Good morning, earnings and welcome to call. Conn's fourth XXXX quarter fiscal conference year
to and took to of we and our our supporting associates actions on digital successfully pandemic. the model focused XX with These the our and actions expanding past ability contributed our enhancing COVID-XX our resiliency business, de-risking combined navigate decisive balance communities capabilities. dedication of directly customers the while months, sheet business our Over e-commerce the our associates, and
efficient at is e-commerce and digital credit turning strategy leverage pandemic to offerings, our compete a point in-house to and We start. as We stronger, merchandising investments, positioned year brick-and-mortar changing and are enhance rapidly footprint, growth continue strong a and emerged to have and expand strategies. believe market-leading third-party off our in our market, and this the our better from a increase we in we marketing more
go accounts for We from and XX% a by and de-risking improve due increased Re-aged January Before Improving year XX% implemented initiatives, also XX, XX, to approximately rate impact several lower the highlights. sheet customer and year strategic the capital offering. last to we primarily tax XXXX. the provision more increased retail declined I XXXX ended year response position. COVID-XX sales through the credit fourth detail during wanted financial to share, payment by at our provide GAAP XXXX fiscal $X.XX accounts and fiscal approximately reduced positive quarter our discussed and weighted past operating previously had fiscal the bad January XX% as crisis, ending year. which trends credit related declined These of the the in I Fourth efforts Customer reflect monthly to the accelerated as strong to diluted outcome our on average prior prudently the by trends also in-house debts quarter. actions to positive position financed quarter days per a our year into balance in a intended earnings as XXX% benefit for XX-plus credit performance due well Act. CARES about continued
underlying approach conservative demand products. activities $XXX.X we in cash million sales by our $XXX net despite our believe the year-over-year global and fiscal for chain million. operating demonstrates continued quarter-to-quarter by underwriting throughout provided increased supply disruptions industry-wide year XXXX Same-store which In improved addition, to favorable
are the our sales our consumers. resonate of cash well retail impact positioned underwriting Since which through tighter believe same-store Conn's third-party options offset the helped strong growth sales on in-house growth and we with products going our experienced forward our beginning financed as positive. of for same-store also had January, are financing We and segment. sales partners, We sales
storm In X% the underlying of of for reflecting storm successful we over months consumer of two today's that many also Hurricane President's challenges continued approximately despite traffic had over are Day are significant and to our this retail the credit we implementation February weekend. demand strategy. through over have as encouraging same-store impacted conservative in XXXX. days put compared XXX lost Harvey growth quarter, the XXX up markets, store sales first store of selling XXXX addition, historic which a trends strong call, days initiatives on Recent into as offset our context, our To especially selling winter lost
by year's last fewer first in impacted selling year. day year was also calendar which one resulted leap The quarter this
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As crisis emerging growth and a long-term are opportunity. our a the strategy as well-defined stronger company with to foundation from we support result, robust a
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product financing other cornerstone model available the and strategy. affordable our unlike to financing overall offer options our to remains credit us credit customer core an base allowed has high-cost of point-of-sale established Our
in approved confidence the more our in-house During focused through risk. million the improves capture applications economic retail credit past of more believe sales on XX% with We outlook than we offering. we credit driving our year, Conn's less X.X new offering our sales financing of nearly we strategies for the and credit in-house less can in-house financed as implement
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sales we retail we by result, can and are a to grow opportunities credit sub-prime serve As excited have believe our near-prime offerings, across the we we market-leading prime, and consumers.
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last years our can choose year. ago $XX million $X where customers transact this year for how fiscal million features the that customers and believe online with that in have $XX to we million increased we time. time, on allowed over recall, e-commerce may first to as two focused financing Conn's remain sales again XXXX, you times serving to As We to X e-commerce we sales Since launched year over they in-house from double shop. over
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plans to XX existing this a have new to nine fiscal We all open year, showrooms markets. total within of
we believe DCs, support growth fixed over several years we can strategy our In open additional the need the cost structure. to existing brick-and-mortar without our leveraging fact, next
capabilities. our pandemic, we have increased from focus emerge acumen COVID-XX we retail on and As the improving our
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are fiscal experienced this our the leveraging past appliance in focused we appliance result, in a our on increase As we X.X% assortment. sales year category expanding by
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will year digital targeting X times help in will and two year. than what marketing we past our we improving advertising this We XXX% goal, investments continue years us customer are believe To digital targeted the we anticipate a this spend Finally, to over and increased higher just focused be as was marketing achieve shift more spend acquisition customer effective we in strategies. spend our our our on approach. ago be adjust and to has our
our balance our As a year repositioned you we and strategy. sheet, transformative can as our the and market de-risked see, addressable expanded company this for was business
compelling point by inflection create believe across shareholders. business. we positive growth reached our in extremely I value have our is evolution accelerating to our have am opportunity excited We our a for and plans significant an momentum and
for associates. made our dedication of and because leadership of amazing and hard work the is our service. possible continued Finally, On you team, only success of behalf thank the entire your commitment
over George financial Now, the turn me call let review our to to performance.