good morning and Allison, everyone. you, Thank
pre-tax first same is million, million which compared a of the SG&A announce percent year. of increased over Retail total to revenues expanded the which as start pleased improved all $X.X gross year, basis revenues by million. contributed income and $X.X in fiscal basis of to are to increase We prior $XX.X $X.X total our the period a points XX XXX a to quarter points, solid to fiscal million as margin
and maintain sheet $XX a ending balance cash quarter debt. with in also no million over We strong the
quarter's are we year, a annual execution of our Build-A-Bear press revenues ongoing impact with ways morning's to new income. for brand. this total pre-tax in the reiterating reflect the release, and of objectives guidance this power stated leverage of our noted to the create for combined As results that the previously stated feel our efforts successful We
actions to initiative. of I with results well upon a and today's Toys we team's drivers through this "R" and stores on On build four our the beyond will impacts, delivering focus of am income caused call, particularly I what traditional trend XXXX and Brexit following the we discuss mall such be pleased our retail to walls are by growth of closure. highlight the the as other these of believe transition as taking and much promising to efforts revenue bumps diversify sales as streams full key unusual Us the
a perspective, the business From to commercial the outbound in total revenue, is of that which done growth some a retail. overall model increase licensing wholesale evolve revenues traditional fee, top-line reflecting in significant been beyond due the includes has and work to
America. North laws. UK as This was and Brexit with This which largely associated a continue decline. Our posted momentum implementation double-digit to sales new in the is in retail by net attributed positive a challenges the offset privacy consolidated were Europe, decrease
we option benefit forward a Club that with on Bonus enrollment technology-based believe seen go a members, positive of we rates Bonus Accordingly, growth for effort Club some mitigate focused UK the loss the North profit Europe. as offset American was in the privacy region will significant issues part in the new have process by new which implemented is Since then, a the note quarter partially our recently in generated of for basis. a the regulation. European the compliant we a which in the On of market, to business
since We sales to double-digit our site in rate growth every continue momentum a continuing quarter double-digit to gain new also growth our of strong trends XXXX. e-commerce saw the from channel posting launched October
Our levels gift as affinity These paying digital fan-driven we and expand tend markets the and our that online. prefer capabilities. leverage to of strategy consumer to large is purchases increase base givers to buildabear.com improved off our addressable shop are
overall An We one are licensed revenue is products growth highlighting merchandising events This the of quarter as in efforts to by occasions well. unique the licensed significantly positive associated a expected engaging contributed to the with to benefit primarily movie period, result through -- throughout key How which to Dragon immediate and that period. Train were family-centric franchise gifting important It the in to throughout promotional of note contributors a the to and sales slight product. movies the was in our the that response the highlights quarter products premiered of included. Your the
to omni-channel which sales not store Build-A-Bear's setting retail Marvel's when there I of was support perfect were sales generous power. you of capabilities Endgame presence of welcome inventory were that to shift-to-home our drove the the impact Although, further able nod brick-and-mortar were example Build-A-Bear. we just we products enhanced associated and top with by to by raccoon order moments there's in-store the in option. and our with Tony our This record directly, more Stark were first in culture were the one when the most Avengers: to followed for minutes to Rocket positive leverage film, XX part, thought commented This movie Build-A-Bear an the situations,
business. favorite they and And of over movie, consistent for brought Pikachu line, our in later average an is of value have transaction than segment, product our overall more higher in to our been interest performer a XX% a Detective fan-based Pokemon the has property this resulting responded positively, affinity average. $XX than the renewed This quarter, top which
of product X, releases and The we've Lion Wars upcoming the wide of anticipated year, Secret of recent take Aladdin, a King, Life and films, X, to X, Frozen Episode Throughout major of Story array Star highly X. and planned advantage the The several Pets the promotions launches the including release Toy
business we've note multiple in important a that it As impact shared lineup positively ways. family-centric is show our tend to strong to
in traffic our mall. to to millions stirs located families of our reason interest to is a near movie marketing to dollars in First, in the give often increase as go theater, and tends children stores which
In the it launched. continue, fact located to miles for movie Build-A-Bear two national Build-A-Bear quarter traffic at expect to workshops highest the XX% stores the this be when noted outpaced movie trend impact of a year. if launched throughout reasonable within positive of theater, would films with the to trends, times With
affinity are over movie and broaden who noted the to popular shop these tend to of tend XX our age of many Second, properties include prefer as to purchaser to profile consumers online.
each was to marketing film Our product to based launch rolled efforts fan out. leverage this goal audience and if strategically
As business momentum products. an such, related gain versus e-commerce our we rate quarters prior and movie of increasing with sales saw strong
seeing in-store contribute rates conversion both the online. movie that we've often higher properties and Third,
is intent advance marketing quarter or both This a to seen movie mortar North in character buy the beloved benefit and movie shopping through to the mission of in our perhaps them, having and America as communications. and hypothesis take believe the held often to a rate to the Europe. as result this improves first brick as the with We more character, across with just in suggested a shop with tending e-commerce conversion consumers
with with first our tend trends. select movie quarter generate properties consistent transaction, spin more per forth, past remaining to results And
our township command movie in or generally a the the was incremental properties average by average without character than In the and voice This products driven consumer the that pricing or licensed licensed purchases XX% character. music retail the is fact, value premium from include to the for as of the combination such in film your the tendency transaction of items, that ticket period. transactions higher products included higher
to benefit, Day, we holiday after historically successful a Christmas. In period our movie the second property addition had time also is largest which Valentine's
efforts on new think chocolate outside family personalized approach, business. to give to voice the level, multi recognizing year, gifting givers or line In for our this and the Valentine's to beloved beyond a box on gift to furry Day is our addition more generational brand love. romantic they in-store product developed encourage grownup we a our someone that consumers took we friend reach core a our To on increase typical a
Build-A-Bay metrics for our had break through movie dating an high frame gifting We messaging. launch with to Build-A-Bear Build-A-Bear. April click designed after in adult some launching momentum of open email, adults which the dark an with kept impressive the teasing who Fools young app and engagement achieved who enroll new move rate love people key We rivaling by activation, going, those
joke, reveal site to Fools the were incremental of guests April an sales. e-commerce At driving bounced the
awareness nearly list with XXX hit of many the Fools April it top of emerging driving April mind impressions, ultimately segments. Fools helping consumer media likely million delivering Our campaign this pranks best
strategic Next, priorities. longer to you on update some key I like would term
Our in the recognition strategic shift in grounded of retail ongoing objective significant industry. primary broader is the and the
we a such, favorable concourse been As the to model designed uncertainty market and lower the formats to which retail include our help could tool have traditional like which used experiential use shop, to lease of malls. navigate flexible capital one in are be evolving as discussions, drive particularly
locations. to fixture open an parts offering Build-A-Bear the be locations retail designed nature beyond accessibility to branding use three, non-traditional overall of then kit able take of options increase traditional the a enhanced the of stores tourist designed mall; solution, unique in of and Two, and of to to advantage retail
of mall securing retail on up rent years, the capital for often on with basis case traditional tremendous XX% the us lease had negotiation has and although beneficial case leverage. flexibility to a in by deals been percent favorable front our basis coming two Build-A-Bear shop short having brick-and-mortar a renewal term On the concourse like leases providing now Negotiating extension. over options of in in resulted and/or three next
our brand. we this six actively to up that working opened initial accessibility know add Build-A-Bear goal reach to to locations private been last Walmart XX which intended are to expand of on malls, top traditional of the has let of our to broaden I'm array to broader that fall, to year consumer you the with is stores Beyond a pleased consumers.
unique combination our recalibrate the present retailer presence continue of touring time experience a world the retail largest and retail industries and a themselves redefine the exciting at to with and the believe when opportunity. of very we the in power Additionally, both
to as the data workshop in the are incremental as Bonus front, were tourist consumer finally of also on our a to have the not program. that Build-A-Bear purchase base, Build-A-Bear for enrolled Walmart we thus guests target of to areas And the that We're happy indicates prioritized location approximately previously locations Club locations. share tourist XX% shoppers far largely the continue
metric nearly Given tend in our those environments. to index stories that on every over key
to near the New Some in Wolf as that locations success a at the Schwarz recent fall, open Eye. last opened in location the results, Great operator the park York focused this on initial this America. commercial London examples is FAO water track continued well results recorded include XX its intellects note initial as wholesale in City family Great holiday is relationship some In new revenue. promise locations our Wolf year. last indoor vein the resorts this a which is on large sites, expand Off largest North in Based positive
relationship, reminder as wholesale inventory model, successful in with to for purchases the partner Build-A-Bear a from our As operating a Lines in addition furnishing and location. our Carnival retail Cruise
e-commerce overarching the momentum our effectively We take of are in talent growth we growth. believe, transformation, has infrastructure more gaining in our priority Our been invest in the digital to second exemplified to economy. and as by digital advantage
AI as we efforts. advanced recommendations, such As enhanced marketing leverage digital enhanced CRM capabilities, SEO and merchandise, programs, improvements,
to and As to engagement and seeing stronger order improve visits are as we store strengthen contribute increased with rates, well our capabilities, conversion value, our site as investors refined Bonus prior we higher Club traffic, enrollment. guests have
mobile stores to for also omni-channel checkout We us introduce season features and our we through states first launch site later the an gifting further to key online to both online simplify penetrate the year. experience new process expect as and the upgraded allowing holiday consumer up lead option in
primarily acquisition, Bonus increased consumers, to optimization value engagement and lifetime Third, we of of prioritized have our the Club. the
Bear allow rates Your our Pay enrollment Your from pay Candles of events benefit children with new have the age which to Treat the last Club Age Bonus a birthday resulting to program, requires birthday program began Birthday their continued the year. for month our high Day during We membership, which July. This their anytime Club from Count Bonus
improve top launched XX% celebrate we over visits it increase, lifetime continue has we new have units with broader If birthdays and from been membership focus new transactions And retention Club since program. drive program helped impressive expand Treat base. incremental to Birthday our this fact, have from our friend to this the originated X.X with in of bear the In account. furry the million began expect to the consistently these value selling expand and Bonus since to accounts goal
is and our entertainment. to streams brand footprint, incremental the and licensing and And have our into priority outbound final presence brand consumers awareness monetize our slated the building global trust including for driving revenue that expanding our our
Regarding our to our business footprint, China forward our a in global open new ongoing efforts franchise to begin move to and in expect continue their later year. this to new, franchisees our expand Chile and we stores India
And Company while impacted process. they the this and results, restructuring international have Australian disruptions negatively from emerged by of the the business related quarter's franchise our reorganization
fly, excuse -- front, culture subscription deal in slippers programs the UK bedding outbound ranging including a to the On bedding the we similar in partner over have to from box the licensing of electronics, U.S. recent now and with branded partner new categories addition covering new product me, a our XX
looking the also and listeners are launches, marketing presence an front radio to brand share and number the are we at week, licensing give which brand you in entertainment forward events, expect continues each Separately, while believe affinity. to late of Las the store efficient our with Build-A-Bear which pleased to the agreements, we hundreds we on coming in that a sustainable communicate We show entertainment platform I to finalizing extending thousands of us note month. of stages to upcoming product engage Vegas, in of deepening are
to to profitable will be earned growth productive continue over a solid believe In support what to Build-A-Bear. is We that infrastructure of the we start our the we outlined have via first to quarter of company much year equity. broad for the achieve in XX years marked strategies expect place comprehensive summary, brand a monetization long-term the for of
same times preparation retail allowed discipline us of to to for of our ongoing our stakeholders. years investment, cash history, five and consumers model in while was to stay positive the than financial then flow debt business and more disruptive the pivoting to free that streams and continue our value has locations, simultaneously the goal to one diversify and long-term After and most revenue effort deliver maintain
least movies With and in the favorability, strategic slate with should to our to remain the and promising the favorable sales forward some global forward, uncertainty. Looking first e-commerce fought combined the enhanced retail addition efforts our hard offset expansion throughout this second sharing XXXX. future trends, our quarters in includes current results our remainder quarter of progress we energized about brand remarkable of look
financials turn to our over to more call like I'd the Now, to Voin review detail. in