Great sure. question. Yes,
quarter. towards Private that things quarter of think that, gained this that But I this to seen label important in the there. was terms private note a of label gains it's share is was couple And the in still the slowing. of So, growth end the we've for lowest year. --
So a good on that's definitely trend.
more lost about it consumers than sort mass, as grocery. year, seek is talked of all grocery. mass. is label this a and this in is We've of we've playing dollar, talked thing. mass in private share that the there's Continues in to little been remember, gain It The channel bargains other in -- shift, thing actually out to in about bit phenomenon club,
do of the gains note buns in differentiation. private important label think to to lease I category that every share generally that you to products. other tend loaf words, differentiation, other share also see lost traditional breakfast, so In confined thing. are with that sort and virtually especially it's the the more rolls, that Private sandwich, where label category, those
for still our our consumers headed bargains, standpoint premiumization direction the trend from towards trend Clearly, definitely that there. we right look business. branded the is to So, is as in but still are looking build
commentary, also particularly premium point units Dave's mention a up good I'd given this X% in positioning. the had a in did we the Mitch, pre-recorded great its in really syndicated sign, data. quarter, to, and really, That's
positive year. had to growth also Dave's higher-income and the those and helping we about nice coming recall, in Well, unit help. units brand to but Bread to low-income in turned achieve you households. It the really unit now were lose when number of are We were XX% first surprising Dave's us found some households that If did gain in for a Killer that's low-income are out, a And fact, volume. was the shoppers lot second me the penetration starting earlier where year, shoppers I negative. the back to quarter of in
is all put of some just health give those factors that confidence together us So, consumer improving.
continue but into Now like to yet. that really play we stay, nice well to see that that we're We'd some the to definitely not trend caution before early quarter conclude here ready did everyone signs. we call the third it's