Good fiscal call. year Conn's XXXX second quarter morning, conference earnings to and welcome
are detail. on strategic core I'll the perform better credit-constrained our strategic with hold continue more line call taking results an and our start our to pursuing review to our in over around retail update will performance our in to priorities call before we George, today's initiatives turn serve who financial turning The expectations. and customers are with
in-house our financed lease-to-own sales Conn's For increased X.X%. through quarter, through option and the our X.X% second credit offering increased year-over-year sales
by revenue grew applications XX%. quarterly over eCommerce record produced we and addition, In credit
changes period This the the have last almost years made basis the by of year. gross retail to highest level assortment margin, the nearly points since we reflects XX%. improvement expanded is also We significant ago experienced and of over and same the year a pricing end XXX in benefits two a in which
risk, am believe progress confident and economic that value serve I growing term, focus a emerge our and to and leverage stronger improving pursuing near in customers. credit drive from powerful are the making customers we remain strategies fluid positioned our we proposition we on of While well will profitability, environment the to the serve continue controlling that expect to is sales. to over needs the this period company as our we
this with our we better business the want to with the model. pursuing, our serve efforts customers. retail I I discussed consistently So refocusing our Since XXXX, credit-constrained unique core introduction, the credit to rejoined strategies highlight importance our I in of leverage to are October have strategy company starting
resonates we a strong have belief customers By product our and the entire I credit multiple need now that than provide. proposition payment business provide experience, shopping powerful elevated an a who we essential options payment our offerings value across categories the unmatched with more spectrum to with combining our home-based core ever customers.
the I positive two sales believe in-house within follows quarterly several that This and have we lease-to-own eCommerce that growth reflect momentum business. over our our quarters. record within success initiatives is past underway well as the important sales second discussed as Conn's quarter offerings
are with proposition. First, credit-oriented we and effective marketing channels our adjusted our towards customer our value to our that changed marketing emphasize message spend most credit
for impact on the application little-to-no credit that with our our launch process makes apply easier completed we of Second, for options new it to payment their customers score.
first have growth in year-over-year second to level XX% we reach the continued in experienced the momentum years. quarter credit over nearly application growth quarter, Following applications of the experienced as XX% increased applications in the nine highest we in
our lease-to-own applications driving a application segments. in-house and Credit indicator is critical of within are leading growth and our sales sales financing
application and trends, improvements as and our process our priorities February refocused growing marketing take and steady We in hold, new our also business. overall strategic have efforts benefit since experienced which sales have improved eCommerce from sales
down total The basis of year's improve continual quarter have X,XXX since in sales a continued improvements last by XX.X%. third driven improvement an of Same-store last sequential pursuing. and sales are same-store strategies over offerings year's down improvement in from for second and sales XX% sales growth we payment as significant are month-to-date August our and the have were line through been the quarter a same-store turnaround trends financed to sales are point primarily third down result in in-house is which third quarter, XX.X% quarter. Top the
We a has economic we supported a underwriting, challenging as credit credit environment. stable even more within maintained conservative which have navigate segment approach performance to our
lease-to-own In quarter within of X.X quarter, lease-to-own years. in sales positive during reflecting the increased segment our sales addition, our first
As a sales in well our the positive and strategies positioned are demand result, our increases. same-store payment we continue as quarters taking options to achieve for coming hold believe growth we
to expect fiscal the following Softer period sales cash experienced credit tighter offerings we home-related several forward extended cash customers have spending demand higher we growth underwriting from general in quality this continue this has will lease-to-own of quality from being by believe year. products an lower sales trend for credit consumer through and excess and our customers are throughout and discretionary and including Conn's offset in-house higher prime and impacted pulled lenders. sales We factors, in liquidity,
million, during next today. of e-commerce quarter same sales strategic is We the Our quarter increase XX.X% like priority review the I'd achieved record over to $XX.X a last second quarterly the year. eCommerce growth
annual to $XX to just eCommerce fiscal have are quarter achieved year sales on basis well we than this fact, and XX.X% In sales eCommerce we are over Year-to-date, increased to sales last year. positioned in compared eCommerce nearly achieve million $XX million million, years we higher $XXX ago. three believe second an
our over on in drive sales and digital years. multiple we encouraged of capitalize next years making million eCommerce annual am scale our on we to are optimizing sales to eCommerce logistics the our several online and business strategy I continued to investment as Record on tremendous focused follows capabilities. delivery quarterly by best-in-class capitalize the a and progress ability our opportunity $XXX
coming our which the has we lease-to-own both more in detail, potential allows lease-to-own to and as to profitable on to focus payment contribute past the approximately XXX,XXX optimizing believe in Financial years. at that in-house not option solutions our months. in we for the Conn's XX revenue provide directly a another applicants continue to significant Improvement including earnings qualify growth target financing product addressable the did known Looking us Improvement market, larger over in-house Financial, to
lease-to-own As transactions our early Improvement to XXXX, a we Financial reminder, our first started optimize have to in-house we product. and through in-house lease-to-own in continued originate
macroeconomic cautious taking believe new to program our lease-to-own navigate that to in-house stable I be Conn's, a transformative expansion across environment. base approach credit the performance remains product to more While for an will for ensure store our we we continue are as uncertain this
we now year. financial result, a of will expect offered at the be majority across our stores As improvement next fiscal conns.com and
years, remain once to believe more the mature year is sales. $XX and million our continue from coming we intact and lease-to-own Our financial annual over sales XX% can of grow last in retail improvement assumptions overall to than double approximately
believe As can you see, transformative unlock we a is opportunity will Improvement value. significant Financial that
fiscal a stores have more detail. XX footprint and stores year. our this of to opened new seven we total retail at in expect new open Year-to-date, Looking
openings to couple we pause store As the these next over we stated, have open, years. intend previously new of after stores
fixed online investments believe new growth costs. retail we We opportunity the and multiyear major operating we per to within and leveraging maximize profitability store have our segments drive existing a increasing our strategy need or by believe distribution With across us, locations to credit our centers. this stores retail without behind and revenue open will
to turn in the reiterate I business. George business, Before are share the on priorities eCommerce strategic on over demonstrate higher confidence I my in our expansion the customers, details increased call gross our sales margin credit our more to financials, having retail the to success and want core to sales our key constrained
right believe have While we we shareholders. long-term by direction, I and opportunities do, headed work still our and pursuing is the customers, am are create Conn's excited our value the team members for I to our to in
turn this over the I'll call to With George. overview,