G.J. Hart
Good interest Red thank Robin. your and afternoon, for everyone, you in
third quarter expectations. our results Our were with largely in line
have to increased by due drive be and in of continue encouraged the X.X progress guests. relaunch our driver Loyalty to of revisitation to and interest guest to ability ability confidence in its feedback long-term be our We of those positive a guest business our
is gourmet macroeconomic high-quality focused in well to positioned investments burgers, the which us While friendly over on fun we as control, compete great months burger guest remains we and occasion positioning this bottomless through win.
We our and brand what have experience believe to delivering our made craveable a we and remain every the iconic the a can environment challenged, fries and brand atmosphere. past XX
internal over to the of to that doing. the overall We Star share validate are proud monitor that since we've continue proof been external the I'm scores OSAT plan. our XX to and points up work points North beginning
basis traffic remainder is the meet in believe points guest industry comparable I'm deliver We this we as measured more efforts pleased exceed average included traffic OSATs Red and will and of the performance line revenue and since average progress, average. that has now exceeded Robin industry.
With the that a X.X%. Intelligence have on This these year. the industry even industry Box highest are XXX we to the at that by least above closed the XXXX the result through increased Black share with or restaurant the gap
team to than of I specifics, a our heartfelt dive you extend XX,XXX I'd members country. more to around thank all Before into the more like
Your to improving day every every brand. shift is drives and revitalization key is our the to beloved what and dedication of our success
Over have consumer. quarters, we the the inflation course of the impact past on of several the witnessed
were go dollars as to and trade-offs rising far consumer cover they raise not had hard-earned including did found the within forced businesses their as to visits As had input budget, to their to restaurants. prices make costs,
same dining a As to through promotions casual the Intelligence the been discounted of Box XXXX. X.X% is experience three consumer this has decline journey the array response in guest to quarters our first result, and a Robin's across the decline somewhat an Black food measures at The industry approach a different. of traffic offer that traffic and price.
Red
proposition we I the talked performance and when approach our I've the bring doing guest Robin's as cost match the deep food a guests so guest what deliver and to now was in team and XXXX, was hospitality. to of experience. has and upgrading experience What great equation work top arrived, the work experience so This experience and for food discounting had great engaged was to a Red we the flat the grills lead guests. Robin CEO, introducing that value price from understand to as our many why found for arrival, our extensively it Back years down and heavy I'm recall investments about burger started not level of of may cutting have the proud made my food XX% to step success.
When rebuild accomplished and to of the true quality service prior. been decision to adding from a members the value a means to the in menu our away made over lifting does service. that to the went to our Red due broken we to misguided to challenged we but gourmet so You a did well-intended deliver degraded cycle creates discounts to I improve prior improve the deep receive. to team
Our these next step then restaurant find to is bring guests our into to to ways experience upgrades.
the confident we higher are to great as a some Robin, work the we experiences we that year. a to to of do traditional The we levels and We reality experience competitors. very new team first But of this Recall, of data our continues likely when not deliver and result. our better as competition. confirm resources our a a this spending more and tested spend creative, back. Red are marketing the come guest have that the in prepare test, did That be half more our to traffic have is to at nimble measured lift level than same they means
tactics other to During marketing half prepared spending also XXXX, are visits. guest beyond the first of drive and traditional tested we
is I'll loyalty successful First about moment. a our that more talk in relaunch
gourmet currently offers Second appointment prices, targeted a we and Monday, $X cheeseburger Monster reduced and a bottomless are bottomless Monster a $X including call meals include to serve what patty And kids On on drink. off promotional entree a and XX% side is $X a shake items Tuesdays, Monster where milk guests These upgrade, and at burger with include selective can Wednesdays, are we and like dining. margaritas. monster enjoy side. size $XX
these promotions You'll things few a that in have common. notice quickly
busy of targets traffic. less promotion days and are can the week we incremental drive that First, the
approach the that most to fully XX And clear introduce we're the strategy, past only. Second, months. the all made target check items to this traction This the the to third, continue we experience through Overall, allows to new fourth our investments upsell largely additional favorites. promotions with this pleased guests we've promotions guest quarter. in dine-in ability and are and from the importantly, traffic average expect over and drive
would our I a investment, draw types these a distinction and of of approach While our near-term clear competitors. with between offers that come
gourmet and in dining price reducing accelerate food driving the give an to a burger try and is We same traffic are guests growth return experience, to believe and experience. we drive to the guests they designed Red as curve will our and approach the new experience Robin overall truly to for new into a encourage XXXX. lapsed experience us While
Turning to marketing.
the program guests right this on an to the quarter. We we've X.X be continued about we've proven can power and Red and continue relaunched for marketing right build to the dynamic Robin, of pleased we strategy quarter. at media time, the mix a into spoke efficiency effective last of earned drive with spend marketing our to traffic harnessing that that of loyalty the reach Through third digital, social, our momentum
We have customer our and more data invested dynamic in marketing capabilities, including in owned our channels. storytelling web-based own platform
promote aside to communicate to menu, as key dining and the in our great messaging value chosen a such appointment thoughtfully choice already $XX targeted I Red's under of with our served have We promote burger bottom Double and periods Tavern earlier. the mentioned
addition, earned new and innovations with Games. have guests, media notable social our breakthrough Gen media. Z thousands XXXX Perhaps Holy-peno press our In time in trial, a our to Heat menu more Summer And spicy York of impressions and influencers brand and Olympic and trending we correspond guests Gold at and millions in Challenge most the buzz. that's Wave, the limited creative recent featured time which New was social driven Medal Triple-Patty ChainFest, Angeles celebrities to promotions Burger our profile burger, with flavor and introduced Los
with value, what's continue expect to new of to and channels strategic We brand guests effectively upon and us share combination earned innovation to deploying menu media media, creative compelling a storytelling. build a new current of allow paid efficient own foundation our and
May, Now our turning expectations. X.X, launched to exceed loyalty. we Loyalty which to In continues
are frequently their factor that spending value each able We immediately the in these segmentation, earn as points to to visit. We drive Loyalty personalization, on messaging higher on is are effective sign frequency to a we're strategy our designed they loyalty, curve. and promotions for more signing us consistently how and and quality.
Through visiting up X.X accelerate value, score members. well. more loyalty know guests triggers major design when and we guests up marketing and value more They service to behavioral ability
new sign-ups of value providing highlights launch with first of and rate. new a Loyalty new purchase After traffic prior XXX point sign-ups the added program nearly a the members long-term spent. This immediate reward an a share our to during appetizer capitalize earning $XX X.X. interest earn sign-ups to was to way run per top provides redesigned a level bottom than averaged much program third easy an four-week incentive program like Under your return doubling and for dollar Loyalty rewards. rewards and be and the communicate I reward XXX,XXX members members for free since by The We've a member as more every demonstrates continued to the receive last window a for members visits one to redemption period giving allows as has previous As financial points, orders. shared earn frequent is the driver. our X.X, more dine-in online reminder, faster The server elevated than earned good program.
I'd to both XX-day the quarter the on of quarter, honeymoon. well some reward earned visitation encourages just for their incent
or third continue members, Including compared the of quarter largest transactions year. New transacting Loyalty the Xx to year. XX% in per member number loyalty Xx members. more more has typically Xx visiting our to increased spend increased than to members members non-loyalty XXX% the with increase as of all last members
Loyalty through the over of of as member lapsed for visits May guests Finally, loyalty have of third the X.X Loyalty launch us with part X.X. lapsed of approximately members from XXX,XXX end previously in all the These loyalty XX% reengaged accounted quarter. previously
experienced and with the We continue get program get operators sign-ups to as guests benefits. familiar more our expect and even new the driving improve more to these our metrics reaping
personalized power messaging much are with addition, based on unlock capability send ability visitation to we habits to our beginning the data menu our preferences. each customer new full This communications now of trigger member's and and drive our includes more visitation guests. to unique In
our to existing Robin continue exclusives loyal we're engagement being with we drive tactics the new value of member a alike, to Red deepen other guest. guests and and adding gamification, and As connection demonstrate
of end of and XXX,XXX XX.X last third continued quarter, an is grow. our program, we continue will million With since our increase quarter, new the figure membership expect total the approximately the success guests to at of that over
it of and our remain continue the use be for driver ability to in business. highly of to with confident We loyalty our pleased as growth a key progress traffic
our on North the as bottom and strength quartile. like an performance performance Star portfolio. of restaurant plan I'd we metrics restaurants quartile shared share January that our I update of of in When highlighted to our key to XXXX, launched quartile Finally, our the by compared challenges top
restaurants have generating positive these While company basis level in many are trailing points XXX restaurants succeeded well, improving restaurants XX-month basis.
Performance XXX profit. very the remain bottom financial in restaurant level restaurants, creates XX performance of top profitability and of on a our of operating we to approximately continue that restaurant a approximately not quartile some the perform total drag on in XX
working as this actively XX they are to viability operating execute control, position to teams their loyalty, execute the continue of Red support and each we we and demonstrate restaurants these to We the long-term restaurants. to progresses.
Overall, our seek continue to of share Robin effort of updates operating We in plan periodic the and these I long-term plan proud can things for we as am as team, success. such on
call and to and improve performance we've that, all some past we're made facets.
And value validating with guests I'll over marketing months investments financial working, brand Todd XX are walk the over the the I vastly add messaging our the the you across through to thrilled closing to thoughts. turn before Our is