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chain. fourth manufacturer fluid chains quarter the generally improving, While are global strain demand remains the environment supply and is expected to supply
heading levels holiday into with managing current partnering and support are while our We demand inventory future to season. vendors the
initiatives. and new Norm have omnichannel period. are and XX% sales e-commerce digital of year's through Last supported second investments to website approximately growth e-commerce our upgraded compared launch increased fiscal we in our the As year quarter mentioned, accelerating platform recent channel prioritizing this also and prior and
interact mobile our through easier capabilities their it online and Conn's focus digital New will customers on our make extending with investments for to device. or
Our marketing strategy is omnichannel and support growth plan. e-commerce our also evolving to
partners, our overall progress early transforming new the are refining marketing and I we and sophistication marketing capabilities am new function. our investing in of the We pleased effectiveness are with establishing making approach.
during in despite increased fact, prior expenses year applications In period total the X.X% reduction the quarter. from a meaningful marketing
driving efficiencies X operating bringing have organization nearly prior date the all in approximately Finally, of Retail across opened of expenses have lowered an X, year-over-year within markets. retail existing a successfully down across fiscal are we compared on and SG&A our been categories expenses opened August, In greater emphasis have despite several to since increase stores the showrooms, X% mid-March. which put total year additional to square we period we number footage. to new XX%
balance this resources combined service to work, to refining the challenging our to conclude the continued success the for dedication. future our we and experienced our compelling to business model, and with leadership digital of my remarks, our our believe We strategies demonstrate the second period. prepared of resiliency hard navigating On behalf results current pleased progress I'd am while team and business. strong business successfully employees team, growing of needs pandemic of entire financial are your our with platform. the the sheet thank leadership quarter provides through the our model I So the like manage This COVID-XX making and support necessary
Now let to the George me review call to performance. our turn financial over
