Allison the took market, we the a of after everyone. largest communicated profit you, as years unique on believe XXXX to for an the financially year I and America consecutive delivering were first our a with morning these different in the and and good in company results was arguably posted since decline starkly disappointing mid-XXXX. were basis. a helm profitability low January. Build-A-Bear geographically me for adjusted impact which as anomalous of four for reviewed sales loss We the Thank single-digit full-year disruptions, and of had major we personally, headwinds Even posted and number significant North modest there
offset the than double-digit impeded a commonly directly However, with manifesting further American confidence, of was laws UK. core challenged and GDPR communicate surrounding effectively ability failed, weighed in privacy consumer as with the consumer more for year largest Brexit of known the North the decline throughout negative our The business our United year. results consumer and persistent enactment on impact our in the base currency our as significantly market, from the performance business international May negative the the new to Kingdom uncertainties balance in which the
and the dollar most of impact subsequent of and our in bankruptcy "R" standards challenges location, Toys XXXX the and license tax centric properties. single largest UK liquidation addition profitable movie multimillion the to accounting unforeseen included, high-impact significant In policies, specific retail Us, closure and other the of issues, family reduction new the
to been company the we to convergence of headwinds strategic have the these point a over the the business, would the could of disruption. any believe single one year stressed Although have disruptive course of
However, our focused the short-term objectives. and team on resilient and that remained managing I'm proud the has strategic both longer-term
multiyear During our the carrying remarkable brand situation an one business simultaneously we control strength of diversify of by brand out company the PR systematically as retail of of leveraging substantiating the the events continues within recent and focusing the history. things property our intellectual our Build-A-Bear channels, with one attacked to most on year while become and model each the our execution towards drive to overall strategy in
to Given believe deliver to geographic, today's via backdrop, operations brand profitable XX% productive kids has you diversification. the over and after emotional beyond. for movement potential update consumer revenue believe growth call, the continue memorable, and number long-term a to be the to in in to completed you strategy sustained leveraging are With Build-A-Bear awareness our on period providing that capabilities priorities Build-A-Bear side. engaging We monetized while growth power how with XXXX that a to advancing numbers XXXX milestones brand some position sustained our we this to represented category retail, I this key or providing year and of the while contrast progressed in we the brand. to of the intend we With expect that details, across that rival the forward streams several financials, best-in-class foundational and additional our key some properties mind, on affinity execute overall as of insights on to
a low X.X% in in a Europe. consolidated revenue North with and XXXX, on double-digit an First, for America decline drop single-digit adjusted basis by decreased fiscal
on offset region in in North an North increase double-digits a profit for rose an which more American adjusted loss year sales growth As the mentioned, generated XX% E-commerce I Europe. with led the the of of than consolidated basis was by America. by XX%
over quarter year's the We the our franchising year in expanded fourth with final consistent card We holiday reaching notably, the XX%, commercial in million with debt. recent promotion. with and wholesale includes But by Christmas business and Day leading digital sales licensing outbound XX% ended and net saw reports, fourth to positive and well redemptions cash solid revenue were in other compared balance disappointing. Interestingly, we our the sales we into no of have period. prior seen buoyed quarter our gift as which retail post sheet as weeks momentum retail the X% international gain Hug $XX National financial by momentum a
indication Your reaction we product to from we strong movie addition, and to In positive tailwind property diversified Both an the XXXX. an had appealed is believe saw the tied helped of Dragon on a promising franchise, initiatives up have consumer we and sales the license potential gifting quarter How Train note. effort end a which base to Valentine's for a amped to to
to of I is Before we the to XXXX headwinds just current large like our a believe one move would in highlight opportunity on I dimensionalize growth year. initiatives, to what the in
you business. a may other on believe focused companies, properties measurable heard of children's I and already can lack given family a from the impact toy licensed year have comparable have As movie in any character
of that XX% increased decline in versus in Although a segment fiscal our represents business property over total we typically XX% on posted a our about of sales the license product sales XXXX, volume. of year prior proprietary sales retail
sales the important beyond releases can product themselves. the direct understand business in movie is that it surface, the to ways multiple the below elevate licensed of Looking kids'
First drive overall they tend traffic. to
movie a over simply the spent to millions the children that to because dollars Build-A-Bear Given are total of of located reason of go marketing, two within XX% can the on our Workshops football miles gives theater, movie with it families mall. benefit from a
properties than in-store consumers. profile. benefits rate, than tends broadened Second, teen our purchasers attract core to that kid average to Traffic This a popular traffic these of our profile older broaden films tend drive higher purchaser online. these as is audience affinity and to both an our further plus many
a to spin tend the the character more generally conversion And and just a properties include as the the from per the because retail a the higher of a transaction music perhaps as film to cross movie film products fourth, character. from beloved add to chip consumers the to incremental properties rates the such sound Third, command more or movie tend often tend items line on theater. the voice higher been to buy contribute lease having mission to on generate price with
sales levers; solid total property tend the license volume Workshop So, transaction, transaction. Build-A-Bear beyond conversion, per dollars traffic, themselves to retail just the at per multiple and benefit movie partnerships positively impacting units by
drag the family which The UK there, expectations Finally, historically another going XXXX. yet throughout license of XXXX. that is made like was bad strategic already over XXXX a know property I films news. That's licensed But XXXX which market's priorities may on that with I bodes you first the year good up shortly. results performed our news properties powerful premiering for review movie line in the highlight before will providing the while to throughout progress insights and on in some would have
in evolve diversifying business of while family expand entertainment. rise and mall by Online changing. Our geographies, to The is no our go shopping drive levels locations, longer has as habits recognition to for optionality retail the today's shopping model. is families our place patterns significant ubiquitous simultaneously the business priority, and shifts rapidly are and the we digital retail clearly of ongoing industry been in and the enhance the first and on maintaining of sales to fun and model formats, high
such, the changed recent composition As amount to traffic both years. malls going has significantly and the in of of traffic
a likely is are declined six estimated to Although to equal in once the less successfully proactively them expect offering reliable in XX% in mall considered indicates to of retail operate data families. our to number changing locations attract the a not and overall began are all take was we the years to that malls five this locations, past broader Because ago, continue children these and have even to which recognized shoppers model holiday traffic we the of include years, we retail created a with dynamics nearly to several timeframe tradition. business mall, pivoting critical meaningful
of to began flexible We [indiscernible] market new, also aggressively like shops capital, the a volatility. navigate developing variety lower formats
rent of renewal coming provide which now creative to significant was to solutions have areas, new resulted extensions XX% in of goal while short-term in favorable for efficiently simultaneously optionality two next securing retail up for and three deals years. over entering nontraditional lease leases our the the having with negotiation Our mall
the is more to two additional widely with problem, close the solution a be expect As part North this of favorable lease about us of half fact with those the provide stores Build-A-Bear's should considered of future. part currently of believe that retail with the strongly We that the than in outside XX America. experiential to such, over along offering we up to next opportunities years optionality
very revenue would we to have offset for In that families we XXXX billions in to working with experience beyond with Walmart sites Walmart from to The assuring Us. and further we locations, some London our piloted identify traditional at been go expansion the this sites "R" in fun UK portfolio, successful have our tour Schwarz entertainment, While Toys strategy. mall stores planned FAO the expectations our majority inside world plans broaden as brands. at consumer identified to which when shop First-Time October, Bonus standalone of diversifying been of In York importance away to validating we with also full bright are the the Build-A-Bear our a accessibility time and from introduced early service with pilot for the combining remain results in Guest. a are brand that we dozen new unique Walmart are proactively of of toy XXXX on aforementioned where of for retail Eye Club places Based shop closures. half select the locations to new largest regard have been currently that the City consumers in a lost the stores, added enrollees near with such being retailer the closure the and market in of managing spot the sales mall our Build-A-Bear that strategically we the New the has tourist a transferring store in dollars as due indicate at
open select going to We continue expect locations forward. tourist additional to
Lines. Four Great XX locations strategy, an of to to family operator whereby the furnishes from is extension expect them in open America's this Cruise expand wholesale space to and note, arrangement operates water XXXX. relationship with and a indoor quarter Wolf recently largest resorts. and Lodge, As park of Of our the Great relationship purchases new tourist Carnival announced fourth were in the us focused a with goods Wolf shops we similar we
actively critical been footprint, to model While physical in retail also we economy. advantage expanding take e-commerce making we the have business digital investments of our have been involving our
double-digit our As initiatives. from for such, sales online upgraded and our key pace benefit consecutive have capabilities that to our at a continuing five web e-commerce risen enhanced quarters support an platform business with
to refined make including experience. upgrading optimizing continue functionality predictive strategic We expand and first our CRM and consumer selling, mobile our investments suggestive to key capabilities,
During with our were expanded the pleased Day, into Valentine's an performance to appeal we holiday season, with consumer. of designed rolling the gifting the offering to older momentum
XXXX. as double-digit traffic in have digital to strategy to and we well site improves metrics, As in as Bonus enrollment, seen our we and Club sales stronger expect drive further conversion transaction online evolve growth
franchise our second the population India, agreement efforts Regarding expand growing fastest to saw economies. a of one with our the world's geographic global addition the XXXX new and country a largest in presence, ongoing of
the multibillion-dollar XX much saw our to in locations. week. regions India the followed the additional XXXX. in growth location fanfare recently expect to from China these China and Build-A-Bear to Bangalore expand Our in in fiscal by partner, stores Group with Between Separately, X opened which we two first ended year within franchisee Lulu stores we
I Chile, of continent happy franchise announce to a America. recently the for South am we presence us a finalized establish to Finally new on allowing
with this by Day lifetime and ongoing our highly North birthday We on key has kickoff was event year and guest engagement Our increased designed beginning Age on re-launching to Pay estimates own our been which July, largely the invigorating Your part a a program number creating experience to to the accomplished in on months new growth growing with value. of promotion is our the Age Your expand our to store visiting fronts generated Your of fact over the Candles of diversify mall-based and single retail successful in program, one friend occasion are Day impressions half a million coverage one is revenues of that a July. consumer our Build-A-Bear, which saw in in the locations furry year. up generating on lifetime number value. parties turnout consumer have over base priority their brick-and-mortar build exceeding of birthday and a acquisition to slowest This throughout the was for birthdays the to with which people Count third retail acquisition, a expectations visit to second billion and X in of engagement, consumer America traditionally year. our focus day the Pay including The
Bear featured trial one members launch. We program, with furry of also unit strong including since a Candles all Birthday selling that multiple furry broadening base, we the enrolled we drove million loyalty successfully the for unable although believe Treat economic friend. service over giving friend was campaign Bonus We and a the its day, Your more which Paying with our objectives achieved remaining launched Count disappointing, accessibility X consumer had into guests sales Club hook and [ph] were to the number Child’s our we Age our
of XXXX, and grew the we accessories, outbound beyond entertainment with primarily have to licensing array in engage of periods members footwear Bonus We an revenue select to ongoing to through the been lifetime through brand years cosmetics, our the five has licensing Club and average the kids around in of number increase by wide that value, categories, significant of new categories partners as with continued Play. birthday we Priority future slippers, and In old, and kits, brand including Just offering a growth milestone apparel for their to craft communicate gifts, sleepwear Build-A-Bear with visitations given and participating and of first families diversification through engagement for opportunity through leverage and us media gives children new toy the three believe well age agreement the with and an and is years arena. outbound power through the entering lives come. and expansion the time retail consumer stationery categories as
into year. and such expect We expand betting party to as supplies, games this eyewear publishing, additional categories,
In intellectual our part recognized as have of their these digital apps, interfaces own increasing umbrella Promise [ph], made summary, we the affinity. in content Finally under games the entertainment promoted proprietary Build-A-Bear, as such are such of as of engagement brand to Honey several launched am and and brands in strategy, millions in and now properties a us. as I have Girls, confident headwinds of progress often our become which and Pets, overall that have Merry leverage have developed investments right, most music, we Cubbit ability recently Mission, XXXX generated that operational our behind and using
As we fiscal retail start consolidated positive. the year, sales are new
growing business offsetting and which our in is rate of Our UK a in American is e-commerce North locations. double-digit at up is the the both brick-and-mortar key softness markets,
confident are for company one to that And has movie noted, the slates potential movie UK this recent families most trends continue on of believe promising as properties that historical for country. data to We in sales also improve from the business benefit will the in the years. based I
Lion movie with How from highly Disney the multi-movie Your addition, anticipated year's as three Frozen. and Aladdin the second line-up In updated of DreamWorks' offerings, includes King, of this versions strong installment as success and Train The well to Dragon
to are you variety of As and preparing a advantage events of expect, innovative opportunity. take marketing we wide might retail this experiential
the made while our the we improvement over in contact benefit the our fact revenue noted. growth. the I the and to in expect due diversify share parameters the streams will to continue have index XXXX the trends e-commerce tends of new will movie consistent rebuild we expand likely to line-up, shortly, to will face increases double-digit UK other properties privacy And revenue database challenges income the the from we to the As as believe Voin uncertainties inroads driven of that law and with to we that UK Brexit, related as in by
expenses aggressively we our restructure will will be business. XXXX have taken be closing, in meaningful year, remembered to actions, but the we strategy supporting allow this of monetizing to while to a those operational a rose some to we to of although manage revenue challenging We a also and of in already strategy capitalize challenges year the continued the diversify exploring to will of In as Additionally, options believe of it continue brand. we the strong as model above the execution UK business intend on milestones remembered key number achieve which the as long-term us brand Build-A-Bear our streams. power profit evolve
is while effort our with forward financials targeting you to now, And the in maintain Voin goal our pivoting business sharing I review like to value model to detail. year. we the over turn through deliver more progress move on financial a to long-term the stakeholders. in discipline as focused investments I call ongoing for Our look our would to strategic to
