Thank Lance, and morning's us everyone this you, on call. joining
gross quarter our third fiscal by with margin strong exceeded surpassing expectations, revenue also Our forecast. performance, driven results
Much to and able reducing has which improve the With is of demonstrating traction. our full that brand credit nicely these to Armour actions to our goes in this our promotions reposition we results, of gross I'm year. year e-commerce pleased gaining contributed were are strategy our to raise outlook again, discounts the margin business, Under
level increase work improve level Armour buy. our from that pricing will of to and brand time the quality best a more as power, consumers Under good we for validation to metric Key our over value mostly to we and to intend leverage consumers better choose the of product revenue and our core
brand we take This in to sound business fundamental our we how our are at our the expect investor the stronger meeting before. going take but structure strategy is building of get run to December, will day as we to one forward. our ambition time, in idea root is logo and each for discussed than beginning the the As balance and efficiently
investor commercial meeting, product, long-term on financial along key overview initiatives with at comprehensive better to focusing of and Armour's achieve our our provided story, brand we ability a product, team. strategies Also designed service enhance Under and to results, other
implementing launching in We including distinctive an underdog are 'XX, across intentional regions. disciplined our to and lineup management fall/winter fully committed these news establishing strategies, product marketplace our storytelling improved in
meet most are, we exceptional and we objectives. clarifying dedication wanted Perhaps how and where where our leadership talent this and headed to importantly, will you experience our drive their we're brand, our management to team energy
connection challenging As athletes, human a sports for and in goals our solutions creates our dedication in rooted to achieving DNA. are that brand
athletic endeavor Grounded offers our any outfit advantage Under significant and a reposition handful only worldwide. athletic can performance, athletic our pitch Armour. field, in a across athletes virtually is or mission sports to It house any which court on of unique brands identity to
to create our with use we products However, the than industry more amazing and to an sitting broad-based and bigger sports us bigger directly we in bigs, be provides multiple exceptional for a aspect the an yet agile trending speak smaller, This are broader plan both brands, to competitors, our new with than to advantage. position platform fortunate to athletes.
design, through trajectory it due fabric get CEO was the offerings, leadership and times it for of Beginning new aggressive, is our supporting innovation, right from products with focused significant those product and first we imperative XX-month trim, blending our as with in machine have progress Yassine last entire for sportswear made reassuming I as design. in Chief and in Officer have industry to takes longest. Product fearless lead and product thought when elements leadership direction athletic the the to innovation April, product to role our on the enhancing organization performance the working young build Our the as we place the market,
the Highlight of De'Aaron Fox, player the least performance X was in in of games Fox history of speed showcase technology DTC signature the to the at third becoming to including quarter quickly XXX score partner some exclusively at patented the sold for the designed Goods, plan for, this X, points third brand we and brand our a shoe best key to known win Curry and the flow athlete, is debut. the optimizes for available next and with first features his De'Aaron Fox Sporting shoe launch consecutive our only through them, on retail the is NBA through DICK'S The chapter. complement innovations X court, Curry channels
the be introduces coming payers All-Star launch. the SlipSpeed More The for our more of which new on original in the which unique will initial buzz unveiled release later the Echo SlipSpeed months. design of Echo the the month, Echo weekend, footwear off broadly version we're in a front, upcoming to 'XX started limited ahead it seeding eager has the include platform. an sets NBA the latest collaboration with this and spring/summer to kicks After technology versions. showcases in footwear, floor from evolved season language The
level Meridian new more well elevated better the to over test pricing including continued side, underlying from the past perform we and establish power to products and intend Unstoppable on the offerings best the Additionally, in is quarters. have products that It are coming collections, season, several coming putting seasons. increasingly to these our apparel premium this encouraging
confidence product that balance better, better segmentation. our help these will achieve a in building good, offerings best we're us So
who saw Another solid proof Icon premium athletes young business fleece Hoodie terrific one Heavyweight the particularly are traction seen which move point sportswear to. of in actively is we $XXX meaningful toward a reintroducing with more offerings, ourselves in we our the success sell-through, with has presence our UA
include magazine, selecting shoes in examples naming the UA Recent men. among December. shoes Our versatile best X.X Magazine the most UA Health consistently Men's for Project high-impact in the Women's as bra industry. BSR the is cross-training Rock X Infinity sports And High Health the best innovation the capabilities rank
hope it the athletes the our to for we built suspension mention feel stores this pending solve for backpack half product tell fall, our to atheletic got our patent the you, every with you're makes hit meeting, demonstrated and we our system, make Armour will problems metaphor investor you you at carrying a build to like to weight, Under with new great which Not better. I strap braking we
streamlined merchandising reduce strategy to assortment focus presentation product Leading more From and an achieve effort creation, process operational by perspective, all a for we our athletes our across a assortments are especially continue to SKUs to XX%. partners. refine this initiatives retail through intentional and
that charge to volumes effectively underfoot best addition multiple efforts fabric that designers our margins, end anchor work, or our of cushioning make across with about midsoles to our effectiveness less. the highest and up efficiency XX% doing those more all superiority the and foams articulation by their around to In our uses to narrowing materials consistent components in flow and doing like and bring products, with cutting our to enhance HOVR allow footwear elaborate
golf, go-to-market model from leadership key footwear sports, led singular serve discussed, basketball, accessory consumer-focused, As accountability an other accountability specific financial we've and us are as commercial emphasizes sports understand by transitioning outdoor team and by meet needs direct operating strategic better we role apparel, run, driven strategy. more clear train, our in will and authenticators a product, and This and model change of category in alignment to category's regions. previously sportswear, enable that that managed teams, athletes' definitions each overall to our across enhancing in marketing
performance. been machine and past the running enough the several for us I process don't but clear The believe had individual relied brand built operationally that has years, optimized on we've accountability, without of UA the our
on. our new this category-led addresses operating So head model
expected Beginning will And absolute in the be most is the expect existing into their key as responsible are mostly unlocking primarily responsibility. teammates category and roles Armour. what Under our model to as with at the day clarity well are reassigning definition and we This, them culture winning of respective refined success. every their and our fundamental we talent teams as a already establishing This a I to bringing many result, for clear of the a is what with of are each people. as believe, shift
and transition to and we coming Key product in by now Liedtke, same operating is month, we Eric's led go-to-market have a deliver benefit and processes this it improve to which accountability. role the the will seasons. the for integrates the for leadership of brand, new our hit As us leading new over ready within perfect what President, our story Brand to running model we recently as Eric team the ground seasoned named
story in place is that excellent now this Under is how running market and At we those our our now team voice layering story emphasis currency we compelling about will tell meaning products. amazing turning Armour, this go-to-market, product, into our product to exactly With the our machine, I XX-month am the and brand.
right, our sport investor our our flight. should to all on our we'll Instead, a will product improving to which they why brand marketing in is through of simply, recent asking the products history. get young individual that our athletes. with love stronger stop This that recent brand. focus we our led they buy marketing, has During outlined will as to then great and Put meeting, plagued goal and of strategy we have team And Eric them promotions buy foster aspects connection showing to our performance them love products.
team and So minds hearts of to sport the young our mission athletes. capture
who to The messaging we underdog connected world. in shoulder, athlete We to this underwrite a Under ways as remain to are their the athlete carries mindset. prove worth our chip Armour narrative dedicated eager the only intense to to and their fundamentally potential extraordinary their refining bring demonstrate life on to can
next as forge with Next Global an So us. on Grassroots generation consumers, platform meaningful we UA to focused Program the connections athletes our essential for deeper, become enhancing has more of strive
Madrid activation held our and a promising included young talent. featured Sacha from on November, defensive Munich. EMEA, a football In Paris Boey, or Toni in our Bayern master The to football fall Rüdiger soccer class a building Defender nurturing which experience, event commitment we brand highlighting Real Defender,
Ferran athlete Football a talent authenticator, young grow, a the to and global Torres, from Costa, for promising roster Douglas Spanish plays who player, Sydney Barcelona Club added continues As Brazilian crucial including our FC. recent
wrapped time reactions to Next in are ESPN. the and the of volleyball compared mind broadcast to In garner previous presence Orlando an alpha athletes up products introducing that UA school football with high these top These our XXX the nation's had improving than social All-America Games To and well on as year. as impactful views with digital share, significantly and engagement we getting better were January, media more we players.
communicate those are way with our to of inform us we spear watching. up show the The already with athletes we the we young will how begins as where tip continue at athletes improve our
few a football, moments we of American are doing had walks that. In that, during the are just And how we're quarter. with examples our Here great runway catwalks. X [indiscernible]
our Jolly in with and we designed showcasing just achieving Rogers made Oklahoma X-time the history. victory story Starting Army series beautifully fall XX a wins school game, accompanying as in video Forces in beat XXXth Naval for uniforms, the for by the the Army Armed against Academy, the Navy followed they
partnership Varsity a extending XXXX. Academy, the also their the agreement, official We XX Naval intercollegiate since renewed multiyear of outfitter relationship our our in teams with
and logo wearing buzz football activations logo Notre fans playoff we're athletes social and a had that journey the featuring or engage the UA college fantastic this comedian we Another ARMOR range through electrifying iconic as considerable the Met and longtime school XXX center including all CFPs now of UA excitement balance proudly neck position. a teaming Dame championship with up jerseys, noted say Shane's the calling game, the remarkable with our generate the on of actor called to a an game, victory on in Monday. spot underdogs and days team a from. the national This finding unique act championship to morning for this the and play X viral in our Gillis before I clever for collaboration a a which to prayer expression, Shane for within for brand executing right went the UA should game the creative for lane agility Saturday ability, prayer quickly
making moment even Dame a to of marketing collaboration moving million of we to a UA to bar our what forward. should expect type that content bring hype Getting game. our example Notre we you energy for the make they're $XXX with is needed this budget. will thoughtful excellence. of be This marketing culturally from and required And to right, expect signing go ingredients lot this and It like it to relevant
at to promo their exclusive Notre Zay respectively. to scene expect Hamilton also for the roster NFL past our unrivaled seasons, season third the starts AP Jefferson, South season. and and strong the partnering the NFL with as our and the atheletes for college to and about build excited commitment Carolina forward. our women's going Dame level, University and This in coupled growing Also Top professional several level the of terrific currently teams, Kyle upcoming official basketball on we to uniform new Performance the Outfitter, of like second XX, our we including with many ranked women's be the Justin had emphasize by quarter, There's plenty of league basketball Flowers,
activation. in our program, podium and amount elevate their specialized the our a we step environments. and a significant approach, incredible authentically plan about message, before. of spirit chapter a This designed existing underdog just But a redeploy our we This we'll brings pivotal our ambitious our our new marketing strategy. centralize athletes makes dynamic to never that promise talents and other, and connect year, establish inspire creators And literal. to resonate Later like budget muse explores been is initiative unique to teams, most multiyear marketing of verticals. specifically showcases amongst content investment. our and with forward call brand investor collaborates grit platform us significant while the to highlights a Through this brand with robust them not marketing to fuel influential brands. DNA our to in has that our our of discussion the This represents new marketing to meeting athletes in this at you and an commitment instead is It's media, it engaging not
to Next, service. turning
North the our reconstituting our and Under and largest has America, influential primarily Our position on market. for brand most strategy strengthening Armour focused
confident will to help While more brand optimizing this our impacts effort presentation run. our the enhancing that in approach premium a line, refining levels, region's the our promotional including we're management, disciplined and top segmentation brand restore long marketplace strength
in business, into our such, health months promotional reinforce As X our we're American depths North days shallower another of value. fewer brand's to with quarter restoring now discount e-commerce that
Although power, and retail saw another early value this top say average Notably, has we're encouraged impacted proposition, athletes growth by and the in you've price as embrace our unit of evolving order and me signs improvement our of pricing continued as line we our progress. value average full heard mix. quarter sales
owned only year and promotional factory American just North our of from retail, that houses even higher the we've refining greater strategy in on take 'XX. a stores, strategies will optimizing margins shape fiscal our focusing In started contribution
to market. define a profitability, Here, role assortments depth and key strategies we're focused on products. SKU to inventory offerings a clarify our changing balancing our complexion in adopting and this discounting increase clearance tiered approach each business's store's and also specific reduced within We've
SKUs and opened campus the our of our store that XXX America with Armour flagship stores stores Under network and reduced gaining create athletes. more and sustainable experience and a our our are a insights connection seamless Baltimore, the moved shopping December, we've here more in apply houses, making around nearly brand here into full-price new we has headquarters impressive will also that we're X,XXX premium North world. our in valuable and to In In changes across
significant of excited is continue and loyalty driver even see will ongoing growth business, to area. and this an be more DTC to we're in Additionally, our
reason so program will to in consistently our offers membership around a in market that and immense the We rates than North per investing athletes join gained we million shifting raising untapped higher demonstrate XX potential, we UA this the nonmembers. American quarter, things. the to who loyalty world. consumer price being keep every the Ultimately, enhancing sector that revenue members about million, has program exclusivity our from amongst believe X other total privileges primarily and community During new repurchase loyalty
reduce American our our of several execution in wholesale, Nevertheless, activity our and of have promotional are we years order on effects is navigate elevated promotions inconsistent encouragingly to allowances e-commerce In to and books. markdowns. reducing strategy the North had business continue
that's getting efforts takes seasons, marketing will we're experience product optimistic shelf it's space our gain positive this really While channel back, and time, coming momentum in clear as shift. the that a
region As somewhat focusing we're remain tenuous, we we right move with positioning. we've into the committed that and EMEA, our is year, environment our to working this on decisions premium best-performing in region The the in maintaining strength the product through disciplined to preserve marketing partners and built distribution.
market in front also channel and through our and and investments Germany protecting will the growth growth to keeping future particularly carefully in including our like lay U.K. football. stability sequence in While the in marketing share Spain for investments, positioning groundwork and center, and places sports France encourage
APAC competitive we execution levels challenges and in and inventory arising revenue. a discounting our In macroeconomic demand-related are business, returns addressing from market, increased high factors and lower in resulting consistent
currently However, that are in those EMEA face we America. and managing are North to challenges in similar these
accordingly. these throughout So of draw that we the region. Under will playbooks athletes from highly very good think news Armour The is
We expect this to perception. maintain premium
challenges. Last worked month Shanghai, to analyze during our dynamics and Eric and business teams myself Tokyo in our Seoul trip Dave, with to
we're a and our trajectory restore to stabilize our pricing strengthen As power. our there, brand result, working
brand addition, investments, new we recently reducing head and enhancing APAC local-for-local a appointed and marketing focusing In promotional of are on approach. our activities
been to product, campus transition believe the wonderful this it's sports new cultural implement level as and house leads our well-coordinated the I benefits and culture our the collaboration service that to missing centralized our harnessing has is be crucial buildings, organization. a realization strength for working every us truly energy closely better strategies. Overall, in to an is enabling team move will With at story of house. to teammates our of revitalizing us we the be a that achieve this new execution of All this several essential energy in X,XXX-plus and together years. of
strengthening In about ambitious brand. creating is and lasting we on a careful journey transformation just understanding requires closing, every our it's feel stakeholders and We sprint value marathon ensuring progress gains, strategy. about Under is this not thoughtful shareholders dedicated patients is and practice intentional. our not optimistic that with with planning Armour action a step, our journey This for all involved. to resilient We're elevate about that brand the to focused our the every but and immediate
strategic to which led stay commitment who as has as our excited remains opportunistic. playbook similarities unwavering we Our I and building equally that the requires new thinking. And strong as am with curious about agile someone journey before, and the in brand
at walking up required the plans next, then our of definitions we immediate balance each and a drawing and of a simply and success. the aspect opportunity on time, assessing like our this greater floors, into one to stone of are brand. turning in every resources our the Putting the strength, are obstacle We teams talking with targeting environment, providing to More stability come. partners, and success just money, great time, our the stepping and people to toward moving action logo,
And Dave for to over turn our with on and details the I'll results outlook. it that, further
