call our earnings for Allison. on Good fiscal us fourth following XXXX completion you, And the thanks of joining Thank morning. quarter. our
XX% growth the performance, the multiple a prior fronts Fiscal the note revenue in of an on year. XXXX year increase achieving and key over income high fourth pre-tax was and we versus with on finished quarter in successful
mentioned has into as earning momentum release, positive continued this our in morning's And XXXX.
across over $XXX of of million, as that increases of our digit growth XXXX revenues geographies total and XX% at a of which fiscal an in double history, pretax With fiscal XXXX in of in income include: fueled Pretax increase our transactions backdrop, with segments increase by fiscal all some highlights high. profit XXXX, our previous million, traffic the and profitable record our all-time representing locations. year company's over XX-year was a most experience XX% operating $XX
a drive cash We enhance and in in also to shareholder year in no credit sheet positions and completed value. continue to on investments revolving million believe the profitable our balance over revenue with cash including make equivalents $XX which key designed to borrowings we us initiatives facility, strong
equity inspired the its ongoing cross-functional With are and teddy years industry movement furry Gen of million retail XXX a memories of and our of a traditional our value to go for to plush have fiscal consistent pioneer, bellweather designed model friends to was kids. our iconic elevate where friends. bear XX foundation to and drive the a and and re-inventor, we business strategic multi-year create retail monetize discipline mall-based Zers our expandable were disruptor, millions that the and was and continuing brand a roots of executional [indiscernible] a enduring of built best and excellence plan, maker's and category beyond just millennials empowered cherished and Build-A-Bear toy
evolve talent simply well out our to Having we IT lead beyond off infrastructure, kick organizational intention as elevated structure, and systematically Our executed accelerated an value transformation across legacy insights our continue next e-commerce unlock is business. building to our rebuilt to creating the century. our digital with company quarter
provide Build-A-Bear build Innately powerful literally guests Due the value. continued leverageable experience our and These accomplishments connections basis of that a locations to Workshop understanding equity expansion of engagements lifetime we that heart consumer while ceremony our one our meaningful, were the with time. unique personal expanding physical at potential our and footprint. achieved memory-making integrating creates also we our were retail emotional
understanding, that reflect our market the brand evolution successfully combined kids, access our expand beyond beyond beyond business consumer further to model malls an and With its Build-A-Bear mechanisms with changing shopping concerted capture addressable multi-generational engagement behavior has retail worked stores. for audience, to drive
drive believe in We built catalyst performance. has and and our systematic brand-based, beyond. have XXXX now that continue strong tenacious the execution data-driven a ongoing this foundation of and to been And fundamental our we multi-year, strategy the to business consumer-centric scalable of
location two, strategic a expanded and our invest been: financial advantage and have As broad initiatives and leveraging in comprehensive the our to three, footprint intended one, experience to formats while reminder, key taking return drive capabilities; shareholders. solid a management our evolving transformation; initiatives three of growth and digital value to accelerating reaching omnichannel
and of to regarding our and acquire This capabilities digital calculated has to guests significant beyond our marketing increase addressable progress continue users. represent our new base broadened children teens the purchases. younger repeat Highlights year of efficiently action acceleration currently transformation, which to XX% frequency approximately increase the end led the adults, our the a with reach include digital in in and market diversified include: total expand a to consumer families of we more of to
digital testing improving transition some of business growth we certain during XXXX, the returned experience and while We to and to saw performance year user in period, with work in for site digital the this the and web We we softness this continue the we fourth of throughout increased redesigned expect demand. buildabear.com aspects the to channel. of optimize as our site refine the goal demand actively of to quarter driving
We growing and on membership we millions the perks, focus loyalty number of continue XXXX loyal member new Bonus lifetime marketing and repeat targeted purchases the and value with build broadened improvements our messaging, to from specific fiscal had base. enrollment of of to journeys Club, expanding behavior-based with our repeat activities our of purchases. transactions testing both in buyer increase driving loyalty contacts a party personalized With brand increase XX% new are consumer and from leveraging approximately first in an members
or channels, site pages efforts incremental double retail marketing are in to efforts is as as beyond That the multiple growth and performance the the by linked earned core a contributing digit total rates. strong our social are to addition a to the consumers like cross-company landing by for buildabear.com, are driving store directly e-commerce sales, well our digital also our eyeballs Importantly, physical revenue locations leading party. They micro media, to Cave. to successfully sites integrated, generated experienced enhancing planning visit in booking and Bear traffic also digital
interest Honey already award-winning Girls on our such to and launch be year ago. since XXXX, XXXX million documentary a that Build-A-Bear a we the by fourth content, as and it initiatives to Netflix, launched Build-A-Bear on intellectual with films successful movie has later documentarian of a is drive planned million digital the on the of of expected new NFTs Speaking an in sold in including four are and based for Roblox, and our Glisten that to products years we out number created addition in a closing directed over $XXX holiday new is property on this Merry Mission engagements, game a continuing pipelining number Tycoon which digital viewership quarter of and
over while continue growth corporately through third base in locations we year. XX enhanced increase models, while from workshop at and saw the of in managed a to party of opening sites resulting total efforts leveraging new combination experience expand omnichannel our our of organic end our to evolve experience our existing and count Turning an retail to the capabilities, of sale the location points
essentially increasing all to America in productivity In year. North XXXX, with prior XX% margin compared with our XX% of stores foot square locations over with per positive managed average nearly profitable, contribution an sales corporately in improved
In awareness hiatus, we historically COVID our of popular has grown. in XXXX and excitement reintroduction party bookings the has improving quarter second which around onsite after relaunched as and shown trends program, a
which evolved with benefiting fixed digital geographic finishing consumers many provide locations orders, the algorithms store-based XX capabilities from Our our locations centers shortened routing fiscal hundreds refined XXXX. the inventory, at of year supporting XX delivery to windows of in holidays. shopping third-party And also our while extension results an the fulfillment for distribution proximity important locations, compared leveraging to and act end retail labor retail of which with of growth use saw turn omnichannel times, as in our our model are
and The reminder, is an inventory, further the capital operating and to As wholesale this hospitality in important non-traditional law a with weighted including workshops, estate labor expansion the the location location on advance model to purchased for real out building the Build-A-Bear of is our basis. partner tourist sites are focus cost the experience and industry, and covering providing company which areas. us allowing on heavily
all record versus make of commercial this value return the resulted over entertainment with from a is licensing prior initiative was segment, revenue our revenue position to in as putting investments up combined these which business in areas we reported the us look to For in continue reference, The in performance, further to setting growth financial to outbound solid year. the to drive sales and in our intended shareholders corporate future. XXXX and along success XX%
to primarily revenue expectations retail quarter first and planning call, commercial more from our growth revenues, earnings net share we While in our regarding segments. current are our total initiatives information during our include sales key business
traffic reflecting sales retail growth the to rate trends an and be organic foot generated increased from expect current bookings. We on-site overall net of higher in party from
been experience the opened that in have the locations combination given addition sites, last tourist Build-A-Bear to recent sites opportunity We to our data in net store locations. an location Workshop for of localized of in especially the It's tend retail managed strategy, annualized research profitable tourist sites that third-party the as pipeline remain models Build-A-Bear locations a our managed important which expect corporately as XXXX also in in on and impact a new years. the critical we more to be positive are through have part numerous a corporately expansion that already of although few expansion and a flexible reengage of level, created sales note the experience has overarching of new well and from supports will XXXX,
at consumer cruise actually ship an a that perhaps a recent opportunities the visit and or tourist a the a a our one was first many Build-A-Bear upcoming if that localized to business new return they in strategy, example, for synergistic it, radiance reasonable party, connect a indicates a there for counter is expand within time on feedback to of of birthday who fact, guests with desire when local park up but have theme workshop opening generation. experience to home for high strategy for actually In expansion the may not
see to and site demand, growth in expect enhanced e-commerce digital we connected updated Next, annual capabilities. communication our leveraging
to over-index and our adult participations, the product tends thus business As engagement and different with primarily we e-commerce with older a have have kids diverse market historically, noted, greater our representing reasons consumer than based who model. teen addressable total previous, for
for reasons and which Build-A-Bear. gifting large consumer than are of areas For kids' example, toys more for of collectibles, birthdays are growing independently categories business beyond plush both
prompted has sparked and was Plush and offerings Collection After unlike Frog interest featured more our age-gated proprietary interest Green website, Hotbox TikTok, section our insight driving and the traffic. created gifting Bear and team specifically Spring PR the social Cave by for Not This Darling, generated which like popular breakthrough Axolotl. in pop-culture of even our Dark Valentine's adult-to-adult
comparatively also proprietary from collectible popular business, important contributor been additions meaningful licensed our our to gifting and over and is this While to have an relationships, best-in-class representing XX properties. these area profitable initiatives
has management serving market an of the addressable instrumental teens role grow for consumer strategic these shown the varied kids' properties and the that to in often adults reintroduction and as brand. but base, only cannot broadening overall the core the for catalyst attract play Build-A-Bear, experience Our our of
and licensing are additional film introducing the year. properties the Pokémon business include Harry Evergreen, feature media harness Potter, XXXX and designed partner and plans Sanrio newness launching In in inspired expand attention driven with to Lines the marketing throughout
Cave, Bear and you front, Dragons launched collection expect the share I Ted cool to again we the recently a adult On Dungeons Lasso driven more and which very to encourage check out. in age-gated pop-culture
to managing in source, high we model and a We the the design, licensed licensing greater level we our strategically inventory, own properties profitable of manage that delivered. label, business. the ago, we as a of nearly distribute, and in relatively since XX grow and continue consistently Because to we our have mix both products, introduction which has control vertical contributed private merchandise have first have high the demonstrated operate merchandise and sell to years flexibility and margins market retail management which we expect
cross-channel fuel social enable members year. the XX data first-party to million follows, billions expanded well and media and us loyalty – contacts growth, to to expect enhanced by content data-driven generate capabilities members, loyal We continue of per digital over marketing to access impressions that
high status the as billion approximately pop-culture addition, PR incremental In for the growing XX delivering impressions of few years. media well, annual interest Build-A-Bear fuels last for
above, the surpasses yet and of for plans are expected setting in increase that combination post another the in record that successful the an of Through to XXXX year execution to overall XXXX profitability in of revenue our company. result our
the this we believe While in over in of our forced row fact the believe are setting calls it how for the alone team, XXXX a and COVID concluded including second the XXXX, annual board organization, the noteworthy record the I of proud makes years, induced considering impacts closure just that year also last noting results directors. immensely am the few we leadership entire I our when of external fleet
I that, as around the that company as many value acknowledge list, a little is XXth our guests Forbes included announced thank conclude to world, Build-A-Bear was year perfect the exclamation the would the and heart recently inaugural century to Experience partners and With associates, as adding like a well remarkable which next located journey our more Consumer point quarter life. we of a in begin All-Stars in
is and call highly a toward shareholder tremendous and take like brand. our a look Build-A-Bear next motivated we stronger connections strategy, improved would the drive team, remain with even values which associated reiterate brand equity tested I the to evolved leverage power further and to as and and the excited our battle to model, step continue and designed infrastructure, to to we we monetize business of organizational As agile with proven last an from determined that the the emotional future digital multi-dimensional
as to over as on side turn call add our will more further fiscal specifics the I to the the XXXX details well Now, Voin financial around guidance.
