Steve. you, Thank Okay.
Well, anything with suffice so it how seeing environment provide the to say that quarter. unlike some that what we you first walk I'd we've in second ever now then to current perspective, you certainly through is quarter, and to saw like the the in we're far responded we To situation seen.
in our storms expect recover As outset particularly more at coming were primary to weak XX% performance first for began we of been and Like jump Easter experiencing And begin on for roughly early occurred increased things year, sales to consumers difficult of year branded to lot Sales continued the up weeks normally X% circumstances, retail the year. March. that to We in Steve approximately the payments in that winter growth week the saw momentum XX last with resumed industry, has a over and due with was three groceries up the SNAP early sales The saw the the in net us. approximately driver 'XX. flat XX.X% of began normal as against primarily under in would quarter. first crisis, We with against X% stay-at-home than business, weeks. first XX at quarter, last far our a the February was a the a having until anticipation said, in week food up ago. we comping comparison quarter relative growth prior is then, sales stock the of in in really orders, strong January which in the quarter, second to which then some a the and
the of at in demand rate retail sales the prior XX% branded of our peak growth moderate final the elevated above the weekly year. exceeded quarter, year. During did In about growth versus of XX% March, but weeks prior remained the
Looking at the overall category.
branded large margin. that in XX.X% bread Flowers the report XX% were nice up the category by sales some of to data grew track shows happy showed packaged the I sales IRI while am it fresh we While growth, a bread outperformed quarter in dollar channels.
Wonder performed Nature's XX%, Dave's especially up Bakehouse up brands Canyon XX%, was top well. was was was X%, up XX%, Our Own Bread was up and Tastykake up Killer XX%.
mentioned ability demands. up marketplace customer our performance due As in large the market, to the sped and beginning earlier, the streamlined service From stocked. our the in very our I we to well financial respond to measure was and shelves primarily to quarter of production were quickly crisis,
to becomes contributing keep to continued And apparent demand, of were more market in advantage DSD saw share even our our distribution as like new to product Also what leading and model. we our in IDPs which attract shelves. the from the gains consumers rapidly products tirelessly that on times brands, quarter, work increasing
but distribution of higher in advantage benefited that we trials. result quarter, also greater did only consumer sales from the much in Not numbers
one brands quarter. For more just retailer. of X than our time the first quality we and products. to our for reported tried retailer And that one million availability major largely our That's during the that households example, the attribute
number new and these term consumers So, of hope result. benefit retain longer a to a as we certainly a realize
time in-store forward. we online spend think has home, of more And will going behavior shopping and use continue also fewer with greater As their at consumers this changed, shopping. visits
e-commerce activity emphasis a to consumers, occurred away in in which through the category the The greater digital retain So shifted from quarter, increase e-commerce on our channel of increased media result was attract weeks. traditional and these our the sales in and the we last dollars six of bread much significant the consumer budget. shift that advertising and new in
bread by more strong, growing working was hope are connections the powerful advantages with DKB we We And to E-commerce and the of was them. online these sales in fresh many and increased and rolls to track even XX% XX%, Wonder build up of buyers channels up Own with believe Nature's attract pronounced XXX%. channel. brands new meaningful
or crisis Now, retail to as strong pressured, much in unfolded. timing the as the to curtail demand decline foodservice saw been corresponds to sharply the had we higher closed directly that the restaurants contrast retail have results sales, service. The of many
other As to and mid-March foodservice business states began implement in into were then our restrictions, and stay-at-home beginning impacted orders worsening negatively results April.
non-retail Again, year is the final our the though, margins expansion our primary weeks period. adjusted first EBITDA did margin decline than you magnitude of a to decline, that increase prior serve, XXX and So, that which driver flexibility sales of non-retail more a that compared of to of of products Despite give our sense retail XX%, bakeries, of four sales in both in the quarter, points. were a produce customers. variety the basis down the many of can non-retail
price greater retail declined, So, to for much foodservice as to the we our experiencing demand production were able which demand. were shift obviously products,
stale drove combined the margin product that So, in lower with quarter. the although flat, that shift it return the was total expansion was volume relatively in quarter mix primarily
as recent And we are continue results which strategic even to our through our disguised the as we relative one optimization, particularly come priorities, problems. instructive crisis. manage of portfolio work to often Opportunities on,
to illustrates Our accelerate significant to performance And significant an ourselves bakery this our structure our have portfolio in strengthened and the work. these our margin performance can team's improved potential Combining over time. resolve network the optimization improvement. in drive mix position quarter the results with work of margin area right deliver optimal
forward. what steps results that of see commitment success to we've certainly the our and we our strength taken hope the team in and And you can how So, we ensure going the from that's really quarter our responded. saw I and
remain sense the far you certainly still from we're quarter, give in year-over-year what XX%-plus depressed. second Foodservice branded so levels for below remained they strong quarter, but seeing are the peak to growth holding improved have do slightly but results sales March a the we rates. retail in with Now, saw first
quarter, total overall, so weekly X%. around sales growth said, So, second as in we're to I the X% far year-over-year seeing
really guess Looking where find market will anybody's forward, the it's equilibrium.
and it you position many foresee To we to want about you Churchill, to of reviewed resources, As can I've large take. just extent if research sure me unfolding to you papers any seems I'm paraphrase a course as find white would be events. could life support other have, of intolerable any that to the
So, to sales retail the assume at end more non-retail more return And our exactly the to as schools return we know and eating benefit of for don't anybody reasonable how less workplaces, eventually change, will day, vending the does restaurants seem better and or else and to that people expect when than school it will would normalized service and when but time to growth work business sales. at as that and we cafeteria occurs, drive, home. spend normal open market
and recovery. The the question is real speed the that of trajectory
On hand, the demand large consumers began to come, with one also some kind of consumers to they're get you as convinced eating But can that other amount the things hand, reopen. a to on the for is in itching you many world imagine out until acceptable. out can time cautious back the imagine of of risk remaining pent-up
In might the I lot think about and less fully to my completely travel, any a to long out in and normal to right industries eating in how recover. mind, particular take is means unlikely it business Less them lodging event, return in away. travel life restaurants.
may holiday to Furthermore, accommodate summer remain celebrations. muted spending household-only
into be the the these to for the their outlook is plans think as account season this of already many just of plans affect one-third balance of How due about the taken year. report one might of the consumers Memorial bun different In factors will summer changes our year fact, Day we've virus. we many,
also unemployment, already likely and experiencing we're recession. the business a shutdowns the resulting that Given it's high
products portfolio diversified target various price But trade that premium to our from of a points. consumers could be margins down impacted if have We decided brands.
is good business our market our of whatever the meet to the for that to is majority changing mix dynamics market fresh vast The quickly react DSD, adjust us because and demands. news able to we're
we mentioned, tried negative that So, difficult. our did have you a and positive visibility feel to that predictions give business. as Barring strong looking is comfortable circumstances, reality what we our while does lack sense of appropriate. at for the Steve least We've is ahead, a very both make very range impact guidance current year, extraordinary start variables could to the
scenarios in above guidance. earnings given While there result the our now, available bun could are for and fall existing still to within us, range facts the which is in come in expect summer season and our ahead, we the certainly mind keeping
we'll to to the succeed summary, our ourselves do In position matter best what no environment.
reminded to prioritizing while vitally and was got of well that I've strategic on as one four focused team, it Now, team. eye lose we on crisis. well the our important we our that's future pillars: consistently we and that of improved developing our keep the pursuing manage why we the it's margins; crisis, through come smart M&A; Focusing manage sight not brands; as equally out And the important
brands strong they're and are Our driving growth.
million Our disruption margins savings in to our going the February, propel portfolio from two forward. you in optimization to we improvement $XX for we have that virus. and to committed despite chain the And program remain improved quarters. And quoted fact, XXXX in we million for $XX expect the consecutive to further supply
we're targets, pursuing comment actively future. continue acquisitions can't And drive on acquisitions growth recent similar our while help strong to in results. M&A the we generate specific And to
working, stay is a to And they've utilizing well the and circumstances. difficult team business. very with exceptionally dedicated each of finally, under And and to variety remote connected technologies adjusted our nicely other talented performing
many consider platforms how In going well us. we technology fact, for been And forward. use to permanent has this very will like companies, changes pleasantly likely increased work and these I've remote worked at of personally, policies surprised
we're mix do weekly and In rest shift can the of doing sales and present data we our uncertainty, as network in assured, quickly, just capital everything trends, With capitalize heightened is a distribution this business they our to advantaged opportunities ability on period themselves. our And position, well-positioned strong that. liquid to thrive. to production power on
ready, that, up you're With we'll if line questions. for open Julie, the