in type product of properties the from wide personalized variety have incremental affinity babies. new that online note, from offering selections recipient As furry option They of Of experience. far to engage a to recipients, generates driven gift take the in-store also new to this fun has offer. collector gifts to a to store and movie the to often licenses, sales the for unique an the are our Separately,
On operates a fiscal year. to international as who for the two locations front over are with up China we very pleased more with partner XX franchise currently new noted, this planned performance franchise
territories and in front, as parties. thereby additional we new license We expect reach the to time expand progresses. development new And Build-A-Bear extending on across from current to with consumer revenue XXXX in as that agreements signed ability for and to total These to existing our bring been to accretive brand add our XX licenses adding categories, both pipeline bring more LOI a demographically. categorically to licensing consumers outbound some number and of finalize have margin company arrangement while new our nearly XX agreements new our status of secure designed have other commitments the the from
a see In store measurement reminder, use expect as we a comparable in while our real we deliver ability closing, our confident ongoing portfolio. about choppiness footprint and total evolve as intend and to we encouraged to aggressively growth. profitability sustained key to profitable I long-term and revenue As estate remain sales,
more strong global stated channels. retail have to multigenerational build brand happened leverage to are happens With branded to from the the Our as retailer that center goal to the effort, company company but a remains we great to brand intellectual power giving that of transforming revenue committed new, of delivering of in us this one permission vertical its retail experience, profitable create at a deliver brand to only mind, the not streams. to iconic this a that of property our a
would to to I call the hand Now, like details over more to financial on the side. Vojin provide some